Demand and technology are the two key elements that drive competition to its best, if not to the edge, blurring the industrial borders and forcing businesses to change. The progress in information technology has also made it possible for companies to accumulate large volumes of data from numerous sources through their business processes. To remain competitive, organizations need a tool that can provide a holistic view of the organization’s operating environment by taking advantage of the vast volume of collected data and allowing corporate end-users to analyze the state of their business better and provide accurate insights that contribute to improved decision-making. 

Business Intelligence (BI) is a fast-growing software sector, and software vendors are quickly developing various SQL Server Business Intelligence Tools to sustain organizations’ growing data analysis requirements. According to a recent report published by Market Study Report, the Global Big Data and Business Analytics, the market size is expected to reach $448 billion by 2027, growing at a market growth of 13% CAGR during the forecasted period.

To be sustainable in a rapidly changing environment, businesses need to have access to information related to their operational performance. SQL Server Business Intelligence Tools support decision-makers at different organizational levels. Without appropriate governance, it would be impractical to get the value that BI tools offer. Embracing a BI governance framework, companies will have clear ownership over information.  SQL Server Business Intelligence Tools can significantly influence a company’s business decisions by leveraging software and services to transform data into measurable actions. According to Gartner’s Inc.’s sixth annual Chief Data Officer (CDO) survey, it is estimated that by 2023, businesses that promote data sharing will outperform their competitors on most business value metrics.

In this article, you will learn in-depth about SQL Server Business Intelligence.

What is MS SQL Server?

SQL Server Business Intelligence: SQL Server Logo
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Microsoft SQL Server is a widely used Relational Database Management System (RDBMS) designed to provide data storage and retrieval facility to users as per their requirements. Microsoft SQL Server facilitates a wide range of functionalities from which Transactional Processing and Data Analytics are popular among businesses today. Moreover, Microsoft SQL Server is touted to be one of the top 3 leading Database technologies along with Oracle Database and IBM DB2.

Apart from ANSI SQL, a popular Structured Query Language (SQL), Microsoft SQL Server contains its own version of SQL called the Transact SQL (T-SQL). The T-SQL supports additional features that empower you to perform operations like variable declaration, Exceptions handling, and perform other operations. Furthermore, your work on Microsoft SQL Server is simplified by its key interface tool called SQL Server Management Studio (SSMS). It automates most of the complex tasks and allows you a seamless experience.

Key Features of Microsoft SQL Server

The key features of Microsoft SQL Server are as follows:

  • Accelerated Data Recovery: Microsoft SQL Server has an exceptional recovery and rollback mechanism that automatically switches on during a server crash. The process of database recovery leverages Transaction Logs which drastically decreases the delay time.
  • Advanced Encryption: Considering that businesses store classified information in databases, ensuring privacy is essential for Database Providers. Since 2016, Microsoft SQL Server relies on a new Encryption Technology known as AlwaysEncrypted that offers transparent Column Encryption without providing Database Administrators any access to Decryption Keys.
  • Intelligent Query Processing: Microsoft SQL Server hosts an in-built Query Optimizer that operates on an execution plan. This plan has been optimized to provide performance enhancements in terms of Dynamic Memory Grants, Batch Mode, Table Variable Deferred Compilation, etc.
  • Advanced Analytics: You can easily leverage the data stored in Microsoft SQL Server to implement a comprehensive analysis as per your requirements. Moreover, you can make use of Microsoft SQL Server Analysis Service (SSAS) which to excel at Data Mining tasks.

What is a SQL Server Business Intelligence Stack?

SQL Server Business Intelligence - SSIS SSAS SSRS Flow Chart
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The SQL Business Intelligence Stack is made of a broad suite of tools that increase the value of an SQL server database. It consists of the following 3 components:


The SQL Integration Service, also known as SSIS, is a Microsoft SQL Server Database Software component that can be used when transferring data out of its work environment into an analysis database or Data Warehouse. SSIS can extract data from various sources like SQL Databases, Oracle Databases, DB2 Databases, and Microsoft Excel files.

