People nowadays demand every product to be tailored to their requirements. To attract these clients, businesses increasingly depend on social media, which simultaneously provides a platform for reaching millions of potential customers. These Social Media Marketing tools may also be used as a source of data to improve the company’s business approach. Instagram Business is a well-known platform that generates data for this reason.

Data is being generated exponentially in the current environment, prompting enterprises worldwide to spend on hardware resources merely to keep up with their massive amounts of data. As a result, businesses are rapidly gravitating toward Cloud-based Data Warehouses, which offer a more cost-effective yet safe and scalable storage alternative for your data. Amazon Redshift is a well-known Data Warehouse.

This article will give you the two methods to move data from Instagram Business to Redshift efficiently and effectively. Read along to understand the step-by-step integration process of data from Instagram Business to Redshift.


  • Knowledge of Data Warehouses.
  • An Active Instagram Business Account.
  • An Active Amazon Redshift Account.
  • Idea Regarding What Data Needs to be Transferred.
  • Knowledge of SQL.

What is Instagram Business?

Instagram Business to Redshift: Instagram Business Logo | Hevo Data
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Instagram is a picture and video sharing software accessible for free on iPhone and Android. People can use their service to post photographs and videos to share with their followers or a small group of friends. They may also browse, comment on, and like Instagram posts published by their pals.

Instagram allows you to create a business account for free. With the help of the Instagram Business account, you can increase your brand visibility, increase revenue, and establish and measure audience engagement. It’s an excellent strategy for discovering clients who already spend their time online. It may also give helpful audience insights into all of your marketing tactics.

Instagram Business to Redshift: Instagram Business Architecture | Hevo Data
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What is Amazon Redshift?

Instagram Business to Redshift: Amazon Redshift Logo | Hevo Data
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AWS Redshift is a Cloud-based Data Warehousing and Analytics service offered by AWS, Amazon Web Services, the tech behemoth’s Cloud-computing branch. AWS Redshift users may upload and manage large amounts of data.

Amazon Redshift offers a practically limitless data storage option to consumers and organizations, allowing them to analyze data and get new insights into their operations. The price of AWS Redshift rises according to the amount of space required. This means that if consumers want more capacity as their business grows, they may be able to receive it immediately because AWS Redshift is Cloud-based and can be scaled up rapidly.

The architecture of Redshift suggests that it is intended to evaluate your data rapidly. This is done through the use of Massively Parallel Processing (MPP). It also uses Machine Learning and results caching to ensure less than a second query response times.

One of Redshift’s critical benefits for consumers is its ease of use. It may be created via the AWS interface or its API. Backups and copying are automated, significantly improving usability. Redshift also employs end-to-end encryption to safeguard user data. Users can also use a virtual network to segregate their data for enhanced protection.

Instagram Business to Redshift: Amazon Redshift Architecture | Hevo Data
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Here are some key features of Amazon Redshift:

  • Massive Parallel Processing: Amazon Redshift provides rapid query speed on datasets ranging from gigabytes to exabytes. Redshift uses columnar storage, data compression, and zone maps to reduce the amount of I/O necessary to run queries. It employs the Massively Parallel Processing (MPP) Data Warehouse architecture to parallelize and distribute SQL operations to maximize resource utilization.
  • Faster Performance: Even with hundreds of concurrent queries, Amazon Redshift ensures consistently fast performance – whether they query data in your Amazon Redshift Data Warehouse or directly in your Amazon S3 Data Lake.
  • Cost-Effective: Amazon Redshift charges based on the number of hours you utilize it. Consequently, you may save money by just spinning up clusters when they’re needed. Depending on your needs, you may start at $0.25 per hour and work your way up.
  • Fault-Tolerant Architecture: Amazon Redshift has several capabilities that improve the dependability of your Data Warehouse cluster. Redshift continually monitors the cluster’s health, automatically replicating data from failing discs and replacing nodes as needed for fault tolerance.

You may find more information on Amazon Redshift here.

Explore These Methods to Replicate Data From Instagram Business to Redshift

You can use the following two methods to replicate data from Instagram Business to Redshift to take valuable decisions

Method 1: Moving Data from Instagram Business to Redshift Using Custom Scripts

To replicate data from Instagram Business to Redshift, you must first extract data from Instagram Graph API, and then you need to develop a script to insert this data into Redshift. This method may take a long time to implement and could be pretty cumbersome.

