Fivetran is a popular choice for automated ELT and data integration, but it’s not always the right fit. Pricing issues, limited customization worries, lack of functionality concerns, and more have led me to believe that when you try to explore other options, chances are, they will have tools more conducive to meeting one’s needs.

In this post, I will walk you through why you should consider a Fivetran alternative and present to you the top options that can help you choose the best fit for your data integration needs. Let us begin!

What is Fivetran? 

Fivetran Logo

G2 Rating: 4.2(377)

Fivetran is a renowned automated data pipeline tool that helps thousands of companies automate their data movement and scale their analytics strategy. With its automated connector configuration, the platform prioritizes ease of use by simplifying data extraction and loading. Fivetran also supports incremental data updates, guaranteeing effective data processing and current data availability.  It’s a popular choice among companies that aim to simplify and automate their data integration procedures while requiring as little human participation as possible.

Key Features

  • Data Connectors: Fivetran supports 500+ data connectors, making integrating data from multiple sources easy.
  • Automated Data Sync: It automatically synchronizes data, ensuring your data is always fresh and ready for analysis.
  • Security: Fivetran adheres to SOC 1 & 2, PCI DSS, ISO 27001, HIPAA, CCPA, GDPR, and HITRUST regulations.
  • Support and Community: Fivetran offers robust customer support and a vibrant community, which provides ample resources for troubleshooting and learning.

Use Cases:

Fivetran will be particularly well-suited for industries where consistency and reliability in data replication are crucial, such as finance, healthcare, and retail. It is also very apt for integrating databases and cloud services without worrying about schema changes. Some notable customers of Fivetran are Hubspot, Autodesk, Otrium, Okta, Dropbox, etc. 

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Why Do You Need Fivetran Alternatives?

As someone deeply involved in data integration and management, I understand the value of tools like Fivetran. It’s undoubtedly a robust solution, but it’s not always the perfect fit for every organization. Here are a few reasons why you should consider Fivetran alternatives:

  • Advanced Transformations: Fivetran focuses on ELT, but businesses needing pre-load transformations may benefit from alternatives with robust ETL capabilities to streamline analytics workflows.ves.
  • Expensive: Fivetran’s pricing, based on Monthly Active Rows (MAR), can become expensive as data volume increases. 
  • Customization: Fivetran emphasizes simplicity, but some businesses require more control over data workflows. Alternatives often offer better customization for scheduling, transformations, or connector setups.
  • Broader Connector Support: If Fivetran doesn’t support certain niche applications or data sources, alternatives with wider or customizable connector options can help fill the gap.

Top 11 Fivetran Competitors And Alternatives

1. Hevo Data

Hevo logo

G2 Rating: 4.4(259)
Capterra Rating: 4.7(100)

Hevo Data is a no-code data pipeline platform that automates data integration, making it easy for you to load data from various sources into your data warehouse. Hevo stands out with its ease of use, comprehensive transformation capabilities, and excellent customer support.

Why choose Hevo over other platforms?

  • Multiple Connectors: Supports 150+ connectors, including 60+ free sources for wide-ranging data integration.
  • Auto Schema Management: Automatically handles schema changes without manual intervention.
  • Pre and Post-Load Transformations: Offers robust transformations before and after data loading.
  • No-Code Interface: User-friendly interface for easy pipeline setup.
  • 24×7 Support: Round-the-clock customer support for any issues or guidance.
  • Transparent and Competitive Pricing: Straightforward pricing with no hidden fees.

How Hevo Stands Out Against Fivetran

  • It has a simpler setup and a more intuitive interface.
  • It supports both ELT and ETL.
  • More flexible transformation options.
  • Robust 24×7 customer support.
  • Transparent pricing model.

Pricing

  • Free Plan: Supporting up to 1M events per month for 5 users per team
  • Starter Pack: Starting at 239$ per month with up to 50M monthly events with SSH/SSL encryption connection.
  • Professional Pack: This pack starts at $679 monthly and includes up to 100M monthly events, reverse SSH, and unlimited users.
  • Business Critical: If you want to transfer for more than 100M monthly events, you can contact our sales team for a custom quote.

2. Airbyte

Airbyte logo

G2 Rating: 4.5(47)
Capterra Rating: NA

Airbyte is an open-source ELT tool that allows you to build custom data connectors. It’s highly flexible and community-driven, making it a great choice for tech-savvy teams.

How Airbyte Stands Out Against Fivetran

  • Open-source and highly customizable.
  • Extensive connector library with community contributions.
  • Cost-effective for small-scale implementations.

Pricing

  • Open Source Edition: This edition is free and has community support on Slack.
  • Cloud Edition: $2.50 per credit. 
  • Team Edition: This tier offers custom pricing. 
  • Enterprise Edition: This tier offers customized pricing for large enterprises. 

