This article will introduce you to WooCommerce and Google Analytics Integration.

It will further provide you with a comprehensive step-by-step guide on how to set up WooCommerce Google Analytics Integration manually.

Furthermore, it will also provide you with the advantages and disadvantages of using WooCommerce Google Analytics Integration for your E-Commerce store.

Prerequisites

Listed below are the prerequisites of setting up WooCommerce Google Analytics Integration:

  • A Google Analytics account with administrative access. In other words, a Google account with administrator privileges.
  • A WordPress account with administrator privileges.

Steps to Set Up WooCommerce Google Analytics Integration

Follow the steps below to set up WooCommerce Google Analytics Integration:

Step 1: Install the WooCommerce Google Analytics Integration Plugin

Follow the steps below to install the WooCommerce Google Analytics Integration Plugin:

  • Log in to your WordPress account.
  • Go to Admin Dashboard > Plugins > Add New.
  • Search for “WooCommerce Google Analytics Integration”  and click on the “Install now” button as shown in the image below.
  • Follow the notice that shows above the plugin list in the same window when the plugin has been successfully installed and enabled.

NOTE: You can also use any other plugin of your choice. There are various plugins (free and paid) available in the WordPress dashboard. You can also choose a plugin from the WooCommerce Marketplace.

Step 2: Connect WooCommerce and Google Analytics

Once installing the plugin, you will be redirected to a new page where you will have to insert your Google Analytics ID. Follow the steps to connect WooCommerce and Google Analytics:

  • Go to your Google Analytics Dashboard and click on “Admin”, located at the left-hand corner.
  • Now create either a new account or a property. The decision will depend on your Google Analytics structure. Here, you will be creating a new account. Click on the “Create Account” button under the Account section.
  • Give a name to your account and click on the “Next” button.
  • Now, you will be asked to set up a data stream. Select “Web” and your website URL as shown in the image below.
  • Copy and Paste the Tracking ID provided on the next page into your WooCommerce Google Analytics Plugin settings as shown in the image below.

Step 3: Configure the WooCommerce Google Analytics Integration Plugin

To track conversions in Google Analytics using the WooCommerce Google Analytics Integration plugin, ensure to check the boxes for the following options:

  • “Display Advertising” Support
  • Enable Standard Tracking
  • Use Global Site Tag
  • Anonymize IP Addresses
  • Track 404 (Not found) Errors
  • Purchase Transactions
  • Add to Cart Events

Once done, click on the “Save Changes” button.

That’s it! You have successfully set up WooCommerce Google Analytics Integration.

Advantages of WooCommerce Google Analytics Integration

Now that you have successfully connected WooCommerce and Google Analytics, let’s go through the advantages of using WooCommerce Google Analytics Integration for your E-Commerce store. Listed below are some of the major advantages of the same:

  • WooCommerce Google Analytics Integration helps you analyze and understand which channels (such as Social Media, E-Mail, Ads, etc) provide the most traffic so you can focus your time and money on the right channels.
  • Tracks the movement of consumers from product page to checkout and figures out where your website is losing money.
  • By analyzing traffic, transactions, and income across items, you can use WooCommerce Google Analytics Integration to figure out which products consumers are interested in.

Disadvantages of WooCommerce Google Analytics Integration

Listed below are some of the major disadvantages of using WooCommerce Google Analytics Integration for your E-Commerce website:

  • By default, WooCommerce Google Analytics Integration does not cover any legal texts such as general T&C (Terms & Conditions), Revocation Rules, Data Protection, Shipping Regulations, and so on.
  • Non-English speaking WooCommerce Google Analytics communities can be limited, and users may have difficulty finding support in their native tongue.
  • It is designed with the US market in mind, which might lead to issues with feature requests or modifications to the current legal situation from time to time.

Conclusion

The article introduced you to WooCommerce and Google Analytics. It elaborated on the key features of both WooCommerce and Google Analytics.

Furthermore, the article provided a comprehensive guide on setting up WooCommerce Google Analytics Integration manually. It also provided the advantages and disadvantages of using WooCommerce Google Analytics Integration for your E-Commerce store.

Karan Singh Pokhariya
Research Analyst, Hevo Data

Karan is a skilled Market Research Analyst at Hevo Data, specializing in data-driven initiatives and strategic planning. He excels in improving KPIs like website traffic and lead generation using tools such as Metabase and Semrush. With a background in computer software engineering, Karan delivers high customer value through insightful articles on data integration and optimization.

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