Do you want to visualise your Stripe data in Google Data Studio? Are you finding it challenging to set up the Stripe Google Data Studio integration? If yes, then you’ve landed on the right page! This article aims at providing you with a step-by-step guide to help you integrate Stripe with Google Data Studio for a fruitful analysis of your Payments and Sales Data.

Upon a complete walkthrough of the content, you will be able to visualise your Stripe Data using Google Data Studio with ease! It will help you analyse your Sales, Payments and Customer Data and draw crucial insights about their purchasing patterns and methods. It will also help you target your Stripe Customers better with a more personalised experience, payment offers, etc.

Table of Contents

Introduction to Stripe

Stripe Logo. - Transfer Data for Free from Stripe to your target destination
Image Source: Wikipedia

Stripe is a robust Payment Processing Platform that allows Internet-based Business, eCommerce Websites, Mobile Apps, etc. to manage, receive and process payments with ease. It provides users with numerous APIs, allowing them to integrate Stripe’s Payment Processing Platform with their Website and Apps. It further houses various anti-fraud mechanisms & tools to identify & block fraudulent transactions, thereby ensuring a secure payments platform.

Stripe also houses a Billing-based Product that allows Internet-based Organisations to manage and monitor their subscription-based revenue, invoices, etc., allowing them to send out and receive payments globally. With Stripe in place, organisations can send multiple invoices, ensure financing, issue virtual & physical cards, etc. by leveraging its robust integration with numerous Banks, Card Networks, etc. Stripe operates at 99.9% uptime with highly redundant and scalable systems.

Check out our other article here for more details on how you can set up your Stripe Dashboards.

Introduction to Google Data Studio

Google Data Studio Logo. - Transfer Data for Free from Stripe to your target destination
Image Source: Call Tracking Metrics

Google Data Studio is a powerful Reporting Analytics Tool made available to users by Google, free of cost. It supports robust integration with almost 200+ Connectors and allows users to create informative dashboards and business reports with ease. With Google Data Studio in place, you can generate business reports based on a mix of crucial KPIs from diverse Data Sources without writing code. It also provides users with a built-in dashboards template library, thereby helping them always track the right set of metrics.

For further information on best practices of using Google Data Studio, you can check our other article here.

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Ways to Visualise Stripe Data using Google Data Studio

Method 1: Using Third-Party Connectors to Set Up Stripe Google Data Studio Integration

Using third-party Connectors to integrate Stripe and Google Data Studio is one such way. This method requires you to leverage a third-party Stripe Connector for Google Data Studio by providing it access to your Stripe and Google accounts and then access Stripe data directly to build compelling business reports and draw actionable insights.

Method 2: Using Hevo Data, a No-code Data Pipeline

A fully managed, No-code Data Pipeline platform like Hevo Data, helps you integrate data from Stripe and numerous other payments, Sales & Marketing Applications and visualize it in your desired BI tool such as Google Data Studio effortlessly. Hevo, with its minimal learning curve, can be set up in a matter of minutes making the users ready to load data without compromising performance.

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Its strong integration with various sources such as Databases, Files, BI Tools, Marketing Applications, etc. gives users the flexibility to bring in data of all different kinds in a way that’s as smooth as possible, without having to write a single line of code.

Transfer Data from sources like Stripe to your target destination for Free!

Prerequisites

  • Working knowledge of Stripe.
  • Working knowledge of Google Data Studio.
  • A Stripe account.
  • A Google Data Studio account.

Methods to Set Up Stripe Google Data Studio Integration

There are multiple ways in which you can transfer data from Stripe to Google Data Studio:

Method 1: Using Third-Party Connectors to Set Up Stripe Google Data Studio Integration

Google Data Studio provides users with numerous third-partner Connectors that they can use to connect their Stripe account with Google Data Studio and start building comprehensive business reports. However, currently, there is no Connector developed by the Google team for connecting Stripe to Google Data Studio, and thus, you will have to make use of a third-party Connector to achieve this.

To leverage any third-party Stripe Connector, you will have to grant access to it to access your Stripe and Google accounts to start visualising your data in Google Data Studio.

You can implement this using the following steps:

Step 1: Signing In to Google Data Studio

To start setting up the Stripe Google Data Studio integration, you first need to log in to Google Data Studio. To do this, go to the official website of Google Data Studio and log in with your credentials such as username and password. You can also log in using a signed in and associated Google account.

Signing in to Google Data Studio. - Transfer Data for Free from Stripe to your target destination
Image Source: Google Data Studio

Step 2: Locating a Stripe Connector for Google Data Studio

Once you’ve signed in, click on the “Connect to data” option, found at the top of your screen to start searching for a Stripe Connector. Once you’ve clicked on it, a new page representing a list of numerous Connectors that you can use to connect Google Data Studio will now open up on your screen.

Searching for Connectors .
Image Source: Google Data Studio

Here, you need to scroll down to the section of partner Connectors, where you’ll find numerous third party Connectors for Stripe.

Selecting the Stripe Connector.
Image Source: Google Data Studio

You can also directly use the search bar to search for a Stripe Connector with ease. Select a Stripe-based Connector such as the Connector by Supermetrics.

Step 3: Configuring the Stripe Google Data Studio Connector

Once you’ve selected a Connector of your choice, you will now need to configure and authorise it. To do this, click on the “authorise” button on your screen.

