Today, about 96% of American internet users have made a purchase online. With the rapid digitization rates over the world, eCommerce becoming is growing at an unprecedented rate. For businesses, it is a lucrative platform to meet and engage with new clients, boosting sales.
A quick google keyword search of eCommerce platforms will reveal several websites, all available to users. While this is not necessarily bad, it makes selecting a useful platform particularly complicated for merchants. This is because all of these websites have their intricate merits and demerits. Not to worry, there is a way you can utilize all these functionalities at once; integration. With this in mind, this post will dive into the nuts and bolts of establishing Klaviyo Magento 2 Integration. By the end, you should have a rough idea of just what these two tools are and what benefits you stand to gain by using them in tandem. Take a read below!
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Understanding the Importance of Klaviyo Magento 2 Integration
Before we get into the actual integration process, just why do you need to perform this procedure? You stand to gain several benefits and improved functionality. Below are some of the benefits you will gain by integrating the two software.
- Multi-Store Support: Arguably, this is one of the platform’s best features since it allows usage within different stores. Whether you have several regional stores, the integration allows for interoperability.
- Codeless Sign-up Forms: Once you perform the integration. You do not need to worry about coding expertise, especially when setting up Signup forms.
- Customized Coupons: With the integration, you can easily send optimized coupons to your customers.
- Personalized Recommendations: These pre-designed zero set-up recommendations are based on customer purchase history.
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- Connectors: Hevo supports 100+ integrations to SaaS platforms such as Klaviyo and Magento (Adobe Commerce), files, databases, analytics, and BI tools. It supports various destinations including Amazon Redshift, Snowflake Data Warehouses; Amazon S3 Data Lakes; and MySQL, SQL Server, TokuDB, DynamoDB, PostgreSQL databases to name a few.
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Understanding the Methods to Establish Klaviyo Magento 2 Integration
Now that you have all the prerequisite information at hand let’s get to the main focus of this post: Klaviyo Magento Integration. Currently, there are two options you can choose to go with:
By the end of this section, you will be familiar with both of these processes and decide which one best fits your needs. It is worth keeping in mind that both of these processes perform one task, albeit using different techniques, installing the Klaviyo extension. Take a read below:
Method 1: Installation with Composer 2.4+
For this process, you need to log into your Magento 2 (Adobe Commerce) server and navigate to the root directory of your application via the command-line tool. This is how you go about it:
Klaviyo Magento 2 Integration: Download the Latest Version of Klaviyo
The command shown below will download the latest version of the Klaviyo extension to your system. Run it via your command-line tool.
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Klaviyo Magento 2 Integration: Enable Magento (Adobe Commerce) Extension
Once the download is completed, run the following command to enable the extension:
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Klaviyo Magento 2 Integration: Enable Additional Modules
The next step is to enable any additional modules, which can be done using the command shown below:
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Klaviyo Magento 2 Integration: Run a Static Content Deploy Command Tool
The final step in this section is to run a static content deploy command tool to ensure that CSS and JS are running smoothly in your Magento 2 store.
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Now that you have installed this extension, feel free to skip the next step and head over to configuring the Klaviyo extension.
Method 2: Installation with Web Setup Wizard (2.3 and older)
This section will install the Klaviyo extension using the web setup wizard, which makes it a lot easier, especially for users who want to avoid the complications that come in hand with command-line processes.
Klaviyo Magento 2 Integration: Login to Your Klaviyo Account
Log into your Klaviyo account and note your public API key. It will be needed in the following steps.
Klaviyo Magento 2 Integration: Select Extension Manager in Web Setup Wizard
Head over to your Magento (Adobe Commerce) Store admin page and select ‘System.’ Then, click the Web Setup Wizard. Under this section, select the Extension Manager.
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- Ensure you are signed in to Magento (Adobe Commerce) for the following steps.
- The next step is to locate the Klaviyo extension under the name klaviyo/magento2-extension.
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- Under the Actions column, click the drop-down list and select install.
Klaviyo Magento 2 Integration: Configure the Klaviyo Extension
Once the installation is complete, navigate to your Magento (Adobe Commerce) store admin and click on ‘Stores’ then ‘Configuration settings.’
Click ‘General’ from the drop-down list that appears. Set ‘Enable Klaviyo Extension’ to ‘Yes’ and enter the six-digit Public Klaviyo API key.
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Finally, under ‘Newsletter,’ select the Klaviyo list you want to sync to with Magento (Adobe Commerce) Sign up form and click ‘Save Config.’
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Conclusion
That’s it, by following the steps outlined above, you have successfully integrated Klaviyo with Magento (Adobe Commerce). Now, you stand at a better chance of exploring the full functionality of the two software together. What’s more, with their full functionality at your disposal, you can take your eCommerce store to the next level and beat your competitors by attracting a more extensive client base.
Extracting complex data from a diverse set of data sources such as Klaviyo and Magento (Adobe Commerce) can be a challenging task and this is where Hevo saves the day!
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With expertise in freelance writing, Orina specializes in concepts related to data integration and data analysis, offering comprehensive insights for audiences keen on solving problems related to data industry.
No-code Data Pipeline For Klaviyo and Magento