Tableau vs Domo: Top 10 Critical Differences

By: Published: March 3, 2022

Tableau vs Domo - FI

Data Analytics and Data Visualisation are essential for companies to make data-driven decisions and stay ahead of their competitors. Managing and using the business data for Analysis take lots of planning, discussion, effort, and the right tools to get optimal results. Many Business Intelligence tools are available in the market, enabling companies to visualize complex data easily.

Tableau and Domo are the Business Intelligence platforms widely used by companies to perform Data Analysis, make interactive insights, and easily generate special reports. Tableau & Domo both offer many features to analyze complex data quickly. However, it is essential to evaluate all the requirements and parts of the tool before choosing between Tableau vs Domo.

There are many factors involved when deciding the right tool between Tableau vs Domo for the company because it consists of budgets, requirements, performance, data, etc. In this article, you will go through a comparison between Tableau vs Domo.

Table of Contents

What is Tableau? 

Tableau vs Domo - Tableau Logo
Image Source

Tableau is a Data Visualization platform focused on Business Intelligence. Founded in 2003, California and currently headquartered in Washington. Tableau help organizations to make Data Analytics and Data Visualisation on their business data to help them make data-driven business decisions. Salesforce acquired Tableau in 2019 for a whopping $15.9 billion. 

Tableau features advanced Analytics to help users visualize complex data easily by simplifying it. It also allows users to schedule jobs for dashboards and reports, monitor them, and provide debugging information.

Key Features of Tableau 

Some of the main features of Tableau are listed below:

  • Robust Security: Tableau ensures that the company’s data stays protected and offers authentication and data access control features.
  • Mobile View: Tableau supports mobile versions and helps users use and interact with the report using their mobile devices.
  • Predictive Analysis: Using Tableau, users can leverage Machine Learning into Data Analytics and predict new trends in data.
  • Collaboration and Sharing: Tableau allows users to collaborate easily and share data with other team members through visualizations, sheets, dashboards, etc., in real-time.
  • Data Sources: Tableau provides a connection to many data sources so that users can flexibly analyze their data in Tableau.

To know more about Tableau, click here.

What is Domo?

Tableau vs Domo - Domo Logo

Domo is a Cloud-based Business Intelligence platform designed to help companies make their Data Visualisation and Analysis easier. It is a Software as a Service (SaaS) platform that allows users to gather data from multiple data sources to power up their Dashboards and make Data Analytics easier using the drag and drop feature. 

Users can make standard Analyses without using SQL but must perform deep joins and manage highly complex data. Its user-friendly interface serves small to enterprise-level companies performing Data Analytics from the web, making it the best portable BI tool.

Key Features of Domo

Some of the main features of Domo are listed below:

  • Embedded Analytics: Domo makes it easier for companies to drill down into data and deal with complex, hierarchical data.
  • Intelligent Apps: Domo comes with its Appstore, allowing users to access hundreds of pre-built apps and connectors built on Domo.
  • Security and Governance: Domo allows companies to manage the data governance by viewing upstream and downstream effects on data. It also supports Bring Your Own Key (BYOK) encryption to secure data.
  • Beast Mode: Domo comes with its pre-built Beast Mode that allows you to calculate new metrics from databases without changing the existing data.
  • Automated Data Discovery: Domo delivers AI power insights for better and faster results using its Deep Learning and Descriptive Stats Module.

To know more about Domo, click here.

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Factors that Drive the Tableau vs Domo Decision

Tableau vs Domo: Key differences

Now that you have a brief knowledge of Tableau Let’s read more about Tableau vs Domo to get a better understanding of choosing the right tool for your company. The differences are listed below:

Tableau vs Domo: Data Connectors

Tableau

Tableau offers many data connectors to extract data from many data sources using in-memory and live connection methods, enabling fast Data Analysis for its users. It adapts to the native Database and is based on the capacity and size of the data. It syncs the data quickly by retrieving the suitable data for a query. Moreover, Tableau also offers Open Database Connectivity(ODBC) support to connections that do not contain the original connector.

