Nearly 96% of American internet users have shopped online, and eCommerce is booming worldwide. With so many platforms out there, choosing the right one can be tricky for merchants. But don’t worry—integrating tools like Klaviyo with Magento 2 can give you the best of both worlds. In this post, we’ll walk you through how to set up this integration and explore the benefits it can bring to your business. Let’s dive in!

Understanding the Importance of Klaviyo Magento 2 Integration

Before we get into the actual integration process, just why do you need to perform this procedure? You stand to gain several benefits and improved functionality. Below are some of the benefits you will gain by integrating the two software. 

  • Multi-Store Support: Arguably, this is one of the platform’s best features since it allows usage within different stores. Whether you have several regional stores, the integration allows for interoperability.
  • Codeless Sign-up Forms: Once you perform the integration. You do not need to worry about coding expertise, especially when setting up Signup forms. 
  • Customized Coupons: With the integration, you can easily send optimized coupons to your customers.
  • Personalized Recommendations: These pre-designed zero set-up recommendations are based on customer purchase history. 
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    Understanding the Methods to Establish Klaviyo Magento 2 Integration

    Now that you have all the prerequisite information at hand let’s get to the main focus of this post: Klaviyo Magento Integration. Currently, there are two options you can choose to go with:

    By the end of this section, you will be familiar with both of these processes and decide which one best fits your needs. It is worth keeping in mind that both of these processes perform one task, albeit using different techniques, installing the Klaviyo extension. Take a read below: 

    Method 1: Installation with Composer 2.4+

    For this process, you need to log into your Magento 2 (Adobe Commerce) server and navigate to the root directory of your application via the command-line tool. This is how you go about it:

    1. Download the Latest Version of Klaviyo

    The command shown below will download the latest version of the Klaviyo extension to your system. Run it via your command-line tool. 

    Klaviyo Magento 2: Download the Latest Version of Klaviyo

    2. Enable Magento (Adobe Commerce) Extension

    Once the download is completed, run the following command to enable the extension: 

    Klaviyo Magento 2: Enable Magento Extension

    3. Enable Additional Modules

    The next step is to enable any additional modules, which can be done using the command shown below: 

    Klaviyo Magento 2: Enable Additional Modules

    4. Run a Static Content Deploy Command Tool

    The final step in this section is to run a static content deploy command tool to ensure that CSS and JS are running smoothly in your Magento 2 store. 

    Klaviyo Magento 2: Run a Static Content Deploy Command Tool

    Now that you have installed this extension, feel free to skip the next step and head over to configuring the Klaviyo extension. 

    Method 2: Installation with Web Setup Wizard (2.3 and older)

    This section will install the Klaviyo extension using the web setup wizard, which makes it a lot easier, especially for users who want to avoid the complications that come in hand with command-line processes. 

    1. Login to Your Klaviyo Account

    Log into your Klaviyo account and note your public API key. It will be needed in the following steps. 

    2. Select Extension Manager in Web Setup Wizard

    Head over to your Magento (Adobe Commerce) Store admin page and select ‘System.’ Then, click the Web Setup Wizard. Under this section, select the Extension Manager

    Klaviyo Magento 2: Select Extension Manager in Web Setup Wizard
    • Ensure you are signed in to Magento (Adobe Commerce) for the following steps. 
    • The next step is to locate the Klaviyo extension under the name klaviyo/magento2-extension.
    Klaviyo Magento 2: Extension Manager
    • Under the Actions column, click the drop-down list and select install

    3. Configure the Klaviyo Extension

    Once the installation is complete, navigate to your Magento (Adobe Commerce) store admin and click on ‘Stores’ then ‘Configuration settings.’

    Click ‘General’ from the drop-down list that appears. Set ‘Enable Klaviyo Extension’ to ‘Yes’ and enter the six-digit Public Klaviyo API key. 

    Klaviyo Magento 2: Configure the Klaviyo Extension

    Finally, under ‘Newsletter,’ select the Klaviyo list you want to sync to with Magento (Adobe Commerce) Sign up form and click ‘Save Config.’ 

    Klaviyo Magento 2: Configuration

    Conclusion

    That’s it, by following the steps outlined above, you have successfully finished Klaviyo Magento 2 integration(Adobe Commerce). Now, you stand at a better chance of exploring the full functionality of the two software together. What’s more, with their full functionality at your disposal, you can take your eCommerce store to the next level and beat your competitors by attracting a more extensive client base.

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    FAQs

    1. How to connect Klaviyo to Magento?

    To connect Klaviyo to Magento, install the Klaviyo Magento integration extension from the Magento Marketplace. After installation, configure the integration by entering your Klaviyo API key in the Magento admin panel, allowing you to sync customer data and order history and automate email campaigns directly from Klaviyo.

    2. Is Magento 2 outdated?

    Magento 2 is not outdated, but it is gradually being replaced by Adobe Commerce, which is built on Magento 2 and offers additional features and enhancements. While Magento 2 still receives updates and support, businesses are encouraged to migrate to Adobe Commerce for more advanced capabilities and better long-term support.

    3. What platforms does Klaviyo integrate with?

    Klaviyo integrates with various e-commerce platforms, including Shopify, Magento, WooCommerce, BigCommerce, and Wix. It also connects with other tools like Facebook, Instagram, Google, and various CRM, SMS, and analytics platforms for seamless marketing automation and customer engagement.

    4. What database does Magento 2 use?

    Magento 2 uses MySQL as its primary database management system, supporting MariaDB as an alternative. It also supports other databases like Percona for optimized performance in certain configurations.

    Orina Mark
    Technical Content Writer, Hevo Data

    Orina is a skilled technical content writer with over 4 years of experience. He has a knack for solving problems and a sharp analytical mind. Focusing on data integration and analysis, he writes well-researched content that reveals important insights. His work offers practical solutions and valuable information, helping organizations succeed in the complicated world of data.