Summary IconKey takeaways

Data extraction tools automate the process of gathering and structuring data from various sources like websites, documents, and databases. Choosing the right data extraction tool depends on your source needs, data formats, and scalability requirements. Here’s what each tool is best for:

  1. Stitch: Simple, incremental extraction for structured data sources.
  2. Hevo Data: Real-time extraction from multiple databases and SaaS.
  3. Nanonets: AI-powered extraction from unstructured documents automatically.
  4. Import.io: Web data extraction into structured, analytics-ready formats.
  5. Improvado.io: Marketing and advertising data extraction at scale.
  6. Matillion: Cloud data warehouse extraction with incremental updates.
  7. Airbyte: Open-source extraction from hundreds of diverse sources.
  8. Informatica: Enterprise-grade extraction with complex transformations included.
  9. Integrate.io: Visual extraction pipelines with low-code transformations.
  10. Fivetran: Automated, maintenance-free extraction from SaaS and databases.
  11. Talend: Flexible extraction with hybrid cloud and on-premise support.

As a data professional, you know the challenge of managing huge volumes of information from multiple sources. Old-school methods like copy-pasting or one-off scripts might work briefly, but they soon become bottlenecks. They’re slow, error-prone, and compromise accuracy across systems.

That’s where data extraction tools come in. They automate pulling data from databases, SaaS platforms, APIs, and flat files, then standardize it into a usable format for warehouses or data lakes. This means fewer mistakes to fix and more reliable datasets to analyze.

In this blog, we’ll explore the 11 best data extraction tools to consider in 2025, how they operate behind the scenes, and the benefits they deliver. If you don’t have the time to read through our research, here’s our quick pick of the top 3 tools. 

The Top 11 Data Extraction Tools to Consider in 2025

Here’s an overview comparison of the top data extraction tools to help you see the key differences at a glance:

Hevo LogoTry Hevo for FreeNanonetsimport io logoimprovado_logomatillion
Feature / Criteria
Hevo
Nanonets
Import.io
Improvado
Matillion
Type
Fully-managed ELT iPaaS
OCR & document extraction iPaaS
Web data extraction iPaaS
Marketing data aggregation iPaaS
Cloud-native ETL iPaaS
Interface
User-friendly, no-code UI
Web dashboard, API-based
Point-and-click UI
Web-based, marketing-focused
Wizard-based UI
Data Sources
Databases, SaaS apps, APIs
PDFs, scanned docs, images
Websites
Ads, marketing & analytics apps
Cloud data warehouses, SaaS, APIs
Unique Strength
No-code simplicity
AI-powered document accuracy
Intuitive web scraping workflows
Prebuilt marketing connectors
Scalable cloud integrations
API Integration
REST APIs, Webhooks, SDK
REST APIs
REST APIs
REST APIs, Custom APIs
REST APIs
Transformation
SQL via dbt
AI models, templates
Extraction + structuring
GUI, SQL
GUI, Python scripts, SQL
Real-time Supportgreen-tickgreen-tickgreen-tickgreen-tickgreen-tick
API for DevOpsgreen-tickgreen-tickred-crossred-crossgreen-tick
Webhook Supportgreen-tickgreen-tickgreen-tickred-crossgreen-tick
Incremental Loadgreen-tickred-crossgreen-tickgreen-tickgreen-tick
Open-sourcered-crossred-crossred-crossred-crossred-cross
Free Planred-cross
(14-day trial)
red-cross
(custom pricing)
red-cross
(Start for free with $200 in credits)
red-cross
red-cross
(14-day trial)
Pricing Model
Paid, free trial
Paid, custom
Paid plans
Paid, custom
Paid, subscription
Best For
Automated no-code pipelines
Intelligent OCR & doc workflows
Fast website data extraction
Marketing & analytics data stack
Scalable ETL in the cloud

1. Hevo

Hevo logo

Hevo is a no-code data movement platform designed to extract data from multiple sources quickly and reliably. Its key USP is helping organizations set up end-to-end data extraction pipelines in minutes, making it ideal for analytics teams seeking fast, consistent access to their data.

Hevo connects to over 150 data sources, including databases, SaaS applications, and APIs, and automatically handles schema changes. Users can configure pipelines through an intuitive no-code interface for real-time data replication to warehouses or analytics platforms with minimal setup.

