Klaviyo to Snowflake Integration: 2 Easy Ways to Connect

• July 14th, 2022

klaviyo to snowflake: FI

Klaviyo is the best out there for seamlessly integrating with Shopify-powered online stores. It has several email automation and customer database management features that help you keep and engage lost customers. 

Snowflake’s Data Cloud is built on a cutting-edge data platform that is delivered as Software-as-a-Service (SaaS). Snowflake provides Data Storage, Processing, and Analytic Solutions that are faster, easier to use, and more flexible than traditional options.

This article explains two different methods to set up Klaviyo to Snowflake integration in a few easy steps. In addition to that, it also describes Klaviyo and Snowflake briefly.

Table Of Contents

What is Klaviyo?

klaviyo to snowflake: klaviyo logo
Image Source

Klaviyo is a robust marketing platform that enables eCommerce store owners to give their customers a more personalized experience. Klaviyo has assisted brands all over the world in generating over $3.7 billion in revenue in 2021. It’s never been easier to build deeper, higher-value customer relationships, which is why Klaviyo is attracting 67 new brands every day.

Klaviyo Email Marketing is frequently used in conjunction with platforms such as Shopify to assist business owners in creating a holistic marketing ecosystem. 

You can also send bulk SMS Campaigns with Klaviyo and personalize each message using powerful automation. Content Management is straightforward and automated. Klaviyo enables you to create Multi-Channel Customer Experiences and manage them all from a single platform.

Key Features of Klaviyo

  • 200+ Integrations: Klaviyo’s pre-built integrations bring together historical and real-time customer data from all of your software in one place, including one-click integrations for a variety of popular eCommerce platforms.
  • Real-time, Marketer Friendly Segmentation: Quick, simple, granular segmentation for purchased products, website browsing behavior, order value, and more—all ready to drop right into your customer communications.
  • Real-time Customer Profiles: With Klaviyo’s activity feeds, you can see everything your customers do—and what Klaviyo’s data science predicts they’ll do—across all of your platforms and channels (email, SMS, web, etc.).
  • Flexible Data Storage and Retention: Everything you need for data storage, retention, volume, fields, and age is included in Klaviyo’s flexible NoSQL data platform. 

What is Snowflake?

klaviyo to snowflake: snowflake logo
Image Source

Snowflake is a fully managed SaaS (Software as a Service) that combines Data Warehousing, Data Lakes, Data Engineering, Data Science, Data Application Development, and Secure Sharing and Consumption of Real-time / Shared Data into a single platform. To meet the demanding needs of growing businesses, Snowflake includes out-of-the-box features such as Storage and Compute Separation, On-the-fly Scalable Compute, Data Sharing, Data Cloning, and third-party Tool Support.

Snowflake isn’t based on any existing database technology or “Big Data” software platforms like Hadoop. However, it combines a brand-new SQL query engine with cutting-edge Cloud Architecture. Snowflake also gives users all of the features and capabilities of an enterprise analytic database, plus a lot more.

Key Features of Snowflake

Here are some of the features of Snowflake as a Software as a Service (SaaS) solution:

  • Snowflake enables you to enhance your Analytics Pipeline by transitioning from nightly Batch Loads to Real-time Data Streams, allowing you to improve the quality and speed of your analytics. By enabling Secure, Concurrent, and Monitoring Access to your Data Warehouse across your organization, you can improve the quality of analytics at your company.
  • Snowflake uses the Caching Paradigm to swiftly deliver the results from the cache. To avoid re-generation of the report when nothing has changed, Snowflake employs Persistent (within the session) Query results.
  • Snowflake allows you to get rid of silos and ensure access to meaningful insights across the enterprise, resulting in better Data-driven Decision-Making.
  • Snowflake allows you to better analyze Customer Behaviour and Product Usage. You can also use the whole scope of data to ensure Customer Satisfaction, drastically improve product offers, and foster Data Science innovation.
  • Snowflake allows you to create your own Data Exchange, which allows you to communicate live, controlled data securely. It also encourages you to improve data relationships throughout your business units, as well as with your partners and customers.

Why Integrate Klaviyo to Snowflake?

Integrating Klaviyo to Snowflake has a lot of benefits. With the help of Klaviyo, automated bulk email campaigns can be improved. The information from this app will be used to analyze the effectiveness of the advertising campaigns, including Click Rates, Open Rates, Customer Interest, Verification Rate, and Demography.

