Implementing Agile Marketing Strategy with Salesforce & Pardot

The world of marketing has undergone a major transformation due to the exponential increase in the number of digital channels and the rise of MarTech platforms. There is a content overload on the internet but a major chunk of this content fails to uphold standards & meet marketing targets. The term “Agile Marketing” finds its way into a Marketer’s day very frequently and for good reason. In a fast-paced & ever-evolving marketing world, having an agile approach is the key to finding actionable insights and achieving faster success.

Actualizing an agile approach is a different challenge altogether, this is where the role of technology comes into the picture. Having a MarTech stack that resonates with the principles of Agile Marketing is essential. In this session Tigh Loughhead, a 4X Salesforce MVP will talk about why & how we should expand our thinking radius beyond traditional KPIs and Insights. Additionally, he will also share his expertise on two of these aforementioned MarTech tools: Salesforce (CRM) and Pardot to help you leverage them effectively and meet mission-critical targets.

In this session you will learn:

• Agile marketing 101: a modern marketing strategy
• How to implement Agile Marketing methodology in day-to-day marketing
• How to leverage data to iteratively improve your marketing campaign’s ROI
• How to align Salesforce & Pardot platforms to your Agile Strategy

Speaker(s)

Tigh Loughhead

Founder

Forcery