Setting up Mixpanel HubSpot Integration: 2 Easy Methods

Hubspot is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers. It offers advanced tools to cater to a variety of Audiences.

Mixpanel is a tool that allows you to analyze how users interact with your Internet-connected product. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.

Performing Mixpanel Hubspot Integration allows you to analyze the customer data from HubSpot efficiently which would lead to faster closing of customers and a better understanding of the relationship to be followed with the customers.

Introduction to Hubspot

HubSpot is an inbound marketing and sales software. It is utilized by companies to attract visitors to the product, convert visitors to leads, and close leads as customers. You can use their tools to host websites and landing pages, create blogs related to the products and email sequences for product status, and manage interactions with your leads and customers. It can be done while analyzing the success of the campaign and tracking user behavior.

HubSpot has various tools and functionalities to make buyers feel different at every part of the buying process. The tools are divided up into “Hubs” that can be purchased separately, but when they’re combined, they work together to give you a full suite of tools across your marketing, sales, and support teams.

HubSpot Marketing Hub:

All the tools you need to run a marketing campaign that attracts engages, and delights both potential and current customers. It will help you create compelling content, get it in front of the right people, and convert visitors into leads and leads into customers. Performing Mixpanel Hubspot Integration allows utilizing the data from the Hubspot Marketing Hub.

Features of HubSpot Marketing Hub

• Landing pages
• Emails
• Blogs
• Social media
• SEO
• Marketing automation
• Analytics

HubSpot CRM:

The customer relationship management (CRM) tool helps you organize and track your leads and customers. This free tool will save your team from using a spreadsheet (or multiple) to organize your contacts. Performing Mixpanel Hubspot Integration allows utilizing the data from the Hubspot CRM.

Features of HubSpot CRM

• User contact information
• Activity tracking
• Pipeline visibility
• Syncing capability with Gmail and Outlook
• Chat in real-time with customers and prospects

HubSpot Sales Hub:

Manage, communicate with leads and track your leads with the HubSpot Sales Hub. It provides more visibility into the pipeline, your sales team is empowered to interact with customers without spending countless hours entering data or writing the same emails time and time again. Essentially, the Sales Hub is the CRM on steroids, giving you more tools to close more deals. Performing Mixpanel Hubspot Integration allows utilizing the data from the Hubspot Sales Hub.

Features of HubSpot Sales Hub

• Email templates
• Free calling
• Email sequences
• Meeting scheduling
• Pipeline tracking

HubSpot Service Hub:

The customer service software from HubSpot makes it easy to connect with customers and manage those relationships. Because when your customers are happy, you’re happy. It also helps you grow your business with good talk all around from customers themselves. Performing Mixpanel Hubspot Integration allows utilizing the data from the Hubspot Service Hub.

Features of HubSpot Service Hub:

• Customer feedback
• Support tickets
• Live chat
• Knowledge base
• Reporting and goals
• Conversational bots 

As you can see, HubSpot has a lot to offer, and there are many ways your current or potential customers will interact with HubSpot. Performing a Mixpanel HubSpot Integration further improves the ability to interact with potential customers.

Introduction to Mixpanel

Mixpanel is an analytic and user behavior-centric platform for both web and mobile. It measures and tracks user’s behavior on a website such as signing up on the website for the service, watching a video on product demo, returning to the service after a long time and interacting with features of a product or service.

Mixpanel is used by more than 20,000 customers spread over 150 countries internationally. Over 5 trillion data points are tracked every year by these customers. Mixpanel has the capacity to scan 250 billion events per query and ingest 8+ trillion data points a year.

Mixpanel is designed to help you understand your engagement metrics and thus increase user engagement for your product or service. Mixpanel can help you monitor the digital footprint of your users on your website whether they access it through the web or mobile devices regardless of the technology you are using. This includes iOS, Android, Unity, Javascript, PHP, or Ruby.

Mixpanel is a line of code that you will add to your website. The code is per event you want to track. Once you add the code, you can set up funnels to help track engagement metrics on your website using the Mixpanel dashboard.

Mixpanel offers a simple interface that makes it easy for you to discover how people engage with your app. This helps you to understand how they use it and it gives you insight on how to improve your product to increase user engagement. Using the Mixpanel Hubspot Integration you can gain even more valuable insights on the product’s influence on customer relations There are four ways Mixpanel helps you to increase user engagement for your product or service.

1.Increase user engagement: Event tracking

Event Tracking is the first feature that Mixpanel offers to increase user engagement. Mixpanel is an event-based tracking tool that is easy to use. It gives real-time data on where your users are coming from and insights into what your users do with your product or service.

