9 Best Funnel Alternatives & Competitors Compared [2024]

Funnel.io is a marketing analytics tool that collects and harmonizes your data in a centralized repository. It primarily integrates marketing and advertising platforms with data warehouses, spreadsheets, analytics, and BI tools.

And if you focus on optimizing your reporting process, then Funnel.io would be an easy and appropriate solution. However, Funnel takes a backseat when the need arises to set up complex transformations because it majorly focuses on providing simple transformations for data cleansing and processing.

If you’re looking for a Funnel Alternative, then this article can help. We have performed extensive research and considered customer reviews from G2, Getapp, Capterra, etc., and assembled a list of top 9 solutions that can serve as Funnel Alternatives based on: Transformation capabilities, customer support responsiveness, data replication speed, user interface, pricing, custom metrics, etc.

Top 9 Funnel Alternatives

After carefully accessing the problems you might be facing while using Funnel, we have prepared a comprehensive list of alternative solutions that would make your data replication process easier, faster, and smoother.

1) Hevo

Rating: 4.3(G2)

Hevo is a fully-managed Data Pipeline platform, that offers seamless data replication and transformation. Its pre-load and post-load transformation capabilities can almost accommodate any use case. While moving data, you can easily transform all your data using both Python-based transformation scripts and drag-and-drop transformation blocks.

Pros of Hevo

• Pre-Load Transformation: Format your data on the fly with Hevo’s preload transformations using either the drag-and-drop interface or our nifty python interface.
• Intuitive UI: Using Hevo you can automate and control end-to-end data pipelines – from combining raw data to driving last mile business actions – all within one intuitive, zero maintenance platform.
• Ease of Use: Hevo’s UI is very intuitive and easy to learn. With a couple of clicks, you can easily build scalable pipelines.

Pricing of Hevo

Hevo has a pricing model that charges customers based on the number of events/records they process on a monthly/annual basis.  

It offers three different membership plans: Free, Starter, and Business, with the “Free” subscription plan supporting up to 1 million events for free. The Starter Plan starts at $249 per month, while the Business Plan has customized pricing based on the use cases.

	Funnel	Hevo
Transformation Capabilities	Easy and customizable transformation capabilities.	Supports both pre-load and post-load transformations. (Python-based and drag-and-drop)
Integrations	Provides support for 500+ integrations from different marketing and sales platforms.	Support for 150+ connectors.
Support	Response times of Support Teams can be lengthy.	Faster response time of support teams.
Scheduling	Doesn’t provide automated scheduling.	You can schedule your data transmission & loading.
Data Replication	Data Replication is a time-consuming process.	Setting up a data pipeline and replication takes a matter of minutes.
Knowledge base	Knowledge base consists of articles and video tutorials.	Knowledge base includes documentation and blogs.
Free Trial	Provides a free trial version of the product on requesting a demo.	Provides a 14-day free trial of the product.
Pricing	Has 3 pricing plans: 1. Essential – From $399 per month (billed annually) 2. Plus – From $999 per month (billed annually) 3. Enterprise – From $1999 per month (billed annually)	Has 3 pricing plans: 1. Free – $0 per month  2. Starter – From $239 per month (billed annually) 3. Business – Customized pricing based on needs.

2) Improvado

Rating: 4.5(G2)

Improvado is a marketing data aggregation tool that helps better perform analysis and automate reporting. It is used by small and medium-sized enterprises and can be hosted on-premises or in the cloud. It allows users to connect numerous data sources, Business Intelligence, and data visualization tools to a consolidated repository without the need for developer assistance.

Improvado integrates with over 300 marketing and sales platforms. By consolidating all data in a single platform, teams can gain a 360-degree perspective of their efforts and make faster business choices. Overall, it is a simple ETL solution that pulls data from multiple data sources, transforms it, and loads it into data warehouses and dashboards of your choice.

Pros of Improvado

• It provides support for customizable transformations.
• It will build out custom integrations upon users’ requests.
• It will automate your data aggregation process thus reducing reporting time multifold.

Cons of Improvado

• It isn’t available in a free trial version.
• The interface of Improvado isn’t that intuitive and many of the granular features can be too complicated to understand.
• It has a steep learning curve.

Pricing of Improvado

Improvado’s pricing is customized for its customers. For that, customers need to request pricing stating their needs.

	Funnel	Improvado
Custom Metrics	Doesn’t have a provision for creating custom metrics.	Provision for creating custom metrics.
Integrations	Provides support for 500+ integrations from different marketing and sales platforms.	Support for 300+ connectors. Also builds out custom integrations upon requests.
Support	Response times of Support Teams can be lengthy.	Faster response time of support teams.
Free Trial	Provides a free trial version of the product on requesting a demo.	Doesn’t support a free trial of the product.

