Understanding Salesforce Service Cloud Objects: Made Easy


Service Cloud Objects Cover

The current commercial sector is evolving in a fast-paced environment where innovation and technology are the key driving forces for the success of any business. Companies are constantly trying to outperform each other when it comes to obtaining and retaining clients. In the midst of all this, one factor has proven to be critical in gaining a competitive advantage: Data. How? Well, effectively managing customer data is tricky, especially when you’re dealing with a massive chunk of information. As the years pass by, clients continue to be more diversified, and hence complicating Customer Data Management.

All these factors, coupled with the ever-increasing number of customers turning to Online Platforms for information, have put immense pressure on the Customer Relationship Management (CRM) sector to develop more innovative ways of dealing with customer information.

In this article, you’ll be taken through Salesforce and its Service Cloud Objects. But beforehand, let’s discuss the need for Salesforce in Marketing and Business Departments. It has become apparent that such departments cannot handle vast amounts of data without any help from third-party software. One such tool is Salesforce, a Cloud-Based Platform that offers companies CRM-Based Solutions for their businesses.

In this article, you will be given a brief but comprehensive introduction to one of the most important aspects of Salesforce: Service Cloud Objects. By the end of this article, you should have a rough idea of what Service Cloud Objects are and how you can utilize them to improve CRM. Let’s get started.

Table of Contents

Introduction to Salesforce

Service Cloud Objects: Salesforce
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For plenty of Entrepreneurs, Business Owners, and Corporations, Salesforce is the king of CRM. Salesforce is the most popular and robust CRM Software used by online businesses. With a name that big, Salesforce CRM doesn’t compromise its reputation.

Salesforce will help you to accomplish several e-commerce goals saving you valuable time by automating a lot of your Marketing Efforts and increasing your Sales. Salesforce lets you monitor and keep track of your Customer’ Data and buying patterns. You can also generate Sales Forecast Reports with Salesforce to convert your Leads. Salesforce also supports Email Integration with applications like Microsoft Outlook, Gmail, etc. They really have just about everything that you could possibly think of when it comes to operations in a business and managing their customers. Salesforce has a variety of pricing options, ranging from $25 to about $300 per user monthly.

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You can also use Automated Tools like Hevo Data to simplify your Salesforce ETL and further load data from Salesforce to a Data Warehouse of your choice.

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Introduction to Salesforce Service Cloud Objects

Service Cloud Objects
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Salesforce offers enterprises much-needed efficiency and automation when dealing with large Customer Databases. By automating otherwise complicated procedures, the Sales and Marketing Team can focus on other productive areas. However, it is worth noting that understanding Salesforce’s full functionality requires some level of technical know-how. Failing to fully grasp what different aspects of the software offer might leave you at risk of failing to utilize the software entirely. One such aspect of Salesforce is the Service Cloud Objects.

In simple terms, Salesforce Objects form the very foundation upon which Salesforce stands. Given the platform’s complicated nature, these objects are critical and make up the operational structure that drives the platform. But, what exactly are they? They are Digital Tablets that hold crucial data pertaining to organizations. Additionally, they make up some form of structure in the same way that different MS Excel Tablets add functionality to the tool. 

Benefits of working with Salesforce Service Cloud Objects

Below are some of the benefits of working with Salesforce Service Cloud Objects: 

  • By connecting different departments, you get a 360-degree view of Customer Data on an individual level.
  • The “Omnichannel Routing” feature allows you to match clients with the most qualified agents to solve their issues.
  • Effectively guide your agents through processes using dynamic and adaptive screens. 
  • Boost work experience by equipping your agents with productivity tools such as “macros” and keyboard shortcuts.

Salesforce Sales Cloud and Service Cloud Objects: The Difference

Service Cloud Objects vs Sales Cloud Objects
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Before we dive into the nuts and bolts of the topic at hand, it is essential to understand the difference between Sales Cloud and Service Cloud and how the two are related. Upon signing into Salesforce, you will be provided with two options – the Service Cloud or the Sales Cloud. Let’s break this down.

There is a significant difference between these two options. Service Cloud is devoted to companies specializing in selling services and products to clients. On the other hand, the Sales Cloud is focused and designed for enterprises that deal with leads, opportunities, and sales. 

It is also worth noting that Service Cloud offers the same objects as Sales Cloud, but with additional licensed features. Below is a list of the objects housed under Sales Cloud: 

  • Accounts, Contacts
  • Leads, Opportunities
  • Reports, Dashboards
  • Campaigns
  • Tasks, Activities
  • Products, Assets, Quotes
  • Calendars, Events
  • Forecasts, Territory Management
  • Chatter
  • Custom Apps, Tabs & Objects
  • Self-Service Portal
  • Public Knowledge (via Communities)
  • CTI Integration (more service-focused)
  • Cases, Solutions
  • Visual Workflow

Salesforce Service Cloud Objects

As mentioned earlier, Service Cloud offers additional objects to users upon licensing. Given the scope of this post, we are going to limit ourselves to the Service Cloud Objects outlined below: 

Service Cloud Console

The Service Cloud Console is a Dashboard-Like Interface designed to reduce the processing time by allowing agents to find, update, or create records quickly. Developers made this tool with the Customer Support and the Sales Representative teams in mind. Agents can use different applications simultaneously, which helps them manage customer requests in a better and efficient way. Agents can also access and edit cases, accounts, and contacts without switching back and forth, which results in easy navigation between the screens.

Using Salesforce Lightning, its development platform, Salesforce included Optimized Lightning Console, Intelligent Case Routing, and Service Wave Analytics in the Service Cloud Console in 2015.

Omnichannel Routing

Service Cloud Objects: Omnichannel Routing
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This is a recent addition to Salesforce Service Cloud. Simply put, Omnichannel Routing is an efficient way of directing customer queries across a diverse range of service channels. It is an efficient tool for improving efficiency and boosting customer experience. How? Well, you can configure routing rules to automatically assign customer requests and cases to the most qualified agents.

CTI integration

Computer Telephony Integration (CTI) is one of the most popular methods to connect different Organizational Communication Channels, including computer systems and telephones. By using CTI, companies can convert phone conversations into data that they can use for financial benefit. CTI minimizes room for error, especially when dealing with phone conversations with customers since agents do not have to key in information manually.


This is yet another innovative object that is designed to boost customer experience by significantly reducing waiting time. Web-to-Case lets you gather customer requests directly from your company website and generate a maximum of 5000 cases per day.  

Web-to-Case works by generating an HTML snippet that lets users specify requests provided they key in the correct information. You then gather this information directly from the website and direct it to the relevant channels for resolution.


Above are some of the most common and useful Salesforce Service Cloud Objects. However, the list does not end there. There are several other objects you can utilize, such as the ones listed below:

  • Service Entitlements
  • Service Level Agreements
  • Visual SLA Timelines
  • Add-On: Live Messaging
  • Add-On: Live Agent

Service Cloud Objects are designed to boost the service offered to customers. By effectively utilizing these features, you stand to gain a competitive advantage over your peers. Data is fast becoming the new currency in the business world. Using Salesforce and its Service Cloud Objects, you can effectively manipulate customer information and find new ways of better serving your clients.

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Do you use Salesforce? Share your experience of working with Salesforce Service Cloud Objects in the comments section below.

Orina Mark
Freelance Technical Content Writer, Hevo Data

With expertise in freelance writing, Orina specializes in concepts related to data integration and data analysis, offering comprehensive insights for audiences keen on solving problems related to data industry.

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