As a result, you can import data from Klaviyo to Snowflake from your social media campaigns, Google Ads, Sales Database, Inventory Management Systems, Payment Gateways, and other useful applications, and analyze that data frequently.

When connecting Klaviyo to Snowflake, moving data from Klaviyo to Snowflake could solve some of the biggest data problems for businesses. This integration makes report generation and analysis simpler. It also saves time and increases efficiency.

You can identify your target market by looking at visitor clicks on ads, quickly selling products, call-to-action buttons, customer reviews, and products with payment problems. Additionally, you can optimize your advertising budgets and strategies by understanding your product demands. Using data from a variety of sources, you can pinpoint the ideal customers for your goods and use Klaviyo to promote through interesting emails. In Snowflake, combine all of these data to carry out further analysis.

Reliably integrate data with Hevo’s Fully Automated No Code Data Pipeline

If yours anything like the 1000+ data-driven companies that use Hevo, more than 70% of the business apps you use are SaaS applications Integrating the data from these sources in a timely way is crucial to fuel analytics and the decisions that are taken from it. But given how fast API endpoints etc can change, creating and managing these pipelines can be a soul-sucking exercise.

Hevo’s no-code data pipeline platform lets you connect over 150+ sources in a matter of minutes to deliver data in near real-time to your warehouse. What’s more, the in-built transformation capabilities and the intuitive UI means even non-engineers can set up pipelines and achieve analytics-ready data in minutes. 

All of this combined with transparent pricing and 24×7 support makes us the most loved data pipeline software in terms of user reviews.

Take our 14-day free trial to experience a better way to manage data pipelines.

Get started for Free with Hevo!

Klaviyo to Snowflake Data Migration

Method 1: Using Hevo Data to Set Up Klaviyo to Snowflake

Klaviyo to snowflake: Hevo Logo
Image Source

Hevo provides an Automated No-code Data Pipeline that helps you move your Klaviyo to Snowflake. Hevo is fully-managed and completely automates the process of not only loading data from your 150+ Sources(including 40+ free sources) but also enriching the data and transforming it into an analysis-ready form without having to write a single line of code. Its fault-tolerant architecture ensures that the data is handled in a secure, consistent manner with zero data loss. It takes a lot of time and effort to manually extract data. The time and energy that marketers spend on gathering data and creating reports lower their effectiveness.

There is a chance that this delay will cost money. Businesses may want to consider purchasing a cloud data pipeline like Hevo in place of this strenuous procedure. It is a highly automated data pipeline that gathers information from well-known apps and uploads it to cloud data storage services like Snowflake. Copy data from Klaviyo to Snowflake to automate reporting and make it easier to analyze for insightful business information.

Using Hevo Data Klaviyo to Snowflake Migration can be done in the following 2 steps:

  • Step 1: Configure Klaviyo as the Source in your Pipeline by following the steps below:
    • Step 1.1: In the Asset Palette, select PIPELINES.
    • Step 1.2: In the Pipelines List View, click + CREATE.
    • Step 1.3: Select Klaviyo on the Select Source Type page.
    • Step 1.4: Set the following in the Configure your Klaviyo Source page:
      • Pipeline Name: Give your Pipeline a unique name.
      • Private API Key: Your Klaviyo account’s private API key.
      • Historical Sync Duration: The time it takes to ingest historical data.
klaviyo to snowflake: configure klaviyo as source
Image Source
  • Step 1.5: TEST & CONTINUE is the button to click.
  • Step 1.6: Set up the Destination and configure the data ingestion.
  • Step 2: To set up Snowflake as a destination in Hevo, follow these steps:
    • Step 2.1: In the Asset Palette, select DESTINATIONS.
    • Step 2.2: In the Destinations List View, click + CREATE.
    • Step 2.3: Select Snowflake from the Add Destination page.
    • Step 2.4: Set the following parameters on the Configure your Snowflake Destination page:
      • Destination Name: A unique name for your Destination.
      • Snowflake Account URL: This is the account URL that you retrieved.
      • Database User: The Hevo user that you created in the database. In the Snowflake database, this user has a non-administrative role.
      • Database Password: The password of the user.
      • Database Name: The name of the Destination database where data will be loaded.
      • Database Schema: The name of the Destination database schema. Default value: public.
      • Warehouse: SQL queries and DML operations are performed in the Snowflake warehouse associated with your database.
klaviyo to snowflake: configure snowflake as destination
Image Source
  • Step 2.5: Click Test Connection to test connectivity with the Snowflake warehouse.
  • Step 2.6: Once the test is successful, click SAVE DESTINATION.

