BeepKart is transforming India's two-wheeler market with its automotive platform. It acquires used two-wheelers, refurbishes them, and lists them on its website, creating a hassle-free experience for both buyers and sellers. With its innovative full-stack approach, BeepKart manages everything from same-day procurement to loan processing and insurance. BeepKart eliminates typical friction points in used vehicle transactions. This end-to-end service not only simplifies the process for buyers but also allows sellers to swiftly transfer ownership, setting a new standard for efficiency and reliability in India's bustling automotive marketplace.
BeepKart's success in the dynamic two-wheeler market hinges on its data-centric approach. Accurate, timely data is crucial for informed decision-making across all operations, from vehicle pricing to inventory management. To support this strategy, a streamlined team of data engineers, led by Manoj Reddy and skill-fully supported by Hrishikesh Chappadi, maintains BeepKart's data systems. They ensure that vital information is always accessible to the business and analytics teams, enabling swift, data-driven decisions.
Exploring BeepKart’s Data Stack
BeepKart’s data stack is designed to enhance both operational efficiency and marketing precision. Operational dashboards monitor lead statuses, categorize follow-ups, and determine optimal pricing based on demand. Marketing data tracks customer interest and funnel stages, helping analyze drop-offs and optimize lead sourcing. The stack includes LeadSquared for lead management, CleverTap for marketing automation, MySQL as the real-time data source, and Redshift as the unified data warehouse. All relevant business data is pushed to Redshift, supporting comprehensive analysis and informed decision-making across the organization.
BeepKart's Data Journey: Evolution and Challenges
BeepKart's data infrastructure has undergone significant transformations to keep pace with the company's rapid growth. Initially, the analytics team relied on a broad database replica with dashboards built on Metabase. However, as data volumes increased, this setup faced challenges, including overloaded replicas, synchronization problems, and data ingestion delays, hindering timely decision-making.
To address these issues, BeepKart upgraded its stack, transitioning to Tableau for advanced dash-boarding and implementing Amazon Redshift for improved data warehousing. They also implemented AWS Data Migration Service (DMS) for data integration. While this move eliminated some initial problems, new challenges emerged. Real-time data delays persisted, and the Data team faced difficulties migrating data from multiple sources to Redshift. The analytics team frequently reported synchronization issues and inconsistencies.
Specific challenges included:
Data pipeline inefficiencies and performance issues in the Redshift environment related to slow queries and cluster overloads
Difficulties in transforming JSON columns and integrating them into Redshift using AWS Data Migration Service (DMS), along with Inadequate DMS documentation and support
Escalating costs due to frequent scaling of Redshift clusters
These persistent issues highlighted the need for a more robust, scalable solution. The analytics team expressed concerns about finding a solution that could guarantee the resolution of these issues. BeepKart focused on optimizing their data pipeline, which led them to consider a potential alternative to DMS, aiming for a more stable and reliable solution to avoid the recurring issues they had faced.
Selecting the Ideal ETL Solution
When evaluating ETL tools, BeepKart had clear non-negotiables: data integrity was paramount, requiring that data in the destination mirror the source exactly, with precise column data types and adherence to Redshift's performance optimizations.
BeepKart’s initial exposure to Hevo came through a previous database schema migration trial, which underscored Hevo's alignment with their needs, making it a relevant and fitting choice for their data infrastructure requirements.
Hevo's optimized infrastructure enhanced performance and reliability, allowing BeepKart’s team to focus on strategic tasks rather than technical glitches. The auto schema mapper simplified data transformations, saving time and reducing manual effort. Additionally, Hevo ensured data integrity by maintaining consistent data types and column structures, while its support for Redshift optimization helped fine-tune instance sizing and performance, effectively mitigating costly scaling issues.
Hevo’s UI is remarkable; any issue can be quickly identified and resolved. The latency at the table level is excellent, and reliability has been impeccable. We haven't faced a single issue since migrating, and the support team has been outstanding.
Hevo’s Impact on BeepKart's Data Management
BeepKart's transition to Hevo delivered significant improvements across various aspects of their data management:
Reduced Technical Overhead: Hevo significantly decreased technical issues, allowing BeepKart’s team to shift focus from troubleshooting to strategic initiatives. This reduction in technical overhead freed up resources and improved overall productivity.
Enhanced Efficiency: Data review and document processing times were cut from 3 hours to just 30 minutes each week, saving BeepKart approximately 120 hours annually. This boost in efficiency streamlined operations and accelerated decision-making.
Faster Pipeline Creation: Hevo's auto schema mapper expedited pipeline creation by 80%, reducing the process from 30 minutes to under 5 minutes. This dramatic reduction in setup time enabled faster data integration and more agile responses to business needs.
Improved User Experience: The intuitive UI of Hevo facilitated quick issue identification and resolution, leading to lower latency and enhanced data visibility. This user-friendly experience improved the analytics team’s ability to monitor and manage data effectively.
BeepKart's journey with Hevo demonstrates the power of a modern data pipeline. Hevo empowered BeepKart to unlock deeper insights and optimize operations by streamlining data flow and ensuring data integrity. This efficiency paves the way for continued growth and innovation for BeepKart.
Excited to see Hevo in action and understand how a modern data stack can help your business grow? Sign up for our 14-day free trial or register for a personalized demo with our product expert.
