Connect Redshift to Mixpanel: 2 Easy Methods

on Activate, Amazon Redshift, Data Warehouses, MixPanel, Reverse ETL • June 17th, 2022 • Write for Hevo

Redshift to Mixpanel FI

Mixpanel is a web-based Business Apps that monitors user behavior on the Internet. It enables you to examine how people engage with your Internet-connected product on the web or through mobile apps for iOS and Android. On the other hand, Amazon Redshift is a Cloud Data Warehouse that has pioneered the way for modern Data Apps.

This article explains how to connect Redshift to Mixpanel (Coming Soon for Hevo Activate!) and properly transfer data between the two systems. The process of transferring data from a Data Warehouse to an online SaaS platform is known as Reverse ETL, and it has considerably aided the application of Operational Analytics in a variety of industries.

Table of Contents

What is Amazon Redshift?

Redshift to Mixpanel: redshift logo
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Amazon Redshift is a fully managed petabyte-scale Data Warehousing service that is hosted in the cloud, which means that administrative tasks like backup creation, security, and configuration are all automated. You can start with a few gigabytes of data and scale up to a petabyte or more with it. Amazon Redshift divides data into clusters that may be analyzed simultaneously. As a result, Amazon Redshift data may be rapidly and simply accessible. Each node can be accessed individually by users and apps.

A range of SQL-based clients, as well as a variety of Data Sources and Data Analytics tools, can be used with Amazon Redshift. It has a well-designed architecture that makes working with a number of Business Intelligence tools easier.

Key Features of Amazon Redshift

Here are some key features of Amazon Redshift:

  • Column-oriented Databases: Data can be grouped into rows or columns in a database. A high percentage of OLTP databases are row-orientation databases. To put it another way, these systems are designed to handle a large number of small activities like DELETE, UPDATE, and so on. A column-oriented database like Amazon Redshift is the way to go when it comes to quickly access enormous volumes of data. Amazon Redshift is mostly used for OLAP operations and SELECT operations have been improved.
  • Secure End-to-End Data Encryption: Data privacy and security requirements apply to all businesses and organizations, and encryption is one of the most critical parts of data protection. For data in transit, Amazon Redshift uses SSL encryption, and for data at rest, it uses hardware-accelerated AES-256 encryption. All data stored on the disc, as well as any backup files, is encrypted. You won’t have to bother about key management because Amazon will handle everything.
  • Massively Parallel Processing (MPP): MPP is a distributed design technique that uses a “divide and conquer” strategy across numerous processors to process huge data collections. A huge processing effort is divided into smaller tasks and dispersed among several compute nodes. The compute node processors work in parallel rather than sequentially to finish their calculations.
  • Cost-effective: The most cost-effective Cloud Data Warehousing option is Amazon Redshift. Traditional on-premise warehousing is projected to be a tenth of the expense. There are no hidden expenses for consumers; they simply pay for the services they use. On the Amazon Redshift official website, you can learn more about pricing.
  • Scalability: Amazon’s Redshift is simple to use and scales to meet your demands. You can modify the number or type of nodes in your Data Warehouse with a few clicks or a simple API call, and scale up or down as needed.

What is Mixpanel?

Redshift to Mixpanel: mixpanel logo
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Mixpanel is a web and mobile-based business analytics and user behavior platform. It monitors consumer activity on a website to help you decipher engagement metrics and answer the most difficult questions, such as why users convert, which features to prioritize, how many customers follow up on their orders, and what keeps them coming back for more. Mixpanel (Coming Soon for Hevo Activate!) is a user-friendly interface that allows you to perform advanced analyses on the move. With just a few clicks, you can track Top User Flows, establish Cohorts, design Funnels, generate Reports, and much more.

Mixpanel is trusted by 20,000+ customers in 150 countries and can record 250 billion events every query and ingest 8+ trillion data points per year. Mixpanel gives businesses of any size the ability to effectively evaluate and break down user activity. Mixpanel was created with the goal of assisting the world in learning from its data by tracking actions rather than page views.

