Data enrichment technologies come to the rescue when your leads lack the details necessary to launch a targeted marketing campaign. Limited information, such as just emails, names, and maybe ages, falls under the category of unenriched data. This hinders your ability to deliver relevant messages and content, ultimately impacting lead conversion and sales growth.

Data Enrichment Tools help you to:

  • understand more about a website visitor, a company, or a potential consumer.
  • enhance low-quality records, ensuring your data is accurate and up-to-date.
  • obtain additional information without needing to request it from the user.
  • verify IDs during onboarding and transaction stages, improving security and user experience

A good Data Enrichment vendor can significantly enhance your data and enable you to provide personalized solutions to the right consumer at the right time. So here are the Top Data Enrichment Companies in 2024.

Criteria for selection of data enrichment providers

Before moving on to the top data enrichment companies, let us look at the factors to consider before choosing the perfect data enrichment tool for your organization.

  • Accuracy: Reliable information is factually accurate and current. You should expect to receive thousands of names and emails when prospecting. By adding to that information, you may verify its accuracy and obtain additional information that will help you assess its value.
  • Scalability: Sales databases typically increase over time when a business launches more campaigns or just grows overall.
    • This is why you should look for a scalable data enrichment service, which means you should go for one that can provide you more than just basic contact information and can supply information on a huge number of potential clients. 
  • Compliance: The term “compliance” is frequently used by data enrichment vendors; nonetheless, it is your responsibility to learn what they mean and how they relate to you.
    • For example, are they able to certify their conformity, or have they “self-declared”? It might affect your legal situation in the future.
  • Capabilities for integration: What is the relationship and mode of communication between the enrichment platform and the other technologies in your sales stack? What level of ease would it be to import the real data into your CRM from the enrichment platform?
  • Cost: All of the aforementioned elements will affect cost, particularly precision. There’s a problem if a data enrichment business gives you thousands of leads, but you can only contact a tiny percentage of them.
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Top Data Enrichment Companies

Based on their features, pricing and customer ratings, we have narrowed down top 13 leading data enrichment companies in 2024. You can compare and select the one that best fits your requirements.

1) Clari

Clair
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G2 Rating: 4.5

Clari is capable of much more than just Data Enrichment. Actually, one could argue that it doesn’t do enrichment per se, but its CRM automation feature actively defends against errors by automatically capturing and logging sales events that would otherwise go unreported.

Data Enrichment Features

  • The Clari Revenue Database (RevDB) includes data storage, query, and snapshot capabilities to enrich and clean data.
  • Data modelling includes cleaning, enrichment, and normalization of data.
  • Automatic data capture that eliminates manual entry, cleanses information, and matches data back to records from email, calendar, calls, and more to improve data quality

Pricing Model

  • Free Platform: The free platform includes Out of the Box, RevDB, and Expertise & Support for all users.
  • Paid Models: Clari has 6 models for data enrichment; the quotes can be obtained on request.

2) Clearbit

Clearbit
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G2 Rating: 4.4

Clearbit provides accurate and up-to-date B2B Sales and Marketing Data with a twist: they include it into aspects of the purchase journey that actually amuse and amaze people. Its Data Enrichment turned into marketing activity.

Clearbit is notable for one particular use case: they allow you to reduce your forms to a single email field to remove sign-up friction, and then just attach all the additional data like company name and size discreetly on the backend.

Data Enrichment Features

  • Clearbit’s Prospector feature allows users to generate and analyze a list of contacts or leads with essential details like employee count and job title.
  • Clearbit’s enrichment feature enables the completion of lead or customer data using only a company email, facilitating accurate lead scoring and contact segmentation.
  • Clearbit can automatically refresh data on all records every 30 days, ensuring that the information remains up-to-date and accurate.
  • Clearbit’s data enrichment tools provide real-time context on every lead, allowing users to follow up on the best opportunities efficiently

Pricing Model

You can get in touch with the Clearbit team to understand their pricing models.

3) Datanyze

Datanyze
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G2 Rating: 4.2

Datanyze was and continues to be a pioneer in technographics—data about the technology that a specific company employs. Datanyze employs a web crawler in the same manner that Google does, except it looks for tags on your website to determine which analytics or marketing automation you employ. It also takes advantage of a range of data sources to uncover technologies that are not discoverable through tags, such as through examining job posts.