Domo

Domo comes with 1000 data connectors along with the support of Workbench and the 1-Click App. The 1-Click Apps are the built-in connectors that enable users to upload data without depending on IT. Whereas, Workbench allows downloading data from the on-site connectors to the Domo Cloud.

Tableau vs Domo: Visualizations

Both Tableau and Domo provide interactive dashboards to their users that support drill-down and drag-drop features for easy Data Analysis and setting up dashboards.

Tableau

Tableau dashboards are shareable through online servers and allow users to download the worksheets and drill down and make Analyses. But to manipulate and correlate the data, you have to install Tableau Desktop and require SQL knowledge. 

Domo

Users don’t require any SQL expertise for performing deep Data Analytics on Domo. It is popular for delivering good performance, scalability, and interactive visualizations. But retrieving data can be slow because the data processing is executed in the cloud.

Tableau vs Domo: Reporting and Analytics 

Tableau

Tableau offers data recovery, visualization, time-series analysis, geocoding, survey analysis, etc. Moreover, it supports the R programming language and mobile access.

With the help of Tableau, Data Analysts and other business users can easily break down and simplify the complex data while syncing from data sources. From cleaning texts, removing titles, images to normalizing data back to columns.

Domo

Users can easily clean their data before analyzing it using Domo no matter what the source. Extracting, Loading, and Transforming data to make insights and visualize becomes easier with Domo. Its DataFusion feature lets users merge data from multiple sources and drill down into data without SQL expertise.

Tableau vs Domo: Implementation 

Tableau

Tableau offers organizations to plan and implement the strategies for Data Analysis, adding a consultation stage to it. Deployment for the organization level, there are 4 critical stages used while working with Tableau.

  • Phase 1: In this phase companies consultant the architecture, IT planning, verify and install server and its services, inspect the pre-install, etc.
  • Phase 2: It consists of the collection of the various process including business workflow, Data Extraction, Data Mining, Data Modeling, and Configuring Data Sources.
  • Phase 3: This phase includes educating the team with Tableau basics, providing hands-on practice, and building and designing visualizations.
  • Phase 4: This phase is more focused on increasing Tableau utilization throughout their business. This is where establishing measurable outcomes and assessing action plans are discussed.

Domo

Domo requires less implementation than other on-site platforms because it offers a cloud-based solution. The process takes around 1-2 months that depending on the resources available and the requirements of the customers. The training process of Domo includes the following aspects listed below:

  • Web-based training course
  • 24/7 online training through videos.
  • Instructor-led training at the location of the customer.

Tableau vs Domo: Customers

Tableau

Tableau has more than 57000 customers that including Deloitte, Coca-Cola, Dell, Citrix, etc. Most of Tableau’s customers cover large-scale businesses and enterprises.

Domo

Domo has an active customer base count of around 1000 that includes companies such as MasterCard, National Geographic, eBay, etc.

Tableau vs Domo: Cleaning Data

Tableau

Tableau offers comes with its Tableau Prep Builder interface for users to interact with the data and enable them to perform SQL functions directly in the chart but it’s not much user-friendly. Also for performing data cleaning and matching the datasets, users need to use other add-on platforms like Alteryx that companies need to purchase additionally.

Domo

Domo also offers a user-friendly interface that allows users to ETL and data flow visualizations without any requirement for using SQL which enables even non-technical users to make Data analyses. However, the users might need to use SQL for performing deep SQL joins and Data Cleaning. In addition, Domo offers Beast Mode functions where you can even use queries like CASE WHEN for cleaning data on dashboards.

