Instagram is a powerful platform for brands to engage with their audience, and it’s no surprise that businesses are finding creative ways to make the most of it. With a variety of tools and apps at their disposal, brands can create content that stands out and attracts both existing and potential customers. From scheduling and analytics to photo and video editing, there are plenty of apps to help businesses strengthen their Instagram presence. Here’s a list of the 10 best apps for Instagram Business to boost your strategy.
Prerequisites
- Understanding of Business Profiles on Social Media
Introduction to Instagram Business
What is Instagram Business?
An Instagram Business profile lets companies sell products, gain insights, advertise, and easily connect with customers. It also helps streamline content management, automate replies, and collaborate with other brands.
Understand Your Audience
To craft a successful Instagram strategy, start by understanding your audience. For instance, 25-34-year-olds are the largest ad audience on Instagram. Dive into Instagram’s audience demographics to see who aligns with your target market.
Define Your Target Market
Here’s a simple checklist to define your target audience:
- Identify the people who already buy from you.
- Review analytics from your other social media platforms to see who follows you there.
- Do some competitor research to see how your audience compares.
Analyze Content Preferences
Study the type of content your audience engages with and shares. This will help you create content that resonates with them.
Set Clear Business Goals
Before jumping into your strategy, clarify your business goals. Use the SMART framework to set goals that are Specific, Measurable, Attainable, Relevant, and Timely.
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Understanding the best Instagram Business Apps
Here is a list of apps that brands can leverage to get the best out of their Instagram Marketing strategy:
Hootsuite
Hootsuite is a seamless Instagram scheduling tool that simplifies post management with a user-friendly dashboard available on mobile and desktop. It allows users to store, publish, and edit images, videos, and stories, and access a content library, image editor, and built-in planner. After publishing, users can track performance and respond to comments directly within Hootsuite. It offers a 30-day free trial for its professional and team plans, with business plans starting at ₹45,000 per month. Check the detailed pricing of Hootsuite.
Sprout Social
Sprout Social is an all-in-one Instagram management tool that allows scheduling posts, managing comments, monitoring brand presence with hashtags, and running performance reports. It enables seamless management of multiple accounts on a single platform and offers a CRM toolset to build brand loyalty. One standout feature is Landscape, an inbuilt image resizing tool for Instagram. Sprout Social offers a 30-day free trial for all plans, with premium plans starting at $89 per month for advanced features like multiple profiles and alerts.
Iconosquare
Iconosquare provides data-driven analytics to help businesses track performance and make informed decisions for content planning. It offers a customizable dashboard to monitor key metrics and a free audit for Instagram Business accounts, assessing posts and profile performance over the last 30 days. The tool also tracks trending content and compares it with your posts to boost engagement and growth. Iconosquare offers a 14-day free trial, with pricing starting at $49 per month when billed annually.
AdEspresso
AdEspresso helps businesses create Instagram ads within budget, offering a single platform for campaign creation, split testing, and optimization to effectively reach the right audience. It’s ideal for managing, analyzing, and learning about ad campaigns, especially for startups. The platform allows businesses to focus on key metrics that align with advertising goals, offering actionable insights to improve social media campaigns. AdEspresso offers a 14-day free trial, with premium plans starting at $49 per month when billed annually.
Instagram Insight
Instagram offers a built-in tool called Insights for business accounts, providing valuable analytics like audience traffic, traffic sources, popular content, and optimal posting times. This tool is essential for creating a social media strategy, especially for new businesses learning the platform. It also includes metric categorization and a sorting feature to analyze post-performance, helping brands identify what works best. Instagram Insights is free for business profiles.
Canva
Canva is a top graphic design tool offering both free and premium features to create unique graphics. It provides a wide range of templates, especially excelling in Instagram story designs, with over 60,000 templates regularly updated. Brands can also create custom graphics from scratch to match their brand image. Canva’s easy-to-use interface makes it popular among designers. Premium features, including background removal and social media scheduling, start at ₹741.66 per month, while the free version has no limits for graphic design.
VSCO
VSCO is a powerful tool for influencers, offering free features for professional-level photo and video editing, including presets to adjust contrast, grain, and saturation. Beyond editing, it’s a community for influencers to participate in weekly challenges and connect with peers. Premium features like HSL adjustments, borders, and advanced video editing help businesses enhance their marketing. VSCO is popular on mobile, with a 7-day free trial, after which the premium plan costs ₹1700 per year when billed annually.
Snapseed
Snapseed, owned by Google, is popular among graphic designers for its ability to fine-tune images, offering more control than Instagram’s default filters. Brands can highlight specific elements in a photo, unlike Instagram’s all-encompassing filters. Its “stack” feature allows users to save and reuse filters, creating a consistent profile and saving time. Snapseed is completely free for all users.
The struggle for finding the right size and fit for images on Instagram is real. Influencers are seen taking immense pain to find the right application to crop and trim images at their will. Square Fit Size enables users to import photos from phone galleries or personal albums to edit and export directly to social media platforms. Additionally, it comes with several filter options and image tuning functionalities.
Build using open-source software, Twitter Emoji, the Square Fit Size app is free.
Boomerang by Instagram
Who doesn’t like looping effects on photos? They are fun and lively. Boomerang brings this effect to live pictures. Brands have been thriving on Boomerang since its inception to create a buzz on their Instagram pages. It is a standalone application created by Instagram used to make super bite-sized videos that mostly look like GIFs. It is an excellent way of storytelling in the feed as well as the story section on Instagram.
Boomerang is a free application that comes without any hidden charges.
Conclusion
Instagram marketing may seem challenging, but it’s a powerful tool for building brand presence and connecting with your audience. With features like Reels, businesses can showcase new products and share their story. By leveraging the right apps and tools, tailored to your business needs, you can develop a strong marketing strategy to boost your brand and drive sales. Many of these tools offer free trials, so you can test their fit before committing to premium options.
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Tell us about your experience with the Best Apps for Instagram Business. Share your thoughts in the comments section below!
FAQs
1. What apps do most Instagrammers use?
Most Instagrammers use apps like Canva and Adobe Express to create eye-catching posts, Lightroom and VSCO to edit photos, and InShot or CapCut to edit videos. They often rely on tools like Later or Buffer for analytics and scheduling.
2. Which app is best for Instagram post making?
Canva is one of the best apps for creating Instagram posts due to its user-friendly interface, customizable templates, and wide range of design elements. It allows users to create visually appealing posts quickly, even without graphic design experience.
3. How can I boost my business on Instagram?
To boost your business on Instagram, focus on creating engaging, high-quality content that resonates with your target audience. Use relevant hashtags, post consistently, interact with followers, and collaborate with influencers to increase visibility and drive traffic.
4. Which Instagram business is best?
The best Instagram business depends on your niche and goals, but popular categories include fashion, beauty, fitness, food, and travel. Successful businesses typically have a clear brand identity, consistent posting, and active engagement with their audience.
Dharmendra Kumar is a specialist writer in the data industry, known for creating informative and engaging content on data science. He expertly blends his problem-solving skills with his writing, making complex topics accessible and captivating for his audience.
