Keeping your data’s health up to date is the biggest challenge organizations face today. It’s the only way to ensure your information assets are fit for purpose, driving accurate insights. This is where data observability steps in.

With data observability, you have complete visibility into the state of both your data and data systems, putting you in the forefront of knowing when something goes wrong with the data and what needs to be fixed. It is set to be a top area for technology investments and is forecasted to reach a staggering $2 billion by 2026(1).

A whopping 91%(2) of IT decision-makers regard observability as critical at every stage of the software lifecycle, highlighting its significant benefits to planning and operations.

In this article, we’ll discuss the nuances of observability pipelines and what you can do to keep your data health up to date.

What Are Observability Pipelines?

An observability pipeline is a structured, automated process designed to aggregate, normalize, and route telemetry data—including logs, metrics, and traces—from various sources within a software environment to the appropriate observability and monitoring tools. 

This pipeline enables real-time and efficient analysis of data to ensure system reliability, performance optimization, and issue detection. It acts as an intermediary layer that not only transports data but also enriches and filters it based on predefined rules or dynamic conditions, allowing for more effective data management and analysis. 

It aims to proactively detect and address issues that could affect data accuracy, consistency, and reliability. It covers five critical pillars:

  • Freshness: Measures how up-to-date and relevant the data is.
  • Quality: Evaluate the accuracy, completeness, and consistency of the data.
  • Volume: Monitors the size and growth of data sets to identify unexpected fluctuations.
  • Schema: Tracks changes in the data structure, including additions, deletions, or modifications of attributes.
  • Lineage: Provides visibility into the data’s origin, movement, and transformation across the ecosystem.
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Data Pipeline Observability Frameworks

Data pipeline observability frameworks are systems designed to provide visibility into the health, performance, and reliability of data pipelines. These frameworks are essential for monitoring data flows, ensuring data quality, and identifying bottlenecks or failures within the pipeline processes.

A comprehensive observability framework typically includes the following:

  1. Logging: Captures detailed event logs and pipeline execution history, facilitating debugging and auditing.
  2. Metrics: Gathers quantitative data on various aspects of the pipeline, such as throughput, latency, error rates, and resource utilization, to monitor performance and health.
  3. Tracing: Tracks the flow of data through the pipeline, identifying how data moves across different stages and services, which is crucial for diagnosing issues and optimizing processes.
  4. Alerting and Notification: Integrates with alerting systems to notify operators or stakeholders about critical issues, anomalies, or performance degradations, enabling quick response to potential problems.
  5. Visualization and Dashboards: Provides graphical interfaces and dashboards for real-time monitoring and analysis of logs, metrics, and traces, offering a holistic view of the data pipeline’s status and performance.
  6. Anomaly Detection and Predictive Analytics: Applies statistical models and machine learning to detect unusual patterns, predict potential failures, and automate problem resolution before they impact the pipeline.

What Should You Look For in a Data Observability Platform?

When it comes to picking the right data observability platform for your business, you need to be mindful of a lot of things. Here’s what to keep an eye out for:

  • Time to Value: Opt for a platform that swiftly transitions from setup to providing actionable insights.
  • Security First Architecture: For B2B organizations, the architecture of a platform must prioritize security above all, ensuring data integrity and protection against vulnerabilities from the outset.
  • Minimal Configuration: Choose a platform that emphasizes ease of configuration, allowing for a straightforward and hassle-free initiation.
  • End-to-end Lineage: Essential for transparency, the platform should offer a clear and detailed view of your data’s origin, journey, and destination.
  • Minimizing Time to Detection and Resolution: The ideal platform proactively detects and addresses problems rapidly, preventing potential disruptions or negative impacts on the end-user experience by minimizing downtime.

Implementing Data Observability: A Step-by-Step Guide

Integrating data observability into your data observability pipeline requires a comprehensive approach to understanding and managing your data.

According to IDC:

“43% of organizations correlate observability with the capability to collect and analyze the core four types of telemetry—metrics, events, logs, and traces. 41% of these organizations align observability with DevOps tools and practices, focusing primarily on application performance management.”

Now, how do you get in on this? Let’s break it down step by step. Here’s how a B2B SaaS company can implement data observability:

1. Define Key Metrics and Data Quality Benchmarks

The first step involves identifying what metrics define success for your services. For a B2B SaaS company, this could include API response times and system uptime, ensuring that the software delivers seamless experiences to enterprise clients.

