Working with Supermetrics Data Studio Simplified 101


Google Data Studio is an Online Application for transforming data into customizable informative Reports and Dashboards that were released by Google on March 15, 2016, as part of the Google Analytics 360 enterprise package. Supermetrics collects all of your Marketing Data and sends it to your preferred reporting, analytics, or storage platform, whether it’s a business intelligence tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.

In this article, you will get a deep understanding and working knowledge of Supermetrics Data Studio.

Table of Contents

What is Supermetrics?

Supermetrics Data Studio: Supermetrics logo
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Supermetrics is an Application Programming Interface (API), which is a fancy way of stating its software that connects two programs. Supermetrics allows Marketing Platforms, such as Facebook, to submit data directly into Data Studio in this scenario. For reporting, no more exporting and altering data in Microsoft Excel or Sheets!

Data Exporting and Modification, which is commonly done in Microsoft Excel or Google Sheets, takes a substantial amount of time in most firms and practically every marketing agency. Using Google Data Studio with the Supermetrics API has saved over 150 hours of labor at Charles River Interactive. That means you’ll have more time to focus on delivering results for your clients.

Key Features of Supermetrics

  • Connect: Any KPIs and dimensions from your favorite marketing platforms can be quickly imported into your favorite Reporting, Data Visualization, Data Warehousing, or Business Intelligence Application. There will be no sampling. It’s all about clean data.
  • Analyze: You may immediately begin organizing and filtering your data once you have it where you want it. Investigate your data to see what’s working and what isn’t, and then jump right into optimization.
  • Automate: After you’ve created your report or dashboard, schedule data transfers and automate your marketing reporting to save hours of time.

What is Google Data Studio?

Google Data Studio Logo

Google Data Studio is an online platform that allows you to create bespoke reports using data from many sources such as Google Sheets, Google Analytics, Google Search Console, Google Ads, and Google BigQuery. It allows you to build customized reports with Data Visualization that you can share with coworkers, team members, customers, management, clients, and others.

Google Data Studio Dashboards are automatic and update on a regular basis if new changes in the associated data source are noticed. You can compare, filter, and arrange the data you need in one report with Data Studio to figure out where to enhance critical performance Metrics. Google Data Studio is a user-friendly application that helps businesses save time and increase productivity by making data easier to comprehend, change, and produce reports. It has over 800 datasets and 490 connectors.

You can share KPIs and Insights with colleagues or coworkers inside your organization to improve business performance using the reports you’ve prepared.

Key Features of Google Data Studio

The following are some of Google Data Studio’s features:

  • Integration with data sources: Google Data Studio Reports supports integration with many Google products and services and 100+ other apps for seamless data flow into dashboards.
  • Create Sharable Reports: Google Data Studio Reports allow you to create reports and share them with your team members, managers, individuals without downloading any file. It supports sharing through E-Mails, links, and scheduled sharing.
  • Data Control: With Google Data Studio’s Data Control features, customers don’t have to navigate between numerous reports to see distinct data patterns from different sources. The data that users want to see in the report may be readily selected.
  • Real-time Collaboration: Google Data Studio allows users to invite others to modify and contribute to reports in real-time on the same dashboard. All modifications are automatically stored in real-time.
  • Report Templates: Google Data Studio includes a number of pre-built templates that users may use to quickly create dashboards and reports with minimal customization.
  • Drilling-Down Reports: Google Data Studio Reports help users effortlessly drill down into data to get insights. It offers various tools that help quickly do the process.

To know more about Google Data Studio, click here.

Hevo: Analysis-Ready Data at your Finger Tips

Hevo Data is a No-code Data Pipeline that offers a fully managed solution to set up Data Integration for 100+ Data Sources (including 40+ Free sources) and will let you directly load data from sources like Google Data Studio to a Data Warehouse or the Destination of your choice. It will automate your data flow in minutes without writing any line of code. Its fault-tolerant architecture makes sure that your data is secure and consistent. Hevo provides you with a truly efficient and fully automated solution to manage data in real-time and always have analysis-ready data. 

