- Dcode - Marketing Analytics Masterclass
Dcode is a free, on-demand virtual Masterclass specially designed for Marketing & Growth Analysts. Learn how to harness the real power of your Data & Analytics to drive business growth.
Brandee Sanders
Vice President of Marketing
Gabi Steele
Co-founder and CEO
Casey Stanton
Founder and CEO
Phil Irvine
Vice President, Audience Intelligence
Featuring speakers from
Decode Your Marketing and Growth Analytics Skills
7 Courses
26 Topics
10+ Hours of Learning
1 Live Q&A Session
Join us for Dcode where you will learn the latest marketing analytics trends, tips, and strategies directly from the global marketing thought leaders. There will be 7 on-demand video courses covering 26 different topics and 1 live Q&A session at the end of this course. Book your seat today and get ready to discover your integrated marketing insights using the modern marketing analytics stack.
Register Now Access CoursesWhat You’ll Learn
Integrating Marketing Data Silos
Marketing has become more complex over the years with multiple teams using multiple tools, working with disparate and incomplete data. This results in misinformed and conflicting decisions. Learn how you can breakdown data silos and understand its impact on your marketing analytics, reporting, and decision making.
- Topic 1: What are Marketing Data Silos
- Topic 2: Why there is a Need to Integrate Data
- Topic 3: Impact of Marketing Data Silos
- Topic 4: How to Breakdown Data Silos
Building a Single Source of Truth for Marketing Data
Marketing teams today deal with the ever-increasing volume, velocity, variety, and complexity of data. Having multiple and competing versions of the truth is confusing and it often leads to poor decision making. Learn how you can build a single source of truth for your marketing data and get access to the most complete and accurate data in real-time.
- Topic 1: What is a Single Source of Truth
- Topic 2: Why Marketing Needs Single Source of Truth
- Topic 3: Challenges in Unifying Marketing Data
- Topic 4: How to Create a Single Source of Truth
Introduction to Modern Marketing Analytics Stack
The marketing technology stack is growing rapidly and each day we are getting introduced to new tools. These tools help us simplify our day-to-day tasks, provide rich insights, bring in more leads, and boost revenue. But choosing the right tool for the right use case has become a real problem. Let's understand the modern MarTech stack in detail.
- Topic 1: Overview of Marketing Tools
- Topic 2: Challenges with the Old Marketing Stack
- Topic 3: Shift from Spreadsheets to a Modern Stack
- Topic 4: What does the Ideal Marketing Stack look like
Mapping Customer Journey Through Attribution
Customers interact with your brand in multiple ways and it is important to deliver a personalized experience at every touchstone. Mapping your customer’s journey reveals patterns in user behavior, understand what aspects of your brand customers are happy with and where it needs fixing. Let’s understand how you can map your customer journey and identify new growth opportunities.
- Topic 1: The Complexity in Mapping Customer Journeys
- Topic 2: Fundamentals of Marketing Attribution
- Topic 3: Creating the Attribution Model and High-level Tracking Plan
- Topic 4: Building a Customer Map with Unified Data
Maximizing ROI on Paid Marketing Channels
Marketers today have the boon of multiple avenues to advertise their products and services but it is essential to hit the right mix of marketing channels. Learn how you can select the right channels, identifying the right KPIs, and diagnose the problems so as to maximize your overall marketing ROI.
- Topic 1: Why to Optimize Channel Mix for Revenue and ROI
- Topic 2: Paradigm Shift in Measuring the Marketing KPIs
- Topic 3: Challenges in Analyzing Performance Data
- Topic 4: The Marketing Performance Blueprint: A Success Formula
Automating Marketing Reporting with Unified Data
Marketers often spend a lot of time building their weekly/monthly performance reports because of the manual data integration and data crunching processes and the use of inefficient tools. Let’s understand how you can save time, improve accuracy, and increase productivity with automation.