Data Enrichment Features

  • Allows users to collect data directly from a company’s website or a user’s social media profile to reach potential customers quickly.
  • Provides a Google Chrome extension that allows users to collect third-party data about potential clients right in their browser.
  • Enriches company profiles with data points such as address, industry, revenue, funding, employees, phone, website technology stack, mobile app data, and more

Pricing Model

Datanyze offers three pricing models:

  • Nyze Lite: It is a 90-day free trial offer for 0$ with 10 credits per month.
  • Nyze Pro 1: It is billed at 21$ per month(yearly) with 960 credits per year.
  • Nyze Pro 2: It is billed at 39$ per month(yearly) with 1920 credits per year.

4) DiscoverOrg

DiscoverOrg

G2 Rating: N/A

DiscoverOrg is a company that specializes in high-quality B2B lead lists. Whereas many other providers attempt to automate everything and capture every firm, DiscoverOrg employs a tiny army of humans and only covers medium-to-larger businesses. But, boy, is it correct.

Data Enrichment Features

  • Obtain detailed organizational charts at the department level, outlining individual roles and responsibilities within the company structure.
  • Access direct phone numbers, email addresses, and physical locations of both the headquarters and individual employees.
  • Enjoy unrestricted access to prospect data, ensuring that you have all the information you need to make informed decisions
  • Utilize intent data and prioritization tools to identify potential high-value customers

Pricing Models

DiscoverOrg offers a range of plans at varying price levels. Simply provide them with your basic information to begin, and they will assist you in selecting a plan that aligns with your specific business requirements.

5) FullContact

Full contact

G2 Rating: 4.3

FullContact provides traditional Data Enrichment with no frills. Its main concentration is on Advertising and Data Activation.

Data Enrichment Features

  • FullContact ensures privacy-safe identity resolution, enabling brands and marketing efforts to personalize audience experiences effectively.
  • FullContact facilitates the process of appending and expanding first-party databases with external data, enhancing customer information for more targeted marketing efforts.
  • FullContact enriches data with demographic details such as age, gender, education, and income, providing deeper insights into customer profiles.
  • Enhances data with geographic information like ZIP codes, country, city, and time zone, enabling better targeting based on location

Pricing Model

You can connect with experts at FullContact to get information about their pricing.

6) Hunter.io

Hunter
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G2 Rating: 4.4

Hunter.io as the name implies is for Sales hunters—Enter a domain and it will provide all publicly available emails for that company, as well as verify them. Its Chrome plug-in is useful.

Data Enrichment Features

  • Users can enrich professional profiles data for email outreach in marketing, sales, or hiring using services like Domain Search, Email Finder, and Email Verifier.
  • Users can qualify and manage lists of leads in marketing, sales, or hiring activities, including full names and contact information.
  • Users can manage lead lists for cold email campaigns or sync them with other applications.

Pricing

Hunter offers four pricing models:

  • Free: It provides 300 yearly search and 600 yearly verifications to the user.
  • Starter: Starting at 34$/month, a user gets 6000 yearly searches and 12000 yearly verifications.
  • Growth: Starting at 104$/month, a user gets 60,000 yearly searches and 120,000 yearly verifications.
  • Business: Starting at 349$/month, a user gets 600,000 yearly searches and 1,200,000 yearly verifications.

7) Demandbase

Demandbase
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G2 Rating: 4.3

Demandbase is a full-service data broker that is well-known for its data accuracy and assistance for Account-Based Marketing (ABM) campaigns. You can enrich data, purchase lists, or have their team create custom data solutions for you.

Data Enrichment Features

  • Provides firmographics, contact information, company news, and social media insights.
  • Offers intelligence on the technologies businesses use, both back-end and front-end.
  • Reveals companies visiting your website and details about them.
  • Allows synchronizing enriched data with CRM systems like HubSpot, Salesforce, and Outreach

Pricing Model

  • Under Demandbase One™, there are three models – Professional, Enterprise and Elite, prices for which can be obtained on request.
  • Demandbase also has an a la carte where the users can choose the services according to their likings.

