Fivetran vs Matillion vs Hevo – Which is the best ETL tool?
With data growing at the speed of light, modern-day companies must analyze data from a diverse set of sources to keep themselves relevant and profitable in today’s world of cut-throat competition. Handling such huge data volumes is no small feat, and hence businesses across the world leverage the power of ETL, be it with Traditional or Cloud-based tools to have analysis-ready and noise-free data. With such information in hand, businesses can then draw crucial insights and make data-driven decisions.
Similar to how each business has its unique needs and business use cases, every ETL or data integration platform is unique in some way or the other. This article focuses on three such industry-leading data integration platforms, and, aims at providing you with an in-depth comparison of Fivetran Vs Matillion Vs Hevo Data, to help you make the right choice!
Table of Contents
Introduction to Fivetran
Image Source: https://fivetran.com/
Fivetran is a cloud-based ETL tool that delivers high-end performance and provides robust integration support, supporting over 90+ SaaS sources apart from various databases and other custom integrations.
It is fully managed and helps deploy automated ETL pipelines in a matter of minutes. It has an easy-to-use platform with a minimal learning curve that allows you to integrate and load data to various data-warehouses such as Google BigQuery, Amazon Redshift, etc. It further adapts to changes in the API and schema easily.
Key Features of Fivetran
- Scalable: Fivetran is a scalable platform that grows along with your business and lets you handle high data volumes with ease.
- Integrations: Fivetran’s robust integration support allows users to connect with over 90+ data sources to integrate their data.
- Customer Support: Fivetran provides users with a good customer support experience and lets them connect with the support teams during business hours only through email and in-app messages.
- Secure: Fivetran is a secure data integration platform, that ensures data security at all times.
Introduction to Matillion
Image Source: https://www.matillion.com/
Matillion is a popular cloud-based ETL platform that allows users to transform data with ease and load it into their desired data warehouse. It supports integrating with a diverse set of data sources & provides users with a flexible platform, allowing them to transform their business data into an analysis-ready form to draw critical insights using various BI tools.
It further supports setting up data workflows without the need of writing any code in SQL and allows users to schedule their data arrangement runs depending upon the resource availability to leverage the power of resource capacity.
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Key Features of Matillion
- Connector Support: Matillion provides users with robust integration support, allowing them to connect with over 50+ SaaS data sources.
- Easy to use: Matillion houses an easy-to-use platform and allows users to create workflows with its intuitive drag-drop functionality.
- Customer Support: Matillion provides good support to its users, allowing them to interact with the team through their ticketing system and online support features.
- Secure: Matillion is a secure data integration platform that follows all industry standards and is SOC II compliant.
Introduction to Hevo Data
Image source: https://hevodata.com/
Hevo Data, a No-code Data Pipeline, helps to transfer data from 100+ sources(including 40+ free data sources) to a data warehouse of your choice to visualize it in your desired BI tool. Hevo is fully-managed and completely automates the process of not only loading data from your desired source but also enriching the data and transforming it into an analysis-ready form without having to write a single line of code. Its fault-tolerant architecture ensures that the data is handled in a secure, consistent manner with zero data loss.
It provides a consistent & reliable solution to manage data in real-time and always have analysis-ready data in your desired destination. It allows you to focus on key business needs and perform insightful analysis using BI tools such as Tableau, Power BI, and many more.
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Key Features of Hevo
- Secure: Hevo has a fault-tolerant architecture that ensures that the data is handled in a secure, consistent manner with zero data loss. Hevo follows all industry standards and is HIPAA, GDPR & SOC II compliant.
- Real-Time Data Export: Hevo with its strong integration with 100+ sources, allows you to transfer data quickly & efficiently. This ensures efficient utilization of bandwidth on both ends.
- Schema Management: Hevo takes away the tedious task of schema management & automatically detects the schema of incoming data and maps it to the destination schema.
- Minimal Learning: Hevo with its simple and interactive UI, is extremely simple for new customers to work on and perform operations.
- Hevo Is Built To Scale: As the number of sources and the volume of your data grows, Hevo scales horizontally, handling millions of records per minute with very little latency.
- Incremental Data Load: Hevo allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends.
- Live Support: The Hevo team is available round the clock to extend exceptional support to its customers through chat, email, and support calls.
- Live Monitoring: Hevo allows you to monitor the data flow and check where your data is at a particular point in time.
