From the inception of ROI-based marketing techniques, Data Visualization has been the go-to method to forecast new business opportunities, identify and define new market nudges to push better-informed decisions. Although in earlier times, the process required the involvement of Data Scientists, now all this is made possible with Data Visualization tools like Google Data Studio Report.
Now, it’s possible to build new dashboards and reporting styles that will best explain your point of view through data and crucial metrics.
With Google Data Studio Reports, you can integrate real-time data to generate dashboards that encourage data-driven decision-making. In this guide, we will talk about Google Data Studio Reports and the importance of Data Visualization in today’s data-driven work environment. We will also list the best Google Data Studio Dashboards and Reports that you can leverage to make better business decisions.
What is Google Data Studio?
GDS (Google Data Studio) is a fantastic, free data visualization tool that allows you to create interactive dashboards and customized, spot-on, and attractive reporting documents.
The majority of Data Studio’s capabilities are simple to use. Thus reports can be easily shared and scheduled. For clients, we use Data Studio to measure key KPIs, evaluate trends, and compare performance across the project timeline.
In fact, one can say that Data Studio is just a beefed-up version of the old Google Analytics interface, which is severely lacking in features.
Some key features of Google Data Studio are as follows:
- Live Data Connection: With over 200 pre-built and ready-to-use data sources available, Data Studio negates the need for scheduled periodic data refreshers. Depending upon how vast data sets are and how back the data dates are, it’s possible to watch live data scores from active data sources.
- Extensive Customization Controls: In Data Studio, you can easily add new pages, charts, and tables with some limitations added to scorecards. Plus, you can customize
- Dynamic Control: Google Data Studio Reports has the Dynamic Control feature in-built, which helps organizations immensely, giving them the ability to update report setup.
- Listing out Hierarchy: The feature lets data professionals detail out extended features in charts such that you can access more in-depth information.
Why is Data Visualization Important?
The graphical depiction of information and data pictorially or graphically is known as data visualization (Example: charts, graphs, and maps). Data visualization tools make it easy to observe and comprehend trends, patterns, and prominent outliers in data. When it comes to analyzing large volumes of data and making data-driven decisions, data visualization tools and technologies are critical. Using visuals to interpret data that has been utilized for millennia is an idea that has been around for generations.
For example. Assume you make a line chart using a data visualization of the company’s profits from 2015 through 2023. It’s possible to imagine the line continuing to rise, but with a drop in only 2018. So, except for a loss in 2018, you can see in a flash that the corporation has had uninterrupted earnings in all of the years. Getting this information quickly from a data table would be difficult.
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Top 5 Google Data Studio Dashboard and Reports’ Templates
Marketing insights are the soul of any marketing strategy because it tells if the strategy is competent enough, generating ROIs as the organization foresees in the quarterly revenue reports. With the help of Google Data Studio Reports, incumbents can picture or reel out benefits from insights in data that are not observable from naked eyes as you roll over countless spreadsheets.
In fact, Google Data Studio Reports have the options in terms of templates for data reporting, too. You can develop easy-to-understand dashboards using these templates, making deep data easily digestible.
This guide has been positioned to help you choose the best Google Data Studio Reporting style or templates. Leverage it to build the next success story. Let’s begin.
The Next Ad
The Next Ad
With almost 20% of the total market share, Facebook is the world’s second-largest digital ad platform. Digital professionals use this Facebook Campaign Insights template designed by The Next Ad to reach out to niche audiences on Facebook. By altering the date range or comparing the success of particular ads, this dashboard provides a high-level performance summary for Facebook PPC campaigns and the ability to drill down and reveal deeper information.
Google Ads Overview Report
Google Ads
Google Ads is the platform of choice for today’s digital marketers. The template style controls 40% of the digital PPC advertising market. This one-screen dashboard provides a quick and easy assessment of the performance of your Google Ads account. To determine which of your campaigns is running more effectively, you can monitor total CTR, impressions, conversion rate, acquisition costs, and average cost-per-click.
Google Analytics Acquisition Overview with Data Controls
Google Analytics with Data Controls
The dashboard template is free and can import data from Google Analytics, transforms it into visual presentations and insights about the performance of your website. You can get a breakdown of all website visitors by channel, as-well-as track changes in online traffic over time. The most useful feature of this one-page Google Data Studio Reports template is the detailed table that separates down all your acquisitions, behavioral traits, and even conversion metrics in detail, making it simple to determine where your marketing efforts are yielding the best results.
Aro Digital — Performance Overview
Aro Digital
This Google Data Studio Reports template includes four pages of neatly designed reports covering a variety of marketing operations. Basic Google Analytics metrics, such as hygiene factors, users, revenue, conversion rates, and device performance, are covered on the first page. You’ll see a dashboard that aggregates data from numerous channels into a single functional dashboard on the second page. Page three provides an overview of Google Ads performance, while page four uses Google Search Console to provide SEO and keyword performance data.
Search Ads 360 Performance Dashboard
Search Ads 360 Performance Dashboard
This template interlocks four Google Data Studio Reports templates. The overview page displays key performance indicators for all search ad campaigns across platforms. The performance metrics are broken down by advertiser and then by a user device in the device performance template. Digital marketers who use search advertisements on more than one search engine can discover which marketing channel produces the best results on the engine performance page. Finally, a campaign performance page breaks down performance per campaign to provide a detailed view that best depicts the underlying data.
Conclusion
In this article, we parse through the top 5 Google Data Studio Reports and also talked about the basics of Google Data Studio and the importance of Data Visualization in the business world.
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Google Data Studio is a great tool for performing Data Analytics and Visualization for your business data. That said, it’s also important for today’s data-driven business to build data pipelines to support constant feedback in the form of live dashboards. That’s where Hevo comes.
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Share your views on Google Data Studio Reports in the comments section!