8) LeadGenius

LEad Genius
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G2 Rating: 4.3

LeadGenius is a Traditional Data Enrichment Tool, but it distinguishes itself by allowing you to launch your own tiny, specialized crawlers for verticals or projects, whereas other data firms utilize a general, all-purpose web crawler to acquire data. Once deployed, its crawler learns and occasionally discovers firms and prospects that other data suppliers miss.

Data Enrichment Features

  • Enhances lead data based on named accounts or target companies, filling in missing information for better prospect targeting.
  • Helps find the right person within an account through job title search and comparisons with customer data.
  • Allows building custom rules to cleanse data from various apps and sources for future use.
  • Claims to make outbound processes more efficient and cost-effective than inbound by contacting the right leads

Pricing

The cost of LeadGenius varies based on the specific needs and scale of your business. They offer a range of packages tailored to different business sizes and requirements. Contact their them to get a detailed quote and understand which package would best suit your organization.

9) Owler

Owler
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G2 Rating: 4.3

Owler enables Salespeople to track Organizations and collect press, media, and other convincing reasons to contact them. When something comes up, it will inform you.

Data Enrichment Features

  • Enables lead generation by providing company data like revenue, employee count, and news updates.
  • Seamlessly integrates with CRM systems for efficient data management and marketing automation.
  • Offers data cleaning and enrichment services to ensure data accuracy and completeness.
  • Allows users to segment and filter data for targeted marketing and sales efforts

Pricing Model

Owler offers three pricing models:

  • Community: It is a forever free plan that includes standard search features and you can follow up to 5 companies.
  • Pro: It starts at 39$/month, and you can follow unlimited companies.
  • Max: Contact sales for the pricing.

10) Syncari

Syncari
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G2 Rating: 4.8

It would be incomplete without it. In all seriousness, the finest solutions are automatic and ongoing, and the more structure and governance you have in place, the less need for enrichment you have. Having automatic controls will allow you to make greater use of the data you do buy. For example, if you configure controls so that the CRM has data authority over phone numbers, the proper numbers are protected from marketing enrichment.

Data Enrichment Features

  • Offers stateful sync for data across systems, ensuring data consistency.
  • Provides patented multi-directional sync and automation capabilities.
  • Enables data schema and authority management for improved data governance.
  • Allows data enrichment, normalization, and transformation to enhance data quality

Pricing Model

Syncari offers a unique and single pricing model. The pricing for the model differs on the basis of number of records used:

  • 500k: 4995$/month
  • 1M: 6245$/month
  • 3M: 9245$/month
  • 5M: 11,245$/month
  • >5M: Contact their team

11) ZoomInfo 

Zoominfo

G2 Rating: 4.4

Even if ZoomInfo might have overextended itself into additional feature sets at the expense of the development and functioning of its core product, it is still one of the most widely used B2B data enrichment systems available.

The sheer size of their database—which has data on 235 million business people and over 14 million companies—may have something to do with it.

Data Enrichment Features

  • Enhances company data by appending firmographic information based on website or company name data.
  • Appends contact information to email addresses, providing comprehensive details for targeted outreach.
  • Allows searching for target prospects at companies based on criteria like title, seniority, and function.
  • Enriches CRM and marketing automation platforms with up-to-date Company, Contacts, Leads, Intents, and Scoops data

Pricing Model

Zoominfo offers flexible packages across marketing, sales and talent domains that can be obtained on request.

12) Cognism

Cognism

G2 Rating: 4.6

Cognism is a data enrichment services company, which is a complete platform for lead creation and data enrichment. By adding firmographic, technographic, and purpose data to your data it enhances your ability to recognize and connect with the appropriate prospects at the right moment.

With this, you can finally bid adieu to tiresome prospecting and welcome the best way to quickly identify accounts that are a perfect fit and obtain the verified contact details of B2B decision-makers. With the aid of their robust Chrome Extension, this solution also lets you optimize your LinkedIn prospecting and sync the results with your CRM with ease. 

Data Enrichment Features

  • Refresh stale records and fill in missing gaps for clean lists.
  • Access verified mobile numbers for accurate outreach.
  • Utilize intent data and sales event triggers for targeted engagement.
  • Ensures data security and compliance with data regulations

Pricing Model

Cognism’s pricing packages are tailored according to the organization’s unique needs and workflow. You can contact their team for more information.

