How Hevo Supported Vetster's 562% Revenue Growth with Data-Driven Decision-Making

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562% Revenue Growth Powered by Real-Time Insights

Hevo’s seamless data integration and automation enabled Vetster to drive data-backed decisions, supporting the company’s 562% growth increase between 2021 and 2023

13x Improvement in Marketing Performance With Unified Data

By integrating disparate systems and pushing data out to key systems and teams, Vetster has been able to rapidly advance its efforts to drive 13x improvement in LTV:CAC

Vetster, the world’s fastest-growing telemedicine platform for pets, connects pet parents with top-rated licensed veterinarians, anytime, anywhere. By offering virtual consultations through video or online chat, Vetster provides affordable, 24/7 access to care that eases the stress of travelling for pets and owners and creates new opportunities for veterinarians to earn flexibly.

With the pet care industry booming, Vetster's strategic differentiation in the market as a pet health platform has led to significant growth—a 562% revenue increase between 2021 and 2023—earning recognition on Deloitte’s Fast 50 Companies-to-Watch list. A key investment the company made to achieve this success was in its data. 

The Challenge: Managing Data in a Rapidly Scaling Startup

Vetster relied on multiple tools to support its operations, marketing, and customer engagement. Data flowed in from sources like Google Ads, Bing Ads, Facebook Ads, PostgreSQL, and Google Sheets. Managing and integrating this data proved time-consuming and inefficient.

The team’s existing ETL tool lacked essential features and required significant engineering support. Vetster needed a more robust data solution that would scale with the company.

Vetster's Data Stack

The Turning Point: Discovering Hevo Data

As Vetster evaluated its options, Hevo Data was a perfect fit. It wasn’t just an ELT tool—it was a gateway to scalable, efficient, and insightful data management. Hevo offered:

  • Seamless Integration: Hevo connected Vetster’s internal databases (PostgreSQL, Redshift) with external sources like ad platforms and GA4, automating data ingestion into a unified warehouse.

  • Ease of Use: With plug-and-play connectors, Vetster could eliminate its dependency on engineering resources and reduce time-to-insight significantly.

  • Unmatched Support: Hevo’s responsive customer service and dedicated account management team offered hands-on assistance, ensuring that Vetster got the most out of its data stack.

Regan Johnson, Co-Founder & CTO

Hevo simplified our data management entirely. Its seamless integrations and automation eliminated dependency on engineering, allowing us to focus on driving insights and growing the business.

- Regan Johnson, CTO, Vetster

The Transformation: Unlocking Business Potential with Hevo

Hevo enabled Vetster to reimagine its data processes and deliver tangible business outcomes:

  • Growing Subscription Model: Vetster uses Hevo’s insights to grow its Vester Plus subscription plan for pet owners. 

  • Empowering Teams with Actionable Insights: Hevo streamlined reporting, enabling the creation of weekly business reports for CXOs and VPs. These reports provided real-time visibility into critical metrics.

  • Improving Conversion Rates: By integrating ad performance data with internal metrics, Vetster gained a complete view of its marketing efforts. This clarity drove double-digit growth in conversion rates, further fueling the company’s expansion.

The Results: Data as a Growth Engine

Using Hevo delivered measurable results across the organization:

  • Double-digit growth in customer conversion rates.

  • 17% cost savings in annual spending by migrating to Hevo

  • 13x improvement in Marketing Performance With Unified Data

With a scalable data stack powered by Hevo, Vetster empowered its teams to make faster, more informed decisions while reducing operational inefficiencies.

Why Vetster Chose Hevo

  1. Reduction in Manual Overhead: Using Hevo reduced the engineering requirements on the Vetster team, enabling them to focus on building the pet health platform. 

  2. Cost-effectiveness: The platform delivered significant savings while adding essential new features.

  3. Exceptional Support: Hevo’s responsive support team and dedicated account managers ensured success at every stage.

The Road Ahead

Vetster continues to push the boundaries of innovation. With plans to expand predictive analytics, launch data lakes, and integrate more tools, the company remains committed to transforming pet care. Hevo will stay at the center of this journey, powering Vetster’s ability to use data as a competitive advantage.

Excited to see Hevo in action and understand how a modern data stack can help your business grow? Sign up for our 14-day free trial or register for a personalized demo with our product expert.