All-in-one marketing platforms offer all the insights and recommendations needed to grow online sales, bookings, or mailing list sign-ups in one package. They enable centralized marketing data management, automate repetitive tasks in marketing, and make segmentation and targeting efficient. Performance tracking and analytics are also very smooth with marketing platforms.
In this article, I will cover the best marketing automation tools that can streamline every aspect of your marketing operations—from ad buying, email automation, lead nurturing, omnichannel marketing, customer support, customer relationship management, and much more. The top marketing platforms in this list offer several online marketing functions as an integrated package. Let’s jump right into it!
Hevo Data, a No-code Data Pipeline. It can help you to integrate data from 100+ sources and load it in a data warehouse of your choice. Hevo is a fully-managed platform that completely automates the process of not only loading data from your desired source but also enriching and transforming data into an analysis-ready form without writing a single line of code. Its fault-tolerant architecture ensures that the data is handled securely and consistently with zero data loss. Hevo integrates data from your favourite all-in-one marketing platforms and helps you to analyse it conveniently.
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Some benefits of Hevo are listed below:
- Simple: Hevo offers a simple and intuitive user interface to the users. It has a minimal learning curve.
- Secure: Hevo provides end-to-end encryption and two-factor authentication and makes sure your data is secure.
- Scalability: Hevo is built to handle millions of records per minute without any latency.
- Real-Time: Hevo provides real-time data migration. So, your data is always ready for analysis.
- Fully Automated: Hevo can be set-up in a few minutes and requires zero maintenance and management.
- Live Support: Hevo team is available round the clock to extend exceptional support to its customers through chat, email and support calls.
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Top All-in-one Marketing Platforms
Here’s a list of top 10 all-in-one marketing platforms available to you:
- HubSpot
- Marketo Engage
- MailChimp
- SharpSpring
- Keap
- SendinBlue
- Zoho
- Pardot
- ActiveCampaign
- OmniSend
Let’s discuss all these all-in-one marketing platforms in detail.
1. HubSpot
HubSpot is a marketing automation tool whose main focus is on inbound marketing, i.e., content and search marketing automation. The platform also offers Sales and Customer Service Hubs, which means different departments within your organisation, such as sales, marketing, etc. can collaborate and share data within the same platform. The HubSpot hub does a little bit of everything, and this all-in-one approach turns out to be convenient and popular with many businesses.
Ideal Use Case
HubSpot is great for the small business owner. If you’re looking for an all-in-one marketing platform that offers you the functionality of several different marketing systems, then HubSpot is the right choice.
Pricing
Starts from $50 – $3,200+ per month depending on the plan and features you choose.
2. Marketo Engage
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Marketo offers a full-feature marketing automation SaaS product that covers any channel and every engagement across every stage of the customer acquisition funnel. You can use Marketo to engage with customers across every channel, including email, display, mobile, social, search, and offline.
The platform can handle everything from email campaigns, digital advertising, social media, account-based marketing, while also providing excellent tools for sales teams.
Marketers and Sales teams can leverage the system to orchestrate personalized experiences, optimize content, and measure business impact across every channel using a unified platform.
Ideal Use Case
Marketo is a good option for larger marketing operations, who intend to use most of the features available in the platform to create powerful campaigns that span across multiple channels.
Pricing
Pricing is based on database size.
3. MailChimp
MailChimp has grown from being just an email marketing tool to a full-blown marketing automation solution where you can promote your business across email, social media, landing pages, postcards, and more — all from a single platform.
The Mailchimp marketing automation tool excels at creating effective email marketing campaigns and analysing the campaigns’ performance so that you can reach your goals faster. They have features that can understand your audience and reach them when it matters most, with great email delivery rates.
MailChimp gets you up and running quickly with the help of pre-built templates, drag and drop based interface email editor, inbuilt contact management, advanced segmentation functionality, and 1-click automation. It also supports audience split testing.
Ideal Use Case
Mailchimp is a good fit for businesses who are looking to reach out to customers using newsletters marketing. For anyone with little email marketing experience, Mailchimp handles all the heavy lifting and allows you to pretty much drag and drop anything and for it to look very professional with great templates which are ready to go.
Pricing
Starts from $9.99 – $299 per month, based on features and contacts.
4. SharpSpring
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Many all-inclusive marketing automation tools claim to be all-in-one, but in reality, they end up with only one strong aspect. SharpSpring is an end-to-end marketing service that allows you to identify and expand your lead base to understand where that lead generation is coming from so that you can capitalise on those engagements. It has many features and functionality for marketing and sales automation.
More engagements mean more sales because your brand is always top of mind, and this is where SharpSpring shines. It offers behaviour-based email marketing and integrations with hundreds of applications, including Google Ads, Twitter, Salesforce, Weebly, WordPress, Zoho, Weebly, WordPress, and much more.
Ideal Use Case
The platform is for small and mid-sized companies that are looking for automatic ways to engage with prospects and clients. Automatic drip emails based on the prospect’s interests and alerts on engagements or lack thereof makes this tool stand out.