Method 2: Moving Data from Instagram Business to Redshift Using Hevo

Hevo Data is an Automated Data Pipeline platform that provides you with a hassle-free solution to replicate data from Instagram Business to Redshift within minutes with an easy-to-use no-code interface. Hevo is fully managed and completely automates the process of not only loading data from 100+ sources such as Instagram Business but also enriching the data and transforming it into an analysis-ready form without having to write a single line of code.


Hevo is the fastest, easiest, and most reliable data replication platform that will save your engineering bandwidth and time multifold. Try our 14-day full access free trial today to experience an entirely automated hassle-free Data Replication!

How to Migrate Data from Instagram Business to Redshift?

Method 1: Moving Data from Instagram Business to Redshift Using Custom Script

The basic concept is straightforward ~ get data from Instagram Business, modify the data so that Redshift can comprehend it, and lastly, load the data into Redshift. If you want to migrate data manually from Instagram Business to Redshift, the steps are as follows:

Step 1: You must utilize the Instagram Graph API and develop programs to retrieve the data. Examine the Instagram Business API documentation. The Instagram API is made up of nodes (objects), edges (collections) on those nodes, and fields (object properties). The API may be used to obtain and post media, manage and respond to comments on media, locate media where they have been @mentioned by other Instagram users, find hashtagged media, and obtain basic metadata and stats about other Instagram Businesses and Creators. The API will produce JSON data. Once you get the result, you must extract only the fields that are relevant to you.

Step 2: You must also set up cron jobs to get newly updated data as it occurs in your Instagram Business account regularly. Identify the auto-incrementing key fields that your written script may utilize to bookmark its path through the data.

  • To map Instagram Business JSON files, determine all fields you wish to import and create a Redshift table that matches this schema. Next, you’d need to develop a script to insert this data into Redshift. Another thing to keep in mind is data compatibility between the two systems. In the Redshift table, you must select the right data type for each field in the Insights API response.
  • Building an insert operation appears natural in the case of a modest amount of data. Keep in mind, though, that Redshift is not designed for row-by-row adjustments. For enormous amounts of data, it is usually best to utilize an intermediate such as Amazon S3 (AWS) and then copy the data to Redshift. In this situation, you must:
    • Make a bucket for your data.
    • Using Postman, Python, or Curl, create an HTTP PUT for your AWS REST API.
    • After you’ve created the bucket, you may transfer your data to S3.
    • Then, using a COPY command, transfer data from S3 to Redshift.
  • Furthermore, you must provide adequate frequent monitoring to identify any changes in the Instagram Business schema and update the script if the source data structure changes.

Limitations of Custom Code Scripts

Implementing a bespoke solution to transport data from Instagram Business to Redshift may appear to be a more plausible option on the surface. However, you must be mindful of the method’s limits.

  • You must maintain it since you wrote it yourself. If Instagram updates its API or the API delivers a field with a datatype that your code does not recognize, you must adapt your script accordingly. Even if consumers want slightly different information, a script update is required.
  • A data validation mechanism is also needed to guarantee that all data is updated correctly.
  • The process is time-consuming, and you might want to put your time to better use if a faster method is available.
  • Though maintaining in this manner is doable, it necessitates many technical resources, which are inappropriate for today’s agile work environment.

Method 2: Moving Data from Instagram Business to Redshift using Hevo Data

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Hevo Data is a No-code Data Pipeline platform that automates data transfer from 100+ data sources such as Instagram Business to Amazon Redshift and other Data Warehouses, or any other desired destination. Hevo entirely automates importing data from your preferred source and enriching and converting it into an analysis-ready format without requiring you to write a single line of code. Thanks to its fault-tolerant architecture, data has been handled safely and consistently with no loss.

Hevo Data handles all of your data preparation needs, allowing you to focus on essential business operations and better understand how to create more leads, sustain customer retention lifecycles, and grow your firm to new heights of profitability. It provides a consistent and robust solution for real-time data management, ensuring that analysis-ready data is always available at the location of your choice.

Take a look at some of Hevo’s most notable features:

  • Fully Managed: Hevo requires no management and maintenance as it is a fully automated platform.
  • Data Transformation: Hevo provides a simple interface to perfect, modify, and enrich the data you want to transfer.
  • Faster Insight Generation: Hevo offers near real-time data replication so that you can access real-time insight generation and quicker decision making. 
  • Schema Management: Hevo can automatically detect the schema of the incoming data and map it to the destination schema.
  • Scalable Infrastructure: Hevo has in-built integrations for 100+ sources (with 40+ free sources) that can help you scale your data infrastructure as required.
  • Live Support: Hevo team is available round the clock to extend exceptional support to its customers through chat, email, and support calls.
Sign up here for a 14-day free trial!

