- Dcode - Let the Learning Begin!
Watch our specially curated video courses, download the presentations, and gets all your doubts clarified from the experts during the live Q&A session.
Featuring speakers from
Course 1
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Brandee Sanders
Vice President of Marketing
Integrating Marketing Data Silos
- Topic 1: What are Marketing Data Silos
- Topic 2: Why there is a Need to Integrate Data
- Topic 3: Impact of Marketing Data Silos
- Topic 4: How to Breakdown Data Silos
Course 2
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Erica Baity
Founder and Chief Data Evangelist
Building a Single Source of Truth for Marketing Data
- Topic 1: What is a Single Source of Truth
- Topic 2: Why Marketing Needs Single Source of Truth
- Topic 3: Challenges in Unifying Marketing Data
- Topic 4: How to Create a Single Source of Truth
Course 3
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Gabi Steele
Co-founder and CEO
Introduction to Modern Marketing Analytics Stack
- Topic 1: Overview of Marketing Tools
- Topic 2: Challenges with the Old Marketing Stack
- Topic 3: Shift from Spreadsheets to a Modern Stack
- Topic 4: What does the Ideal Marketing Stack look like
Course 4
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Phil Irvine
Vice President, Audience Intelligence
Mapping Customer Journey Through Attribution
- Topic 1: The Complexity in Mapping Customer Journeys
- Topic 2: Fundamentals of Marketing Attribution
- Topic 3: Creating the Attribution Model and High-level Tracking Plan
- Topic 4: Building a Customer Map with Unified Data
Course 5
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Casey Stanton
Founder and CEO
Maximizing ROI on Paid Marketing Channels
- Topic 1: Why to Optimize Channel Mix for Revenue and ROI
- Topic 2: Paradigm Shift in Measuring the Marketing KPIs
- Topic 3: Challenges in Analyzing Performance Data
- Topic 4: The Marketing Performance Blueprint: A Success Formula
Course 6
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Rowdy Day
Principal
Automating Marketing Reporting with Unified Data
- Topic 1: Current Reporting and Analytics Challenges
- Topic 2: Overview of Analytics & Reporting Stack
- Topic 3: How to Create Insightful Marketing Reports with Unified, Accurate, and Real-time Data
Course 7
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Jeff Levy
Founder and VP Marketing
Real-life Marketing Analytics
Case Studies
- Topic 1: Practical Data Challenges
- Topic 2: How to Transform Raw Data Into Actionable Insights
- Topic 3: Outcome Achieved with Modern Marketing Analytics Stack
Complete the course, get your certificate, and showcase your achievement on your resume and LinkedIn profile.