Hevo stands out for its combination of simplicity and comprehensiveness. Unlike point solutions that focus solely on extraction, Hevo provides connectors, transformations, and orchestration in a single platform, reducing ETL maintenance time and letting teams focus on data-backed insights.

Key features:

  • Plug-and-play connectors: Quickly unify data from multiple sources into a single pipeline with zero coding. Zero-code setup with automated schema mapping helps teams to start extracting data in minutes.
  • Built-in transformation: Visual builder for cleansing, deduplication, and enrichment with schema enforcement for error-free analytics.
  • CDC support: Hevo continuously extracts live data from operational systems to deliver near real-time insights without manual exports or batch processing delays.
  • End-to-end governance: Provides data lineage, drift detection, SLA alerts, role-based access control, audit logs, and compliance certifications to maintain trust and compliance.

Pros:

  • Features a drag-and-drop interface for navigation.
  • Offers detailed documentation to simplify extraction.
  • Processes complex data through Python scripts and dbt modeling.
  • Replicates data to warehouses in near real-time.

Cons:

  • Optimized for cloud deployments, with limited support for on-premise environments.
  • Pipelines need to be rebuilt for modifications.

Pricing

  • Free – $0 forever
    • Move up to 1M events/month with limited connectors, 5 users, and 1-hour scheduling.
    • Starter – $239/month
    • For growing teams: 5M–50M events, 150+ connectors, dbt, and 24×5 support.
  • Professional – $679/month
    • For bigger needs: 20M–100M events, streaming pipelines, unlimited users, and APIs.
  • Business Critical – Custom
    • For enterprises: real-time pipelines, RBAC, SSO, VPC peering, and advanced security
        quote icon
        \"Great tool saving us a lot of time\" What do you like best about Hevo Data? Hevo is a relatively easy tool to use, fair price, and saves us a lot of time. What do you dislike about Hevo Data? More connectors, perhaps customizable? Also the UI is sometimes not super intuitive
        Mat M
        Sr Data Engineer

        2. Nanonets

        Nanonets logo

        Nanonets is an AI-driven platform that automates data extraction from unstructured documents. Utilizing advanced Optical Character Recognition (OCR) and deep learning models, it transforms various document types, such as invoices, receipts, and contracts, into structured, actionable data.

        The platform offers customizable workflows and seamless integrations with tools like QuickBooks and Salesforce. Its intuitive interface allows users to train models with minimal technical expertise, ensuring adaptability to specific business needs.

        Key features:

        • Pre-built models: Offers ready-made models for common document types (invoices, receipts, purchase orders, contracts, etc.), facilitating fast deployment and custom model training.
        • Compliance & security: Flexible deployment, PII masking, role-based access controls, single sign-on, and audit logging help meet enterprise security and regulatory requirements.
        • Advanced formatting: Apply transformations such as regex-based extraction, currency formatting, lookup tables, and conditional logic. Supports approval workflows and confidence-based validation for high-quality data output.

        Pros:

        • Offers multiple import options: email, API, and cloud storage.
        • Automated workflows with post-processing and validation.
        • Supports on-premise and Docker deployment.

        Cons:

        • Pricing may get expensive with growing data volume.

        Pricing

        Limited to document-based data extraction.

        Requires training effort for custom models.

        • Start for Free – Get $200 credits when you sign up.
        • Pay as You Go – No fixed fees, just pay whenever a block runs.
        • Volume Discounts – Scale up and unlock cheaper rates.
        • Annual Savings – Commit yearly and enjoy extra discounts.

        3. Import.io

        importio_logo

        Import.io is a web data extraction platform that converts websites into structured, usable data. The navigation is through an intuitive point-and-click interface, allowing users to select necessary datasets and set up automated extraction without any coding skills.

        Import.io enables teams to extract large volumes of web data efficiently by connecting directly to websites and APIs. Import.io is ideal for market research, price monitoring, lead generation, and analytics, helping users save time and avoid errors from manual data collection.

        Key features:

        • Robust crawl infrastructure: Import.io supports multi-URL crawling with features like dynamic rate-limiting, retries for failed URLs to monitor response times, and rotating IPs.
        • Asynchronous extraction: Handles many URLs at once and automatically retries failed requests, so no data is lost due to temporary errors. This ensures higher reliability and faster turnaround for large-scale web data projects.
        • Data formatting: Extracted data is organized into table-like structures, making it easy to use in analytics, ML, or dashboards with minimal cleanup.