Key Features of Mixpanel

Here are a few key features of Mixpanel:

  • Group Analytics: Mixpanel Group Analytics gives users a picture of their performance metrics at the company or account level, such as Product Adoption, Active Usage, and Retention.
  • Scalable Infrastructure: Mixpanel’s scalable infrastructure allows it to analyze raw user event stream data at scale without the need for pre-computing. After consuming Trillions of events every year, Mixpanel’s architecture can handle high-volume requests in seconds.
  • Security and Privacy: Mixpanel assists in the enforcement of worldwide security and privacy compliances, ensuring that consumer data is protected at rest and in transit. Mixpanel’s native SOC 2 Type II Certification, as well as enhanced encryption features, can help you manage cybersecurity risks.
  • A/B Testing: A/B Testing allows you to create two versions of the same piece of content and see which one performs better with users. Mixpanel will truly show you how each version performs.
  • Flows: Flows are a reporting function that allows organizations to investigate how consumers interact with their goods and where they exit the funnel, among other data. You can direct clients to the best paths using capabilities like limitless steps, cohort filtering, etc.

Ways to Connect Redshift to Mixpanel

Method 1: Manual Integration of Redshift to Mixpanel using CSV Files 

This method involves manually converting your Redshift data into CSV Files using certain SQL commands. The data present in the CSV Files then has to be modified according to the format specified by Mixpanel. Afterward, the data can be imported and mapped directly into HubSpot. It is a 12-step process that will also require troubleshooting certain errors manually.

Method 2: Redshift to Mixpanel Integration Using Hevo Activate

Hevo Activate provides a hassle-free, one-stop solution to Connect Redshift to Mixpanel (Coming Soon for Hevo Activate!) in an effortless manner. Hevo Activate syncs customer /product data in the warehouse to your Business Application. With Hevo Activate you can bring the data to fingertips of your business teams, where they need it the most – Business Applications. Teams can now make faster, smarter actions by analyzing the user journeys, and creating personalized experiences with Hevo Activate.

GET STARTED WITH HEVO ACTIVATE FOR FREE

Understanding Redshift to Mixpanel Integration Methods

Integrating Redshift to Mixpanel (Coming Soon for Hevo Activate!) can prove to be a game-changer for businesses in terms of modern Data Analytics. This article explains 2 of the best ways to establish a Redshift to Mixpanel Integration. Below are the 2 methods.

Method 1: Manual Integration of Redshift to Mixpanel Using CSV Files

The journey of data from Amazon Redshift to Mixpanel can be implemented manually by the following steps:

Transfer Redshift to CSV files

The first step in Redshift to Mixpanel Integration is to transfer Redshift data to CSV files.

  • Step 1: Log in to your Amazon Web Services account and turn on the Amazon S3 console. Then select “Create Bucket” from the drop-down menu.
  • Step 2: Give the bucket a name of your choosing, keeping in mind that the S3 bucket must have a globally unique name. Then select a region and uncheck the box that says “Block all public access.” Now select “Create bucket” from the drop-down menu.
Redshift to Mixpanel: step 2 manual integration
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  • Step 3: Make a note of the URL for your Amazon S3 Bucket and save it somewhere secure.
  • Step 4: Redshift uses Clusters to store data. As a result, choose the Amazon Redshift Cluster from which you wish to export data. For this export, SQL clients such as SQL Workbench/J, Jetbrains Datagrip, and others are utilized.
  • Step 5: The “UNLOAD” command can assist you in extracting the results of your SQL query into one or more S3 files for Redshift to Mixpanel Integration. It has a syntax that looks like this:
UNLOAD ('select_statement')
TO 's3://object_path_prefix'
[ WITH ] CREDENTIALS [AS] 'aws_access_credentials'
[ option [ ... ] ]
where option is
{ MANIFEST
| DELIMITER [ AS ] 'delimiter_char'
| FIXEDWIDTH [ AS ] 'fixedwidth_spec' }
| ENCRYPTED
| GZIP
| ADDQUOTES
| NULL [ AS ] 'null_string'
| ESCAPE
| ALLOWOVERWRITE
| PARALLEL [ { ON | TRUE } | { OFF | FALSE } ]
UNLOAD ('SELECT id,email FROM users')
TO 's3://bucket_name/file_prefix_'
CREDENTIALS 'aws_access_key_id=KEY1;aws_secret_access_key=KEY2'
ESCAPE
PARALLEL OFF;
  • Step 6: You may now download the CSV file containing the exported data for Redshift to Mixpanel Integration.

The first step of Redshift to Mixpanel Integration is done. Now that you have your data in CSV format, you can import it into Mixpanel.

