Magento Pricing 2024: How Much Will It Cost Your Business?



From the invention of the Printing Press, the first big break, to the invention of the Internet, the golden age, Sales and Marketing have come a long way. With the stores moving online, you have a constant environment where you can observe, adjust and improve your business in such a way that the needs of your customers are met accordingly. With the advent of Magento(Adobe Commerce), the most widely used ECommerce Platform, it has become extremely easy to sell your products online. This article talks about Magento Pricing and how much it will cost your business.

Magento(Adobe Commerce) allows Online Retailers to sell their products to a wider range of audiences without the need of setting up physical infrastructure. By setting up an Online Store on Magento(Adobe Commerce), you can showcase your products and goods to potential customers and increase your Sales. Before getting into the Magento Pricing details, let’s discuss this robust platform in brief.

Table of Contents

What is Magento(Adobe Commerce)?

Magento Pricing - Magento(Adobe Commerce Cloud) logo
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Magento(Adobe Commerce) is a Cloud-based ECommerce Platform that allows you to build your own Online Store with little to no hassle. Simply put, Magento(Adobe Commerce) makes it easy for you to make money by selling your products online. It allows you to quickly set up your store and list your products on it for your customers.

Magento(Adobe Commerce) hosts your business and helps it to grow by allowing you to customize everything on your website as per your liking. It comes with added functionalities and extensions that let you customize your website without writing any code in real-time. You get access to a wide variety of Themes, Functions, Applications, and Integrations that extend the functionality of your Online Store.

Also considered as a Content Management System (CMS), Magento(Adobe Commerce) helps in developing online businesses around the world with its robust and scalable architecture.  You can seamlessly integrate it with third-party apps and services to create unique and personalized consumer experiences.

Since 2007, Magento(Adobe Commerce) has made a name for itself and is now trusted by large companies all over the world like Nike, RosettaStone, Easton, and so on.

Key Features of Magento(Adobe Commerce)

Magento(Adobe Commerce) enables online stores to trade seamlessly with customers using its innovative features. Some of the key features of Magento(Adobe Commerce) are listed below.

  • Security and Reliability: Magento’s in-built advanced security system with SSL (Secure Socket Layer) certificates ensures the secure hosting of your Online Store.
  • SEO Optimized: Magento(Adobe Commerce) offers powerful Marketing Tools that broaden your customer base and improve your Search Engine visibility. It helps your website rank better on the Search Engine Result Page (SERP) with its SEO Optimized features.
  • Customizable Themes: It comes with visually stunning and well-designed themes to customize your website easily. 
  • User-Friendly: Magento(Adobe Commerce) comes with a simple installation process and offers high scalability. It has a simple and interactive User Interface (UI) along with easy-to-use Navigation Tools.
  • Community Support: Magento(Adobe Commerce) has a large worldwide community of ECommerce Developers, Contributors, and Innovators to help you with any challenges you’re facing on this ECommerce Platform.

If you want to explore a wide range of audiences and grow exponentially, setting up an Online Store on Magento(Adobe Commerce) is the best thing you can do for your business.

Now that you have a basic understanding of what Magneto is, let’s dive straight into Magento Pricing.

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Magento Pricing

Magento(Adobe Commerce) is a powerful tool developed to handle growing ECommerce businesses, and Magento Pricing is quite complicated. Magento(Adobe Commerce) Cost depends largely on your Magento(Adobe Commerce) License, Hosting Options, and other must-haves for running a successful Online Store. If this is your first time selling on Magento(Adobe Commerce), you might want to understand how much does Magento(Adobe Commerce) costs your business. Below are the expenses listed that will help you understand the total Magento(Adobe Commerce) cost for your business.

Magento(Adobe Commerce) License

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The first thing to be added to your Magento Pricing is the Magneto License. Magento(Adobe Commerce) currently provides three packages as mentioned below.

Magento(Adobe Commerce) Open Source

You can download Magento(Adobe Commerce) Open Source for free and install it on your server. But it will need you to set up your website manually. You need to take care of Web Hosting, Domain, Security Certificates, and any Add-Ons/Extensions all by yourself. If you don’t have the technical skills required to configure and customize your website, you may want to hire a Technical Developer to do it for you. The total cost of using Magento(Adobe Commerce) Open Source might lie anywhere from $10,000 to $60,000.

With Magento(Adobe Commerce) Open Source, you get to add a variety of products for your customers, access to Mobile Optimized Email Templates, integrated Checkout, Payment, and Shipping, access to Google Universal Analytics for in-depth analysis of your customers, and extended functionality via the App Marketplace.

Magento(Adobe Commerce) Commerce

Magento(Adobe Commerce) Commerce is basically developed for Enterprise-Sized Businesses. You get access to advanced features for enhanced performance and higher security with Magento(Adobe Commerce) Commerce. Similar to Magento(Adobe Commerce) Open Source, you’ll need to pay for the hosting service in Magento(Adobe Commerce) Commerce as well. If you run a large ECommerce Store and are constantly looking for ways to scale it further, getting Magento(Adobe Commerce) Commerce is the best thing you can do for your business. Magento(Adobe Commerce) Commerce Pricing starts from $22,000/year and it depends on your annual gross Sales Revenue. There are five different cost brackets you can fall into.

Average Gross Sales RevenueMagento(Adobe Commerce) Commerce Cost
< $1,000,000$22,000/year
$1,000,000 – $5,000,000$32,000/year
$5,000,000 – $10,000,000$49,000/year
$10,000,000 – $25,000,000$75,000/year
Magento(Adobe Commerce) Commerce Pricing

With Magento(Adobe Commerce) Commerce, you can create personalized experiences for your customers to build brand loyalty, make Data-Driven Marketing Decisions with its in-depth Customer Analytics capabilities, use its inbuilt drag-and-drop Content Management System (CMS) for easy customization, and get access to its exceptional 24/7 Technical Support.