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A Summarised Comparison of Fivetran, Matillion & Hevo Data
| Parameters |  |  |  |
| Platform Focus | Data Ingestion & ELT | ELT, Data Ingestion & Business Intelligence | Data Ingestion, ELT, ETL |
| SaaS Data Sources | About 100 | About 60 | About 90 |
| Ability to develop new /modify existing data sources supported by the Platform | Yes | No | No |
| Support for Data lakes | Yes | Yes | Yes |
| Data Transformation | ELT | ELT | Both ETL & ELT |
| Reverse ETL Support | No | Yes | Yes, a Native Reverse ETL solution called Hevo Activate |
| Data Security Certifications/ Compliance | GDPR & SOC I/II | SOC II Type 2, GDPR & CCPA | HIPAA, GDPR & SOC II |
| SLA Support | Yes | Yes | Yes |
| Pricing | Credit/Consumption-based. Transparent Pricing | Hourly Credit / Consumption-based. Transparent Pricing | Events & Paid Sources-based. Transparent Pricing |
| Purchase Process | Self Service or By Contacting Sales Team | By Contacting Sales Team | Self Service or By Contacting Sales Team |
| Free Trial | Yes, 14-day free trial. | Yes, 14-day free trial. | Yes, 14-day free trial. |
| Vendor Lock-in | Monthly or Annual Contracts Only | Monthly or Annual Contracts Only | No Lock-in – Flexible subscription plans |
| Developer Tools | REST APIs only for Enterprise Subscription | REST APIs | REST APIs |
| Platform Training | No | Demo Videos on YouTube | Users can request a Platform Demo by contacting support,
Demo Videos on YouTube and
Implementation & Setup-based Documentation |
Here’s a list of some of the most crucial factors that you must consider while comparing data integration platforms such as Fivetran, Matillion & Hevo Data. Selecting the right tool for your business needs has never been this easy:
Fivetran Vs Matillion Vs Hevo Data: Integration Support
Connections supported by Fivetran
Image Source: https://fivetran.com/
Fivetran, with a strong focus on data ingestion and ELT-based data transformation capabilities, supports integration with over 100+ platforms, including about 90 SaaS data sources such as databases, data warehouses, applications, file-based data sources, etc.
Fivetran allows integrating with five destinations, namely Google BigQuery, Amazon Redshift, Snowflake, Panoply, and Databricks, but it doesn’t allow connecting with data lakes. Fivetran further doesn’t allow its users to add a new data source/ destination connector or make any modifications to current data source connectors.
Connections supported by Matillion ETL
Image Source: https://www.matillion.com/
Matillion provides users with robust integration support for almost 100+ platforms, including about 50 SaaS data sources, split across a diverse set of categories such as databases, data warehouses, marketing applications, social networks, external files, etc. Matillion provides robust features to users, however, it doesn’t allow users to add a new data source manually, only developers can add the support of data sources or destinations or modify the existing connectors.
With Matillion, users can connect to prominent data warehouses such as Google BigQuery, Amazon Redshift, etc. but it doesn’t support connecting or integrating with data lakes.
Connections supported by Hevo Data
Image source: https://hevodata.com/
Hevo Data provides one of the best in class, enterprise-grade integration support to its users, allowing them to connect & integrate data from over 100+ platforms, including over 80 SaaS data sources. Hevo Data supports data sources of all types, be it databases, data warehouses, external files such as CSV, JSON, marketing applications, events, etc. It further supports data ingestion using REST APIs and Webhooks. With Hevo Data, you can stream data in real-time and even capture changes using its CDC feature support. You name it, and Hevo Data will have connection support ready for you!
Apart from a set of diverse data sources, Hevo Data provides one of the best destination support, with ten supported destinations, namely Google BigQuery, Amazon Redshift, Snowflake, PostgreSQL, MySQL, Aurora, TokuDB, S3, MariaDB, and MS SQL Server. It even supports integrating with data lakes.
For further information on Hevo Data integrations, you can check the official website here.
Fivetran’s Data Transformation Capabilities
Fivetran initially did not transform the data before loading it into the user’s desired data warehouse. It has recently launched a new feature called Fivetran transformations, which follows an ELT-based approach. Fivetran users perform all data transformation operations directly in their data warehouses, using SQL-based commands to transform their data.
Fivetran’s transformations feature works in an integrated manner with the data warehouses and automatically handles the transformation process and triggers it as soon as the new data comes into the data warehouse.
Matillion’s Data Transformation Capabilities
Matillion follows, what they call, a modern ETL approach and eradicates the need to perform transformations beforehand, and allows users to perform all data transformations directly after loading their data into the desired data warehouse.