The following are the steps to import data from Instagram Business to Redshift using Hevo Data:

Step 1: Configure Instagram Business Source in Hevo

  • In the Asset Palette, choose PIPELINES.
  • In the Pipelines List View, click + CREATE.
  • Select Instagram Business on the Select Source Type page.
  • Click + ADD INSTAGRAM BUSINESS ACCOUNT on the Configure your Instagram Business account page.
Instagram Business to Redshift: Configuring your Instagram Business Account | Hevo Data
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  • Log in to Instagram with the Facebook account associated with your Instagram Business account (s). Hevo connects to the associated Instagram Business account via Facebook login.
  • Click Next after selecting the Instagram Business account(s) whose data you wish to copy.
Instagram Business to Redshift: Choosing your Instagram Business Account | Hevo Data
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  • Select the relevant Facebook page(s) for the Instagram Business account(s) you chose in the previous step, and then click Next.
Instagram Business to Redshift: Choosing Facebook Pages from your Account | Hevo Data
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  • Enable all four choices to provide Hevo access to the data and click Done.
  • In the confirmation dialogue, click OK.
  • In the Configure your Instagram Business Source page, enter the following information:
    • Pipeline Name: A unique name for the pipeline no longer than 255 characters.
    • Instagram Business Page: Choose Instagram Business accounts. All is the default.
    • Syncing with the Past Duration: The amount of time that historical data must be absorbed.
Instagram Business to Redshift: Configuring your Instagram Business Source | Hevo Data
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  • Click on TEST & CONTINUE.
  • Continue by configuring the data ingestion and configuring the Destination.

Step 2: Configuring the Redshift Destination in Hevo

After establishing the source, you’ll need to configure Amazon Redshift as a source in Hevo by following the instructions below:

  • In the Asset Palette, choose PIPELINES
  • In the Pipelines List View, click + CREATE.
  • Select Amazon Redshift on the Select Source Type page.
  • Set the following parameters on the Configure your Amazon Redshift Source page:
Instagram Business to Redshift: Configuring your Amazon Redshift Source | Hevo Data
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  • Pipeline Name: Give your Pipeline a distinctive name.
  • Database Cluster Identifier: The IP address or DNS name of the Amazon Redshift server.
  • Database Port: 5439 is the default value of the port on which your Amazon Redshift is listening for connections.
  • Database User: The authenticated person who has access to read tables in your database.
  • Database Password: The database user’s password.
  • Select an Ingestion Mode: This is the method you wish to use to ingest data from the source. Tables and Custom SQL are the two ingestion methods offered. Read Ingestion Modes
  • Database Name: The database you want to replicate.
  • Connect through SSH: Select this option to connect to Hevo via an SSH tunnel rather than connecting directly to your Amazon Redshift database host. By not exposing your Amazon Redshift configuration to the public, you may provide an extra layer of protection to your database. Read Through SSH.
  • Include New Tables in the Pipeline: Except for Custom SQL, this applies to all Ingestion modes.
  • To continue setting up the Destination, click TEST & CONTINUE.

For more information, click here to access our comprehensive documentation for Redshift.


This article gives an overview of Instagram Business and Amazon Redshift. It also described two approaches for transferring data from Instagram Business to Redshift. Manual data replication from Instagram Business to Redshift would need a significant amount of time and resources, making it a time-consuming and exhausting procedure. However, a data integration solution such as Hevo makes it possible to do the task swiftly and efficiently.


Hevo Data is a No-code Data Pipeline that can transport real-time data from 100+ data sources such as Instagram Business to a Data Warehouse like Amazon Redshift, or any other destination of your choice. It is a robust, completely automated, and secure solution that does not require code!

If you use CRMs, Sales, HR, or Marketing technologies and want a hassle-free alternative to manual data integration, Hevo can easily automate data integration for you. Because of Hevo’s exemplary interface with 100+ data sources (including 40+ free sources), you can transform and enrich data in real-time, preparing it for analysis.

Want to take Hevo for a ride? SIGN UP for a free 14-day trial to streamline your data integration process. Examine the pricing information to see which plan best suits your company’s needs.

You can contribute your knowledge regarding integrating Instagram Business to Redshift in the comments section below.

Saket Mittal
Former Marketing Content Analyst, Hevo Data

Saket is a data analyst who has implemented different marketing strategies for Hevo. He has authored numerous articles covering a wide array of subjects in data integration and infrastructure.

No-Code Data Pipeline for Amazon Redshift