The E-Commerce market is constantly evolving, and new trends are emerging every year. Every day, more shops are converting to online sales, and more entrepreneurs are launching businesses online. However, tracking the Leads and their behavior is a complex task and requires dedicated tools. This is where WooCommerce Google Analytics Integration comes into play.
WooCommerce is the most popular E-Commerce Plugin for WordPress. Its integration allows you to combine outstanding SEO (Search Engine Optimization) value with E-Commerce functionality. On the other hand, Google Analytics is a free Web Analytics Service from Google Marketing Platform that offers the tools and data for Search Engine Optimization and Marketing.
This article will introduce you to WooCommerce and Google Analytics. It will further provide you with a comprehensive step-by-step guide on how to set up WooCommerce Google Analytics Integration manually. Furthermore, it will also provide you with the advantages and disadvantages of using WooCommerce Google Analytics Integration for your E-Commerce store.
Table of Contents
Prerequisites
Listed below are the prerequisites of setting up WooCommerce Google Analytics Integration:
- A Google Analytics account with administrative access. In other words, a Google account with administrator privileges.
- A WordPress account with administrator privileges.
Introduction to WooCommerce
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WooCommerce is a WordPress plugin that seamlessly connects with your existing WordPress site. It helps in transforming your simple WordPress website into a fully functional E-Commerce website in just a few clicks. Since its inception in 2011, it became the go-to solution for anyone who wishes to start their online store. In 2015, Automattic bought the plugin and its parent company and revolutionized the way WooCommerce has been used ever since.
The latest statistics from WordPress show that with over 161 million downloads and over 5 million active installations, it is the driving force for millions of E-Commerce websites. Furthermore, a real-time survey from Built With shows that WooCommerce is currently the most popular E-Commerce technology with 27% of the total distribution.
Key Features of WooCommerce
Listed below are some of the key features of WooCommerce:
- Open Souce: WooCommerce is an open-source plugin, managed on GitHub. It has 400+ official extensions with countless actions and filters at your fingertips.
- Customized Themes: WooCommerce offers you countless options in themes to pick from. Moreover, you can customize these themes as per your requirements. You can also set the features like currency, language, measurement units, etc. based on the location.
- Security: WooCommerce is very particular about the security of your E-Commerce website. It always keeps multiple website backups, installs patches for known security concerns, and adds an SSL certificate for your website.
For more information on WooCommerce, click here.
Introduction to Google Analytics
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Google Analytics is a Web Analytics platform from Google Marketing Platform that you can use to track and analyze your website’s performance. It gives you access to a wealth of information and reports on website traffic and its visitors’ behavior. Anyone with a Google account can use the platform, which comes in both paid and free versions.
Google Analytics, in simple terms, inserts Tracking Code into the code of your website. When your visitors visit your website, the code captures their behaviors as well as their qualities (such as age, gender, etc). Once the user leaves your website, it transmits all of that data to the Google Analytics server. Now the collected data is used in multiple ways like customizing recommendation lists, creating specific marketing campaigns, etc.
Key Features of Google Analytics
Listed below are some of the key features of Google Analytics:
- Automatic Reports: With Google Analytics, you can automatically generate reports for all of your marketing campaigns. Google Analytics reporting feature allows you to analyze your Sales and Marketing data and use that to generate a comprehensive report. Google Analytics gives you the right tools to generate various types of reports such as Advertising Reports, Audience Reports, Behavior Reports, Real-Time Reports, Conversion Reports, etc.
- Funnel Analysis: One of the most important aspects of understanding the progress of your marketing campaigns is Funnel Analysis. It allows you to see the entire user journey from the moment they click on an ad to when they make a purchase. Google Analytics assists you in strategically allocating your funds to the stages of the conversion cycle where they are most needed.
- Data Activation: Google Analytics provides you the feature of Data Activation using which you can perform Deep Analytics on your Marketing data (using a variety of Machine Learning algorithms). This feature helps you make informed business decisions.
For more information on Google Analytics, click here.
