In this article, you’ll discover how to set up Google Tag Manager WordPress Integration to streamline your website’s tracking and analytics. You’ll also learn how to add a Google Analytics tag using this integration, making it easier to monitor your website’s performance and marketing efforts.
Managing multiple tracking scripts can be a hassle, especially when you need to track Facebook Ad conversions or analyze data in Google Analytics. With Google Tag Manager WordPress Integration, you can simplify the process by managing all your scripts from a single, user-friendly dashboard—no more manual code insertion across multiple pages!
Prerequisites
- An active WordPress account.
- Working knowledge of WordPress.
How to set up Google Tag Manager WordPress Integration?
To set up your Google Tag Manager WordPress Integration, let’s go through the following path:
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A) Creating your Google Tag Manager Account
- Sign In: Visit the Google Tag Manager website and sign in with your Google account. Click Sign Up to get started.
- Create an Account: On the Create Account page, click the Create Account button to begin setting up your account.
- Enter Account Details: Add your Account Name (e.g., your company name) and select your country from the dropdown menu.
- Set Up a Container: Enter your website’s name as the Container Name. This container will store all your tags and configurations.
- Choose Platform: Select Web as the platform for your container and click Create to finalize your account setup.
- Accept Terms: Review the Terms of Service, check the box to agree to the GDPR terms, and click Yes to finish the setup.
You’re all set! Your Google Tag Manager account is now ready for integration with your WordPress website.
B) Adding Google Tag Manager to WordPress
To install the Google Tag Manager on WordPress, follow these easy steps:
- Step 1: Log in to your WordPress Dashboard and search for the Insert Header and Footers plugin. Install this free plugin and activate it.
- Step 2: Navigate to Settings > Insert Headers and Footers page and paste the Header Code Snippet from Google Tag Manager in the Scripts in Header field and the Body Code Snippet in the Scripts in Footer field respectively.
- Step 3: Click on the Save button to complete the Google Tag Manager WordPress Integration process.
C) Add your Tag and Publish it: Google Analytics Example
- Step 1: In your Google Tag Manager Workspace, click on the New Tag icon.
- Step 2: Rename your tag by clicking on the Untitled Tag heading.
- Step 3: Click on the choose a tag type to begin setup icon and click on the Universal Analytics option.
- Step 4: In the Track Type field, choose the Page View Option. From the Google Analytics Settings drop-down menu, click on the New Variable Option and name it accordingly.
- Step 5: Type in your Google Analytics tracking ID in the tracking Field. You can get this ID from your Google Analytics account’s Admin Tab. Navigate to Tracking Info > Tracking Code and UA tracking ID will be displayed.
- Step 6: Click on the Save button when you are done.
- Step 7: Next, click on the choose a trigger to make this tag fire icon and select the All Pages option for the Basic Analytics. Finally, click on the Save button is present on the top right corner.
- Step 8: Now, click on the Tags option from the left side menu on the Workspace Tab. Then, click on your Google Analytics Tag and click on the Submit button. After a few hours, you can directly view your website’s reports on Google Analytics. This completes your Google Analytics Tag creation and publishing process via the Google Tag Manager WordPress Integration.
For a more detailed process, you can check out the Google Tag Manager GA4 Integration article.
Why do you need a Google Tag Manager WordPress Integration?
The Google Tag Manager WordPress Integration can be extremely useful in the following scenarios:
- The repetitive process of getting a tracking code, getting it inserted into your pages, and implementing your actions is a time-consuming job. Google Tag Manager(GTM) makes it super easy to add, remove and manage tags.
- Testing your Tags manually is an important and challenging step before deploying them into the real world. GTM provides you with a Preview and Debug mode that displays information regarding triggers and data that is there within tags allowing you to easily troubleshoot errors.
- Whenever you need to add or update code snippets on your website, it can get messy as you have to ensure that everything is in the right place to avoid breaking your site.
- Without GTM you always have to burden your Developers with installing the tags every time you need to some modifications.
Conclusion
- This article has guided you through setting up Google Tag Manager integration for your WordPress website.
- You’ve also learned how to effortlessly add a Google Analytics Tag using the Google Tag Manager WordPress Integration.
- With Google Tag Manager, you can manage your tags seamlessly without requiring any programming skills.
- It’s a robust and efficient tag management platform that simplifies the process by eliminating manual code updates and enabling you to manage multiple tags from a centralized dashboard.
Share with us your experience of setting up the Google Tag Manager WordPress Integration. Let us know in the comments section below!
FAQs
1. Does Google Tag Manager work with WordPress?
Yes, Google Tag Manager works seamlessly with WordPress. You can integrate it using plugins or by adding the GTM code manually, enabling you to manage tags, track events, and implement analytics without altering the site’s code directly.
2. How to setup Google Tag in WordPress?
To set up Google Tag Manager in WordPress, create a GTM account, copy the provided code, and add it to your WordPress site’s header and body. You can use a plugin like Insert Headers and Footers or manually edit your theme files for integration.
3. What is the best Tag Manager for WordPress?
Google Tag Manager is the best choice for WordPress, offering powerful features to manage and deploy tags without coding. It integrates seamlessly with WordPress, supports multiple tag types, and provides detailed tracking and analytics capabilities.
4. How to add Google Tag Manager to WordPress without plugin?
To add Google Tag Manager to WordPress without a plugin, copy the GTM code snippet from your account. Paste the first part inside the <head> section and the second part immediately after the <body> tag in your theme’s header.php or footer.php file. Save and upload the changes.
Sanchit Agarwal is an Engineer turned Data Analyst with a passion for data, software architecture and AI. He leverages his diverse technical background and 2+ years of experience to write content. He has penned over 200 articles on data integration and infrastructures, driven by a desire to empower data practitioners with practical solutions for their everyday challenges.