2. Integrate Observability Pipeline Monitoring Tools

Select pipeline monitoring tools that offer deep integration with your current stack. A SaaS platform must choose pipeline monitoring tools capable of providing insights into application performance, user experience, and infrastructure health.

3. Establish Real-time Pipeline Monitoring and Alerting Mechanisms

Implementing real-time pipeline monitoring ensures you’re always aware of your system’s health. For a SaaS provider, setting up alerting for critical performance thresholds means problems can be addressed before they impact clients.

4. Develop a Data Anomaly Detection System

Anomaly detection is crucial for preemptively identifying issues. For a SaaS company, spotting unusual patterns in user engagement or load times could indicate underlying problems that need swift resolution.

5. Implement Automated Data Quality Checks

Automation plays a key role in maintaining high data quality. For a SaaS platform, automating data quality checks could mean ensuring that all client data is accurate and up-to-date, directly impacting the reliability of the service.

6. Set Up Incident Management and Resolution Workflows

Having a solid plan for when things go wrong is crucial. A B2B SaaS company should have workflows that enable quick identification, communication, and resolution of incidents, minimizing disruption to clients.

7. Continuously Review and Optimize Observability Practices

Continuous improvement ensures your observability practices remain effective. Regularly reviewing and refining observability strategies for a SaaS provider could enhance service performance and better client satisfaction.

Challenges in Observability Pipelines and Best Practices to Overcome Them

Managing the data observability pipelines comes with a unique set of challenges, especially for B2B companies keen on maintaining data integrity and operational efficiency. Let’s get to know these challenges and what you can do to stay ahead:

Challenge #1: Keeping pace with data overload is tough

Security and DevOps teams often struggle to keep pace with the rapid growth of telemetry data necessary for observability efforts. This data deluge forces teams to make difficult choices about which data to analyze, how intensively to sample it, and how long to retain it for security investigations and compliance purposes. This can potentially compromise enterprise security, performance, and stability.

Solution: Prioritize and curate your data smartly. You can ensure comprehensive visibility without being overwhelmed by strategic sampling and focusing on the most impactful data. Employing data prioritization techniques allows for a more manageable and efficient approach to data observability, ensuring key insights are not missed.

Challenge #2: Legacy Architectures cannot keep up with modern dynamics

Traditional systems, based on fixed rules and methods for managing and searching telemetry data, struggle to handle the growing amounts and changing nature of modern data.

As data scales, these static methods become inadequate for real-time analysis and troubleshooting, necessitating constant tuning by experienced professionals to adapt to changes, which is both time-consuming and challenging.

Solution: It’s time for a tech overhaul. Modernize your infrastructure with scalable and adaptable systems that incorporate machine learning for enhanced agility.

Consider platforms like Hevo data that is designed for scalability and incorporate advanced technologies like machine learning. Hevo’s zero-maintenance data observability pipeline platform allows you to set up data pipelines in minutes, syncing data automatically from over 150 sources directly to your warehouse.

This shift not only supports modern data volumes and dynamics but also streamlines the entire process, enabling your teams to focus on insights rather than infrastructure.

Challenge #3: Rising costs of data handling can strain budgets

The growing volumes of telemetry data significantly increase storage, processing, and indexing costs. With budgets remaining stagnant or shrinking, these rising costs necessitate tough decisions on which data to store and analyze, risking security, stability, and compliance objectives.

Solution: Optimize data processing and storage to manage costs effectively without compromising data quality. Employing techniques like data deduplication and exploring cost-effective storage options can substantially reduce expenses, ensuring financial resources are allocated efficiently.

Challenge #4:  The privacy tightrope

The expansion of telemetry data complicates the task of securing personally identifiable information (PII), with data breaches from observability systems rising significantly. Efforts to manually mask this data are often inadequate, leaving organizations exposed to breaches and compliance challenges.

Solution: You can automate the detection and anonymization of PII to protect user privacy and ensure compliance with data protection regulations. This approach not only secures sensitive information but also streamlines compliance efforts efficiently.

Challenge #5: Noisy Data Overwhelmes Useful Signal

Irrelevant data (noise) leads to several issues, including reduced clarity, inefficiency, and data misinterpretation. Analyzing all of the data adds to the financial strain and obscures visibility into core systems. The overload of irrelevant data complicates the task of SIEM and observability systems, requiring more resources to sift through the noise.

