Setting up Zendesk Linkedin Integration: 2 Easy Methods

on Activate, CRM Automation, Data Integration, Hevo Activate • November 16th, 2021 • Write for Hevo

Linkedin to Zendesk_FI

Business Organizations need to evaluate data from thier advertisements if they are promoting your company on LinkedIn. This provides you with detailed insights on your marketing activity, allowing you to identify areas for development. You’ll also have a better understanding of who your consumers are and what they require. This necessitates transferring your LinkedIn Ads data to a centralised platform such as Zendesk.

In this article, you will be introduced to LinkedIn Ads and Zendesk. Prerequisites of Zendesk LinkedIn Integration will be mentioned and 2 easy methods to implement this integration will be explained.

Table of Contents

Introduction to LinkedIn Ads

LinkedIn Ads Logo - Zendesk Linkedin

LinkedIn is a great social media platform for professionals. It is the largest online professional network globally. People use LinkedIn to get professional connections, jobs, internships, and learn the skills that they need to succeed in their careers. There are different ways to access LinkedIn, from a desktop, mobile web experience, LinkedIn mobile app, and the LinkedIn Lite Android mobile app. 

Due to the large population of professionals on the network, businesses have taken advantage of this to run their marketing ads on the platform. It is possible to create ads on LinkedIn and market your brand. 

When marketing your business on LinkedIn, you will need to analyze data from your ads. This will give you deep insights into your marketing activities so that you may know where improvements are needed. You will also be able to understand who your customers are and what they need in-depth. This calls for you to move your LinkedIn Ads data to a central platform like Zendesk.

Official Documentation of LinkedIn Ads can be found here.

Introduction to Zendesk

Zendesk Logo - Zendesk Linkedin
Image Source

Zendesk is a cloud-based platform that provides customizable tools for building customer service portals, online communities, and knowledge bases. It provides a customizable front-end portal, live chat features, and can be integrated with applications such as Google Analytics, and Salesforce. Zendesk is used in different sectors including government, technology, media, and retail, from small to large. 

Its online customer portal enables customer support teams to keep track of tickets that have been raised and check their status. Customers can check through existing tickets and get answers to their queries. If not satisfied, they can submit their own tickets via the portal. 

You can pull data from LinkedIn Ads and move  it to Zendesk support and then turn the data into actionable insights. Such insights can help you make sound decisions when creating and running your marketing ads. 

Official documenation of Zendesk can be found here.

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Method 1: Zendesk LinkedIn Integration using Manual Method

Under this method, you will be required to import data from LinkedIn Ads to the HubSpot platform and then transfer that data by creating a connection between HubSpot and Zendesk Deployment.

Method 2: Zendesk LinkedIn Integration using Hevo Activate

Hevo Activate provides a hassle-free solution and helps you directly transfer data from Redshift, Snowflake, LinkedIn Ads, etc., to Zendesk without any intervention in an effortless manner free of cost. Hevo Activate is fully managed and completely automates the process of not only loading data from your desired source but also enriching the data and transforming it into an analysis-ready form without having to write a single line of code. Hevo’s pre-built integration with Linkedin Ads (among 100+ Sources) is free of cost and will take full charge of the data transfer process, allowing you to focus on key business activities.

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Prerequisites

This is what you need for this article:

  • A LinkedIn Account. 
  • A Zendesk Account. 
  • A Hubspot Account. 

Procedure for Setting Up Zendesk LinkedIn Ads Integration

Method 1: Zendesk LinkedIn Integration using Manual Method

You now know the importance of moving your LinkedIn Ads data into Zendesk. However, Zendesk doesn’t have a native connector to support integration with LinkedIn Ads. The closest way to achieve this is by using HubSpot as the intermediary. 

In the next sections, you will be learning about how to integrate Zendesk and Linkedin Ads using HubSpot as the intermediary.

Part 1: Integrate HubSpot and LinkedIn Ads

The following steps will help you to integrate LinkedIn Ads with HubSpot:

Zendesk LinkedIn Integration Step 1: Log into your HubSpot account and click the Settings gear from the top right corner of the screen. 

Free Tool Option - Zendesk Linkedin
Image Source: www.hubspot.com

Zendesk LinkedIn Integration Step 2: A new window will be opened. Click the “Marketing” menu from the top and then choose “Ads”. 

HubSpot Window - Zendesk Linkedin
Image Source: www.hubspot.com

Zendesk LinkedIn Integration Step 3: Click the “Connect accounts” button. 

Connect Accounts Button - Zendesk Linkedin
Image Source: www.hubspot.com

Zendesk LinkedIn Integration Step 4: A new dialog box will pop up. Choose “LinkedIn”. 

Choice for Sources - Zendesk Linkedin
Image Source: www.hubspot.com

Zendesk LinkedIn Integration Step 5: You will be prompted to log into your LinkedIn account. Log in using your LinkedIn account credentials. 

Zendesk LinkedIn Integration Step 6: Review the permissions and click the “Allow” button. 

Zendesk LinkedIn Integration Step 7: Select the LinkedIn Ads Account that you need to connect to HubSpot. 

