Mixpanel is a Business Analytics Service application that tracks user interactions on the Internet. It allows you to analyze how users interact with your Internet-connected product on the web or iOS and Android mobile applications.

On the other hand, Snowflake is a Cloud Data Warehouse that has paved the way for modern Data Analytics. Therefore, moving data from Mixpanel to Snowflake becomes a significant step in building truly valuable analytics for your business. This article is all about Mixpanel Snowflake integration.

Mixpanel helps businesses understand user behavior by collecting a lot of data on how customers use their products.

Combining this data with other vital data within Snowflake allows everyone to analyze customer data in real-time to identify trends and make smarter product decisions.

Mixpanel Snowflake integration can be used to develop custom reports and measure Key Performance Indicators (KPIs) such as user engagement and retention.

This article provides you with a step-by-step guide on how to establish a Mixpanel Snowflake integration.

Methods to Establish Mixpanel Snowflake Integration

Integrating Mixpanel data into Snowflake can be a game-changer for businesses in terms of modern Data Analytics. This article delves into 2 of the best methods to establish a Mixpanel Snowflake integration.

Method 1: Using Hevo Data for Mixpanel Snowflake Integration

Mixpanel Snowflake Integration: Logo | Hevo Data
Image Source: www.hevodata.com

Hevo helps you directly transfer data from 150+ sources to Snowflake and other Data Warehouses, Databases, or a destination of your choice in a completely hassle-free & automated manner.

Hevo is fully managed and completely automates not only loading data from Mixpanel (Free Source) to Snowflake but also enriching the data and transforming it into an analysis-ready form without having to write a single line of code.

Its fault-tolerant architecture ensures that the data is handled securely and consistently with zero data loss.

The following steps can be implemented to set up the Mixpanel Snowflake integration with 100% accuracy using Hevo.

  • Configure Source: Connect Hevo Data with Mixpanel by entering a unique name for your Pipeline, along with other details about your Data Source such as API Secret and Events.
Mixpanel Snowflake Integration: Configure Source | Hevo Data
Image Source: www.docs.hevodata.com
  • Integrate Data: Establish a connection to Snowflake by providing information about your Snowflake Account such as Database Name, Username, and Password.
Mixpanel Snowflake Integration: Configure Snowflake | Hevo Data
Image Source: www.docs.hevodata.com

Here are more reasons to try Hevo:

Deliver smarter, faster insights with your unified data

Using manual scripts and custom code to move data into the warehouse is cumbersome. Changing API endpoints and limits, ad-hoc data preparation, and inconsistent schema make maintaining such a system a nightmare.

Hevo’s reliable no-code data pipeline platform enables you to set up zero-maintenance data pipelines that just work.

Wide Range of Connectors – Instantly connect and read data from 150+ sources, including SaaS apps and databases, and precisely control pipeline schedules down to the minute.

In-built Transformations – Format your data on the fly with Hevo’s preload transformations using either the drag-and-drop interface or our nifty python interface. Generate analysis-ready data in your warehouse using Hevo’s Postload Transformation 

Near Real-Time Replication – Get access to near real-time replication for all database sources with log-based replication. For SaaS applications, near real-time replication is subject to API limits.   

Auto-Schema Management – Correcting improper schema after the data is loaded into your warehouse is challenging. Hevo automatically maps source schema with the destination warehouse, so you don’t face the pain of schema errors.

Transparent Pricing – Say goodbye to complex and hidden pricing models. Hevo’s Transparent Pricing brings complete visibility to your ELT spending. Choose a plan based on your business needs.

Stay in control with spend alerts and configurable credit limits for unforeseen spikes in the data flow.

24×7 Customer Support – With Hevo, you get more than just a platform; you get a partner for your pipelines. Discover peace with round-the-clock “Live Chat” within the platform. Moreover, you get 24×7 support even during the 14-day free trial.

Security – Discover peace with end-to-end encryption and compliance with all major security certifications, including HIPAA, GDPR, and SOC-2.

Get started for Free with Hevo!

Method 2: Loading Data from Mixpanel to Snowflake via Export API

This method uses Mixpanel Export Data API to export your raw data manually from Mixpanel to Snowflake. You can access the web API using tools like CURL or Postman or an HTTP client for the language or a framework of your choice. Here are a few options:

  • Apache HttpClient for Java
  • Spray-client for Scala
  • Hyper for Rust
  • Ruby rest-client
  • Python http-client

What follows is a summary of the main steps needed to export Mixpanel data with the Export API.

Extract Mixpanel Data

You’ll be using the Export API to extract data about Mixpanel people and events. To do so, you’ll need to execute requests to the export endpoint. Here’s an example of a request that would fetch raw events from Mixpanel:

https://data.mixpanel.com/api/2.0/export/?from_date=2012-02-14&expire=1329760783&sig=bbe4be1e144d6d6376ef5484745aac45 &to_date=2012-02-14&api_key=f0aa346688cee071cd85d857285a3464& where=properties%5B%22%24os%22%5D+%3D%3D+%22Linux%22&event=%5B%22Viewed+report%22%5D

Note: You can check out Mixpanel’s API Reference for the script guidelines.

The API will return JSON formatted data with one event per line sorted by increasing timestamp. Here’s a sample JSON result for better understanding:

{"event":"Viewed report", "properties":{"distinct_id":"foo","time":1329263748,"origin":"invite", "origin_referrer":"https://mixpanel.com/projects/","$initial_referring_domain":"mixpanel.com", "$referrer":"https://mixpanel.com/report/3/stream/","$initial_referrer":"https://mixpanel.com/", "$referring_domain":"mixpanel.com","$os":"Linux","origin_domain":"mixpanel.com","tab":"stream", "$browser":"Chrome","Project ID":"3","mp_country_code":"US"}}

Prepare Mixpanel Data for Snowflake

Now, you need to have a well-defined schema of your data before ingesting it into a Snowflake Data Warehouse instance. Snowflake organizes data in tables with a well-defined set of columns. 