        Pros:

        • Extracts structured data directly from websites.
        • Provides API access for programmatic data retrieval.
        • Supports scheduled and automated data extractions.

        Cons:

        • Requires technical setup for advanced customizations.

        Pricing

        Limited support for complex dynamic websites.

        Primarily optimized for cloud-based extractions.

        • Paid plans based on the number of queries and sources
          • Fully Managed – Their team builds and maintains extractors for you, standardizes data, and delivers it to your cloud or API.
          • Self-Service – You build extractors, schedule runs, and extract from millions of sites with API access and optional premium support.

        4. Improvado

        Improvado Logo

        Improvado is an advanced marketing analytics platform that automates the extraction, transformation, and loading (ETL) of data from over 500 sources, including advertising platforms, CRMs, and analytics tools. It consolidates data into a centralized warehouse to streamline reporting and analytics.

        The platform simplifies data extraction through pre-built connectors and customizable templates, facilitating efficient integration of various data sources. Users can automate data flows, ensuring timely and accurate insights without any manual intervention.

        Key features:

        • Extraction templates: Improvado offers extraction templates that let users specify exact dimensions and metrics, which can be reused across campaigns, clients, or accounts.
        • Field-level coverage: Extracts highly granular datasets, thousands of fields per source, including nested and custom fields. Marketers and analysts can access data at the campaign and audience-segment level for fine-tuned reporting.
        • Performance optimization: Improvado manages API rate limits, token expirations, pagination, and retries. Users can monitor extraction jobs through dashboards that flag failures, latency, and schema drift.

        Pros:

        • Strong support & customer success during onboarding.
        • Ability to extract large historical datasets.
        • Flexible scheduling, including hourly, daily, and weekly syncs.

        Cons:

        • Fewer UI and custom tab customization options.
        • Steep learning curve for custom configurations.
        • Limited transparency on pricing.

        Pricing

        • Enterprise – 1B rows/year, custom syncs, Management API, optional 24/7 support with dedicated engineers.
          • Paid, custom pricing depending on connectors and volume
        • Growth – 200M rows/year, unlimited sources/accounts, custom connectors, 2 years of historical data.
        • Advanced – 600M rows/year, unlimited warehouses, geo-based processing, premium support.

          5. Matillion

          Matillion logo

          Matillion is a cloud-native ETL platform designed to enable seamless data extraction from diverse sources into cloud data warehouses, such as Snowflake, Amazon Redshift, and Google BigQuery. It offers a modern, browser-based interface that helps users build, schedule, and manage data workflows efficiently.

          Matillion employs a push-down ELT architecture, leveraging the computational power of cloud data warehouses to perform data transformations directly within the platform. This approach enhances processing speed and handles large volumes of data with real-time feedback.

          Key features:

          • Incremental extraction: To reduce data transfer and speed up refreshes, Matillion supports CDC and incremental loads, so only changed/new data is extracted after the initial snapshot.
          • Customizable connectors: For niche or proprietary sources, users can create custom connectors or API extract profiles with authentication, pagination, and query parameters.
          • Parameterized extraction: Set up automated extraction jobs using schedules, reuse them across environments, and customize data pulls with variables for precise control.

          Pros:

          • Features 150+ pre-built connectors for diverse sources.
          • Handles schema drift with automated adjustments.
          • Supports incremental extraction via CDC.

          Cons:

          • Steeper learning curve for non-SQL users.
          • Limited on-premise data source connectivity.
          • Requires rebuilding pipelines for structural changes.

          Pricing

          • Paid, subscription-based; depends on the number of instances and users

          6. Airbyte

          airbyte logo

          Airbyte is an open-source data integration platform built for data extraction and loading. It extracts data from hundreds of data sources (APIs, databases, files) and replicates data into warehouses and data lakes.

          Airbyte facilitates data extraction through pre-built and customizable connectors to extract data on schedule or via incremental sync, handle various data schemas, and configure how data is loaded into destinations. Built-in tools automate extraction, monitoring, and transformations to manage sync reliability.