Insights will provide valuable information like, the main feature that is most valuable to the users. You can follow their footprints to see which actions they repeat. When you know these key moments, you can change your products to increase user engagement. Mixpanel HubSpot Integration allows for a better understanding of user behavior from Event Tracking.

2.Increase user engagement: Funnel Utilization

The Second feature that Mixpanel offers to increase user engagement is Funnel Utilisation. There are different tools named funnels, depending on the actions you want users to take, such as signing up on the website, making purchases, watching a demo, etc. When you know the result of your funnel, Mixpanel will show you how users are getting to your funnel and going through the stages.

The data from Mixpanel can generate Insights that show you where users are falling off in the funnel. You will know where your paying customers are coming from. You will also, know the best-referring websites to your product or service and how users are engaging others by sharing information through social channels.

With this information shown in Mixpanel, you can analyze your users’ journey and know the events that lead to drop-off and fix the issues. Doing this will help to boost your product usability and increase user engagement.

Mixpanel HubSpot Integration allows for a better understanding of user behavior using Funnel Utilization.

3.Increase user engagement: Trends

The third feature that Mixpanel offers for User Engagement is using the Trends. Mixpanel trend feature helps you to analyze various events over time and how they related to each other. Every organization’s data is different. However, you can benefit from Mixpanel visualization for your unique data points. Mixpanel HubSpot Integration allows for a better understanding of user behavior using Trends in the current scenario.

4.Increase user engagement: Users behavior

The fourth feature the Mixpanel offers for Increasing User Engagement is understanding User Behaviour. A business requires people to engage with it. As users engage with your product or service, they display different behavior. Customers and website visitors behave differently. You need to know these behaviors to increase user engagement for your product or service. Mixpanel helps you understand your users. It gives you the opportunity to know them and what have done with your product or service. You can segment them by activity profiles and also analyze their lifetime values. Mixpanel HubSpot Integration allows for a better understanding of user behavior using User engagement on the webpage.

This helps you to know areas you should focus on to increase user engagement and also boost your revenue.

Steps for Mixpanel Hubspot Integration

Step 1. Set Up HubSpot and Mixpanel API Access

• Get HubSpot API Key: In your HubSpot account, go to Settings > API Key and create an API key if you don’t have one.
• Get Mixpanel API Token and Secret: Go to your Mixpanel project settings to find your API credentials.

Step 2. Extract Data from Mixpanel

• Use Mixpanel’s Export API to retrieve event data in JSON format. You can pull user properties, events, and engagement data.

import requests
from requests.auth import HTTPBasicAuth

# Mixpanel API credentials
MIXPANEL_API_SECRET = 'YOUR_MIXPANEL_SECRET'
event = 'EventName'  # Replace with your specific event

# Make a request to Mixpanel's Export API
response = requests.get(
    f'https://data.mixpanel.com/api/2.0/export/?event=["{event}"]',
    auth=HTTPBasicAuth(MIXPANEL_API_SECRET, '')
)

if response.status_code == 200:
    data = response.json()
    # Process data as needed
    print("Data from Mixpanel:", data)
else:
    print("Error fetching data from Mixpanel:", response.status_code)

Step 3. Push Data to HubSpot Using the HubSpot API

• Contact Creation/Update: Use the HubSpot Contacts API to send user data from Mixpanel to HubSpot as contacts.

HUBSPOT_API_KEY = 'YOUR_HUBSPOT_API_KEY'
HUBSPOT_CONTACTS_API_URL = f'https://api.hubapi.com/contacts/v1/contact?hapikey={HUBSPOT_API_KEY}'

# Sample data format for HubSpot API
contact_data = {
    "properties": [
        {"property": "email", "value": "user@example.com"},
        {"property": "first_name", "value": "John"},
        {"property": "last_name", "value": "Doe"},
        # Add other properties as required
    ]
}

# Sending data to HubSpot to create or update contact
response = requests.post(HUBSPOT_CONTACTS_API_URL, json=contact_data)

if response.status_code == 200:
    print("Contact created/updated successfully:", response.json())
else:
    print("Error creating/updating contact:", response.status_code)

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Conclusion

This article gave a brief overview of Hubspot and Mixpanel. It also gave a Guide on two Methods for Mixpanel Hubspot Integration.

While performing Mixpanel Hubspot Integration using Piesync is insightful, it is a hectic task to Set Up the proper environment. To make things easier, Hevo comes into the picture. Hevo Data is a no-code data pipeline with 150+ awesome pre-built integrations that you can choose from.

Hevo can help you Integrate your data from numerous sources like Shopify and load them into a destination to Analyze real-time data. It helps transfer data from sources such as Mixpanel and Hubspot to a destination of your choice for free. It will make your life easier and data migration hassle-free. It is user-friendly, reliable, and secure.

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