In addition to moving data, SSIS comes with several core components that allow you to schedule runs or communicate errors. This guarantees that the automated processes filling your SQL Server Business Intelligence tools are supplied with the latest data.


SQL Server Analysis Services (SSAS) is an Online Analytical Processing Data Mining and Reporting feature used in SQL Server Business Intelligence to make data work for end-users. SSAS builds multidimensional OLAP cubes using data from Data Marts/Data Warehouses to analyze data quicker and more in-depth.

SSAS supplies a massive amount of aggregation and drill-down support built-in. SSAS pre-calculates and physically stores data sourced from other places in a fashion that is designed to be reported on and calculated quickly, making the query response time very short.


The Microsoft SQL Server Reporting Services, shortly called SSRS, is a reporting tool that allows you to create tabular reports and different types of chart reports, graph reports, maps, or geographical reports. In addition, SSRS supports SharePoint and Power BI Integrations and mobile-specific reports.

SQL Server Business Intelligence Overview

All SQL Server Business Intelligence solutions have a standardized approach of preparing data to make it ready for consumption. This technique converts data that has been optimized for a laboriously transactional system and transfers it to one that is more appropriate for analytic querying.

An adequate production server is typically focused on OLTP (online transaction processing). As a result, it has a relational configuration, indexes, and data types facilitative to INSERTs, UPDATEs, and DELETEs. The same pattern does not apply to business intelligence-optimized data. 

There are two main types of systems, one being even more optimized than the other and thus the endpoint in a SQL Server Business Intelligence dataflow.

SQL Server Business Intelligence Phase 1: The Data Warehouse

The first stage away from an OLTP system is the Data Warehouse. This is typically hosted in a standard SQL Server instance as a regular database. However, it encloses a de-normalized database model instead of a relational one.  Hosting both the OLTP instance and the data warehouse in the same SQL Server instance is possible. We also can create reports that query the data warehouse directly. As a result, smaller companies usually stop at this point, especially as the basic license levels of SQL Server typically do not incorporate the Analysis Services tools needed to make the next step to analytic processing.

SQL Server Business Intelligence Phase 2: Online Analytic Processing Cube (OLAP)

An Online Analytic Processing Cube (OLAP) is developed during the second stage. An OLAP cube is a data structure that overcomes the constraints of Relational Databases by using a multidimensional representation. OLAP cubes can efficiently handle aggregate data coming from vast data sets. In addition, they can contain complicated business Key Performance Indicators and complex derived data measures.

Clients can browse OLAP cubes through tools such as Excel pivot tables, or it can be employed as a data source for SQL Server Reporting Services, where information must be displayed in a more structured style. We can query OLAP cubes by utilizing an MDX Query Language.

When you get to this stage, you can query an optimized read-only database and return business intelligence-rich results for extensive datasets in swift response times (compared to similar queries on a traditional OLTP database). As a result of its multidimensional shape and read-only nature, a cube occupies less space on a disk and bypasses concurrency issues completely by not demanding locks.

SQL Server Business Intelligence - OLAP Cube
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SQL Server Reporting Services (SSRS)

SSRS was first released in 2004 as an “add-on” for SQL Server 2000 and then fully integrated into SQL Server 2005. SQL Server Reporting Services (SSRS) enables the generation of formatted and interactive reports with or without parameters. SSRS also supports on-demand reports as well as emailing them out in PDF, Word, or Excel formats.

SSRS comes with a wide variety of GUI functionality and with a broad assortment of built-in report widgets for displaying exceptionally slick data visualizations besides the extensive collection of simple graphs.

SSRS connects different external data sources and compiles the required reports into an easily readable format that delivers the right information to the end-user based on user permission and group access.

In short, SQL Server Reporting Services can be used in various ways and with other systems to deploy business reports. SSRS can be utilized with Business Process Management platforms like the PBRS to automate SSRS reports to transfer data across different databases and drive tasks based on events.