          Key features:

          • Data synchronization: Airbyte allows users to configure data synchronization schedules, including manual, scheduled, and CRON-based triggers to align extraction with business needs.
          • Custom connector: The open-source nature empowers users to build custom connectors tailored to specific data extraction requirements. The Connector Builder UI and low-code CDK facilitate the creation of connectors for complex or proprietary data sources.
          • Documentation: Airbyte provides extensive documentation and a vibrant community, offering resources and support to utilize the platform effectively for data extraction.

          Pros:

          • Open-source platform with transparent community support.
          • Actively growing library of community-built connectors.
          • Offers scheduling and orchestration integrations (Airflow, Dagster).

          Cons:

          • Pipelines may break during connector updates.
          • Limited enterprise-grade security out of the box.
          • Some connectors lack full feature parity.

          Pricing

          • Free for open-source version; cloud hosting plans available

          7. Informatica PowerCenter

          Informatica Logo

          Informatica PowerCenter is a comprehensive data management platform that offers strong capabilities for extracting data across varied systems. The platform features built-in tools for validation, filtering, joining, sorting, and data cleansing to deliver consistent data formats.

          Its flagship tool, PowerCenter, automates large-scale data extraction with features like scheduling, CDC, and robust connectors. This ensures reliable, high-quality data pipelines that minimize manual effort and support complex enterprise needs.

          Key features:

          • Advanced transformation: Supports in-flight transformations during extraction, including data cleansing, type conversions, aggregations, and calculated fields to reduce the need for downstream processing.
          • Schema management: Automatically detects and adapts to schema changes during extraction, reducing pipeline failure. Supports evolving data structures in real time.
          • Data processing: Leverages cloud-native architecture for parallel processing and optimized resource usage. Handles large-scale data extraction and accelerates time-to-insight for BI.

          Pros:

          • Strong metadata management ensures consistent extractions.
          • Robust scheduling and workflow orchestration capabilities.
          • Broad support for unstructured and semi-structured sources.

          Cons:

          • Requires significant technical expertise for maintenance.
          • Complex setup and configuration for new pipelines.
          • High licensing and infrastructure costs for enterprises.

          Pricing

          • Paid, custom enterprise pricing

          8. Integrate.io

          Integrate.io-logo

          Integrate.io is a cloud-based ETL/ELT data extraction platform that pulls datasets from diverse sources, including SaaS apps, databases, cloud storage, and APIs. It eliminates manual data collection with a visual, no-code interface where users can quickly set up extraction pipelines.

          The platform establishes direct connections to data sources and extracts information in standardized, queryable formats. Users can configure extraction pipelines, leverage prebuilt connectors, schedule automated extractions, and monitor data flows with logging and validation features.

          Key features:

          • Low-code transformation: The platform provides over 220 low-code transformation functions for users to clean, enrich, and structure data without writing complex code. This includes functions for data type conversions, aggregations, and custom calculations.
          • Incremental data loading: Integrate.io supports incremental data loading, enabling efficient extraction of only new or updated records from source systems.
          • Data observability: The platform includes built-in monitoring tools that provide real-time insights into data extraction processes. Users can track job statuses, receive alerts on failures, and access detailed logs to troubleshoot extraction pipelines.

          Pros:

          • REST API connector for custom or niche sources.
          • Drag-and-drop UI simplifies extraction for non-technical users.
          • Supports CDC for near-real-time extraction.

          Cons:

          • Error logs are sometimes difficult to read.
          • Performance lags with large datasets.
          • Limited documentation for advanced extraction use cases.

          Pricing

          • Enterprise – Custom plan with AI/ML GPU support.
            • Paid, subscription-based; custom plans available
          • Core – $1,999/mo for unlimited pipelines, connectors, and data.
          Extract and Load Data from MongoDB to Databricks
          Extract and Load Data from PostgreSQL to BigQuery
          Extract and Load Data from Salesforce to Snowflake

          9. Fivetran

          fivetran

          Fivetran is a fully automated data extraction platform that reliably pulls data from databases, SaaS apps, and APIs. Its key strength is maintenance-free operation. Once configured, it delivers accurate, up-to-date data without manual intervention, letting teams focus on extraction instead of managing pipelines.

          It works by establishing secure connections and syncing new or updated records using incremental updates and CDC. The platform adapts to schema changes automatically, reducing manual work for data teams.

