Streamlining eCommerce data analytics

eCommerce analytics involves tracking a wide range of metrics relating to the complete journey of the customer, right from discovery to acquisition, conversion, retention and advocacy. Analytics lays a foundation framework for any eCommerce business and it helps them understand which marketing and sales initiatives are working, those that aren't, and the areas that have a great potential for growth.

In this webinar, Ashish Singru, Senior Director & Head, Global Business Analytics Center at eBay will share his insights on how the power of analytics can drive growth and tackle various challenges.