13) Apollo

Apollo

G2 Rating: 4.8

Apollo.io is a platform for sales intelligence and engagement that enables companies to automate their outreach to prospects and enhance their CRM with B2B data.

Consider it a cross between a sales interaction tool (such as Outreach) and a B2B database. It’s excellent for companies who need both features but don’t want to invest in and use two separate solutions. 

Data Enrichment Features

  • Robust and searchable databases with over 275 million contacts and 60 million companies.
  • Advanced filters for precise lead targeting based on criteria like job titles, company, location, employees, buying intent, and more.
  • Saved lists for organizing prospect contacts.
  • Automated workflows (Plays) to add prospects to campaigns based on set conditions

Pricing Model

Apollo offers four pricing models:

  • Free: Unlimited email credits, 60 mobile credits, 120 export credits
  • Basic: $49/month, unlimited email credits, 900 mobile credits, 12000 export credits
  • Professional: $79/month, unlimited email credits, 1200 mobile credits, 24000 export credits
  • Organization: $99/month per user (minimum 5 users, billed annually), unlimited email credits, 2400 mobile credits, 48000 export credits

Now that we know all about the top data enrichment companies in the world, let us revise some basics.

What is Data Enrichment?

Data Enrichment is a broad word for operations that enhance, modify, or otherwise improve raw data. This concept, along with others like it, contribute to data becoming a useful asset for practically any modern corporation or enterprise. It also demonstrates the common urgency of proactively utilizing this data in a variety of ways.

The raw data is gathered from a variety of sources, including mailing lists, social media, website visitors, and so on. The Data Enrichment technique improves raw data by combining it with information from other sources.

This enhanced data enables you to develop more defined and personalized sales, client acquisition, and marketing strategies.

Key Features of Data Enrichment

Here are a few features of Data Enrichment:

  • Long-Term Customer Relationships: You can build more meaningful customer interactions with relevant and customer-centric data. Personalized communication tactics that respond to the needs and preferences of the customer boost the likelihood of more business prospects.
  • Improved Customer Segmentation: Your marketing strategy offering individualized products and services will fail if you do not use adequate customer segmentation to categorize your target.
    • Data Enrichment helps your client segmentation approach by offering useful information about customers, allowing you to anticipate their demands in real-time.
  • Increase Sales: An out-of-date and incomplete contact list might cost you many potential customers, as well as existing ones. You may increase sales productivity and ROI by conducting the Sales Data Enrichment process, which allows you to create a more clean, dependable, and accurate list of prospects.
  • Improved Customer Service: Every customer expects the brand to understand and anticipate their demands. Data Enrichment Companies enable you to be familiar with and up to date on consumer needs, allowing you to create customized target marketing campaigns.

Types of Data Enrichment

While the Methods of Data Enrichment differ depending on the number of Data Sources obtained, there are three types of Data Enrichment.

1) Behavioral Data Enrichment

You add consumer behavioral patterns to their user profile when you Enrich Behavioural Data. Adding Behavioural patterns to a user’s profile enables you to determine the customer’s areas of interest as well as their path leading up to their overall buy decision.

Enriching Behavioral Data is vital since it helps you determine the performance of advertising efforts and justify marketing spending. When a user from another organization enters their work email for a free trial, for example, you can use a service like Clearbit to find up the size of that organization.

2) Demographic Data Enrichment

Enriching Demographic Data helps you to target certain demographic groups with messaging. This helps organizations ensure that their marketing and messaging are relevant to their customers. Demographic
Data Enrichment also allows you, as just an employer, to tailor communications to the staff sizes of other organizations.

3) Geographic Data Enrichment

Businesses that Enrich Geographic Data can target different geographic groups with their messaging. Users will view material that is relevant to their country, time zone, and city as a result of this. Companies can utilize geographic data to seek up an IP address and determine the user’s location. When prospective consumers visit your site, you can tailor content depending on what they might be interested in.

Approaches to Data Enrichment

Data Enrichment is a difficult procedure that becomes more difficult when dealing with a big number of data sources. Here are three measures to take while adopting Data Enrichment at your company.

1) Determine your Data Enrichment Objective

Before you begin with Data Enrichment, you should determine your ultimate goal for enriching your data. The overarching goal is to increase the quality and accuracy of your data, but in most circumstances, that is too wide of a beginning key performance indicator.

