Top 9 Supermetrics Alternatives & Competitors [Ranked by Popularity]

The Supermetrics platform is an API to bring marketing data from a variety of sources into a single location for reporting and analysis.

However, if you want to perform more complex operations that exceed 20 requests per second, you might need to look for other options. So, when looking for a solution, you need to consider the features and qualifications of each potential vendor that best suits your business needs.

This article will help you choose between the top 9 Supermetrics Alternatives that you can choose. We have made a list of alternatives based on multiple factors like ease of use, pricing, scalability, etc. to help you choose the best option.

What is Supermetrics?

Supermetrics is a marketing analytics platform that allows users to retrieve, analyze, and report on data from various marketing platforms, such as Google Ads, Facebook Ads, and Google Analytics. It allows users to easily connect to these platforms and extract data, which can then be used to create custom reports and dashboards. The platform is designed to help users gain insights into their marketing campaigns and make data-driven decisions about their marketing strategies. It is particularly useful for digital marketers and agencies who need to track and analyze data from multiple sources in order to understand the performance of their campaigns.

Key Features of Supermetrics

Some key features of Supermetrics include:

• Data Connectors: You can connect to various marketing platforms like Google Ads, Facebook Ads, and Google Analytics and retrieve data from it.
• Custom Reports: A custom report can be created by selecting data, metrics, and dimensions, and then designing an appropriate layout for the same.
• Dashboards: You can devise a one-line visual dashboard to track KPIs in real-time for campaign performance.
• Automated Reporting: Generation of reports on schedule and mailing them to specific email addresses.
• Data Blending: By consolidating data from a number of sources into one view, marketing performance and trends can be viewed.

What to look for in a Supermetrics Alternative?

Supermetrics is geared toward small businesses, particularly well suited for marketers who have not yet advanced beyond Facebook, Google Ads, and Google Analytics.

Here are a few things you need to look for in the Supermetrics competitors:

• Supermetrics enforces a per-second rate limit. If you run more than 20 requests per second, then an error will be returned. You need to consider a platform that does not have a rate limit.
• Another limitation is that your queries will be placed in a queue that will be emptied a few queries at a time. In addition, if you perform duplicate identical queries, only the first one will be performed.
• The data source API is also limited on how fast and how much data can be retrieved.
• The pricing model of Supermetrics might be expensive for some companies.

What are the Top 10 Supermetrics Alternatives?

Here are the best Supermetrics alternatives:

1. Hevo

Hevo Data is a No-Code Data Pipeline Platform that allows you to replicate data in near real-time from 150+ Data Sources to the destination of your choice, including Snowflake, BigQuery, Redshift, Databricks, and Firebolt, without writing a single line of code. 

You can focus on important things and opportunities while Hevo takes care of your data management. 

Key Features

• Pre-Load Transformations: It facilitates pre-load data transformations using Python or an easy-to-use drag-and-drop interface.
• Fault-Tolerant Architecture: Your data is safe even when a pipeline fails. Hevo keeps it in the staging area and notifies you about it.
• Auto Mapping: This is one of Hevo’s most important features. Hevo’s schema detection engine automatically detects the schema of the incoming data and creates a compatible schema in the destination.
• 24*7 Live Support: Hevo provides 24*7 live chat support to its customers to ensure that seamless data management.

Take a look at Hevo’s interactive dashboard.

Capterra Rating: 4.7
G2 Rating: 4.3

Pricing Model

Hevo provides transparent pricing that ensures no billing surprises even as you scale. It provides four pricing plans, which are:

• Free:  For moving minimal amounts of data from SaaS tools. Provides up to 1M events/month.
• Standard: $239/Month – For moving limited amounts of data from SaaS tools and databases.
• Professional: $679/Month – For considerable data needs and higher control over data ingestion.
• Business Critical: You can customize it according to your requirements. For advanced data requirements like real-time data ingestion

You can learn more about our Pricing plans. If you are looking for a supermetrics free alternative, then you can opt for Hevo’s free plan.

Pros

• It is a zero-maintenance platform.
• It supports Change Data Capture.
• You can also load your Historical Data using Hevo.

2. Improvado

Improvado collects all your marketing data in one place. It integrates with every marketing platform you use and gathers the data pipelines into the Improvado platform or sends it directly to the BI tools you use without needing help from the development team.

Key Features

Let us discuss some of the key features of Improvado.