- Topic 1: Current Reporting and Analytics Challenges
- Topic 2: Overview of Analytics & Reporting Stack
- Topic 3: How to Create Insightful Marketing Reports with Unified, Accurate, and Real-time Data
Real-life Marketing Analytics
Case Studies
It's tricky working with marketing data that is constantly being generated in real-time from multiple sources. Moving from raw data to business outcomes is filled with practical challenges that many companies face. Learn how some of the top companies are solving their data challenges and finding actionable insights using the modern marketing stack.
- Topic 1: Practical Data Challenges
- Topic 2: How to Transform Raw Data Into Actionable Insights
- Topic 3: How to Productize and Commercialize your Data
Q&A Session
We’ve conducted a live, interactive Q&A session with our Masterclass speakers to answer all your questions. Watch the recording of this session by clicking the button below. If you still have any questions or want to share your feedback/suggestions then please write to us at events@hevodata.com.
Featured Speakers
Brandee Sanders
Vice President of Marketing
Brandee is a multi Award-Winning Marketing Technologist, a strong leader in scaling rapid growth, transformations, marketing automation through AI, ML and complex operations for diverse client groups, including Fortune 500 featured Gartner Magic Quadrant Leaders, Sirius Decisions influencers, ABM, SaaS, B2B, D2C, and SV/VC tech start-ups.
Erica Baity
Founder and Chief Data Evangelist
Erica Baity is a Marketing Automation and Technology expert, an advocate for women and minorities in tech, and a speaker. She is the Founder and Chief Data Evangelist of Anologics, a data management and strategy consultancy to B2B SaaS and D2C Retailers.
Gabi Steele
Co-founder and CEO
Gabi Steele is the Co-Founder of Data Culture, which helps organizations implement a modern data stack and build a lasting data culture. She is a data visualization and storytelling expert with a background in engineering, design, and education. Gabi led Data Visualization at WeWork and the Washington Post and has taught at Columbia University and Parsons School of Design.
Casey Stanton
Founder and CEO
Casey Stanton is the founder of CMOx, the Fractional CMO Company, a teacher of innovative Functional Marketing® Framework, and a former Tulane University Professor of Marketing. An expert on the evolving landscape of marketing strategy, digital marketing, sales, and remote teams, Casey has helped businesses scale their revenue through marketing since 2008.
Britney Young
Marketing Operations Specialist
Britney is an experienced B2B marketer, author, and speaker. Currently a marketing automation Specialist at McKesson, Britney has extensive experience at both large and small organizations driving strategy for the web, email, social media and improving the customer journey through marketing automation.
Vandhana Sridhar
Digital Marketing Analytics Specialist
Vandhana (Vandy) is a Digital Marketing Analytics Specialist at McKesson, which is a leading healthcare company. In her previous roles at different companies, she has worked closely with Sales and Marketing teams, combining and analyzing data from various sources but soon realized digital analytics was her area of interest. She has worked with different analytics and reporting tools and never gives up an opportunity to learn something new.
Jeff Levy
Founder and VP Marketing
Jeff Levy is the former Consumer Marketing Director for the Harvard Business Review. Jeff was the Director of JewishBoston.com and was the Founder and VP, Marketing of Mother USA/Tunefly, a subscription digital music platform. He has also held senior marketing positions at Comcast, AT&T, and Media One.
Why You Should Enroll
Upgrade Your Skills
Learn the latest tools, data hacks, growth tips and strategies from experts and upgrade your skills to advance your career.
Join the Community
Connect with the greatest marketing minds and grow yournetwork to unlock more growth opportunities.
Clarify Your Doubts
Get all your questions answered during the live Q&A sessionwith expert. You can also email your questions to respective speakers.
Get Certified
Complete the course, get your certificate and showcase yourachievement on your LinkedIn profile.
Loved by Thousands of Marketers from Data-Driven Companies Worldwide
Lots of insights and views which no one can access for free. Those case studies are the real assets and opportunities to look how the industry is diving with analytics and data. The leaders involved for the courses are so resourceful and their presentation are an individual guides and white papers for those topics. Thanking from bottom of my heart for providing such an advanced course materials.
