Export Google Analytics Data by 5 Easy Methods

Google Analytics is crucial for any business that wants to monitor its online footprint. It lets you observe and analyze user behavior, sources of traffic, or engagement metrics to measure the effectiveness of digital marketing work and assess website performance. 

Additionally, Google Analytics or GA4 is also excellent for reporting and visualization; however, we often need to export data to perform deeper analysis beyond the standard reports to obtain comprehensive insights and customized reporting.

In this blog, I will walk you through the methods by which you can export Google Analytics data to any source of your choice.

How to export Google Analytics data

Starting with July 1, 2023, Google Analytics Universal stopped processing new data, so the new king, GA4, has ascended to the throne and all the users must migrate their standard properties to GA4. In this section, I will show you five methods to successfully export Google Analytics data.

Method 1:  Manual export of Google Analytics and GA4 dashboard

This is the widely used method. In this method, I will show you how you can export different types of reports to analyze data properly and make informed decisions about your business.

1) How do you export the Behaviour Report?

Behavior reports can be a critical resource as it shows you the way visitors interact with your website or app, such as page views, session duration time, bounce rate and event tracking. Let us look at how to export a behaviour report from Google Analytics dashboard.

Step 1.1: Go to Behaviour >> Overview, then click on the ‘Export’ button. You also need to select the format you want to export your report. 

2) How do you export On-site Traffic? 

Exporting on-site traffic data from GA4 will enable you to perform a detailed analysis of visitor behavior and will facilitate integration with other business systems for comprehensive insights.

Step 2.1: All you need to do is Go to Reports >> Acquisition >> Overview. Then select All Traffic >> Channels.

Step 2.2: Click on ‘Export’ and select the format in which you want to export it, such as CSV or PDF.

3) How do you export visitor flow?

Exporting visitor flow data from your GA4 will enable you to perform a detailed analysis of how users navigate your website, revealing specific drop-off points in their journey. Just follow the easy steps mentioned below and you can successfully export your data.

Step 3.1: Go to User attributes >> Audiences >> User Flow. 

Step 3.2: Click on ‘Export’ and select the format in which you want the data to be exported.

The image above shows the metrics of user flow across different regions.

Since we are done exporting Visitor flow data, Let’s check whether you can export graphs from Google Analytics.

4) How to export Graphs?

All types of flow reports, such as User Flow, Behaviour Flow, and Goal Flow, are exported as PDFs. If you want to export charts and graphs from your Google Analytics to perform better analysis, you must select PDF as the export format. I have attached an example of an exported PDF of a Demographic overview.

5) How do you export goals by the hour?

By exporting your goals by-hour data from Google Analytics, you will be able to analyze the specific times of day when goals such as conversions and purchases are most frequently achieved. This will ultimately help you to schedule marketing campaigns and utilize the resources effectively. To export your data, follow the below steps:

Step 5.1: Go to Conversions >> Goals >> Overview.

Step 5.2: You must select the Hourly period on the dashboard.

Step 5.3: In the end, click on the ‘Export’ option.

This is a report of Sessions on an hourly basis.

6) How do you export User Data?

In the Audiences tab, you will find every report of new users and existing users, and you can export it in the format of your choice.

Step 6.1: Go to the Reports section of your dashboard on the left.

Step 6.2: Select User attributes >> Audiences. Click ‘Export’ to have a PDF of any report you choose.

7) How do you export Pivot Tables?

You can summarize your data using Pivot Tables, which you can export for further analysis. For example, I have attached a report on Browser in GA4.

Step 7.1: Go to Tech >> Tech Details.

Step 7.2: Click ‘Export’ and select the required format.

8) How do you export Keyword Map?

By exporting a keyword map from Google Analytics, you can understand which keywords drive traffic to your website and how those keywords correlate with user behavior and conversions.

Step 8.1: Go to Acquisition >> Google Ads >> Keywords.

Step 8.2: Click ‘Export’ to get a PDF of the keyword map.

This is a graph showing the keyword mapping.

9) How do you export Custom Reports?

If you want to share detailed analytics insights with people who may not have direct access to Google Analytics or you need to archive historical data, you can generate Custom Reports and export them.

Step 9.1: Go to Reports >> Customization >> Custom Reports.

Step 9.2: Select your desired report with the required metrics and dimensions.

Step 9.3: Click ‘Export’ to convert it into PDF format.

This is a snapshot of one of the Custom Reports I have created.

10) How do you export Page View data?

If you want to count each time a user views a web page on a website, track the total number of views for each page along with metrics such as average time on page, exit rate, etc. You can easily export your Page View data using the steps provided below:

Step 10.1: Go to Behaviour >> Site Content >> All pages.

Step 10.2: You can filter out the data you want and click on ‘Export’.

11) How do you export User and Session data?

You can export user and session data to support deeper analysis, cross-platform integration, and data preservation to derive informative insights.

Step 11.1: Go to User attributes >> Audiences.

Step 11.2: Click on ‘Export’ after verifying the data.

I have added a snapshot of the session data of my website.

12) How do you export the Accounts List?

Using the Google Analytics UI you can easily obtain the Account list and also export the details to keep a record of it.