Get Started with Hevo for Free

Let’s look at some of the salient features of Hevo:

  • Fully Managed: It requires no management and maintenance as Hevo is a fully automated platform.
  • Data Transformation: It provides a simple interface to perfect, modify, and enrich the data you want to transfer. 
  • Real-Time: Hevo offers real-time data migration. So, your data is always ready for analysis.
  • Schema Management: Hevo can automatically detect the schema of the incoming data and map it to the destination schema.
  • Connectors: Hevo supports 100+ Integrations to SaaS platforms FTP/SFTP, Files, Databases, BI tools, and Native REST API & Webhooks Connectors. It supports various destinations including Google BigQuery, Amazon Redshift, Snowflake, Firebolt, Data Warehouses; Amazon S3 Data Lakes; Databricks; and MySQL, SQL Server, TokuDB, MongoDB, PostgreSQL Databases to name a few.  
  • Secure: Hevo has a fault-tolerant architecture that ensures that the data is handled in a secure, consistent manner with zero data loss.
  • Hevo Is Built To Scale: As the number of sources and the volume of your data grows, Hevo scales horizontally, handling millions of records per minute with very little latency.
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What is Supermetrics Data Studio?

Google Data Studio is a free data visualization tool from Google. Supermetrics Data Studio connection is a Data Pipeline that lets you integrate Google (think Google Analytics, Google Search Console, Google Ads, and so on) and non-Google data (think Facebook, HubSpot, Salesforce, and so on) into your Supermetrics Data Studio Dashboard. It appears to be similar to this.

Supermetrics Data Studio Report 1
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The versatility of Supermetrics Data Studio is a significant advantage. You’ll start with a blank canvas and can use it to construct almost any type of report.

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You may also add various filters to your Dashboard, allowing anyone with view rights to adjust the Data Ranges, Data Sources, Campaigns, Product Categories, and so on that are displayed in the Dashboard. Your data will also update instantly every time you refresh the browser window, which is another key feature.

How to create a Supermetrics Data Studio Report?

This section explains how to create Supermetrics Data Studio Reports. You can set your Tables and Charts to update automatically with scheduled refreshes once they’ve been set up.

You’ll need to link your Data Sources to Supermetrics Data Studio before you can create your first Report. Below steps can be implemented for setting up Supermetrics Data Studio Reports:

  • Open Data Studio and log in.
  • Go to Create Report in the top left corner. A new report will be displayed. 
  • You’ll find the data source files you’ve already built using Supermetrics under My data sources. Choose which one you want to use, then click Add in the bottom left corner.
  • You’ll be sent to a new report where you can begin creating your charts.
  • By selecting Add a chart from the report’s upper menu, you can add a new chart to the report.

How to use a Report Template in Supermetrics Data Studio?

Supermetrics Data Studio provides a free library of report templates. To see the entire collection, go to the template gallery.

You can use Supermetrics Data Studio to construct your own reports using these templates in one of two ways: by downloading them from our template collection or by adding them as a data source file.

Add a Template from the Gallery

Make sure you’re logged into Data Studio with the Google account you use for Supermetrics before you start.

  • Open Data Studio is a program that allows you to work with data.
  • Open the Supermetrics Data Studio template gallery in a new browser tab.
  • Select a template that corresponds to your data sources.
  • Select the template by clicking on it. In Data Studio, this will start a new tab.
  • To use a template, select it.
  • Select the data sources that will be used in your report.
  • To insert your data into the template, click Copy report.

After you’ve completed these steps, you can fully customize the template by adding, removing, and modifying charts and tables to match your specific requirements in Supermetrics Data Studio.

Add a Template with a Data Source file

In this section, you will go through the process of using one of the most popular Data Sources, Facebook Ads. Below are the steps involved: 

  • Open the gallery of Supermetrics Data Sources.
  • Go to Facebook Ads and click the Try button.
  • Log in with the Google Account you use with Supermetrics if you’re authenticating the data source for the first time. Select Allow.
  • Select at least one account under Select Accounts.
  • To get to the bottom of the page, scroll down. Select Use report template for new reports to build a report using our template. Deselect this item to create a blank report.
  • Connect by clicking the Connect button.
  • Select Create Report from the drop-down menu.
  • Add to report by clicking the Add to Report button.
  • Finally, before clicking Connect, go to the bottom of the data source window and select Use report templates for new reports.

If you select this option, the default Supermetrics Data Studio template for the specified data source will be utilized every time you produce a new report from this data source file.

Troubleshooting: Set a Target Value in a Report Template

In rare circumstances, you may need to change the “Target Value” report element in a Supermetrics Data Studio template. A report element may present data based on whether or not a target has been met. The target’s value can be customized to make it as relevant as feasible for your report. Set your own value in this reporting element by following these instructions.

  • In Data Studio, open your report template.
  • Click the report element you want to change in Edit mode.
  • In the Supermetrics sidebar, go to the Data section.
  • To get to the Target area, scroll down to the bottom of the page.
  • Set the desired value in the Target value field.