          Key features:

          • Set-and-forget pipelines: Fivetran’s pipelines require no ongoing maintenance. The platform handles updates, retries, and error resolution automatically, allowing teams to focus on analysis rather than pipeline management.
          • Real-time data replication: Continuously extracts data from source systems as changes occur, delivering fresh, up-to-date information to downstream warehouses. Eliminates the need for manual batch pulls.
          • Data handling: Extracted data is encrypted in transit and at rest, with full auditing and logging. Meets SOC 2, HIPAA, GDPR, and ISO standards for secure pipeline operations.

          Pros:

          • 700+ prebuilt connectors for diverse sources.
          • Strong enterprise security and compliance certifications.
          • Automated schema handling with minimal configuration.

          Cons:

          • Users cannot fully customize extraction logic.
          • Limited on-premise data source support.
          • Lacks advanced transformations during the extraction phase.

          Pricing

          • Free – Up to 500K rows/month and 5K model runs with core features.
          • Standard – Unlimited users, 15-minute syncs, 700+ connectors, and dbt Core.
          • Enterprise – 1-min syncs, custom roles, VPN, and hybrid deployment.
          • Business Critical – Top security with customer-managed keys and PCI DSS Level 1.

          10. Talend

          talend logo

          Talend is a versatile data extraction tool designed to pull data from multiple sources. Its key strength lies in providing both open-source flexibility for smaller teams and enterprise-grade capabilities for larger organizations, making extraction scalable and reliable.

          Talend connects to various data sources using pre-built connectors and allows full or incremental data extraction. Once extracted, it can route data in real-time or batch mode to your target systems with error-handling to ensure accurate extraction.

          Key features:

          • Flexible deployment: Talend offers flexibility in deployment, supporting both cloud and on-premises environments to meet diverse organizational requirements.
          • Data quality: Built-in data quality tools ensure that the extracted data meets predefined standards, enhancing the reliability and accuracy of the data used for analysis.
          • Metadata management: With Talend Data Catalog, users can automatically crawl, profile, and organize metadata to identify which datasets to extract and how to structure them.

          Pros:

          • Scalable for enterprise-level data workloads.
          • Metadata management simplifies source-to-target mapping.
          • Flexible deployment across hybrid and multi-cloud setups.

          Cons:

          • Limited real-time extraction in the free version.
          • Complex setup compared to no-code tools.
          • Requires coding for advanced customizations.

          Pricing

          • The open-source version is free; the enterprise edition is paid

          11. Stitch

          Stitch Logo

          Stitch is a cloud-based data extraction tool that simplifies pulling structured data from multiple sources, making extraction fast, automated, and hassle-free. It detects schema changes and adapts pipelines on the fly for uninterrupted extraction.

          Stitch first detects your source’s schema, then extracts data using log-based or key-based incremental replication to capture fresh records. It syncs with minimal load on source systems, while full table replication handles edge cases, keeping analytics actionable.

          Key features:

          • Advanced scheduling: Users can define granular extraction schedules using cron expressions for precise control over data extraction timing. This feature ensures that data is extracted at optimal intervals.
          • Flexible replication: Stitch supports multiple replication strategies, such as full table replication, key-based, and log-based incremental replication. These options provide flexibility in data extraction, accommodating various data structures.
          • Custom transformations: Though extraction-focused, Stitch supports lightweight SQL-based transformations on the fly, allowing basic data cleaning before loading into destinations.

          Pros:

          • Simple setup with minimal engineering effort.
          • Built on the Singer open-source connector framework.
          • Scales with Snowflake and cloud warehouses.

          Cons:

          • Advanced scheduling options are restricted.
          • Some connectors require community maintenance.
          • Pipeline customization options are fairly limited.

          Pricing

          • Monthly – Starts at $100/month per standard destination
          • Yearly – Discounted rates based on usage
          • Custom – Enterprise plans with high-volume support and SLAs

            How to Choose the Right Data Extraction Tool?

            We have listed the key considerations for choosing the right data extraction tool for your data stack:

            1. Source compatibility

            Before choosing a tool, verify that it supports all the data sources you need, including databases, SaaS applications, APIs, and cloud storage. A tool with broad connectivity saves time and prevents the hassle of combining multiple point solutions.

            Pro tip: Prioritize platforms that regularly update connectors for new apps and APIs.

            2. Ease of use

            No-code or low-code interfaces speed up setup and reduce dependency on developers. Data teams often prefer tools with a drag-and-drop interface that don’t require heavy coding knowledge, empowering them to manage data pipelines independently.