If you need to track the contacts that interact with your ads, turn on the “auto tracking” toggle button. HubSpot tracking will be applied to your LinkedIn ads. 

Zendesk LinkedIn Integration Step 8: Click the “Connect” button. 

Zendesk LinkedIn Integration Step 9: Select the LinkedIn Ads account(s) that you need to sync leads from, then click “Save”. 

Your LinkedIn Ads account should now be shown in Ads Account settings in HubSpot. 

Part 2: Integrate Zendesk with HubSpot

Now that you’ve successfully integrated LinkedIn Ads with HubSpot, it’s time to integrate Zendesk with HubSpot. You can complete this by following the steps given below:

Step 1: Open the Zendesk Support HubSpot Integration page

Step 2: Enter your Zendesk subdomain and agree to terms and conditions of the service by clicking and activating the checkbox. 

Step 3: Click the “Authorize” button. 

OAuth Authorization - Zendesk Linkedin
Image Source: www.zendesk.com

Step 4: If you haven’t logged in, you will be asked to provide your Zendesk credentials. 

Step 5: You will then be prompted to allow Zendesk support for HubSpot to access your Zendesk account. Click the “Allow” button. 

Permissions Window - Zendesk Linkedin
Image Source: www.zendesk.com

Step 6: If you are not signed into HubSpot, enter your HubSpot credentials. 

Step 7: Authorize the integration and access your HubSpot account. 

Step 8: If the integration runs successfully, you will see the success message on your screen. 

Support Ticket - Zendesk Linkedin
Image Source: www.zendesk.com

Congratulations!

You can now move your LinkedIn Ads data into Zendesk via HubSpot. 

Limitations of Zendesk LinkedIn Integration using Manual Method

The following are the challenges of integrating Zendesk with LinkedIn Ads:

  1. No native support for the integration. There is no native way of integrating the two platforms. One has to use another platform as an intermediary. 
  2. The process is lengthy and time-consuming. One has to integrate both Zendesk and LinkedIn Ads with HubSpot, the intermediary. 
  3. No real-time data transfer. One cannot transfer data from LinkedIn Ads into Zendesk in real-time. This can delay the decision-making process. 

If you are interested in learning about Data Automation, you can find the guide here, and if you want to learn about Cloud Business Intelligence here.

Method 2: Zendesk LinkedIn Integration using Hevo Activate

Hevo Banner - Zendesk Linkedin

Hevo Activate helps you directly transfer data from Redshift, Snowflake, LinkedIn Ads, and various other sources to CRMs such as Zendesk, various SaaS applications, and a lot more, in a completely hassle-free & automated manner. Hevo Activate is fully managed and completely automates the process of not only loading data from your desired source but also enriching the data and transforming it into an analysis-ready form without having to write a single line of code. Its fault-tolerant architecture ensures that the data is handled in a secure, consistent manner with zero data loss.

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Hevo Activate takes care of all your data preprocessing needs and lets you focus on key business activities and draw a much powerful insight on how to generate more leads, retain customers, and take your business to new heights of profitability. It provides a consistent & reliable solution to manage data in real-time and always have analysis-ready data in your desired destination. 

Check out what makes Hevo Activate amazing:

  • Real-time Data Transfer: Hevo Activate with its strong Integration with 100+ sources, allows you to transfer data quickly & efficiently. This ensures efficient utilization of bandwidth on both ends.
  • Data Transformation: It provides a simple interface to perfect, modify, and enrich the data you want to transfer. 
  • Secure: Hevo Activate has a fault-tolerant architecture that ensures that the data is handled in a secure, consistent manner with zero data loss.
  • Tremendous Connector Availability: Hevo Activate houses a large variety of connectors and lets you bring in data from numerous Marketing & SaaS applications, databases, etc. such as Airflow, HubSpot, Marketo, MongoDB, Oracle, Salesforce, Redshift, etc. in an integrated and analysis-ready form.
  • Simplicity: Using Hevo Activate is easy and intuitive, ensuring that your data is exported in just a few clicks. 
  • Completely Managed Platform: Hevo Activate is fully managed. You need not invest time and effort to maintain or monitor the infrastructure involved in executing codes.
  • Live Support: The Hevo Activate team is available round the clock to extend exceptional support to its customers through chat, email, and support calls.

Conclusion

In this article, you learned about LinkedIn Ads and Zendesk, the prerequisites for the implementation of Zendesk LinkedIn Integration. You also learned about two easy methods for the implementation of your integration and the limitations of using the manual method were also explained.

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If you are interested to learn about HubSpot Magento Integration, you can find the guide here, and if you want to learn about Firebase Data Studio Integration, you can find the guide here.

Some limitations of using HubSpot’s connector to set up Zendesk LinkedIn Ads Integration like no support for Data Transformation can be overcome using platforms like Hevo Activate. It helps you directly transfer data from a source of your choice such as Redshift, Snowflake, LinkedIn Ads, etc., to any SaaS application, CRMs, Support tools such as Zendesk, etc. in a fully automated and secure manner without having to write the code repeatedly. It will make your life easier and make data migration hassle-free. It is user-friendly, reliable, and secure. Check out the pricing details here.

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