Step 12.1: Go to Admin >> Accounts.

Step 12.2: Click on ‘Export’.

This was all about the different reports you can export from Google Analytics using the manual method.

Method 2: Using Add-on to export Google Analytics and GA 4 data to Google Sheets

You can export Google Analytics data to Google Sheets using an Add-on provided by Google called “Google Analytics Spreadsheet Add-on”. This method would allow you to fetch and manipulate data directly within Google Sheets, providing flexibility for custom analysis and reporting.

Step 1: Install the Google Analytics Spreadsheet Add-on

You need to install the required add-on from the marketplace.

Step 1.1: Go to Extensions >> Add ons >> Get Add ons on your Google Sheets page.

Step 1.2: Search for Google Analytics Add on in the search bar and Install it to your extensions.

Step 1.3: Provide all the necessary Access to it which it is asking for.

Step 2: Create a new report and configuring it

After the Add-on has been installed as an extension in your Google Sheets, you need to create a new report and then configure it accordingly to export the required data.

Step 2.1: You can go to Extensions >> Google Analytics Add-on >> Create a new report.

Step 2.2: A sidebar will appear consequently in Google Sheets for configuring your report.

Step 2.3: You can choose the account and property you want to import data from. You also need to set the date range for the data.

Step 2.4: Select the required metrics like sessions and pageviews.

Step3: Generation of the report

After you have entered the required details, you can generate the report.

Step 3.1: Click on ‘Create Report’.

A report like the one displayed above will be generated.

Method 3: Google Analytics API for fetching datasets

You can also use the Google Analytics API to fetch datasets as it provides a purely technical way to getch and manipulate data that offers flexibility beyond what is available to you through standard Google Analytics web interface or add ons.

Step 1: Set Up Google Analytics API Access

Step 1.1: You can visit the Google Devlopers Console.

Step 1.2: You need to create a new project if you do not have any existing project.

Step 1.3: Also, enable Google Analytics API for your project. To authenticate create credentials like API key, OAuth client ID.

Step 2: Authenticate your Application

Depending on the type of credentials you choose, implement it in your application using Oauth 2.0 or API key.

Step 3: Writing Script to fetch data

You can use any programming language to interact with Google Analytics API and write a script to export the desired data.

Method 4:  Google Analytics Query Explorer for export

The Query Explorer is a web-based tool that allows you to interactively query and export data using the Reporting API. You will have access to a graphical interface where you can construct and execute API queries without needing to write any code making it easy for non-developers.

Step 1: Accessing the Query Explorer

You can access the Query Explorer tool and log in to your existing Google account.

Step 1.1: Visit the Google Query Explorer tool to export the data.

Step 1.2: Log in using the account that has access to the desired property which contains the data.

Step 2: Configure the Parameters

Provide all the necessary details required, such as metrics, dimensions, sort and other required things.

These are the details corresponding to the property from which I want to export data.

Step 3: Run the Query

Once you are done with configuring the required parameters,

Step 3.1: Click ‘Run Query’ to get the desired output.

Step 3.2: After running the query, you can export the data in various formats such as CSV, JSON, or HTML.

Step 3.3: Click the “Download” button to export the data.

Method 5: Export Google Analytics Data using Hevo

Step 1: Configure your Source

You can configure your Google Analytics account by providing access to Hevo to view your reports.

Step1.1: Click + ADD GOOGLE ANALYTICS ACCOUNT. Select your linked Google account.

Step 1.2: Provide Hevo read access to your analytics data.

Step 1.3: In the Select Source Type page, select Google Analytics and specify the required details.

Step 1.4: Learn how to set up Google Analytics as a source here

Step 2: Configure your Destination 

After you have configured the Source, you can select the Destination where you want to import your data.

Step 2.1: Select the Destination from the list provided.

Step 2.2: Provide the necessary configuration details.

Can Google Analytics Export All Data?

Exporting all Google Analytics data in one go is always required. Users need historical data and cannot manually export Google Analytics data for different time frames or intervals. There are 3 ways to export all Google Analytics data:

• Manually exporting reports: It can take some time based on the volume of data you have in Google Analytics.
• Exporting aggregated reports to Google Sheets using the Google Analytics add-on.
• Exporting aggregates reports using Google Analytics API.

How to Automate Data Export From Google Analytics

Apart from programmatically exporting Google Analytics data, only one option is available: using the Google Analytics add-on for Google Sheets. This Google Analytics export data method provides options for frequency and intervals to export Google Analytics data and custom reports.

Additional Resources on Export Google Analytics Data

• Explore Google analytics ga4 to Bigquery

Conclusion

Great! You have now learned how to export Google Analytics data using 5 easy methods. So if all that scripting magic and the associated challenges feel like too much effort, you can think of using a completely automatic, cloud-based ETL tool like Hevo that can extract, transform and load Google Analytics data to almost any data warehouse for Free in a matter of a few clicks. Hevo’s fault-tolerant architecture ensures the safety of your data.

Want to take a tour with Hevo? Sign up for the 14-day free trial. Facing issues? Our team is there to help you, Schedule a Demo now.

FAQ on Export Google Analytics Data