            3. Real-time vs batch extraction

            Decide whether you need real-time streaming or periodic batch extraction. Real-time extraction helps in building dashboards and monitoring KPIs instantly, while batch extraction works for reporting and analytics with less frequent updates.

            4. Data transformation capabilities

            Some extraction tools only pull raw data, leaving you to transform it elsewhere. Tools with built-in transformation features allow you to clean, normalize, or enrich data during extraction, reducing complexity downstream. 

            Pro tip: Check for features like schema auto-mapping, data type conversion, and pre-processing before loading.

            5. Error handling

            A robust extraction tool should automatically handle schema changes, failed extractions, and retries without manual intervention. Tools with alerting and logging mechanisms quickly troubleshoot issues to facilitate continuous access to accurate data, preventing inconsistent reporting.

            6. Scalability

            Your data extraction tool should grow with your business. Evaluate whether it can handle increasing data volumes, additional sources, and more complex workflows without slowing down.

            Pro tip: Cloud-native platforms often offer better scalability compared to on-premise tools.

            7. Security & compliance

            Data extraction involves sensitive business and customer information. The selected tool must comply with standards like GDPR, HIPAA, or SOC 2 and support secure connections, encryption, and role-based access control. Verify whether the platform provides audit logs and compliance certifications.

            8. Transparent pricing

            Choose tools with clear, upfront pricing and no hidden fees. Transparent pricing ensures predictable costs, simplifies budgeting, and builds trust, so you can focus on extracting value from your data.

            Achieve Effortless Data Extraction with Hevo

            Hevo’s intuitive platform simplifies data extraction, enabling seamless integration from diverse sources without the need for complex coding. This accelerates data operations and improves data accessibility for better insights.

            • You can set up automated schedules for regular data extraction.
            • It has built-in mechanisms to handle data extraction errors and send alerts.
            • Create and manage custom data pipelines to fit specific extraction needs.

            Check out our reviews on Capterra and G2. Join our 2000+ customers to manage your data smartly with Hevo.

            Try Hevo as your Data Extraction Tool for Free

            Hevo: The All-in-One Data Extraction Solution

            Hevo isn’t just a data extractor; it connects to SaaS apps, databases, and files while handling both structured and unstructured data. As a result, your pipelines deliver clean, ready-to-use data, and features like multi-region support and historical sync keep everything reliable as volumes grow.

            Compared with Nanonets, which focuses on documents, or Import.io, which is web-centric, Hevo offers broader source support and flexibility. Similarly, unlike Matillion or Airbyte, it combines no-code ease with advanced transformations, smart monitoring, and on-demand credits, making data workflows scalable and dependable.

            Sign up for Hevo today and start building reliable, scalable data pipelines in minutes with no code required.

            FAQs

            1. What is Data Extraction?

            Data extraction is the process of collecting information from various sources like databases, web pages, PDFs, or SaaS apps to use for analysis, storage, or reporting.

            2. What are the benefits of data extraction tools?

            These tools save time, reduce errors, automate workflows, and make it easier to get clean, structured data ready for insights.

            3. What does a data extraction tool do?

            A data extraction tool connects to your sources, pulls the required data, formats it, and loads it into a destination like a database or data warehouse.

            4. What are the different types of data extraction?

            Data can be extracted in multiple ways, including full extraction (pulling all data), incremental extraction (pulling only new or changed data), and real-time extraction (continuous updates).

            5. What is data extraction?

            Data extraction is the process of retrieving data from various sources, like databases, websites, or applications, for analysis, reporting, or storage. It enables businesses to consolidate scattered information into a usable format for insights and decision-making.

            6. What is a data extraction tool?

            A data extraction tool is a software that automates the process of pulling data from multiple sources. These tools simplify and speed up data collection, ensure accuracy, handle format changes, and often prepare the data for analytics or reporting.

            Vaishnavi Srivastava
            Technical Content Writer

            Vaishnavi is a tech content writer with over 5 years of experience covering software, hardware, and everything in between. Her work spans topics like SaaS tools, cloud platforms, cybersecurity, AI, smartphones, and laptops, with a focus on making technical concepts feel clear and approachable. When she’s not writing, she’s usually deep-diving into the latest tech trends or finding smarter ways to explain them.