5 Best Tools for Google Search Analytics

on Data Integration • September 8th, 2020 • Write for Hevo

Google Search Analytics - Featured Image

Introduction

Do you spend a lot of time trying to ensure that your page is among the top-ranking ones on Google? Do you want to know how many people are visiting your page, how you can optimize it to increase traffic and what exactly your customers are looking for? In this blog post, we will be answering all your questions. We will give you a comprehensive list of the best tools for Google search analytics to choose from.

You will look at the 5 best tools for Google Search Analytics:

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Top 5 Tools for Google Search Analytics

1. Google Analytics

When you think of Google search analytics, you immediately think of Google Analytics as the go-to platform. It’s totally free and offers a variety of features.

Google Analytics helps you understand and improve certain goals, including which pages a visitor clicks on, how long they stay on a certain page and what actions they take. For instance, you can find out if a visitor is sharing the content on social media or clicking on an ad. All of these changes get logged in your analytics report.

One of the key features of Google Analytics is the Goal Funnel, which lets you keep a track of all the URLs that a consumer clicks to make a purchase. This helps you determine how many people are going through the process of making a purchase or at which stage they abandon their purchase. This will allow you to adjust your strategies and ensure a higher number of purchases or sign ups.

You can also use it to get a report of the keywords people search for that bring them to your site.It is beneficial to monitor the behavior of your site in order to see which pages are driving major traffic and where that traffic is coming from.

If one was to fault Google Analytics it would be its difficult to navigate interface. You can use Google Data Studio to turn your data into pictorial and visually engaging reports. Even though it is not the most intuitive tool available, it is easy to learn and leverage this free service to your advantage.

Pricing

It is a free tool.

2. Google Search Console

Google Search Console is another great tool when it comes to Google Search Analytics. It provides tools and reports that help you measure various metrics for your site such as Search traffic and performance, it also helps you fix issues, and ensure that your site ranks well in Google Search results. You will also be able to keep a record of which queries bring users to your site. You can use it to easily analyze your site’s impressions, clicks, and position on Google Search.

It also facilitates submitting sitemaps and individual URLs for crawling. Moreover, you can review your index coverage to make sure that Google has the latest view of your site. You can also choose to receive email alerts when Google identifies issues on your site, see which URLs are affected by these issues, and tell Google when you’ve fixed them. You can get complete and detailed crawl, index, serving information about your pages by easily using the URL Inspection Tool. 

Pricing

Google Search Console is a free tool.

3. SEMrush

SEMrush will let you quantify your website’s performance and also let you monitor your competitors closely. You can use SEMrush to get valuable information about keywords in terms of display ads, organic search, paid search as well as link building. All you have to do is enter a domain, keyword, or URL in the search bar, and you’ll gain access to a wealth of insights. You will also be able to see live updates of top organic keywords and organic competitors, paid keywords and paid competitors, and sample ads. You can also get a list of backlinks and indexed pages to browse through.

You can get an expanded report or graph with the number of organic keywords bringing users to each website and the number of users expected to visit the website in the next month (given that average traffic does not change). You can also check on your competitors by criteria such as competition level, common keywords, traffic, and the estimated price of organic keywords in Google AdWords. All these features of SEMrush make it an ideal choice of tool when it comes to advanced Google Search Analytics.

Pricing

You can use this tool for free with certain limits. You can make 10 requests per day (e.g., searching a term or viewing a full report). For unrestricted access to SEMrush, as well as API access, you can register for a pro account starting at $69.95 per month.

4. Ahrefs

Ahrefs contains multiple tools for google search analytics tasks such as link building, keyword research, competitor analysis, rank tracking, and site audits. These features are best suited for marketing professionals. Ahrefs is primarily employed to analyze a website’s link profile, keyword rankings, and SEO health. You can also use Ahrefs to conduct keyword research for Google, YouTube, and Amazon. And many people use Ahrefs to find content that’s performed well (in terms of social shares and/or links) on a given topic. You can track your competitors. You will be able to measure the competition for each keyword. This is the first step to ensure favorable Google Search results for your webpage. 

Pricing

You can check the complete pricing for Ahrefs here. The annual subscription plan offers you services for free for a 2 month period.

5. SimilarWeb

SimilarWeb helps you get information about traffic and rankings, and easily compare the data against competing sites. You can check the website’s global rank, country rank, category rank (such as Literature, Business, Shopping, and Marketing and Advertising), and traffic by country. You will also be able to get an overview of total desktop and mobile visits from the past six months, which are broken down by time on site, pages per visit, and bounce rate.

You can easily compare traffic from your website against your competitor’s, by clicking on Add Competitors at the top of the screen, and select from the drop-down list or enter your own suggestion. You’ll be able to view comparisons of your ranking, traffic overview, and referrals placed side-by-side.

Pricing

For this Google Search Analytics tool, you can view the entire pricing guide here.

Conclusion

Your choice of Google Search Analytics tool depends on your business needs, marketing strategy, and budget. This blog aims to equip you with all you need to know about these tools so that you can choose the right one for you. 

Hevo is a no-code data pipeline that can simplify the process of managing your Google Search Analytics by easily moving your data to a BI tool of your choice for free.

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