Unlock the full potential of your Segment data by integrating it seamlessly with Snowflake. With Hevo’s automated pipeline, get data flowing effortlessly—watch our 1-minute demo below to see it in action!

In this post, we compare two front-line approaches for moving data from Segment to Snowflake: 

  • The first approach involves using Segment itself to push event data to Snowflake.
  • Second approach uses Hevo to significantly multiply flexibility and ease of use while migrating your event data to Snowflake..
  • This blog will talk about both approaches to moving data from Segment to Snowflake.

Understanding the Key Features of Segment

  1. Single View for Customer: Segment unifies your customer’s data from all platforms.
  2. Usage of a Single API: You can use a single API to collect the analytics data across any platform.
  3. Protect Data Integrity: With its tracking schema and proper enforcement of protocols, you can prevent any data quality issue.
  4. Personalized Interactions: Segment builds audience to power personalized experience.
Explore These Methods to Connect Segment to Snowflake

Method 1: Migrating Event Data from Segment to Snowflake

Event data migration from Segment to Snowflake simply involves connecting Segment instance to the Snowflake data warehouse by configuring some settings in the accounts. Having done that, you can then begin syncing your event data for centralized analysis.

Method 2: Simplify Segment to Snowflake Connection Using Hevo

Hevo Data, an Automated Data Pipeline, provides a hassle-free solution to connect Segment with Snowflake within minutes with an easy-to-use, no-code interface. Hevo is fully managed and completely automates the process of not only loading data from Segment but also enriching the data and transforming it into an analysis-ready form without having to write a single line of code.

Get Started with Hevo for Free

Method 1: Migrating Event Data from Segment to Snowflake

  • Step 1Click on Destinations in the side navbar, then select Warehouses from the top navbar. 
  • Step 2 You will then be presented with a list of data warehouses to choose from. Select Snowflake
  • Step 3Following that, you will need to fill the form shown below with your Snowflake account settings. 
  • Step 4 After filling in your credentials, click Connect to test and establish the connection to your Snowflake data warehouse.
  • Step 5 Finally, click on Connections on the left navbar to view your new connection and toggle the enable widget if necessary to start syncing data between Segment and Snowflake. 
Segment to Snowflake: Select Snowflake

Testing the Event Data Migration 

  1. In Snowflake, click on the Worksheets icon in the main horizontal navbar.
  2. Click the ‘+’ tab to open a new worksheet
  3. Run a SELECT query in the worksheet using the format below to see your data:
     SELECT * FROM <DATABASE_NAME>.<SEGMENT_CREATED_SCHEMA>.PAGES 
  1. The screenshot below applies a similar query to show the synced data
Querying Data in Snowflake

Method 2: Segment to Snowflake Using Hevo Data

  • Step 1 – It provides a consistent & reliable solution to manage data in real-time and always have analysis-ready data in your desired destination.
  • Step 2 – It allows you to focus on key business needs and perform insightful analysis using various BI tools such as Power BI, Tableau, etc. 
  • Step 3 -Hevo focuses on two simple steps to move your data from Segment to Snowflake:
  • Step 4 – Configure Source: Connect Hevo Data with Segment by setting up a webhook.
  • Step 5 – Choose your Destination and start migrating your data.
Configuring Webhook to connect to Segment

Check Out What Makes Hevo Amazing:

  • Secure
  • Schema Management
  • Minimal Learning
  • Hevo Is Built To Scale
  • Incremental Data Load
  • Live Support
  • Live Monitoring
Migrate data from Segment to Snowflake
Migrate data from Segment to BigQuery
Migrate data from Segment to Databricks

Conclusion

  1. In this blog, you have learned how to connect the Segment to Snowflake manually.
  2. You also came across the various limitations of connecting Segment to Snowflake manually. So, if you are looking for a fully automated data pipeline, then try Hevo. 

Hevo Data, a No-code Data Pipeline provides you with a consistent and reliable solution to manage data transfer between a variety of sources and a wide variety of Desired Destinations such as Snowflake with a few clicks. Try a 14-day free trial to explore all features, and check out our unbeatable pricing for the best plan for your needs.

Frequently Asked Questions

1. What is segment in Snowflake?

In Snowflake, a segment is a unit of data storage and management within a micro-partition. Micro-partitions are a fundamental storage structure in Snowflake that store data in a compressed, columnar format.

2. What is similar to a Snowflake?

Amazon Redshift, Google BigQuery, Azure Synapse Analytics, and IBM Db2 Warehouse on Cloud.

3. Is Snowflake a data warehouse or ETL?

Snowflake is primarily a data warehouse. It is designed to handle large-scale data storage and analytics.

Monty Dimpka
Technical Content Writer, Hevo Data

Monty is a seasoned professional with over 11 years of experience. He is dedicated to unraveling the complexities of data integration and analysis. His passion lies in creating informative content that empowers data teams to grasp and navigate these challenging subjects effectively.