Revving Up Your Organization’s Growth Engine

Marketing operations professionals have become increasingly reliant on data. However, increased data comes with its own set of challenges. As companies collect more data, tasks that used to be simple become more complex. Data errors and irregularities can cause an adverse impact on your marketing strategy. Attend this session to take a look at some of the most common data challenges and the strategies that can help you overcome them.

Winning new business and reducing churn are the two biggest goals for any marketer. By examining customer data, organizations can deliver relevant messages and create personalized experiences that transform prospects into long-term customers. Lowering customer churn rates is quite challenging, but retaining highly profitable customers can prove to be even more strenuous. Attend this session to learn how to proactively create a great customer experience and create long-term trusted relationships.

Revenue operations is a framework that can benefit businesses by introducing new operational strategies and efficiencies. Attend this session to learn how RevOps can help align sales, marketing, and customer success teams to increase revenue and achieve the company's goals.