Solution: Lean into automation and AI to filter out the noise and enhance data signal quality. These technologies can efficiently process vast data volumes, allowing your team to focus on valuable insights and strategic initiatives rather than being bogged down by data overload.

Challenge #6: Your resources might get stretched thin by observability demands

Many organizations deploy large teams to tackle observability challenges, diverting them from proactive efforts to enhance security, performance, and stability. The reliance on these teams’ expertise also poses a risk to the strength of observability over time, especially as skilled members potentially leave.

Solution: Embrace automation and machine learning to reduce the reliance on manual expertise. This shift not only addresses the resource gap but also ensures that your observability practices remain robust and effective even as team dynamics change.

Challenge #7: Observability is Becoming Cost-Prohibitive

 The cost of observability is skyrocketing due to an increase in log data over the past three years. This is due to various factors such as cloud migrations, containerized applications, digital-first customer experiences, and the proliferation of APIs. This growth in data volume directly impacts the cost of observability platforms, making them significantly more expensive to operate.

Solution: It’s essential to adopt a more strategic approach to data management. This includes implementing more efficient data ingestion strategies to ensure that only valuable data is collected and processed. Utilizing data management practices such as indexing strategies, data compression, and effective data retention policies can also help control costs.

Data Observability Unlocked: Elevate Your Strategy with Hevo

Hevo stands out with its user-friendly data integration platform, automating data collection from over 150 sources, streamlining it into your data warehouse, and preparing it for analytics. This ensures rapid setup for analysis and reporting, transforming your data into a catalyst for insights and innovation. Its top features include:

  • ELT Pipelines with In-Flight Data Formatting: Modernizes the ELT process with capabilities for data cleansing and formatting, ensuring data is analytics-ready upon loading.
  • Draft Pipelines: Provides flexibility in pipeline development, allowing for pause-and-resume functionality.
  • Historical Data Sync: Guarantees comprehensive data integration by fetching all available historical data with intelligent prioritization.
  • Flexible Data Replication Options: Customizable data replication strategies, including full and incremental modes, tailored to business needs.
  • Advanced Data Management: Offers granular control over data synchronization, with features to include or exclude specific objects and automatically load new tables.
  • Observability and Monitoring: Comprehensive monitoring tools provide visibility into pipeline performance, data ingestion speed, and replication success, ensuring reliability and recoverability in data operations.

Are you prepared to redefine your data observability strategy and leverage these advanced features to enhance your data management practices?

Want to take Hevo for a spin? Sign Up for a 14-day free trial and experience the feature-rich Hevo suite firsthand. Also checkout Hevo pricing to choose the best plan for your organization.

Frequently Asked Questions

1. What is the Observability Pipeline?

An observability pipeline is a structured approach to collecting, normalizing, and analyzing telemetry data (metrics, logs, and traces) from various sources within your infrastructure. It aims to provide a centralized, comprehensive view of your system’s health and performance, enabling real-time observability pipeline monitoring and proactive troubleshooting of issues.

2. What is the Concept of Observability?

Observability is a measure of how well the internal states of a system can be inferred from knowledge of its external outputs. In the context of software and systems, it refers to the ability to monitor and understand the state of the system through logs, metrics, and traces, allowing for effective detection and resolution of problems.

3. Who are the Observability Pipeline Vendors?

Observability pipeline vendors provide tools and platforms to implement observability in your infrastructure. Some notable vendors include Datadog, Splunk, New Relic, Elastic (Elasticsearch), and Grafana Labs. These vendors offer solutions that collect, analyze, and visualize data, helping teams to maintain system reliability and performance.

4. What are the Different Types of Observability?

There are three primary types of observability data:

  • Metrics: Numerical data that represent the measurements over intervals of time, providing a high-level overview of system health.
  • Logs: Immutable records that detail events or actions within a system, offering insights into specific occurrences and operational patterns.
  • Traces: Documentation of the lifecycle of a request as it moves through a distributed system, helping to pinpoint failures or bottlenecks in a multi-service architecture.


  1. Deep Observability Market Forecast
  2. 2021 Observability Forecast
Associate Customer Experience Engineer, Hevo Data

As a Customer Experience Engineer at Hevo, Anmol plays a crucial role in providing dedicated support to clients worldwide. His proficiency in SQL and SQLite, PostgreSQL coupled with a customer-centric approach, ensures that clients receive optimal solutions to their data integration challenges.

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