Pricing
Starts from $550 – $1,250 per month, based on the number of contacts you have.
5. Keap
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Keap is one of the best CRM and marketing automation platforms. Keap can keep track of many things for you and eliminate repetitive tasks through automation. It offers an organized and centralised place for managing, marketing, sales, and payments. With Keap, you can automate the process of sending out follow-up emails, texts, calls, sending quotes, collecting invoices, marketing reporting, etc.
Ideal Use Case
Keap is ideal for small businesses that need a centralised place where they can manage all their marketing and sales engagements.
Pricing
Starts from $79 – $199 per month based on the contacts and features.
6. SendinBlue
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Email marketing plays an important part in business growth and user relationship that is why any marketing-oriented organisation needs to have good marketing automation to manage marketing campaigns.
SendinBlue empowers businesses with tools that can easily boost your user engagement by automating your campaign management, marketing analytics, email campaigns, transactional emails and SMS messages. SendinBlue makes it unbelievably easy to create a campaign, send scheduled email sequences and analyze the campaign performance.
Ideal Use Case
SendinBlue functionality and its effectiveness are ideal for any business looking for an affordable email marketing solution with no added complexity. SendinBlue will solve your complex marketing workflows while still giving you the flexibility and power to reach new users and to foster stronger bonds with your customers.
Pricing
It starts with a free plan that’s capped at 300 emails per day and a premium plan with 1,000,000 emails per day that goes for $65 per month. You can also get a quote for an enterprise plan with custom number of emails.
7. Zoho
Zoho is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels for faster business growth. Zoho provides automation and management of different campaigns so that you can generate more leads, convert them to customers, and retain them longer.
It offers a single place where you can capture, engage, qualify, educate, influence, and educate your leads. Zoho has analytics functionality for measuring the effectiveness of your campaigns across multiple channels. You can use it for email, social media, or SMS marketing campaigns.
Ideal Use Case
Overall, Zoho is a great platform to automate and manage business marketing. It provides lead and advanced marketing management.
Pricing
Starts at $0 for the free plan and $35 for the enterprise plan.
8. Pardot
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Pardot is another marketing automation tool that offers support for analytics and account-based marketing solutions. Pardot integrates with Salesforce (the most popular CRM in the industry) to help sales and marketing teams become more effective, together.
The ability to target users across multiple channels like email, mobile app notifications, or even SMS messages makes it a robust tool to consider for inclusion in your tech stack.
Ideal Use Case
Pardot is ideal for a business that is looking to get the next generation tools for marketing automation and wants to connect with its customers over many different channels.
Pricing
Ranges from $1,250 – $15,000 per month, based on the depth of automation and analytics.
9. ActiveCampaign
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ActiveCampaign automates your email follow-up, finds your most engaged contacts, and integrates with your favourite apps. It features a simple drag-and-drop automation builder for setting up automated workflows in minutes.
Ideal Use Case
It’s ideal for users looking for pre-built workflows, training guides, videos, and live one-on-one support all in one place.
Pricing
Starts from $9 – $229 per month, paid yearly.
10. OmniSend
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For marketing automation workflows, OmniSend supports the creation of automated omnichannel engagements across email, SMS, push notifications, Facebook Messenger, WhatsApp, and more within the same workflow. Omnisend integrates with most e-commerce platforms such as Bigcommerce, Magento, Shopify, WooCommerce, etc.
With advanced targeting, split automation, and an easy drag-and-drop builder, Omnisend is a marketing automation tool worth a look.
Ideal Use Case
It is ideal for businesses that are looking to automate and monitor eCommerce mailing campaigns across email and SMS.
Pricing
It includes a free plan for basic email marketing. Automation ranges from $16/month to $99 for a PRO plan. There is also custom Enterprise pricing based on features and number of contacts.
Conclusion
The right platform for you depends on your priorities as none of the tools in this article will give you every feature that you need. The key difference is in the finer details, like user experience, the learning curve, integration and pricing.
By identifying your unique needs and choosing the right tool to fill them, you will find that all-in-one marketing platforms can take a solid marketing strategy to entirely new heights. But, if you want to integrate data from various marketing platform and analyse the consolidated data, then try Hevo.
Visit our Website to Explore Hevo
Hevo is a No-code Data Pipeline. It supports pre-built integration from 100+ data sources at a reasonable price. Hevo can bring data from your favourite all-in-one marketing platforms and provide you with a consolidated view of your marketing data.
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Which all-in-one marketing platform do you use and why? Share your insight with us in the comment section below!
Vivek Sinha has extensive experience in real-time analytics and cloud-native technologies. With a focus on Apache Pinot, he was a driving force in shaping innovation and defensible differentiators, including enhanced query processing, data mutability support, and cost-effective tiered storage solutions at Hevo. He also demonstrates a passion for exploring and implementing innovative trends within the dynamic data industry landscape.