- Dcode - Let the Learning Begin!
Watch our specially curated video courses, download the presentations and clarify your doubts with Q&A sheets
Featuring speakers from
Brandee Sanders
Vice President of Marketing
Course 1
Integrating Marketing Data Silos
- Topic 1: What are Marketing Data Silos
- Topic 2: Why there is a Need to Integrate Data
- Topic 3: Impact of Marketing Data Silos
- Topic 4: How to Breakdown Data Silos
Erica Baity
Founder and Chief Data Evangelist
Course 2
Building a Single Source of Truth for Marketing Data
- Topic 1: What is a Single Source of Truth
- Topic 2: Why Marketing Needs Single Source of Truth
- Topic 3: Challenges in Unifying Marketing Data
- Topic 4: How to Create a Single Source of Truth
Gabi Steele
Co-founder and CEO
Course 3
Introduction to Modern Marketing Analytics Stack
- Topic 1: Overview of Marketing Tools
- Topic 2: Challenges with the Old Marketing Stack
- Topic 3: Shift from Spreadsheets to a Modern Stack
- Topic 4: How Does the Ideal Marketing Stack Looks Like
Phil Irvine
Vice President, Audience Intelligence
Course 4
Mapping Customer Journey Through Attribution
- Topic 1: The Complexity in Mapping Customer Journeys
- Topic 2: Fundamentals of Marketing Attribution
- Topic 3: Creating the Attribution Model and High-level Tracking Plan
- Topic 4: Building a Customer Map with Unified Data
Casey Stanton
Founder and CEO
Course 5
Maximizing ROI on Paid Marketing Channels
- Topic 1: Why to Optimize Channel Mix for Revenue and ROI
- Topic 2: Paradigm Shift in Measuring the Marketing KPIs
- Topic 3: Challenges in Analyzing Performance Data
- Topic 4: The Marketing Performance Blueprint: A Success Formula
Rowdy Day
Principal
Course 6
Automating Marketing Reporting with Unified Data
- Topic 1: Current Reporting and Analytics Challenges
- Topic 2: Overview of Analytics & Reporting Stack
- Topic 3: How to Create Insightful Marketing Reports with Unified, Accurate, and Real-time Data
Jeff Levy
Former Director, Consumer Marketing
Course 7
Real-life Marketing Analytics
Real-life Marketing Analytics
Case Studies
- Topic 1: Practical Data Challenges
- Topic 2: How to Transform Raw Data Into Actionable Insights
- Topic 3: Outcome Achieved with Modern Marketing Analytics Stack
Live Q&A Session
Join us over a live, interactive Q&A session where you can ask your questions and get answers from the experts.
Complete the course, get your certificate, and showcase your achievement on your resume and LinkedIn profile.
