- Dcode - Let the Learning Begin!

Watch our specially curated video courses, download the presentations and clarify your doubts with Q&A sheets

Featuring speakers from

Brandee Sanders

Brandee Sanders

Vice President of Marketing

Course 1

Integrating Marketing Data Silos

  • Topic 1: What are Marketing Data Silos
  • Topic 2: Why there is a Need to Integrate Data
  • Topic 3: Impact of Marketing Data Silos
  • Topic 4: How to Breakdown Data Silos
Erica Baity

Erica Baity

Founder and Chief Data Evangelist

Course 2

Building a Single Source of Truth for Marketing Data

  • Topic 1: What is a Single Source of Truth
  • Topic 2: Why Marketing Needs Single Source of Truth
  • Topic 3: Challenges in Unifying Marketing Data
  • Topic 4: How to Create a Single Source of Truth
Gabi Steele

Gabi Steele

Co-founder and CEO

Course 3

Introduction to Modern Marketing Analytics Stack

  • Topic 1: Overview of Marketing Tools
  • Topic 2: Challenges with the Old Marketing Stack
  • Topic 3: Shift from Spreadsheets to a Modern Stack
  • Topic 4: How Does the Ideal Marketing Stack Looks Like
Phil Irvine

Phil Irvine

Vice President, Audience Intelligence

Course 4

Mapping Customer Journey Through Attribution

  • Topic 1: The Complexity in Mapping Customer Journeys
  • Topic 2: Fundamentals of Marketing Attribution
  • Topic 3: Creating the Attribution Model and High-level Tracking Plan
  • Topic 4: Building a Customer Map with Unified Data
Casey Stanton

Casey Stanton

Founder and CEO

Course 5

Maximizing ROI on Paid Marketing Channels

  • Topic 1: Why to Optimize Channel Mix for Revenue and ROI
  • Topic 2: Paradigm Shift in Measuring the Marketing KPIs
  • Topic 3: Challenges in Analyzing Performance Data
  • Topic 4: The Marketing Performance Blueprint: A Success Formula
Rowdy Day

Rowdy Day

Principal

Course 6

Automating Marketing Reporting with Unified Data

  • Topic 1: Current Reporting and Analytics Challenges
  • Topic 2: Overview of Analytics & Reporting Stack
  • Topic 3: How to Create Insightful Marketing Reports with Unified, Accurate, and Real-time Data
Jeff Levy

Jeff Levy

Former Director, Consumer Marketing

Course 7

Real-life Marketing Analytics
Case Studies

  • Topic 1: Practical Data Challenges
  • Topic 2: How to Transform Raw Data Into Actionable Insights
  • Topic 3: Outcome Achieved with Modern Marketing Analytics Stack

Live Q&A Session

Join us over a live, interactive Q&A session where you can ask your questions and get answers from the experts.

Complete the course, get your certificate, and showcase your achievement on your resume and LinkedIn profile.