Magento(Adobe Commerce) Commerce Cloud

As the name suggests, Magento(Adobe Commerce) Commerce Cloud backs up all your data into a Cloud. Similar to Magento(Adobe Commerce) Commerce, Magento(Adobe Commerce) Commerce Cloud is best suited for large businesses making huge Sales and Revenue. Unlike Magento(Adobe Commerce) Open Source and ECommerce, Magento Commerce Cloud provides you with a hosting service. Hence, you don’t need to pay separately for Web Hosting. It is built on an AWS Cloud Server and is relatively easy to set up. Integrated CDN and Performance Monitoring Tools like New Relic and add extended functionalities to your site and also save you additional costs. Similar to Magento(Adobe Commerce) Commerce, Magento(Adobe Commerce) Commerce Cloud pricing is also based on your annual gross Sales Revenue, and it starts from $40,000/year.

Average Gross Sales RevenueMagento(Adobe Commerce) Commerce Cloud Cost
< $1,000,000$40,000/year
$1,000,000 – $5,000,000$55,000/year
$5,000,000 – $10,000,000$80,000/year
$10,000,000 – $25,000,000$120,000/year
Magento(Adobe Commerce) Commerce Cloud Pricing

With Magento(Adobe Commerce) Commerce Cloud, you get all the features of Magento(Adobe Commerce) Open Source and Commerce, plus real-time Performance Monitoring, automatic Infrastructure Updates, bundled Web Hosting, security, and exceptional 24/7 Magento(Adobe Commerce) Support to help you with anything and everything.

Web Hosting

Magento Pricing: Web Hosting
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Web Hosting is an important part of setting up a website. Web Hosting allows you to publish your website onto the Internet, it will store everything that you have on your Online Store. You’ve to make sure that your Web Host offers a high-quality hosting service that will create enhanced customer experiences and help your page rank better on SERP.

As discussed in the previous section, Magento(Adobe Commerce) Open Source and Magento(Adobe Commerce) Commerce do not provide hosting services, hence, you’ll have to incur Web Hosting costs with both of them. Before choosing a hosting service, you must make sure that its features are compatible with Magento(Adobe Commerce).

Magento(Adobe Commerce) is best suited to large online stores, and Virtual Private Server Hosting Service would be the recommended option. It will add anything from $10 to $850 per month into your Magento Pricing.

Domain Name

Magento Pricing: Domain
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Magento(Adobe Commerce) assigns a default domain to your Online Store. But you may want a more customized URL for better brand recall in your customers’ minds. You can do this by getting a “.com” Domain Name. A new custom Domain Name will cost you somewhere between $10 and $20 per year, depending on the availability and popularity.

Your Domain Name adds brand value and hence you should put in a considerable amount of time, research, and effort in coming up with a brandable and memorable Domain Name. After choosing the best name for your store, you can purchase it through third-party websites.

Security Certificates

Magento Pricing: SSL
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The SSL (Secure Sockets Layer) certificate ensures the secure hosting of your website. It encrypts the sensitive data passed between your customers and the checkout system. You’ll need to spend somewhere between $50 and $600 per year depending on the use case and the SSL certificate.

However, some Web Hosting Plans have a free SSL certificate included, which can help you cut down your Magento Pricing.

Magento(Adobe Commerce) Themes

Magento Pricing: Themes
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When it comes to running an online business, having an eye-catching visual appearance for your store is a critical step towards building a profitable brand. A visually stunning and user-friendly interface will help your store get off on the right foot. 

As discussed, Magento(Adobe Commerce) comes with visually stunning and well-designed themes, to customize your website. From free to paid, to Magento PWA themes, there are plenty of options to choose. The paid options can cost anywhere from $17 to $399.

You can also customize your own template from scratch using CSS and JavaScript, or hire a Web Designer to do it for you. Hiring a Web Designer would add an additional amount of $600$25,000 to your Magento Pricing.

Magento(Adobe Commerce) Extensions

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Magento(Adobe Commerce) Extensions provide you with added functionalities such as Accounting and Finance, Analytics, Promotion, and Shipping to help your business grow. Magento(Adobe Commerce) offers you a wide variety of third-party extensions on the market (including 2000 free extensions). The paid ones cost around $90, with 10% of them costing less than $30.

Store Maintenance

Magento Pricing: Maintenance
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Every Magento(Adobe Commerce) store needs a few quick fixes, troubleshooting, optimization, and adding new features. To do this, you have to hire a Magento(Adobe Commerce) Developer who may charge between $65 and $150 per hour, the last addition to your list of Magento Pricing.

These were a few critical aspects that can decide the Magento Pricing for your Online Store. With this, you can easily estimate the total Magento Pricing for your Online Store.


With quick and easy ways to set up your own Store, it’s no wonder that Magento(Adobe Commerce) is one of the world’s most comprehensive ECommerce Platforms. However, Magento Pricing is believed to be quite complicated as it depends on a variety of factors. This article introduced you to Magento(Adobe Commerce) and helped you understand Magento Pricing.

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Do you use Magento(Adobe Commerce)? Share your thoughts on Magento Pricing in the comments section below.

Raj Verma
Business Analyst, Hevo Data

Raj is a skilled data analyst with a strong passion for data analysis and architecture, having a flair for writing technical content as well. With extensive experience in handling marketing data, Raj has adeptly navigated abstract business problems to derive actionable insights that drive significant results.

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