Deliver Smarter, Faster Insights with your Unified Data

Using manual scripts and custom code to move data into the warehouse is cumbersome. Changing API endpoints and limits, ad-hoc data preparation, and inconsistent schema makes maintaining such a system a nightmare. Hevo’s reliable no-code data pipeline platform enables you to set up zero-maintenance data pipelines that just work seamlessly.

  • Wide Range of Connectors: Instantly connect and read data from 150+ sources including SaaS apps and databases, and precisely control pipeline schedules down to the minute.
  • In-built Transformations: Format your data on the fly with Hevo’s preload transformations using either the drag-and-drop interface or our nifty python interface. Generate analysis-ready data in your warehouse using Hevo’s Postload Transformation.
  • Near Real-Time Replication: Get access to near real-time replication for all database sources with log-based replication. For SaaS applications, near real-time replication is subject to API limits.   
  • Auto-Schema Management: Correcting improper schema after the data is loaded into your warehouse is challenging. Hevo automatically maps source schema with destination warehouse so that you don’t face the pain of schema errors.
  • Transparent Pricing: Say goodbye to complex and hidden pricing models. Hevo’s Transparent Pricing brings complete visibility to your ELT spend. Choose a plan based on your business needs. Stay in control with spend alerts and configurable credit limits for unforeseen spikes in the data flow.
  • 24×7 Customer Support: With Hevo you get more than just a platform, you get a partner for your pipelines. Discover peace with round-the-clock “Live Chat” within the platform. What’s more, you get 24×7 support even during the 14-day free trial.
  • Security: Discover peace with end-to-end encryption and compliance with all major security certifications including HIPAA, GDPR, and SOC-2.
Get started for Free with Hevo!

Get Started for Free with Hevo’s 14-day Free Trial.

Method 2: Using Custom Code to Move Data from Klaviyo to Snowflake

This method of connecting Klaviyo to Snowflake would be time-consuming and tedious to implement. Users will have to write custom codes to enable Klaviyo to Snowflake migration. This method is suitable for users with a technical background.

You use an indirect method here to connect Klaviyo to Snowflake, first you migrate Klaviyo to Redshift and Redshift to Snowflake.

Klaviyo to Redshift

This is the first step to connecting Klaviyo to Snowflake. Follow the given steps to connect Klaviyo to Redshift:

Getting Data out of Klaviyo

  • Developers can access data on metrics, profiles, lists, campaigns, and templates using Klaviyo’s REST APIs. You can refine the information returned by using two to seven optional parameters in each of these APIs. A simple call to the Klaviyo Metrics API to retrieve data, for example, would look like this:
GET https://a.klaviyo.com/api/v1/metrics
  • As a response, the GET request returns a JSON object containing all of the fields from the specified dataset. For any given record, all fields might not be available. The JSON may appear as follows:
{
  "end": 1,
  "object": "$list",
  "page_size": 50,
  "start": 0,
  "total": 2,
  "data": [
    {
      "updated": "2017-11-03 17:28:09",
      "name": "Active on Site",
      "created": "2017-11-03 17:28:09",
      "object": "metric",
      "id": "3vtCwa",
      "integration": {
        "category": "API",
        "object": "integration",
        "id": "4qYGmQ",
        "name": "API"
      }
    },
    {
      "updated": "2017-11-03 20:54:40",
      "name": "Added integration",
      "created": "2017-11-03 20:54:40",
      "object": "metric",
      "id": "8qYK7L",
      "integration": {
        "category": "API",
        "object": "integration",
        "id": "4qYGmQ",
        "name": "API"
      }
    ]
  }

Loading Data into Redshift

You can use Redshift’s CREATE TABLE statement to define a table that will receive all of the data once you’ve identified the columns you want to insert.     

After you’ve created a table, you might want to migrate your data to Redshift by using INSERT statements to add data row by row. For inserting data one row at a time, Redshift isn’t designed for it. If you have a large amount of data to insert, save it to Amazon S3 and then load it into Redshift with the COPY command.