3) Adverity

Rating: 4.5(G2)

Adverity is a versatile end-to-end marketing analytics platform that helps data-driven marketing teams make better decisions quicker and increase performance across all campaigns and channels. It aids in the effective consolidation of siloed marketing, sales, and eCommerce data, resulting in a Single Source of Truth for measuring marketing performance.

It helps in revealing actionable insights in real-time, hence decreasing the complexity associated with demonstrating the ROI of marketing spend. Moreover, it offers automated data integration from over 600 data sources, rich data visualizations, and AI-powered predictive analytics.

Pros of Adverity

• It has an intuitive and easy-to-navigate platform.
• It supports both low-code and no-code functionality to accommodate users across different levels of technical proficiency.
• You can also build custom integrations through APIs and webhooks. Even their development team will help you with that.

Cons of Adverity

• Initial understanding of the “enrichments” feature for transformation capabilities will take some time to fully understand. Even the transformation scripts are complicated
• Many of the advanced features have sparse to almost no mentions in their documentation.
• You won’t get immediate alerts while facing a problem.

Pricing of Adverity

Adverity gives a fully customized pricing quote that is specifically tailored to each client’s needs and expectations.

Potential customers may fill out a form on their website, and they will respond with the best suitable pricing plan.

	Funnel	Adverity
Alerts	Sends notifications for individual errors from download sources	Won’t send immediate alerts during errors
Free Trial	Has a free trial version of its product on requesting a demo.	No free-trial version
Transformation Capabilities	Easy and customized transformation capabilities	The Enrichments feature is complicated to grasp. Transformation scripts are difficult to understand.
Custom Integrations	No provision for custom and on-demand integrations	Custom Integrations can be built through API or webhooks from users or developers
Compatibility	Compatible with ETL tools.	Isn’t compatible with ETL tools.
Support	Provides live chat, email, and app support along with free onboarding.	Have client success teams assigned to help customers achieve their goals.

4) Supermetrics

Rating: 4.4(G2)

Supermetrics is a marketing data provider. It helps in importing all of your required marketing data and exports it to your desired reporting, analytics, or storage platform. These destinations can be a BI tool, a spreadsheet, a data visualization tool, or a data warehouse. It focuses on the extraction process rather than the data transformations. They don’t have many data source connectors, but they do have a few prominent marketing tools.

The major goal of this tool is to consolidate your data into a single location and to provide easy-to-use data analytics.

Pros of Supermetrics

• The documentation is comprehensive and easy to understand.
• If you have to load data to Google Data Studio, then it complements it pretty well.
• You can schedule automatic data refreshes with Supermetrics.

Cons of Supermetrics

• It doesn’t support any transformation capabilities.
• While moving data, you can’t even map data across platforms using Supermetrics. You have to do it manually.
• The data loading can sometimes take a lot of time.

Pricing of Supermetrics

Supermetrics pricing is a battle between complicated and flexible. It is determined by the users’ use cases. There are numerous options based on where you intend to send your data, and the cost quickly starts to add up if any of the additional modules are purchased.

Supermetrics is by far the cheapest choice, with prices beginning at $19 per month, however, their product offering is rather basic.

	Funnel	Supermetrics
Mapping	Provision for mapping data across source and destination.	Doesn’t have any support for mapping across platforms.
Integrations	Provides support for 500+ integrations from different marketing and sales platforms.	Integration support for 80+ connectors.
Transformation capabilities	Easy and customizable transformation support.	No transformation capabilities.
Manual Processing	No manual processing is required.	A lot of manual processing is required.
Scheduling	Doesn’t provide automated scheduling.	Has provision for automated scheduling.
Support	Provides live chat, email, and app support along with free onboarding.	Provides support through its support portal and email forum.

5) TapClicks

Rating: 4.3(G2)

TapClicks is an automation platform that increases the accessibility of the Marketing reporting process. It is mostly used for creating a consolidated dashboard after moving all the marketing campaign data and performance KPI from numerous data sources. It also helps users in creating performance reports over a specified time period.

It has a plethora of features that can be customized to make your marketing automation functionality as easy as possible. TapAnalytics, tapReports, tapWorkflow, tapOrders, Competitive Intelligence, and some of the features supported by TapClicks. All of these features make TapClicks’ reporting capabilities pretty straightforward.

Pros of TapClicks

• It has immense support for real-time reporting and analytics. You can also customize the reports as per your needs.
• It has a wide variety of story-telling features including data visualization, interactive timelines, pie-charts, geomapping, text widgets, and more.
• Their support team is super responsive. Their training and hand holding will make the onboarding process much easier.

Cons of TapClicks

• There might arise issues while importing resulting in inaccurate data in dashboards.
• They have hard-to-follow instructions in their documentation.
• Their pricing is quite high in comparison to other tools in the market.