When determining your Data Enrichment aim, evaluate what information your company will need to obtain. The data should be relevant to your organization and should help employees to gain significant insights into your users.

Companies must consider the rationale used in their enrichment when determining what data to enrich. Although it is preferable to enrich your data in real-time, it may make more sense to enrich data in your warehouse before sending it to your CRM.

2) To Prepare your Data, Use Data Enrichment Tools

When it comes to Data Enrichment, this is likely the most crucial phase. Using the appropriate technologies allows you to efficiently enrich your data, resulting in high-quality data in your business. When it comes to Data Enrichment, there are numerous solutions available to assist you in enriching data from third-party providers.

Data Enrichment technologies not only collect, organize, and cleanse data, but they also arrange data in a format that is helpful to your organization. Because each tool has its own focus in the enrichment process, it is usual for businesses to employ more than one tool while enriching data.

3) Maintain Data Accuracy

Data Enrichment is not a one-time exercise for your organization. It is a continual effort to guarantee that your company works with data that is valuable to it. Having said that, it is critical to ensure that data is up to date and regularly enriched, either in real-time or in your Data Warehouse.

If data is not kept up to date, it will naturally decay and lose value over time, to the point where it is no longer useful to your company to collect.

Companies should invest in solutions that automatically Enrich Data in their CRM system to verify its accuracy in order to keep up with constantly changing data.

Benefits of Data Enrichment Companies

Data Enrichment Companies enable enterprises to make data more usable and trustworthy for end consumers. When businesses enrich their data, they add value to it by making it more useful.

When businesses enhance data, they gain a better understanding of their customers, allowing them to personalize products and services to their needs.

While there are numerous advantages to the Data Enrichment Companies, here are three of the most typical advantages that businesses achieve when they enrich the data they work with on a regular basis.

1) Data Enrichment Companies raise the Accuracy of Data

A single dataset is insufficient to create a single view of a consumer. This is where Data Enrichment comes into play to make raw data more usable. Businesses use Data Enrichment to add additional and missing data to a customer’s original dataset.

Businesses use Data enrichment to obtain data that is valuable to them. When data is correct, stakeholders trust it and use it in the future.

2) Customer Targeting is aided by Data Enrichment Companies

Companies may customize marketing campaigns to users when data is accurate and up to date. If you want to make adverts and recommendations more relevant to specific people, Data Enrichment allows you to segment your data.

By Enriching your data, you get closer to creating a “golden customer record” that your company can use in the future. Enriched Data will almost certainly result in more conversions for marketing campaigns and sales outreach efforts, boosting the potential return on investment for that customer.

3) Data Enrichment Companies Improve the Experience of your Consumers

Data Enrichment enables your company to stay relevant to people by displaying adverts that are relevant to their needs. When you tailor your messaging to users, you not only boost your customer relations but also show users that you care about their wants and understand them as clients.

For example, if a user inputs a corporate email into a form and another user from that same company previously engaged with that form, Data Enrichment allows you to customize content for that user based on the information you already have about that firm.

Additional Resources on Data Enrichment Companies

Key Takeways

  • Data enrichment enhances raw data by adding information from other sources, creating a more comprehensive customer profile. This allows for better marketing, sales, and customer service strategies.
  • Top data enrichment companies in 2024 include Clari, Clearbit, Datanyze, DiscoverOrg, FullContact, Hunter.io, Demandbase, LeadGenius, Owler, Syncari, ZoomInfo, Cognism, and Apollo.
  • There are three main types of data enrichment: behavioral, demographic, and geographic.
  • Companies should consider their goals, choose the right tools, and maintain data accuracy for successful data enrichment.
  • Data enrichment companies improve data quality, enable better customer targeting, and enhance customer experience.

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Is there anyone we’ve forgotten about who should be on this list? Share your thoughts with us in the comments section below.

Davor DSouza
Research Analyst, Hevo Data

Davor DSouza is a data analyst with a passion for using data to solve real-world problems. His experience with data integration and infrastructure, combined with his Master's in Machine Learning, equips him to bridge the gap between theory and practical application. He enjoys diving deep into data and emerging with clear and actionable insights.

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