Tableau vs Domo: Product Details

Tableau

Tableau services are mainly divided into 5 kinds of products. The platform-based Tableau products are listed below:

Tableau vs Domo: Product Details
  • Tableau Desktop Edition: This version allows users to easily perform Data Visualisation, Data Analytics and create reports with a click. You may connect to practically any data source, from spreadsheets to data warehouses, and show information in a variety of graphic perspectives after a short installation. You’ll be able to work faster than ever before because of the user-friendly design.
  • Tableau Server Edition: Tableau Server is a web-based business intelligence tool that anyone can use to perform analytics. It’s a lightning-fast replacement for standard business intelligence tools. It’s an online platform for collaborating, sharing, and distributing Tableau material.
  • Tableau Online Edition: Tableau Online is a safe, cloud-based service for sharing, distributing, and collaborating on Tableau dashboards and views. Tableau Online is a powerful cloud-based data visualization tool that offers flexibility and ease of use.
  • Tableau Reader Edition: Tableau Reader is a free application that lets you view worksheets and visualizations prepared with Tableau Desktop or Tableau Public. Although the data can be filtered, it is not editable or modifiable. In Tableau Reader, the security level is 0, which means that anyone who receives the worksheet can see it using Tableau Reader.
  • Tableau Public Edition: Tableau Public is a free web-based data visualization tool that allows anybody to connect to a spreadsheet or file and generate interactive data visualizations.

Domo

Domo is a cloud-based tool that is divided into 3 products based on size and features. The Domo products are listed below:

  • Domo Starter Edition: It is available for small teams.
  • Domo Professional Edition: This version comes with more controls and is designed for large teams with admin control.
  • Domo Enterprise Edition: It comes with all the features of Domo and offers all the controls.

Tableau vs Domo: Dashboards

Tableau

Tableau vs Domo: Tableau Dashboard

Tableau offers a free tool called Tableau Public that makes it easier for the users to share the Dashboards on public websites using their embedded features. It is easy to use and set up, all you need to do is to commit to the public data that is being consumed, so make sure you don’t publish your data in private.

Domo

Tableau vs Domo: Domo Dashboard.png

Domo also offers features like Domo Everywhere and embedded cards that allow users to share their dashboards publicly. But it is not as good and supportive as compared to Tableau.

Tableau vs Domo: Ease of Use

Both the platforms offer a highly interactive and user-friendly interface that provides point-and-click as well as drag-and-drop features to make visualization and manage data. 

Tableau

Moreover, both Tableau and Domo allow users to easily connect to data sources and offer SQL support. Though, most of the work on Domo can be accomplished without using SQL. 

Domo

Domo’s dashboards are easy to manipulate and manage as compared to Tableau.

Tableau vs Domo: Pricing 

Pricing is an essential factor to note when it comes to deciding between Tableau vs Domo. The pricing of the Business Intelligence product is defined by how the product is packed and what features it offers.

Tableau

Tableau offers its product to its users based on the implementation and user needs. Tableau supports on-promise, the public cloud, and the host server. So the primary step is to decide which type of Tableau service the user needs. After that, it is required to define the number of users required for each user type. The different user types are listed below:

  • Creator: Every account needs at least one Creator. The Data Analysts role is responsible to load and standardize the data.
  • Explorer: It is more related to the business role which can make changes and edit the visualizations in Tableau. A minimum of 5 Explorers are required.
  • Viewer: This user role can view and interact with visualizations that the Creators and the Explorers have created. For this, a minimum of 100 Viewers are required.
Tableau vs Domo: Tableau Pricing

Domo

Domo offers a free trial to all its users. After that, it provides its services based on dynamic pricing that depends on the number of users and data refresh rates. Domo offers subscriptions that include more than 1000 data connectors and supports 250 million rows of data. It doesn’t provide its pricing publicly.