Pricing of TapClicks

TapClicks hasn’t listed any pricing-related information on its website. Rather they provide 2 offerings: “Schedule a Demo” and “Try it Free”. You can reach out to them by stating your requirements and number of employees and they will suggest you a plan that suits your needs.

	Funnel	TapClicks
Support	Response from support teams can be lengthy.	Super responsive support team.
Integrations	Provides support for 500+ integrations from different marketing and sales platforms.	Integration support for 250+ connectors.
Transformation Capabilities	Easy and customized transformation support.	Transformation capabilities with advanced calculations.
Analytical and dashboarding Capabilities	Funnel can be used to populate your dashboards. But, they themselves have no dashboarding features.	Has a wide variety of storytelling, real-time analytics, and reporting features.
API Support	Supports APIs.	Doesn’t provide any support for APIs.

6) NinjaCat

Rating: 4.1(G2)

NinjaCat is an all-in-one solution for data management, marketing reporting, performance analysis, call tracking, monitoring, and many other marketing-related operations. In other words, it is a digital automation solution that helps digital agencies and marketing professionals automate and customize their reporting process.

It allows users to collect data from several sources, integrate it into a single dashboard, and represent it as per their requirements. You can ingest data from 150+ marketing channels on this single platform, better access data, and build insights.

Pros of NinjaCat

• Their ease of use brings the highest value to non-technical users.
• They also provide a free trial version of the product.
• New integrations keep on coming up to meet the demands.

Cons of NinjaCat

• Navigating through the dashboard can be difficult at times.
• The platform can be fairly slow to load sometimes.
• It has a very steep learning curve. But their support team is available to do the hand-holding throughout.

Pricing of NinjaCat

NinjaCat hasn’t listed its pricing on its website. Potential customers can book a demo and accordingly get a tailored solution that best suits their requirements and use cases.

	Funnel	NinjaCat
Support	The support team will always be available through email and live chat. The response can sometimes be lengthy.	The support Team will always be available. They make the complex onboarding process easy to grasp.
Integrations	Provides support for 500+ integrations from different marketing and sales platforms.	Integration support for 150+ marketing channels.  There is a lack of many data connectors.
Transformation Capabilities	Easy and customizable transformation support.	Through custom calculations, you can cleanse and transform data
Dashboarding Capabilities	Funnel can be used to populate your dashboards. But, they themselves have no dashboarding features.	Supports dashboarding and reporting features.

7) Stitch

Rating: 4.4(G2)

Stitch Data is an open-source cloud-based tool that allows you to consolidate data from several platforms into a consolidated location. It will help you extract your data from 130+ data sources such as Facebook, Instagram, Google Analytics, etc, and load it to data destinations such as SalesForce and data warehouses. You don’t even need to know how to code to build up your pipelines.

Furthermore, it is a fully managed, scalable service that will migrate your data in minutes and prepare you to query new data.

Pros of Stitch Data

• It provides a no-code ETL tool that is quick and easy to set up with minimal upkeep.
• It has a very easy-to-understand interface and friendly GUI.

Cons of Stitch Data

• It doesn’t have built-in support features for creating dashboards and reports.
• You will find it difficult to navigate through the list of inventories.
• Sometimes there might be delays in response from customer support.

Pricing of Stitch Data

Stitch provides 3 pricing plans based on facilities each one contains standard, advanced, and enterprise. These plans are available on a monthly as well as annual subscription basis. Stitch also provides users with a free trial.

	Funnel	Stitch Data
Integrations	Provides support for 500+ integrations from different marketing and sales platforms.	Integration support for 130+ marketing channels.  There is a lack of many data connectors.
Transformation Capabilities	Easy and customizable transformation support	Does only those transformations that are compatible with the destination
Compatibility with BI and ETL Tools	Compatible with BI tools as well as other ETL tools.	Not compatible with BI and ETL tools.
Data Replication	Data Replication is a time-consuming process.	Setting up a data pipeline and replication takes very less time.
Custom Integrations	No provision for custom integrations.	It can build and commercially support custom integrations according to some plans.
Knowledge Base	Knowledge base consists of articles and video tutorials.	They have comprehensive documentation and its open source.

8) Xplenty

Rating: NA

Xplenty is a cloud-based data pipeline platform that helps integrate and operationalize data. Its point-and-click interface makes data ingestion, transformation, and preparation extremely smooth for non-technical users.

Xplenty integrates with over 120 SaaS platforms, databases, and BI & analytics tools. It supports Amazon Redshift, Google BigQuery, Snowflake, and Amazon S3 data warehouses, as well as database and file storage destinations. Organizations can use it to create easy and visually appealing data pipelines to prepare a Single Source of Truth.

Customers might request Xplenty to build a new data source or destination. According to the requests, developers can customize and modify the connectors by using the software’s extensive expression language, APIs, and webhooks.

