Data Science for Business: 4 Brilliant Aspects

By: Published: July 15, 2021

Data Science for Business

Businesses today are working on a data-centric approach to solve business-related problems. Surveys have shown that Data Science and Business can go hand in hand with each other and deliver great results. Due to this, professionals adept at manipulating data and extracting valuable patterns from the huge volumes of raw data are in significant demand. This has even led to a new concept called Data Science Business.

Data Science in Business refers to the implementation of Data Science to fulfill Business objectives. The Data Scientists who work in such companies are expected to be well versed in Business Practices along with being proficient in Statistics and Data Science techniques. This is required to make the best use of their skills to enhance the productivity of that company.

This article will explain in detail what Data Science for Business is all about. It will then elaborate on the importance of this concept in the current context. Furthermore, it will discuss 4 ways in which you can excel in the field of Data Science in business. Read along to know more about this collaboration of Data Science for Business.

Table of Contents

What is Data Science for Business

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Nowadays, data is essential to Businesses irrespective of their size or turnover. However, the amount of information that a company deals with in the current scenario is overwhelming. This bottleneck can be resolved by applying the principles of Data Science to Businesses. Data Science involves using Structured and Unstructured Data to analyze large data sets and reveal hidden patterns between them to gain practical insights. This can have a tremendous impact on the Business in terms of automating its various processes and improving the company’s tactics.

Today, many Data Scientists ignore the important fact that Data Science and Business need to work together for the optimal growth of a company. Due to this, the data that they gather and analyze often provide results that are not very relevant to the company’s strategic goal. Hence, the suggestions that the Data Scientists provide are not able to deliver the expected impact.

Understanding Data Science for Business is the need of this hour. If you are aiming to succeed as a Data Scientist then you need to comprehend the various aspects of Business that you must keep in mind while carrying out your research. This way you will be able to contribute to the company’s success in a meaningful way.

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Importance of Data Science for Business

The present and future of business growth is data science. Data scientists have the most powerful tools and insights for growing and maintaining a profitable company. Data Science is crucial for business for a number of reasons:

  • Data science assists businesses in tracking, managing, and collecting performance metrics in order to improve decision-making across the board.
  • Trend analysis can help businesses make critical decisions to improve customer engagement, corporate performance, and revenue.
  • Data Science models use real-time data and can simulate a wide range of operations. As a result, employers may seek candidates with a professional certificate who have completed the best data analytics courses.
  • By combining existing data with additional data points to provide meaningful insights, Data Science assists businesses in identifying and refining target audiences.

How Data Science helps Business

Recent trends in the Business fields prove that Data Science and Business can complement each other’s development. Data Science for Business when implemented as the basis of a company’s decision-making, provides the following benefits for an organization:

1) Increasing Product Relevance

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Data Science in Business can have a visible impact when it comes to improving your company’s Product Relevance in the market. Data gathered from Historical Records, Customer Reviews, and Monitoring the Sales Trends can be analyzed for zeroing on the factors that are hampering your Product’s Sales. Improvements based on these findings can elevate your Sale and can help in converting your Product into a well-known “Brand”.

Moreover, such insights can enlighten you on the consumer’s response to your Product. This will enable you to form better Marketing Campaigns and improve your Product’s resonance with the audience. Furthermore, data regarding your competitor’s Product will serve you in forming strategic plans to gain the upper hand in the market.

2) Acquiring Best Talent

Organizations spend a lot of effort, time, and resources on the recruitment process which could be minimized by using Data Science. A huge chunk of data related to the potential candidates is available on various Social Media Platforms, Job Hunting Websites, and Corporate Databases. You as a Data Scientist can make good use of this data to simplify the hiring process by filtering out the most viable candidates for your company. This way only a handful of applicants would be interviewed and the whole talent acquisition program will be streamlined. Moreover, this type of data-based filtering will ensure that only the most suitable applicants are selected who are not just well on paper but can contribute to the organization.

Many companies have adopted this practice of Data Science in Businesses to automate their hiring process. The resources preserved here can be applied to other aspects of the company.

3) Targeting Audience

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Data is being generated and collected at exponential rates throughout the globe and this creates a struggle for businesses as they have to prioritize the data that is important for them and their consumers. Surveys, Social Media, E-Mails, and Websites are the major contributors to this data as they all act as a means to analyze the customer’s response towards the company.

Applying Data Science for Business in these situations can be promising as you will be able to extract the relevant information from the huge pile of digital data. As a Data Scientist, you can provide insights that will allow Marketing Teams to personalize their strategies according to the Target Audience.

Thus Business Data Science will maximize the impact of your Marketing Campaigns and you may see a rise in the company’s Sales.

Ways to Enrich your Business Understanding for Data Science

In the field of Data Science in Business, being an expert in Data Science tools and techniques is not enough. A Data Scientist who is familiar with the basics of the Business understands how to solve complex and controversial data problems for Business benefits, can also share his expertise with management will have a much better chance to thrive.