Matillion houses a functionality known as “Transformation Components” that users can make use of with the help of SQL queries or Matillion’s intuitive point-and-click interface to perform transformations, and can even drag these components onto the workspace, at the correct spot in the data pipeline.
Hevo Data’s Data Transformation Capabilities
Hevo Data offers one of the best-in-class enterprise-grade transformation capabilities and provides users with both ELT & ETL functionalities. Hevo Data performs data transformation on each event that comes through your automated data pipelines and provides the users with full control of any data transformation that takes place.
Users can either opt for automatic schema mapping by enabling the auto-mapping feature while creating their data pipelines or write a single Python-based data transformation method with the event as the parameter. Hevo Data then applies this transformation code to all the incoming data events, thereby completely automating the tedious process. Hevo also offers an intuitive No-code Drag-and-Drop Environment to streamline the Transformation process, especially for non-technical users.
With Hevo Data, you will always have high-level control over how your data undergo any transformation, as it provides users with full freedom to make changes to their data. Hevo Data also handles all exceptions gracefully and allows users to test their code multiple times before they deploy it to the data pipeline.
For further information on how Hevo Data handles data transformation, you can check the official website here.
Fivetran Vs Matillion Vs Hevo Data: Data Security
Fivetran’s Data Security Measures
Fivetran follows all industry standards when it comes to data security. It follows the HIPAA, SOC II, and GDPR standards to ensure that the data remains secure. Fivetran automatically establishes an SSL connection for all databases, whereas all data connections made with SaaS applications have an HTTPS encryption. It also makes use of multi-factor authentication to keep its production infrastructure protected.
Matillion’s Data Security Measures
Matillion, being SOC2 Type 1 & GDPR compliant, is one of the most secure ETL platforms available, that ensures data security at all times. Matillion leverages its ELT capabilities and uses the data warehouse to keep data safe at all times, especially during the transformation process. It further provides users with “Single Sign-on” functionality, ensuring the user has a smooth login experience without compromising security.
Hevo Data’s Data Security Measures
Hevo Data is known for its fault-tolerant architecture, and hence it provides users with robust enterprise-grade data security, ensuring data security at all times. Hevo Data implements the most secure industry standards, namely SOC II, GDPR, and HIPAA. It further makes use of multiple/two-factor authentication for all user accounts and hence requires users to enter an OTP while logging in to their accounts.
All database connectors supported by Hevo Data, always establish an SSL connection, whereas it makes use of HTTPS encryption to keep all SaaS connections safe. Hevo Data’s robust architecture ensures that all data connections made to the Hevo UI, and all API service calls have an HTTPS encryption in place. In case, a user tries to make a non-encrypted connection, Hevo Data automatically redirects it to HTTPS.
Fivetran Vs Matillion Vs Hevo Data: Customer Support and Documentation
Fivetran Customer Support and Documentation
Image Source: https://fivetran.com/
Fivetran’s customers support functionalities allow users to interact with the support team with the help of an in-app form. They can also interact with the team via email or by contacting them via a support call only during the business hours of 8 am – 3 pm for US & Canada & 9 am to 5 pm, for the rest of the world. Fivetran lacks the functionality of 24/7 live support.
Fivetran houses comprehensive documentation for the users that help them answer queries related to applications, databases, security functionalities, etc.
Matillion Customer Support and Documentation
Image Source: https://www.matillion.com/
Matillion has a strong support network, powered by a ticketing system, that users can access via email or Matillions’ support site. It is known for its robust customer support, powered by 24/7 and online interactive features. It also houses in-depth documentation, that users can access from their support site, providing information about various stages of the ETL process, transformation tools, using Matillion APIs, cloud configurations guides, etc.
Hevo Data Customer Support and Documentation
Image source: https://hevodata.com/
Hevo Data provides one of the best in class & robust customer support to its users. With guaranteed 24/7 support capabilities, users can contact the Hevo team round the clock either by writing an email, interacting via an Intercom powered live chat, or making a call to the support team. With Hevo’s impeccable customer support service backed by the minimal response time, you will always have someone by your side to help you out whenever you’re stuck.
It also houses one of the most in-depth documentation available that helps users get answers to various queries related to basic ETL concepts, setting up pipelines, jobs, transformation operations, data sources, destinations, workflows, and much more. You can also learn about how the schema mapper functions to bring in diverse data.
For further information about Hevo Data’s documentation, you can check the official website here.