Authorising the Stripe Connector. - Transfer Data for Free from Stripe to your target destination
Image Source: Google Data Studio

A new window will now open up on your screen, where you’ll need to provide Stripe, access to your Google Data Studio account. To do this, first, choose the desired Google account that you want to use and then click on allow.

With your Google account now linked, you need to authorise Google Data Studio to use the third party connector. To do this, click on the “Authorise” button.

Authorising the Google Data Studio.
Image Source: Google Data Studio

Once you’ve authorised Google Data Studio, a new dialogue box will now open up on your screen. Here, you’ll need to sign in with your Stripe account by providing your credentials such as username and password; to set up the Stripe Google Data Studio integration.

Stripe Data Studio Integration: Signing in to Stripe.
Image Source: Google Data Studio

This is how you can set up the Stripe Google Data Studio integration using third party Connectors.

Limitations of Using a Third Party Connector

The following are some of the challenges that you will face while connecting Stripe to Google Data Studio:

  • Currently, Google doesn’t provide an official Stripe Connector developed by them, and hence you will have to leverage third-party Connectors to achieve this. Using and providing access for your Google & Stripe accounts to a third party Connector can result in a data & security breach.
  • It does not allow you to load data from Stripe to Google Data Studio in real-time.

Method 2: Using Hevo Data, a No-code Data Pipeline

Hevo Data Logo. - Transfer Data for Free from Stripe to your target destination

Say goodbye to the tedious challenges of unifying your payments and sales data! Use Hevo Data, a No-code Data Integration Platform, to connect Stripe with 100+ data sources to bring in integrated data in a matter of minutes and visualize it in Google Data Studio. Hevo is fully managed and completely automates the process of not only bringing in your data from multiple sources but also transforming it into a cleaned and analysis-ready form without having to write a single line of code. Its fault-tolerant architecture ensures that the data is handled in a secure, consistent manner with zero data loss.

Now you can transfer data from Stripe to your target Destination for Free using Hevo!

Gone are the days of sitting down and manually optimizing your data to get rid of inconsistencies, silos and managing data losses. Hevo takes care of all your pre-processing needs and lets you focus on key business activities and develop a much powerful insight on how to retain customers and take your business to new heights of profitability.

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Steps to use Hevo Data:

Hevo focuses on three simple steps to get you started:

  • Connect: Connect Hevo with Stripe and various other payments, sales & marketing data sources by simply logging in with your credentials.
  • Integrate: Consolidate your payments & customer data from several sources in Hevo’s Managed Data Integration Platform and automatically transform it into an analysis-ready form.
  • Visualise: Connect Hevo with your desired BI tool such as Google Data Studio and visualise your unified payments and sales data easily to gain better insights.

Check out what makes Hevo amazing:

  • Secure: Hevo has a fault-tolerant architecture that ensures that the data is handled in a safe & consistent manner with zero data loss.
  • Schema Management: Hevo takes away the tedious task of schema management & automatically detects schema of incoming data and maps it to the destination schema.
  • Minimal Learning: Hevo, with its interactive UI, is simple for new customers to work on and perform operations.
  • Robust Integration with BI tools: Hevo supports connecting with numerous BI tools such as Tableau, Looker, PowerBI, etc. in a matter of minutes and lets you analyse your Sales & Marketing, payments data in a completely secure and hassle-free manner in real-time.
  • Hevo Is Built To Scale: As the number of sources and the volume of your data grows, Hevo scales horizontally, handling millions of records per minute with very little latency.
  • Incremental Data Load: Hevo allows the transfer of data that has been modified in real-time. This ensures efficient utilisation of bandwidth on both ends.
  • Live Support: The Hevo team is available round the clock to extend exceptional support to its customers through chat, email, and support calls.
  • Live Monitoring: Hevo allows you to monitor the data flow and check where your data is at a particular point in time.

Conclusion

This article teaches you how to set up the Stripe Google Data Studio integration with ease. It also provides in-depth knowledge about the concepts behind every step to help you understand and implement them efficiently. Carrying out an in-depth analysis of your payments & sales data requires you to integrate data from a diverse set of data sources. 

Integrating such diverse data can be challenging and tiresome, especially for a beginner & this is where Hevo saves the day. Hevo Data, helps you easily integrate data from multiple marketing sources and applications and visualise it in your desired BI tool.

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Hevo is fully managed and completely automates the process of not only bringing in your data from multiple sources but also transforming it into an analysis-ready form without having to write a single line of code. You can easily visualise your unified data using your desired BI tool and create informative business reports.

Want to take Hevo for a spin? Sign Up here for a 14-day free trial and experience the feature-rich Hevo suite first hand. You can have a look at our unbeatable pricing that will help you choose the right plan for your business needs! You can now transfer data from sources like Stripe to your target destination for Free using Hevo!

Tell us about your experience of setting up the Stripe Google Data Studio integration! Share your thoughts in the comments section below!

Nicholas Samuel
Freelance Technical Content Writer, Hevo Data

Skilled in freelance writing within the data industry, Nicholas is passionate about unraveling the complexities of data integration and data analysis through informative content for those delving deeper into these subjects. He has written more than 150+ blogs on databases, processes, and tutorials that help data practitioners solve their day-to-day problems.

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