Cleeng transforms subscription management with Hevo

Introduction

As a leader in digital subscription management subscription management, Cleeng has always been committed to innovation and data-driven decision-making. With a world-class analytics solution, Cleeng’s mission is to provide “One True Data Source” to its clients, ensuring accurate and actionable insights.

To stay ahead in a rapidly evolving data landscape, Cleeng continually refines its data stack, integrating new technologies that enhance efficiency, scalability, and cost-effectiveness. Recognizing the need for a highly optimized and scalable architecture, Cleeng sought a solution that could unify data sources, automate workflows, and enable real-time analytics. This led them to partner with Hevo to further enhance their data ecosystem.

Building a Scalable and Automated Data Stack

Cleeng had a well-established data architecture and was constantly evolving it to incorporate the latest advancements. Their key focus areas included:

• Unifying Data Sources – Unifying streaming subscription, subscriber, financial, and end-user support data from multiple sources into a centralized, real-time analytics hub for seamless insights and decision-making.

• Enhancing Real-Time Analytics – Enabling Cleeng to generate insights faster and improve customer retention strategies.

• Scaling AI-Powered Insights – Strengthening churn prediction models by reducing data latency and improving data accuracy.

The Hevo Advantage: Elevating Cleeng’s Data Strategy

Cleeng integrated Hevo’s no-code ELT platform to automate data ingestion, transformation, and synchronization into Snowflake, enabling real-time analytics and proactive decision-making.

The Impact: How Cleeng Optimized Its Data Infrastructure for Success

• Breaking Down Data Silos with Automation
  Hevo’s automated pipelines seamlessly integrated data from Salesforce, AWS Aurora, Zendesk, and payment platforms into Snowflake, ensuring consistency and eliminating manual effort.

• AI-Powered Insights for Smarter Retention Strategies
  With real-time data streaming, Cleeng enhanced churn prediction accuracy to 95%, allowing teams to proactively engage at-risk subscribers with targeted campaigns.

• Optimizing Engineering Resources
  By automating data workflows, Cleeng reduced manual data processing time from 2-3 hours to under 15 minutes daily—allowing engineers to focus on innovation.

• Empowering Business Teams with Actionable Dashboards
  Cleeng developed 25 real-time dashboards using Hevo, providing deep insights into subscription trends, marketing performance, and payment monitoring, enabling smarter, faster decision-making.

Evolving the Data Stack: A Commitment to Innovation

Cleeng’s data architecture has continually evolved to remain optimized for cost, efficiency, and scalability. Over time, Cleeng has assessed and adopted new technologies, ensuring their stack remains future-proof and aligned with business goals. With Hevo at the core of its modern ETL stack, Cleeng’s data ecosystem includes:

Data Sources – AWS Aurora MySQL, Salesforce, Zendesk, Payment Gateways
Warehouse – Snowflake
Transformation Tool – DBT
BI & Reporting Tools – Looker, Cleeng ChurnIQ

Looking Ahead: The Future of Data at Cleeng

With a powerful, automated data stack in place, Cleeng is focused on the next phase of innovation:

• Expanding Data Sources – Integrating video consumption metrics for deeper customer segmentation.

• Enhancing Actionability – Connecting insights to engagement tools for smarter retention strategies.

By continuously pushing the boundaries of data-driven innovation, Cleeng ensures its clients maximize revenue, improve retention, and enhance customer experiences—reinforcing its leadership in digital subscription management.

Excited to see Hevo in action and understand how a modern data stack can help your business grow? Sign up for our 14-day free trial or register for a personalized demo with our product expert.