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Steps to Set Up WooCommerce Google Analytics Integration
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WooCommerce Google Analytics Integration is quite straightforward if you have all the prerequisites. In this section, you will be setting up WooCommerce Google Analytics Integration (using the WooCommerce Google Analytics Integration Plugin) to help you grow and further develop your business. Follow the steps below to set up WooCommerce Google Analytics Integration:
Step 1: Install the WooCommerce Google Analytics Integration Plugin
Follow the steps below to install the WooCommerce Google Analytics Integration Plugin:
- Log in to your WordPress account.
- Go to Admin Dashboard > Plugins > Add New.
- Search for “WooCommerce Google Analytics Integration” and click on the “Install now” button as shown in the image below.
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- Follow the notice that shows above the plugin list in the same window when the plugin has been successfully installed and enabled.
NOTE: You can also use any other plugin of your choice. There are various plugins (free and paid) available in the WordPress dashboard. You can also choose a plugin from the WooCommerce Marketplace.
Step 2: Connect WooCommerce and Google Analytics
Once installing the plugin, you will be redirected to a new page where you will have to insert your Google Analytics ID. Follow the steps to connect WooCommerce and Google Analytics:
- Go to your Google Analytics Dashboard and click on “Admin”, located at the left-hand corner.
- Now create either a new account or a property. The decision will depend on your Google Analytics structure. Here, you will be creating a new account. Click on the “Create Account” button under the Account section.
- Give a name to your account and click on the “Next” button.
- Now, you will be asked to set up a data stream. Select “Web” and your website URL as shown in the image below.
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- Copy and Paste the Tracking ID provided on the next page into your WooCommerce Google Analytics Plugin settings as shown in the image below.
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Step 3: Configure the WooCommerce Google Analytics Integration Plugin
To track conversions in Google Analytics using the WooCommerce Google Analytics Integration plugin, ensure to check the boxes for the following options:
- “Display Advertising” Support
- Enable Standard Tracking
- Use Global Site Tag
- Anonymize IP Addresses
- Track 404 (Not found) Errors
- Purchase Transactions
- Add to Cart Events
Once done, click on the “Save Changes” button.
That’s it! You have successfully set up WooCommerce Google Analytics Integration.
Advantages of WooCommerce Google Analytics Integration
Now that you have successfully connected WooCommerce and Google Analytics, let’s go through the advantages of using WooCommerce Google Analytics Integration for your E-Commerce store. Listed below are some of the major advantages of the same:
- WooCommerce Google Analytics Integration helps you analyze and understand which channels (such as Social Media, E-Mail, Ads, etc) provide the most traffic so you can focus your time and money on the right channels.
- Tracks the movement of consumers from product page to checkout and figures out where your website is losing money.
- By analyzing traffic, transactions, and income across items, you can use WooCommerce Google Analytics Integration to figure out which products consumers are interested in.
Disadvantages of WooCommerce Google Analytics Integration
Listed below are some of the major disadvantages of using WooCommerce Google Analytics Integration for your E-Commerce website:
- By default, WooCommerce Google Analytics Integration does not cover any legal texts such as general T&C (Terms & Conditions), Revocation Rules, Data Protection, Shipping Regulations, and so on.
- Non-English speaking WooCommerce Google Analytics communities can be limited, and users may have difficulty finding support in their native tongue.
- It is designed with the US market in mind, which might lead to issues with feature requests or modifications to the current legal situation from time to time.
Conclusion
The article introduced you to WooCommerce and Google Analytics. It elaborated on the key features of both WooCommerce and Google Analytics. Furthermore, the article provided a comprehensive guide on setting up WooCommerce Google Analytics Integration manually. It also provided the advantages and disadvantages of using WooCommerce Google Analytics Integration for your E-Commerce store.
With the complexity involved in Manual Integration, businesses are leaning towards Automated Integration. It is hassle-free, easy to operate, and does not require any technical background. In such a case you can explore more of Hevo Data. Hevo Data supports 100+ data sources (including free data sources like Google Analytics, etc.)
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Share your experience of setting up WooCommerce Google Analytics Integration in the comments section below!