Transport CSV Files to Mixpanel

The second step in Redshift to Mixpanel Integration is to import the CSV files into Mixpanel. You are going to use the Segment CSV File Importer tool:

  • Step 1: Your CSV should have the following fields in Redshift to Mixpanel Integration:
    • Event
    • Identity – user ID
    • Timestamp – our importer can take a variety of formats
    • Properties
    • Traits
  • Step 2: Finding the Write Key

The software can connect to your workplace via the write key. A workspace is a collection of sources that are linked together so that you can control them all from the CDI. The write key can be thought of as a unique identifier.

To find the write key follow the steps below:

  • Go to segment.com.
  • Log in with your username and password.
  • Choose the workspace you want. It’ll lead you straight to your sources.
  • Select the appropriate source by clicking on it.
  • Select Settings from the drop-down menu.
  • Click the API keys on the left.
  • Copy the Write Key as shown in the image below:
Redshift to Mixpanel: write key
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  • Step 3: Uploading CSV File

Now that you’ve prepared your CSV file and copied and pasted your write key into it:

  • To upload your data in .csv, click the Choose File option.
  • You’ll see a basic format for your file and the first two records from your CSV file after you choose it.
  • At the bottom left of the page, click “Import“.
  • If everything is in order, you will see the message “Data sent“.

That completes the second part of Redshift to Mixpanel Integration. That is all there is to it. You have successfully connected Redshift to Mixpanel using CSV Files.

Method 2: Redshift to Mixpanel Integration Using Hevo

Redshift to Mixpanel: Hevo Method

All the above mentioned drawbacks can be overcome using an Automated Reverse-ETL Solution like Hevo Activate. 

With Hevo Activate, you can empower business teams with 360° customer profiling. Sync customer and product usage data that are available in Data Warehouses, such as Amazon Redshift to CRMs like Hubspot and Business Analytics Solutions like Mixpanel (Coming Soon for Hevo Activate!). in a hassle-free & effortless manner.

GET STARTED WITH HEVO ACTIVATE FOR FREE

Hevo Activate enables the seamless transfer of data to all the business applications. Teams can use Hevo Activate to generate faster and more accurate results. Hevo Activate enables you to create personalized experiences for your customers. 

Try our 14-day full access free trial today to experience an entirely automated hassle-free Data Replication!

Here’s how Hevo Activate is different:

  • Real-Time Data Sync: Hevo Activate, with its strong integration with various data sources, allows you to transfer data quickly & efficiently. This ensures efficient utilization of bandwidth on both ends.
  • No APIs, CSVs, Just SQL!: Use the powerful and smart SQL Query Editor to filter and transform data from your data warehouse table to a Target object. The in-built validation checks ensure each query is validated before you save it.
  • Secure: Hevo Activate has a fault-tolerant architecture that ensures that the data is handled safely and consistently with zero data loss.
  • On-Demand Sync: Hevo Activate gives users the option to resume the sync or run sync now to execute data sync as per their demand.
  • Intelligent Data Type Conversion: During the mapping action, Hevo Activate transforms the field types of the synced data automatically. 
  • Data Transformation: Hevo Activate provides a simple interface to perfect, modify, and enrich the data you want to transfer. 
  • Live Support: The Hevo Activate team is available round the clock to extend exceptional support to its customers through chat, email, and support calls.

Conclusion

This article provided you with two detailed approaches using which you can successfully Connect Redshift to Mixpanel (Coming Soon for Hevo Activate!) for Operational Analytics. Both of these methods are effective, but as mentioned above, there are various challenges and limitations that you will face if you are to take up the manual process. If you are willing to invest your time and resources in this process and have no qualms about manually troubleshooting the errors, go for the first method. Otherwise, you can opt for Hevo Activate to seamlessly transfer data from Amazon Redshift to Mixpanel (Coming Soon for Hevo Activate!).

Visit our Website to Explore Hevo Activate

Hevo Activate will automate your data transfer process, hence allowing you to focus on other aspects of your business like analytics, customer management, etc.  This platform allows you to transfer data from Cloud-based Data Warehouses like Amazon Redshift, etc to various CRMs and SaaS applications. It will provide you with a hassle-free experience and make your work life much easier.

Want to take Hevo Activate for a spin? Sign Up for a 14-day free trial and experience the feature-rich Hevo suite first hand. You can also have a look at the unbeatable pricing that will help you choose the right plan for your business needs.

Share your experience of learning about connecting Redshift to Mixpanel (Coming Soon for Hevo Activate!) in the comments section below.

Sync Data from Amazon Redshift to Business Applications Seamlessly