If any other report elements in your template require specific target values, repeat these steps.

How to use filters in Supermetrics Data Studio?

Filtering is a method of controlling the query’s final results. A data source’s entire fieldset can be utilized as a filter. A filter is created by first selecting a field to filter by, then selecting a Logical Operator, and finally specifying a value to filter by.

Steps to Use Filters

  • In Data Studio, open a report and select any Supermetrics-created report element.
  • Scroll down to Filters in the side panel.
  • To add a new filter, click +ADD A FILTER.

By going to Resources in Supermetrics Data Studio’s top menu and clicking Manage filters, you may add, change, or remove filters at any moment.

Building a Filter

  • You’re ready to define the elements of an empty filter once you’ve constructed it. To make it easier to utilize the filter in other parts of the same report, give it a descriptive and distinctive name.
  • Next, select either “Exclude” or “Include” as a filter option. Exclusive filters look for results that match your values and exclude them from the results, whereas inclusive filters look for results that match your values and exclude them from the results.
  • Finally, select the field you want to filter by. Choose your condition and add the value to complete the filter (or several values, for some filters). Click SAVE once you’re satisfied with your filter.

Add Multiple Filters to a Single Query

A single query can have numerous filters applied to it. Simply select either a “AND” or a “OR” join to accomplish this. This will reveal the new filter entry areas as well as the operation of your two filters.

If you select “AND,” your results must match both filters to be displayed or rejected. If you select “OR,” only results that match one of your filters will be displayed or eliminated.

Filter Conditions

Learn more about each condition accessible in Supermetrics Data Studio’s filters using this reference list.

  • The “Equals (=)” operator compares the query results to the string you enter in the Value-field, and only the results that completely match your input will be included.
  • The “Contains” operator compares the query results to the string you put in the Value-field, and only includes the results that include your string as part of them.
  • The “Starts with” condition compares your value to the results, only matching from the start of the string. All values that match will be displayed/discarded.
  • The RegExp Match operator matches the results to the regular expression string you enter in the Value-field. Results that completely match the string will be displayed/discarded.
  • The “RegExp Contains” condition compares the regular expression you submitted to any portion of the results; if the part matches, the results are displayed or discarded.
  • You can use the “In” condition to enter several alternatives separated by a comma. The row is shown/discarded if any of the values separated by commas match.
  • The “Is Null” condition examines the results and displays/discards only the rows in which the chosen field value is Null (not text “Null,” but a value that is genuinely missing – e.g. Null).


No Data

The first step to troubleshooting a “No data” error or incorrect results from a filter is to double-check the filter’s settings.

Making ensuring the field used in your filter is also selected as a Metric or Dimension in the query is an excellent method to troubleshoot your filter. Remove the filter, run the query, and check whether or not the results for that field are caught by your filter.


Errors can be caused by missing or additional whitespace at the beginning or end of a line. Look for any additional or missing whitespace in your string.

Letter case can cause problems when using regular expression filtering. Check that the letter case in your filter matches the letter case in the results you’re filtering (for example, if filtering “awareness” isn’t working, try filtering “Awareness” instead).

Field Errors

Double-check that the fields you’ve chosen are appropriate for your query. Filters for fields that are no longer supported may exist in old reports.


In this article, you got a holistic understanding of Supermterics Data Studio. You got a glimpse of various situations which you may face while working with Supermterics Data Studio. In case you want to export data from a source of your choice such as Google Data Studio into your desired Database/destination then Hevo Data is the right choice for you! 

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Hevo Data, a No-code Data Pipeline provides you with a consistent and reliable solution to manage data transfer between a variety of sources like Google Data Studio and a wide variety of Desired Destinations, with a few clicks. Hevo Data with its strong integration with 100+ sources (including 40+ free sources) allows you to not only export data from your desired data sources & load it to the destination of your choice, but also transform & enrich your data to make it analysis-ready so that you can focus on your key business needs and perform insightful analysis using BI tools.

Want to take Hevo for a spin? Sign Up for a 14-day free trial and experience the feature-rich Hevo suite first hand. You can also have a look at the unbeatable pricing that will help you choose the right plan for your business needs.

Share your experience of learning about the Supermterics Data Studio! Let us know in the comments section below!

Harsh Varshney
Research Analyst, Hevo Data

Harsh comes with experience in performing research analysis who has a passion for data, software architecture, and writing technical content. He has written more than 100 articles on data integration and infrastructure.

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