Integral Components of SQL Server Business Intelligence

A) Data Integration Pipeline

SQL Server Business Intelligence needs both the foundation layout that sustains these databases as well as the ETL (Extract, Transform, Load) systems that enable the transfer of data between the OLTP database and the data warehouse. The SQL Server Data Tools can be used for any operation that demands loading, transferring, enhancing, and sending data. The transfer between the data warehouse and the OLAP cube is performed by the SQL Server Analysis Services (SSAS). 

B) Data Presentation

The third stage begins once the underlying layout is designed and the data flow between the different levels is realized. Once these operations are performed, we need to find a way to deliver this data to the end-user. Reports are the client-facing side of Business Intelligence. There are several methods to accomplish this in SQL Server business intelligence. One of the most common ways is through the SQL Server Reporting Services (SSRS). This feature can build, host, and present reports based on BI data. 

SQL Reporting Provides Unique Capabilities

An SQL server business intelligence offers a modern and exhaustive platform. It can quickly convert your raw data into significant insights that improve business processes and strategy. There are several advantages to employing this data tool. Pulling data from an SQL server will enable your organization to:

  • Transform: SQL servers can convert intricate data and transform it into actionable insights that yield long-term business development and expansion.
  • Modernize: The SQL Server Business Intelligence tool goes a step beyond initial report creation. It can deliver fully integrated Power BI reports, KPIs, and paginated reports from a single accessible web portal. 
  • Enable: SQL servers deliver hybrid reporting that connect you to your on-premise data from the cloud. There is no requirement related to data movement. You can rest assured that all of your data remains protected in the cloud.
  • Scale: SQL Server Business Intelligence platform is fully scalable, so it can expand as your business extends. 


In this article, you have learned in detail about the SQL Server Business Intelligence Tools. Generally, an extensive quantity of data is scattered inside and outside your company, making it almost impossible to gain insight and infer strategic conclusions. However, using this scattered data might be challenging to make decisions promptly and without losing opportunities to competitors. Still, data is one of your company’s most valuable commodities. SQL Server Business Intelligence tools can be leveraged to transform this data into the right information. In a nutshell, SQL Server business intelligence supplies a means to consolidate raw data scattered across functional areas and convert the data into noteworthy information that offers insight for driving strategic or tactical decision-making.

To get a complete picture of your business health & performance, you need to consolidate data from SQL Server and all the other applications used across your business for Marketing, Customer Relationship Management, Accounting, Sales, etc. To achieve this you need to assign a portion of your Engineering Bandwidth to Integrate Data from all sources, Clean & Transform it, and finally, Load it to a Cloud Data Warehouse or a destination of your choice for further Business Analytics. All of these challenges can be comfortably solved by a Cloud-Based ETL tool such as Hevo Data.  

Visit our Website to Explore Hevo

Hevo Data, a No-code Data Pipeline can seamlessly transfer data from a vast sea of 100+ sources such as SQL Server to a Data Warehouse or a Destination of your choice to be visualized in a BI Tool. Hevo also supports MS SQL Server as a Destination for loading Data into it. It is a reliable, completely automated, and secure service that doesn’t require you to write any code!  

If you are using SQL Server as your Database Management System and searching for a no-fuss alternative to Manual Data Integration, then Hevo can effortlessly automate this for you. Hevo, with its strong integration with 100+ sources & BI tools(Including 40+ Free Sources), allows you to not only export & load data but also transform & enrich your data & make it analysis-ready in a jiffy.

Want to take Hevo for a ride? Sign Up for a 14-day free trial and simplify your Data Integration process. Do check out the pricing details to understand which plan fulfills all your business needs.

Tell us about your experience of learning about SQL Server Business Intelligence! Share your thoughts with us in the comments section below.

Roxana Raducanu
Freelance Technical Content Writer, Hevo Data

Roxana loves solving the intricacies of data integration and analysis to data teams by offering informative content to assist individuals in understanding these complex subjects.

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