Creating Value from Customer Data with Marketing Ops and Analytics

Over the last 10 years, marketing has changed dramatically and has moved from being a "cost centre" to being a partner in revenue generation. It has incorporated new channels, data, and tools and expanded its relevance in the overall business. This has expanded the role and importance of marketing operations in an effort to deliver ever greater efficiency, consistency, and scale across marketing teams. So what does great marketing operations look like today and how will it evolve in the next 10 years?

Marketing Ops professionals are the behind-the-screen heroes that align everyone together - from copywriters to marketing analysts by optimizing marketing workflows by leveraging data analytics, technology & automation. Attend this session to understand how you can supercharge your organization’s marketing productivity by aligning analytics and marketing ops.

Decisions about how you're going to measure the success of business are oftentimes left until after the product has been designed. But in fact, a meaningful measurement strategy must be an integral part of the planning, design and execution processes. Identifying relevant KPIs early on, aligning them with business goals and keeping them as guard rails during the entire process not only keeps the product perfectly in sync with business objectives, but also maximises the measurability of the impact on business results.

Providing the right mix of website and product enhancements is key to increasing conversions and retaining existing customers. Learn more about how you can leverage data & analytics to deliver a superior customer experience on your product and website.

The emphasis on argument rather than storytelling has helped achieve great results. Get a thorough understanding of why ‘argument in marketing’ should play a key role in building a 21st century marketing team.

Covid 19 has triggered many new challenges for brands and management of customer experiences. In this chat with Kustomer, get a glimpse of how companies tackled various challenges including supply chain issues, and how the implementation of new automation techniques helped improve the quality of service.