Tableau vs Domo: Summary

ParameterTableauDomo
Data ConnectorsTableau offers many data connectors to extract data from many data sources using in-memory and live connection methods, enabling fast Data Analysis for its users. Domo comes with 1000 data connectors along with the support of Workbench and the 1-Click App. The 1-Click Apps are the built-in connectors that enable users to upload data without depending on IT.
VisualizationsTableau dashboards are shareable through online servers and allow users to download the worksheets and drill down and make Analyses.Users don’t require any SQL expertise for performing deep Data Analytics on Domo. It is popular for delivering good performance, scalability, and interactive visualizations.
Reporting and Analytics Tableau offers data recovery, visualization, time-series analysis, geocoding, survey analysis, etc. Moreover, it supports the R programming language and mobile access.Users can easily clean their data before analyzing it using Domo no matter what the source. Extracting, Loading, and Transforming data to make insights and visualize becomes easier with Domo.
ImplementationTableau offers organizations to plan and implement the strategies for Data Analysis, adding a consultation stage to it. Deployment for the organization level, there are 4 critical stages used while working with Tableau.Domo requires less implementation than other on-site platforms because it offers a cloud-based solution. The process takes around 1-2 months that depending on the resources available and the requirements of the customers.
CustomersTableau has more than 57000 customers that including Deloitte, Coca-Cola, Dell, Citrix, etc. Most of Tableau’s customers cover large-scale businesses and enterprises.Domo has an active customer base count of around 1000 that includes companies such as MasterCard, National Geographic, eBay, etc.
Cleaning DataFor performing data cleaning and matching the datasets, users need to use other add-on platforms like Alteryx that companies need to purchase additionally.The users might need to use SQL for performing deep SQL joins and Data Cleaning. In addition, Domo offers Beast Mode functions where you can even use queries like CASE WHEN for cleaning data on dashboards.
Product DetailsTableau services are mainly divided into 3 kinds of products. The platform-based Tableau products are
Tableau Desktop Edition,
Tableau Server Edition
, and
Tableau Online Edition
Domo is a cloud-based tool that is divided into 3 products based on size and features. The Domo products are Domo Starter Edition, Domo Professional Edition, and Domo Enterprise Edition
DashboardsTableau offers a free tool called Tableau Public that makes it easier for the users to share the Dashboards on public websites using their embedded features.Domo also offers features like Domo Everywhere and embedded cards that allow users to share their dashboards publicly. 
Ease of UseTableau allows users to easily connect to data sources and offer SQL support. Domo allows users to easily connect to data sources and offer SQL support. Though, most of the work on Domo can be accomplished without using SQL
Domo’s dashboards are easy to manipulate and manage as compared to Tableau.
Pricing Tableau offers its product to its users based on the implementation and user needs. Tableau supports on-promise, the public cloud, and the host server.Domo offers a free trial to all its users. After that, it provides its services based on dynamic pricing that depends on the number of users and data refresh rates. Domo offers subscriptions that include more than 1000 data connectors and supports 250 million rows of data.

Which Business Intelligence Tool to Choose?

Both platforms can assist firms in mining and visualizing data and making better cross-departmental decisions. Both provide extensive horizontal integration as well as the capacity to scale as your company grows. They both have smartphone apps as well.

The most significant variations concern implementation and cost. Domo may be a better option if you’re searching for a cloud-based solution to create stunning dashboards and share access with your entire team. Consider Tableau if you work in a hybrid environment and want to provide a few key users desktop access.

Conclusion 

In this article, you went through a detailed comparison between Tableau vs Domo. The deciding factors discussed for Tableau vs Domo will help you provide a more clear path towards choosing the right Business Intelligence tools suitable for your company’s needs. Both the platforms are best in their domain and are widely used by companies for Data Analytics. 

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Companies need to analyze their business data stored in multiple data sources. The data needs to be loaded to the Data Warehouse to get a holistic view of the data. Hevo Data is a No-code Data Pipeline solution that helps to transfer data from 100+ data sources such as Tableau to desired Data Warehouse. It fully automates the process of transforming and transferring data to a destination without writing a single line of code.

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Share your experience of learning about Tableau vs Domo in the comments section below!

mm
Former Research Analyst, Hevo Data

Aditya has a keen interest in data science and is passionate about data, software architecture, and writing technical content. He has experience writing around 100 articles on data science.

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