The native connectors provided by Xplenty allow for the simple configuration of data from multiple data sources to public or private clouds, as well as on-premise infrastructure.

Pros of Xplenty

• Suitable for non-technical users who may not have experience with SQL.
• It has a visual and intuitive interface which makes the process of designing ETL workflows very easy.
• It supports easy configuration of data from different data sources to on-premise infrastructure as well.

Cons of Xplenty

• It doesn’t support use cases requiring complex transformations.
• Error messaging in Xplenty is typically unclear and provides no useful information.

Pricing of Xplenty

Xplenty’s pricing is calculated based on the number of connectors instead of data usage. Users pay a pre-defined monthly rate based on their connector count.

Since Xplenty does not disclose pricing on its website, prospective users must contact the Sales team for getting pricing-related information. Following this, it will provide a 7-day free trial to potential consumers who request a product demo.

	Funnel	Xplenty
Integrations	Provides support for 500+ integrations from different marketing and sales platforms.	Integration support for 100+ data stores and SaaS applications.
Transformation Capabilities	Easy and customizable transformation support.	Robust transformation, collaboration, and scheduling capabilities.
Compatibility with BI and ETL Tools	Compatible with BI tools as well as other ETL tools.	Not compatible with BI and ETL tools.
Data Replication	Data Replication is a time-consuming process.	Setting up a data pipeline and replication takes very less time.
Custom Integrations	No provision for custom integrations.	It can build and commercially support custom integrations according to some plans.

9) Fivetran

Rating: 4.2(G2)

Fivetran is a cloud-based data pipeline solution that allows you to transfer data in a matter of minutes. It provides several connectors to various SaaS apps, databases, and data warehouses.

It is primarily focused on the extraction and loading aspects of the ELT paradigm and contains a library of 180+ natively built connectors that clients can use to connect from source to destination with little to no technical expertise.

Pros of Fivetran

• Setup time will be under 30 seconds for major marketing connectors.
• Along with the support portal, customers will also have a dedicated Customer Success Manager & Technical Success Manager.
• It supports automatic schema migrations.

Cons of Fivetran

• Pricing is somewhat opaque with Fivetran. Adding a new connector for some tables can dramatically change the cost.
• Fivetran relies heavily on dbt for performing complex data transformations.
• It lacks broader data management capabilities found in other enterprise tools.

Pricing of Fivetran

Fivetran employs a consumption-based pricing model based on the number of rows processed, number of users, sync times, integration support and connectors, etc. It has 5 pricing tiers: Starter, Standard Select, Standard, Enterprise, and Business Critical. It also provides a 14-day free trial.

	Funnel	Fivetran
Support	Response from support teams can be lengthy.	Dedicated and responsive support teams.
Integrations	Provides support for 500+ integrations from different marketing and sales platforms.	Integration support for 180+ natively built and supported connectors.
Transformation Capabilities	Easy and customizable transformation support	SQL Based on post-load transformations.
Set Up and Administration	Easier to administer.	Easier to use and set up.
Free Trial	Support for 14-day free trial on requesting a demo.	Provide a 14-day free trial along with 14-day free usage of all connectors for all connectors.

What Factors to Look Out for in Funnel Alternatives?

Here are a few factors to consider while seeking out an alternative solution for Funnel:

• Responsiveness of Support Team: Funnel provides 3 ways to contact them to provide their customers with the best practices to better solve their challenges. But, often their support team would take time to return back with an appropriate solution to users’ requests. 
• Faster Data Replication: Setting up a data pipeline in Funnel is a time-consuming task. Starting from connecting multiple data sources, applying transformations, and loading the data can comparatively take more time in comparison to the tools which are specifically designed for ETL and ELT purposes.
• Intuitive UI: Its interface has a lot of features, so it will take some time for you to completely understand the functioning. However, once you start using it regularly then you will become completely aware of all the features and capabilities. If you have some time constraints involved, then you can seek out migration tools that have minimalistic and simple features.
• Transformation Capabilities: If you analyze Funnel, you’ll notice that it majorly focuses on “E” and “L” and not much on the “T” part of an ETL solution. It supports easy-to-perform data processing, cleaning, and simple transformations. Scheduling is even not possible while using Funnel. If complex transformations need to be performed on your data, then you can look out for ETL solutions with better transformation support.

Bringing it All Together

Funnel.io boasts about providing connectors across 500+ data sources thus accommodating multiple niches and segments of the users who are in need to consolidate their data into a unified location. However, you should do a trade-off between the features it is best at and the features that best suit your needs. On the basis of that, you can decide whether Funnel.io or any of its alternatives satisfies your data management and automation needs in the best possible way.

When you are concerned about the ease-of-use, transparent pricing, faster data replication, complex transformation support, responsive support and handholding, and faster learning curve, you can definitely give Hevo a try.

FAQs about Funnel Alternatives