Keeping Klaviyo Data up to Date

  • It’s not a good idea to duplicate all of your data every time your records are updated. This would be a painfully slow and resource-intensive process.
  • Instead, identify key fields that your script can use to bookmark its progress through the data and return to as it searches for updated data. The best option for this is to use auto-incrementing fields like updated at or created at.
  • You can set up your script as a CRON job or a continuous loop to get new data as it appears in Klaviyo once you’ve added this functionality.
  • And, as with any code, you must maintain it once you’ve written it. You may need to change the script if Klaviyo changes its API, or if the API sends a field with a datatype your code doesn’t recognize. You will undoubtedly have to if your users require slightly different information.

Redshift to Snowflake

Database Objects Migration

The first step is, to begin with, database objects, which primarily include Schema, Table Structures, Views, etc. Instead of changing the object’s structure during migration, we should prefer to leave it alone because doing so would harm the entire migration process. Later, DB objects in Snowflake must be created with the same structure as those in Redshift.

Data Migration
  • Any project involving migration must include this activity. The first step is to determine the historical data sets for each table and how they can be migrated because the data volume will be quite high and we need to take this into account before beginning data migration activity. It is strongly advised to create separate batches for each table (based on the filter options like transaction date or any other audit columns) and migrate data in these batches rather than in one batch. 
  • After all historical data from all tables has been transferred to Snowflake, it will be relatively easy to move incremental data.
  • Using Redshift’s “Unload Command” to unload data into S3 and Snowflake’s “Copy Command” to load the data from S3 into Snowflake tables could be one solution. This may also display some errors caused by compatibility problems, which you have already experienced on several occasions. 
  • Another strategy involves using any data replication tool that supports Snowflake as a target, which can then be used to load raw data from the source system into Snowflake. ETL/ELT pipelines can fill facts, dimensions, and metrics tables on the Snowflake platform on top of this raw data.
Migrating Code to Snowflake 
  • Compared to the previous two steps, this one has fewer difficulties and restrictions. In theory, Redshift and Snowflake both support ANSI-SQL, but they use different formats for various items, such as the lack of DISTKEY, SORTKEY, and ENCODE concepts in Snowflake. 
  • There are many other examples of using functions, but one of the key distinctions between date functions is that Redshift’s GETDATE() and Snowflake’s CURRENT TIMESTAMP() are both date functions. While JSON, AVRO, and PARQUET are semi-structured data types that can be supported by Snowflake’s “VARIANT” datatype, they cannot be directly stored in Redshift.
  • To match the JSON field names in Redshift, the target table must be created by examining the JSON source data. Without a set structure, we cannot import it directly. Only the first-level elements can be parsed into the target table by the COPY functions. 
  • As a result, the multi-level elements are loaded into a single column and treated as strings. Redshift provides JSON SQL functions that must be used to further parse the intricate, multi-level data structures or arrays of JSON files. When migrating code, one must be extremely cautious and convert the code to supported SQL syntax.

Data Comparison between Redshift & Snowflake

  • The final step in any migration project is to compare the data sets from the legacy and newly migrated platforms to make sure that everything was successfully migrated and that the output was accurate for the business. 
  • Given that you are moving from Redshift to Snowflake in this scenario, you must contrast the outcomes from the two systems. Data comparison between Redshift and Snowflake manually is a time-consuming and difficult task.
  • Therefore, you created a custom Python script solution to connect to each DB, run some crucial checks against both DBs (Redshift as the source and Snowflake as the target), and compare the results.
  • Some crucial checks include Record Counts, Data Type Comparisons, Metrics Comparisons in Fact Tables, DB Object Counts, Duplicate Checks, etc. A daily CRON job can be scheduled or automated to execute this solution.

Conclusion

This article talks about the distinct ways for Setting up Klaviyo to Snowflake integration. It also gives an overview of Klaviyo and Snowflake.

Visit our Website to Explore Hevo

Hevo offers a No-code Data Pipeline that can automate your data transfer process, hence allowing you to focus on other aspects of your business like Analytics, Marketing, Customer Management, etc.

This platform allows you to transfer data from 150+ sources (including 40+ Free Sources) such as Klaviyo and Cloud-based Data Warehouses like Snowflake, Google BigQuery, etc. It will provide you with a hassle-free experience and make your work life much easier.

Want to take Hevo for a spin? 

Sign Up for a 14-day free trial and experience the feature-rich Hevo suite firsthand. You can also have a look at the unbeatable pricing that will help you choose the right plan for your business needs.

No-code Data Pipeline For Snowflake