• API Access: It provides API access for advanced data integration and manipulation.
• Data Enrichment: It allows data to be enriched either by adding new sources or just enhancing the existing data with the help of information received from external sources.
• Dedicated Customer Success Manager: Improvado often assigns a dedicated Customer Success Manager, who helps set up and optimize the software and provides continuous support.

Take a look at Improvado’s dashboard:

Capterra Rating: 4.5
G2 Rating: 4.5

Pricing Model

They have three pricing models, which are:

• Growth 
• Advanced 
• Enterprise

For more information, you can visit Improvado’s pricing page.

Pros

• It provides highly customizable dashboards and reports for better insight.
• It also has automation capabilities for scheduling updates and reports.

Cons

• It can be a little expensive as compared to other options, especially for smaller businesses.
• Advanced features and customization options can be overwhelming to a lot of end-users with simple requirements.

3. Coefficient

Coefficient is a no-code data connector for Google Sheets and Excel. They support 60+ data sources across Marketing, Sales, Finance, BI, Databases and more. Coefficient is a preferred option if you want to blend data between multiple data sources seamlessly on your spreadsheets.

Key Features

Here are some highlights of Coefficient data connector –

• GPT Copilot: Equips your Google Sheets with advanced AI features like AI Pivots, Formula Builder, Chart builder and more. 
• Custom API: If you can’t find a pre-built connector to your data source, you can still connect to it using their custom API setup.
• Data Updates & Refreshes: Coefficient enables real-time data synchronization and allows auto-refreshes based on your import setup. It also allows slack and email alerts making tracking much easier.

Take a look at Coefficient’s dashboard:

Pricing Model

They have three pricing models, which are:

• Free Plan – Access core features with usage limits. Ideal to test the product.
• Starter Plan – Supports all features except certain admin privileges. Ideal if use cases are limited and only used by one or two people. 
• Pro Plan – Covers all features. Ideal for business users who need real-time data updates and run advanced reporting on spreadsheets pulling data everyday.
• Enterprise – Custom plans for user licenses, data sources and unlimited feature usage with dedicated support and admin setup. Ideal for big businesses.

You can find more information about pricing on their website.

Pros

• You are still operating out of spreadsheets which gives you the flexibility and functions you are comfortable with. 
• Coefficient provides a gallery of ready-to-use dashboard templates for reporting. You can also create & save templates on your own.
• Incredibly helpful support team who is ready to provide you with solutions promptly.

Cons

It only allows importing data into spreadsheets and not directly into other platforms like BI tools. You can still export data from spreadsheets back into other platforms.

Some advanced features can be overwhelming to some users with simple use cases.

3. Stitch

Stitch is an ETL tool that removes the necessity of creating APIs. Instead, users of Stitch can focus their attention on extraction and loading, which makes data collection and integration incredibly simple.

Although Stitch does not include several preload transformations, it does make it possible to establish quick connections between SaaS tools and data sources.

Key Features

• Focus on Data Integration: It specializes in ETL processes, moving data from various sources into a central data warehouse or database.
• Pre-built Connectors: It offers numerous pre-built connectors to various source locations—marketing platforms, databases, and cloud services.
• Data Frequency Sync: It provides flexible data synchronization frequencies, including real-time and scheduled updates.

Have a look at Stitch’s dashboard.

Capterra Rating : 4.3
G2 Rating: 4.4

Pricing Model

Stitch’s pricing model typically includes:

• Free Tier: Basic access with limited features and data volume, suitable for small projects or trials.
• Paid Plans: Pricing scales with the volume of data and number of sources. Generally involves:
  • Basic Plan: Entry-level with a set number of data sources and integrations.
  • Standard Plan: Increased data volume and more advanced features.
  • Enterprise Plan: Custom pricing for larger organizations with advanced needs and additional support.

Pros

• Easy set-up process with pre-built connectors to a wide variety of data sources.
• This process automatically updates data in the destination system, reducing manual intervention.

Cons

• It is focused on data integration and not on reporting or visualization. There are no built-in features for reporting or dashboards in this particular tool.
• Pricing can be complex and possibly expensive, with more volume and data sources.

4. Xplenty

Xplenty is a low-code data integration platform and cloud-based ETL solution that features a user-friendly drag-and-drop interface. Its transformation tools enable the seamless normalization and transformation of sensitive data while ensuring compliance.