Hence, you need to create a schema for your Snowflake instance where each API endpoint will be mapped to a table. You will also have to ensure each key inside the API JSON response is mapped to a data type supported by Snowflake.

Load Data from Mixpanel to Snowflake

The next step requires you to load your data from Mixpanel to Snowflake. It is recommended that the JSON files are stored in an intermediary such as Amazon S3 Buckets. Then, the data can be loaded directly into Snowflake in a bulk way by using the COPY INTO command.

You can use the PUT command to push the files into a staging environment before invoking the COPY command.

Alternatively, you can also upload the data into a service like Amazon S3. Snowflake can then directly access the data from S3.

Update Mixpanel Data on Snowflake

Here comes the final step of Mixpanel Snowflake integration, updating your old data on Snowflake. You can use the UPDATE statements to update an already existing row in a Snowflake table.

However, Mixpanel does not have a mechanism to identify new and updated records which may lead to Data Duplication. In general, ensuring the data quality of the imported sets is a big challenge here. You’re bound to face a slew of Data Integrity issues while manually loading data from Mixpanel to Snowflake via the APIs.

Use Cases of Mixpanel Snowflake Integration

  • Querying Data: Importing your Mixpanel data into Snowflake helps you run new types of SQL queries easily into a data environment.
  • Integrating Data: If you want integrate new data from Mixpanel into the existing data in Snowflake environment, it can be easily integrated with existing data. It could be further used for analysis.
  • Cross-platform Data: You can store your Mixpanel data in Snowflake along with data from various applications such as Salesforce. It will help you in tracking and analyzing user behviour with your product or service better.
  • Custom Analysis: Custom Analysis can be done with the help of in-house options provided by Snowflake or integrate a Third-party business intelligence tool.
Reliably integrate data with Hevo’s Fully Automated No Code Data Pipeline

If you are anything like the 1000+ data-driven companies that use Hevo, more than 70% of the business apps you use are SaaS.

Integrating the data from these sources in a timely way is crucial to fuel analytics and the decisions it takes. But given how fast API endpoints etc, can change, creating and managing these pipelines can be a soul-sucking exercise.

Hevo’s no-code data pipeline platform lets you connect over 150+ sources in a matter of minutes to deliver data in near real-time to your warehouse.

Moreover, the in-built transformation capabilities and the intuitive UI means that even non-engineers can set up pipelines and achieve analytics-ready data in minutes. 

This, combined with transparent pricing and 24×7 support, makes us the most loved data pipeline software in terms of user reviews.

Take our 14-day free trial to experience a better way to manage data pipelines.

Get started for Free with Hevo!

Frequently Asked Questions (FAQs)

Is Mixpanel a Database?

Mixpanel is an event-based tracking tool. It gives you comprehensive information about how users interact with your online product and service. To fetch and access data Mixpanel uses its own database known as Mixpanel Data Store. It is very simple to use and supports quick analysis of billions of events.

What is Mixpanel API?

Mixpanel offers it’s own managed and updated API. Querying, importing, and exporting data can be done easily with the help of Mixpanel API endpoints. 

What is integration in Snowflake?

Integration is a Snowflake object that provides an interface between Snowflake and third-party services. CREATE INTEGRATION creates a new integration in the system or replaces an existing integration.

Which tools can be integrated with Snowflake?

A wide range of tools can be integrated with Snowflake. For example, marketing tools like Marketo, customer relationship management tools like Salesforce, business intelligence tools like Tableau, and e-commerce tools like Shopify, etc. can be integrated with Snowflake.

What can you achieve by Integrating Mixpanel Snowflake?

By migrating your data from Mixpanel to Snowflake, you can help your business stakeholders find the answers to these questions:

  • What percentage of customers from a region have the most engagement with the product?
  • Which features of the product are most popular in a country?
  • Your power users are majorly from which location?
  • How does Agent performance vary by Product Issue Severity?
  • How to make your users happier and win them over?
  • What are the custom retention trends over a period of time?
  • What is the trend of a particular feature adoption with time?

Conclusion

Mixpanel is a Business Analytics platform that helps you to monitor the digital footprint of your customers/users on your site through the web or mobile devices. 

On the other hand, Snowflake is a major player in the Cloud Data Warehousing industry, and integrating Mixpanel and Snowflake for further analysis is important. 

This blog introduced you to 2 easy methods for establishing a Mixpanel Snowflake integration along with some use cases of the same.

You can either integrate the two using Hevo Data or use Mixpanel’s Export Data API to manually export raw data to Snowflake from Mixpanel.

You’re bound to face data consistency and integrity issues while loading data from Mixpanel to Snowflake via the Export API. Things can get even more complicated if you integrate data from multiple sources into Snowflake. 

Hevo Data, with its strong integration with Mixpanel and 150+ Sources, allows you to not only export data from multiple sources & load data to the destinations like Snowflake but also transform & enriches your data & make it analysis-ready so that you can focus only on your key business needs and perform insightful analysis using BI tools.

Give Hevo Data a try! 

sign up for a 14-day free trial today. 

Hevo offers plans & pricing for different use cases and business needs. Check them out!

Please share your experience of establishing a Mixpanel Snowflake connection in the comments section below.

No-code Data Pipeline for Snowflake