Your Business Understanding of Data Science can be enriched by studying the following aspects:

1) Clear Understanding of Business Objective

To produce effective results as a Data Scientist, you need to have a clear understanding of your company’s Business Objective so that you can align your analytical work with the company’s goal. You should maintain a balance between Data Science and Business and that can be achieved only if you recognize the strategic goals of your company. This way, your work won’t be isolated from the rest of the organization, and the results you provide will have a positive impact on the company’s growth.

In the field of Business Data Science, you must be clear about the different audience you have and their specific requirements. Sales Managers, the Board of Directors, HRs, and other Employees of the company will need different forms of data even though their ultimate objective is the same. You need to identify their data needs and then deliver your findings accordingly.

2) Gathering Business Relevant Data

In Business Data Science, you as a Data Scientist are responsible for collecting information that on analysis can provide valuable insights for the organization’s growth. Now, to excel at this role, you must understand what type of data the company has been collecting in the past. This will act as the foundation for your future research. You must ensure that your research is well-aligned with the plans of your company.

Also, you should comprehend that the following 2 categories of data are important for any company:

  • Qualitative Data: It includes non-numeric data that provide context for understanding traits like Customer Satisfaction, Work Environment, etc. Qualitative Data provides a much-needed understanding of factors that influence the behavior of customers and employees. Focus Groups, Personal Discussions, Customer Interactions, and other methods can be used to collect such data. This type of data is complex to analyze but provides substantial insights about the organization and its customers.
  • Quantitative Data: It is numeric data related to the Company’s Daily Trade, Profits, Customer Acquisition, etc. This data is essential for determining the factors that govern an organization’s decision-making and market value. Quantitative Data can be easily collected from Surveys, Daily Operations, Questionnaires, Previous Performance Reports, etc. This type of data is easy to gather and can have various representations depending on the user’s need.

3) Effective Presentation of your Insights

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Gathering data and extracting relevant information from it is only a part of your job in Business Data Science. The other aspect of your work is to convey these results to the decision-makers in a coherent manner. You must deliver engaging presentations so that your message is received clearly by the audience. Pie Charts, Bar Graphs, Histograms, etc. are great visual aids that can benefit you in these situations. Moreover, the reports that you deliver must be customized for different recipients according to their needs. This way you can ensure that your valuable findings are not lost and have the rightful impact on the company’s progress.

4) Comprehending the Decision-Making Process

Decision making process in Business Data Science
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The Decision-making process in any business is based on the effective evaluation of various factors that will be affected by the decision. This process can be divided into 4 steps:

  • Understanding the Problem:  The problem is analyzed and its root causes are identified. Moreover, the impact and consequences of the problem are assessed.
  • Categorize the Data: Data related to the problem/situation at hand is collected and is classified as Quantitative and Qualitative, both of which have been explained in the previous section.
  • Implementing the Algorithm: Based on similar past experiences algorithm is designed to handle the situation. After that, the solution is implemented using the appropriate Data science tools.
  • Explaining the Insights: The results of the solution are explained to the stakeholders. Engaging presentations and reports can enhance this process.

As a Data Scientist, you must know how the decision-making process works in the company. This is necessary because your findings can’t be implemented to their full potential if you don’t know what kind of decisions would be the best for the company’s development. Moreover, you need to understand how data can be leveraged for making effective decisions. To have a clear understanding of Business Data Science, you should know the answers to questions like, What are the various sources of your company’s data? In what ways is that data processed? How does this data impact decisions? To what extent can you modify this established system?

While working in Business Data Science, you need to identify the processes that must be updated and the technologies that need to be renewed so that these factors won’t act as a hindrance to the organization’s overall progress. Furthermore, as a Data Scientist, it is your responsibility to encourage the use of new methodologies that can improve the workflow of the organization.
Applying Business Data Science in these situations can be promising as you will be able to extract the relevant information from the huge pile of digital data.

Conclusion

The article gave you an introduction to the concept of Data Science for Business. It also explained how Data Science can enhance a company’s working and decision-making process. However, it is important to note that Data Scientists must also have a deep understanding of how a company functions. Their research must be aligned with the company’s strategic goal so that the valuable insights of a Data Scientist can boost the organization’s growth.

The Business world is adopting Data Science as its integral part. Many companies are now implementing the concept of Business Data Science to improve their decision-making process and to create better relevance of their products amongst their target audience. This article discussed the various importance of Data Science for Business and also explained the methods through which you can obtain Business Understanding in Data Science.

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Share your experience of understanding Business Data Science in the comments below!

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Former Research Analyst, Hevo Data

Abhinav is a data science enthusiast who loves data analysis and writing technical content. He has authored numerous articles covering a wide array of subjects in data integration and infrastructure.

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