Key Features

Let us discuss some of the key features of Xplenty.

• Visual ETL Interface: It provides an intuitive, user-friendly, drag-and-drop interface for building and managing data pipelines without extensive coding.
• Wide Range of Connectors: It supports a variety of pre-built connectors for various data sources, including marketing platforms, databases, and cloud applications.
• Custom Transformations: This enables authors to execute ad-hoc data transformations by applying various tools and functions to prepare the data for analysis.

Capterra Rating: 4.6
G2 Rating: 4.3

Pricing Model

For information about their pricing, you can visit Xplenty pricing page.

Pros

• It supports BI tools and data warehouses, which can extend your company’s data analyses and reporting capabilities.
• It enables real-time data processing and integration to provide up-to-date data for timely decision-making.

Cons

• Even with a user-friendly interface, there can be a learning curve associated with beginners in the ETL process.
• It has very limited in-built visualization and reporting features as the main focus is on integrations and transformations.

5. Fivetran

Fivetran is a managed data pipeline platform. In general, Fivetran standardizes the process to replicate schemas from the source of your choice to a destination like Redshift, BigQuery, and many more. Fivetran uses the ELT approach to load data into a data warehouse, which means loading happens before the transformation process. 

Key Features

• Automated Data Integration: It provides out-of-the-box connectivity to various source systems and automates the ETL processes.
• Real-Time Data Sync: It facilitates near real-time replication of data for continuous data updation in other systems.

Have a look at Fivetran’s dashboard.

Capterra Rating: 4.7
G2 Rating: 4.2

Pricing Model

You can start for free. They have 4 main pricing plans that are:

• Free
• Starter
• Standard
• Enterprise

To know more about their pricing, you can visit their pricing page.

Pros

• You can easily set up with little manual configuration required to connect and sync data sources.
• It supports a huge number of pre-built connectors for various databases, applications, and cloud services.
•  Easily scales to handle growing data volumes and additional data sources.

Cons

• It can become expensive, particularly for large volumes of data or many connectors.
• It is not that flexible for highly customized data transformations or integrations.

6. Adverity

Adverity is a data integration and analytics platform that competes with Supermetrics, offering advanced features for data management and reporting. Adverity is designed for marketers and marketing agencies that wish to connect and collaborate with their marketing, e-commerce, and media platforms, all from a single centralized location.

Key Features

• Advanced Data Analytics: It offers next-generation analytics, including predictive insights from machine learning models and data enrichment.
• Data Source API: It provides API access to integrations for further handling of data at a higher level.
• Data quality monitoring: It provides tools to monitor the quality of the data and the accuracy, consistency, and completeness of the reports.

Capterra Rating: 4.5
G2 Rating: 4.5

Pricing Model

You can read more about Adverity’s pricing plans.

Pros

• It is designed to scale with growing data volumes and increasing complexity, making it suitable for both small businesses and large enterprises.
• It has rich functionalities to aggregate data from a wide variety of sources, such as marketing systems, sales systems, and financial systems.

Cons

• Initial implementation and integration with existing systems can be lengthy and resource-intensive.
• If you have straightforward data needs or simpler reporting requirements, Adverity’s extensive features may be more than necessary, leading to unnecessary complexity for you.

7. Windsor.ai

Windsor.ai can measure return on investment (ROI) for a variety of marketing channels, campaigns, keywords, and creative analysis by connecting marketing data with their platform. 

Windsor.ai is one of those alternatives to Supermetrics that is great for businesses that have a user journey that consists of many different touchpoints across a variety of different systems.

Key Features

Let us dive deep into some of the key features of Windsor.ai.

• Automated Attribution Modelling: It provides automated attribution models that help in understanding the influence of various marketing channels on conversions and ROI.
• Cross-Channel Data Integration: Integrates all marketing channels into a single view of marketing performance, from social media and search engines to email platforms.
• AI-Powered Analytics: This tool leverages AI and machine learning to develop expertise in advanced data analytics, predictive insights, and trend forecasting.

Capterra Rating: 4.4
G2 Rating: 4.6

Pricing Model

It provides 6 pricing plans, which are:

• Free
• Basic
• Standard
• Plus
• Professional
• Enterprise

For more details on the exact amount payable, you can visit Windsor.ai’s pricing page.

Pros

• It offers easy integrations with major advertising platforms as well.
• It can deliver real-time updates and insights.