Are you already convinced that Hevo Data is the right solution for your business? If yes! Click here to get started with Hevo Data and manage all your data needs in a matter of minutes!
Fivetran Vs Matillion Vs Hevo Data: Platform Training Services
Platform Training Services by Fivetran
Fivetran doesn’t provide users with any specific platform training or YouTube-based demo videos.
Platform Training Services by Matillion
To help users get started with the Matillion platform, it runs a YouTube channel with videos that provide users with various platform-related demos. Matillion doesn’t, however, give dedicated platform training to any user.
Platform Training Services by Hevo Data
Hevo Data helps users get started with the platform with the help of various online service demos, which a user can request, by contacting the support team. Apart from the demos, it also runs a YouTube channel where it hosts various short demo videos on multiple platform functionalities and numerous webinars to keep you on track with modern-day data analytics.
You can check out Hevo Data’s YouTube channel by clicking here.
Fivetran Vs Matillion Vs Hevo Data: Pricing
Pricing Model of Fivetran
Image Source: https://fivetran.com/
Fivetran follows a pay-as-you-go pricing model that charges users depending upon the number of active rows they create monthly. It provides users with three different subscription offerings, namely Starter, Standard, and Enterprise, with the Starter plan available at $1/credit. It also provides users with a 14-day free trial, irrespective of the plan they choose.
Pricing Model of Matillion
Image Source: https://www.matillion.com/
Matillion follows a pricing model that charges users depending on hourly consumption and the data warehouse platform a user has in place to store their data, such as Azure, Amazon Redshift, Google BigQuery, etc. It provides users with two different products, Matillion Data Loader and Matillion ETL.
The Matillion Data Loader is available to users free of cost whereas, Matillion ETL comes with four different subscription offerings namely, Medium, Large, Extra Large, and Enterprise, with the Medium plan available at $15.7K/annum (assuming 24/7 consumption). It also offers a 14-day free trial to users, irrespective of the subscription plan they choose.
Pricing Model of Hevo Data
Image source: https://hevodata.com/
Hevo Data follows a pricing model that charges users depending upon the number of events/records created by them either on a monthly/ annum basis. It provides users with three different subscription offerings, namely Free, Starter, and a Business plan, with the “Free” subscription plan that supports up to 1 million events, available for free. The Starter Plan starts at $149/month and the Business Plan offers custom pricing.
With Starter and the Business plan, you can also increase the upper limit of your events, and scale your subscription as per your business needs, for a minimal extra charge. You can scale up the Starter plan to 300 million events ($999/month) & the Business plan to 1 billion events.
Hevo Data also offers a 14-day free trial to users, irrespective of the subscription plan they choose!
For further information on Hevo Data’s pricing, you can check the official pricing page here.
FAQ: Fivetran vs Matillion vs Hevo Comparison
1) What makes Hevo different from the competitors?
Hevo allows you to automatically map Event Types and fields from your Source to the Destination’s associated tables and columns, eliminating the need for human intervention. Auto Mapping can be enabled at the Pipeline or Event Type level. You can, for example, disable Auto Mapping for the entire Pipeline while enabling it for a single Event Type, or vice versa.
2) How many connectors does Hevo have?
You can extract and aggregate data from 100+ Data Sources (including 40+ Free Sources) directly into your Data Warehouse, Database, or any destination using Hevo’s out-of-the-box connectors and lightning-fast Data Pipelines. Hevo also supports data integration from non-native sources via its built-in REST API and Webhooks Connector.
3) What are the pricing models of Hevo Data?
Hevo Data’s pricing is based on the Number of Events and Paid Sources. It offers 3 transparent and flexible pricing plans:
- Free (Upto 1 Million Events/Month)
- Starter (Upto 300 Million Events/Month)
- Business (Custom)
These subscription plans are offered on a monthly as well as annual basis.
Conclusion
This article introduced you to three leading data integration platforms and provided a comprehensive comparison of Fivetran Vs Matillion Vs Hevo Data. It provided in-depth knowledge about their features, data transformation capabilities, security measures, pricing, and much more, to help you make the right choice for your business. If you’re looking for an all-in-one solution, that will not only help you transfer data but also transform it into analysis-ready form, then Hevo Data is the right choice for you!
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It will take care of all your analytics needs in a completely automated manner, allowing you to focus on key business activities.
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Divij Chawla worked with Hevo in driving the Marketing Operations and Analytics team. He has a keen interest in data analysis, data, software architecture, and the creation of technical content related to the realm.