Best Tableau Dashboard Examples for 2022

on BI Tool, Data Analytics, Marketing Dashboard, Sales Dashboard, Tableau • April 26th, 2021 • Write for Hevo

Data Visualization plays a pivotal role in Data Analysis as it helps all types of users build reports and dashboards to analyze data from multiple sources. One such BI (Business Intelligence) tool used in the industry is Tableau. Tableau Dashboard Examples are some of the easiest and interactive tools for visualizing data.

In this article, you will be introduced to Tableau, provided with an understanding of Tableau Dashboards, and learn about the Best Tableau Dashboard Examples.

Table of Contents

Introduction to Tableau

Tableau Logo - Tableau Dashboard Examples

Tableau is a business intelligence tool that lets organizations derive insights from their data and build visualizations. Tableau is well known for its intuitive visualizations and ability to exploit advanced analytical features even for users without much technical background. It is available as a completely managed cloud-based service called Tableau online and as an on-premise server-based deployment called Tableau Server. 

Tableau also offers a suite of supporting applications to help the users make the best use of Tableau Server and Tableau Online. Tableau Prep builder helps one to connect to different data sources and prepare them for analysis through calculated fields and cleansing. Tableau Prep conductor will help users to schedule jobs for dashboards and reports, monitor them, and provide debugging information. This post is about the best dashboards that you can create using Tableau.

Official Documentation of Tableau can be found here.


  • Tableau Server or Tableau Online User Account.
  • Basic understanding of Business Dashboards.

Understanding Tableau Dashboards

Tableau dashboards are collections of different views. Each view can represent a different kind of data and hence dashboards let users compare different types of data at the same time. Dashboards can be accessed from the ‘New Dashboard’ button that is seen in the bottom tab along with the sheets that the user is currently working on.

Creating dashboards is just about dragging views from the sheets section to the visualization area.

Dashboard Illustration - Tableau Dashboard Examples
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Creating the best-looking dashboards is not only about exploiting the visualization elements provided by Tableau. It is about thinking from the perspective of the audience and displaying the most relevant data bits in a form that is suitable for quick consumption. Broadly, creating dashboards is about thoughtful planning, informed design, and refinements. Tableau provides a lot of mechanisms for interactivity including tooltips and filters, Making use of them without cluttering the viewable area will lead to a pleasant dashboard experience.

You will now take a look at some of the best dashboards that can be used for Sales analytics, Marketing analytics, Customer Service analytics, and Financial Analytics.

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Best Tableau Dashboard Examples

You will be provided with 4 categories of Tableau Dashboard Examples mentioned as follows:

Sales Analytics Tableau Dashboard Examples

E-Commerce Sales Dashboard

This dashboard lets the users view the revenue from different categories and then drills down to show the revenue from the products from those categories. It also displays the pricing for products over the last months and the revenue garnered over the same period. This is extremely valuable in the eCommerce industry where the product pricing changes according to promotions and events.

ECommerce Sales Dashboard Illustration - Tableau Dashboard Examples
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You can find template for this Tableau Dashboard Examples here

Regional Sales dashboard

This dashboard helps organizations to keep track of sales from different regions. It also allows drill down to the level of products that make up the Sales from these regions. It allows one to drill down to specific regions and shows the trend of sales in all regions as a snapshot. The sales manager can also get an idea about the profit that is being generated from these regions.

Regional Sales Dashboard Illustration - Tableau Dashboard Examples

Executive Sales Dashboard

This dashboard is different from the others before in the sense that it gives a snapshot of how the entire organization is doing. It provides information on the Total Sales, Profit, and Shipping Costs. It also gives an indication about the supply chain by providing information on the number of days it took to ship. The average basket size helps executives to set the target for the next expansion.

Executive Sales Dashboard Illustration - Tableau Dashboard Examples

Marketing Analytics Tableau Dashboard Examples

Marketing Funnel Dashboard

This dashboard helps marketers assess their campaigns. It gives information on how well the campaigns are succeeding in getting customers to register and order the services. It also provides information on the number of campaign emails delivered and what percentage of them was opened. You can get more details about this Dashboard here

Marketing Funnel Dashboard Illustration - Tableau Dashboard Examples
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Social Media Tracking Dashboard

In an age where most of the marketing is done over social media, having the ability to track how well the money spent on social media marketing is working constitutes a big part of a digital marketer’s job. The below dashboard shows the effectiveness of marketing campaigns in multiple social media services – Facebook, Twitter,  LinkedIn, etc in one single page. It provides information on Clicks, Comments, Likes, Impressions, etc. You can get more information about this Dashboard here

Social Media Tracking Dashboard Illustration - Tableau Dashboard Examples
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Customer Service Tableau Dashboard Examples

Helpdesk Ticketing Dashboard

This Tableau dashboard provides information on how well the helpdesk is handling the tickets from customers. It provides information on all key performance indicators that a helpdesk management team generally considers. Total Open Tickets, Closed Tickets, Average Response Times, Tickets per particular status types, etc are displayed in a clean format. You can get more information about this Dashboard here

Helpdesk Ticketing Dashboard Illustration - Tableau Dashboard Examples
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Helpdesk Team Performance Dashboard

This dashboard is meant for a manager to analyze the performance of the individual team members. It provides information on the calls attended by individual members and provides the distribution of incoming and outgoing calls. It also provides information on abandoned and lost calls. You can get more information on this Dashboard here

Helpdesk Team Performance Dashboard - Tableau Dashboard Examples
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Financial Analytics Tableau Dashboard Examples

Profit and Loss Dashboard

This dashboard helps the senior management to visualize the Revenue, Earnings Before Tax, Earnings After Tax, Cost of doing Sales, etc. It also provides the changing trends of Profits, Costs, Taxes, Overtime, etc over the years. You can get the template for this Dashboard from here

Profit and Loss Dashboard Illustration - Tableau Dashboard Examples
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Employee Expense Analysis Dashboard

This dashboard provides details about the top items for which employees are raising expense requests. It gives details on the trend of top categories of items over the past weeks and employees who are contributing towards the top expense records. More details about this Dashboard are available here.

Employee Expense Analysis Dashboard Illustration - Tableau Dashboard Examples
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Accounts Receivable Analysis Dashboard

This dashboard is valuable for financial controllers who are responsible for tracking unpaid invoices and their impact on the bottom line. It provides information on the average number of days to settle invoices. It also categorizes invoices on the basis of age and lets the finance managers know about the amount of money stuck in various categories. Segmented information on the customers and geographies who are accountable for the invoices is also present.  The template for this Dashboard can be found here

Accounts Receivable Analysis Dashboard Illustration - Tableau Dashboard Examples
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The above dashboards can serve as a stepping stone for anyone who wants to exploit Tableaus’s visualization features to derive insights from their data. The visualization features coupled with Tableau’s advanced analytical features make it a very powerful tool for improving your business. The only vulnerability in Tableau’s armory is in the lack of support for some of the key cloud-based services which may be important for some organizations.

In this article, you were introduced to Tableau, provided with an understanding of Tableau Dashboards, and learned about the Best Tableau Dashboard Examples.

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