Cons

• Windsor.ai’s user interface is a bit bland and the user experience is not so friendly.
• There can be issues regarding data privacy and security with its extensive integration and enrichment.

8. Funnel.io

Funnel.io is a data integration and marketing analytics platform that serves as an alternative to Supermetrics. It focuses on simplifying data collection and reporting across various marketing channels.

Key Features

• Customizable Data Models: It allows users to create different models of data and related mappings that answer specific reporting needs and business requirements.
• Automated Data Collection: It automates the extraction of data from a variety of marketing platforms and consolidates them, eliminating time-consuming manual entry and possible errors.
• Real-Time Data Sync: It provides real-time data synchronization and updates, ensuring that dashboards and reports reflect the latest information.

Capterra Rating: 4.7
G2 Rating: 4.5

Pricing Model

It has three pricing plans that are:

• Starter
• Business
• Enterprise

To learn more about Funnel.io’s pricing plan.

Pros

• Includes advanced tools for transforming data, such as custom formulas and data enrichment, which ultimately improves the quality of your data.
• Funnel.io automatically harmonizes data after extracting it from various sources.

Cons

• The custom pricing model can lead to difficulty in budgeting and cost predictability.
• The setup process can be complex and time-consuming.

9. HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing software platform that offers tools for marketing automation, CRM, and analytics.

Key Features

Let us dive deep into the key features of HubSpot.

• Integrated CRM: You can combine marketing tools with built-in CRM to get a single view of customer interactions and marketing performance.
• Landing Page and Form Builders: It offers intuitive tools to create and optimize landing pages and forms, better lead capture, and conversion rates.
• A/B Testing: It helps in A/B testing of e-mails, landing pages, and other marketing materials to get optimal performance, based on data-driven insights.

Capterra Rating: 4.7
G2 Rating: 4.4

Pricing Model

It offers two main pricing plans that are:

• Marketing Hub Professional
• Marketing Hub Enterprise

To know more about the features of these plans you can visit the HubSpot page.

Pros

• This is a social media management desktop tool that helps users monitor their audience and engage with them without having to leave the platform.
• It has an intuitive and user-friendly interface.

Cons

• Some features and reports can only be adjusted to a limited extent compared to more focused analytics tools.
• The tiered pricing model can become expensive.

Key Differences

Tool	Primary Function	Data Integration	Data Transformation
Supermetrics	Data extraction and reporting	Marketing platforms (Google Ads, Facebook, etc.)	Basic to advanced transformation
Hevo	ETL (Extract, Transform, Load)	A broad range of sources, including databases, data warehouses and SaaS Conectors.	Extensive transformation capabilities
Improvado	Data integration and analytics	Wide range of marketing and sales platforms	Advanced transformation and analytics
Stitch	ETL (Extract, Transform, Load)	Many data sources, including databases and APIs	Basic to advanced transformation
Xplenty	ETL (Extract, Transform, Load)	A broad range of sources including databases	Advanced data transformation
Fivetran	ETL (Extract, Transform, Load)	Many data sources, including databases and APIs	Basic to advanced transformation
Adverity	Data integration and analytics	Extensive range of marketing and data sources	Advanced data transformation and enrichment
Windsor.ai	Data integration and analytics	A broad range of marketing and data sources	AI-powered transformation and enrichment
Funnel.ai	Data integration and reporting	Many marketing platforms and BI tools	Advanced transformation and optimization
HubSpot	Marketing automation, CRM, and analytics	CRM and marketing automation integration	Basic to advanced transformation and reporting

Conclusion

When evaluating alternatives to Supermetrics, it’s essential to consider each platform’s unique features, pricing structures, and capabilities to find the best fit for your marketing data needs.

While Supermetrics excels in data integration and reporting, alternatives like Improvado, Funnel.io, Xplenty, Adverity, Windsor.ai, and HubSpot Marketing Hub offer their own distinct advantages, from advanced analytics and automation to comprehensive CRM integration and real-time data synchronization. 

Each tool brings its own strengths to the table, whether it’s advanced machine learning insights, customizable data models, or seamless BI tool integration. Carefully assess your specific requirements—such as budget, data complexity, and desired features—before making a decision. Choosing the right tool can enhance your marketing strategy, streamline data management, and gain valuable insights to drive better business outcomes.

FAQs about Supermetrics Alternatives