Resources

Documentation | Pricing | GitHub

3. Rivery

Rivery logo

G2 Rating: 4.7(113)
Capterra Rating: 5.0(12)

Rivery is a data integration platform that offers ELT capabilities. It’s known for its flexibility and scalability, making it a good fit for large enterprises. With Rivery, you can control your data flow and manage dependencies between and within your pipelines with conditional logic, containers, loops, and advanced scheduling.

How Rivery Stands Out Against Fivetran

  • Flexible ELT options.
  • Scalable for large data volumes.
  • Comprehensive data transformation features.

Pricing

  • Starter: $0.75 per credit. 
  • Professional: 1.20$ per credit

Enterprise: Custom pricing tailored to your needs.

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4. Talend

Talend logo

G2 Rating: 4.0(65)
Capterra Rating: 4.6(14)

Talend Open Studio, a free, open-source ETL tool, was a well-established player in the data integration space. It offers many data management solutions, including powerful ETL capabilities and robust data governance features. However, due to declining community adoption, Talend has made the difficult decision to discontinue the open-source version of Talend Studio. In response, they have partnered with Qlik to offer free and paid versions of their data integration platform, continuing their commitment to data quality and integration.

How Talend Stands Out Against Fivetran

  • Comprehensive data governance and compliance tools.
  • A broad range of data integration solutions.
  • Suitable for large enterprises with complex needs.

Pricing

  • Starter
  • Standard
  • Premium
  • Enterprise

5. AWS Glue

AWS Glue logo

G2 Rating: 4.2(189)
Capterra Rating: 4.0(9)

AWS Glue is a fully managed, serverless ETL service provided by Amazon. It allows you to connect to over 70 diverse data sources, manage your data in a centralized data catalog, and visually create, run, and monitor ETL pipelines to load data into your data lakes. It’s designed for use with Amazon’s data ecosystem and offers robust integration with other AWS services.

How AWS Glue Stands Out Against Fivetran

  • Deep integration with AWS ecosystem.
  • Pay-as-you-go pricing.
  • Serverless architecture for easy scaling.

Pricing

AWS Glue provides region-based pricing and job-based pricing. There are four types of AWS Glue jobs: Apache Spark, Apache Spark Streaming, Ray (Preview), and Python Shell. 

6. Matillion

Matillion logo

G2 Rating: 4.4(77)
Capterra Rating: 4.3(111)

Matillion is a popular cloud-based ELT platform that allows users to quickly transform data and load it into their desired data warehouse. It supports integrating with diverse data sources and provides users with a flexible platform.

How Matillion Stands Out Against Fivetran

  • Deep integration with major cloud data warehouses.
  • Integrates with AI and machine learning tools for advanced analytics and predictive modeling.
  • Features an intuitive, drag-and-drop interface for designing ELT processes

Pricing

  • Basic: Starting at $2.00/credit, you start with 500 monthly credits
  • Advanced: For $2.50/credit, you get 750 monthly credits.

Enterprise: For $2.70/credit, you get 1000 monthly credits.

7. Airflow

Apache Airflow logo

G2 Rating: 4.3(86)
Capterra Rating: 4.6(10)

Apache Airflow is an open-source platform for programmatically authoring, scheduling, and monitoring workflows. It’s highly customizable and suitable for complex ETL and ELT tasks.

How Airflow Stands Out Against Fivetran

  • Highly customizable and open-source.
  • Strong community support.
  • Ideal for complex workflows.

Pricing

It is a free tool, but you must manage your Infrastructure Costs.

8. Stitch

Stitch Logo

G2 Rating: 4.4(68)
Capterra Rating: 4.3(4)

Stitch offers simple, extensible ETL pipelines that can handle various data sources. It’s known for its simplicity and ease of use, especially for smaller teams or startups.

How Stitch Stands Out Against Fivetran

  • More affordable for small teams.
  • Easy to set up and use.
  • Transparent pricing model.

Pricing

  • Standard: It starts at $100 monthly with 5-30M rows/month.
  • Advanced: It starts at $1250 monthly, with 100M rows/month.
  • Premium: It starts at $2500 monthly with 1B rows/month. 
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9. IBM DataStage

IBM DataStage logo

G2 Rating: 4.0(69)
Capterra Rating: 4.5(2)

IBM DataStage is a powerful data integration tool that facilitates data extraction, transformation, and loading (ETL) across various systems. It is part of the IBM Cloud Pak for Data and is designed to help organizations manage and integrate data efficiently, whether in on-premises, hybrid, or cloud environments.

How DataStage Stands Out Against Fivetran

  • Process data at scale by optimizing ETL performance with a best-in-breed parallel engine.
  • Execute cloud runtimes remotely wherever the data resides while maintaining data sovereignty and minimizing costs.
  • Protect sensitive data with metadata exchange using IBM Watson.

Pricing

  • Lite: It is a Free plan limited to 15 Capacity Unit-Hours per month. 
  • Standard: $1.828/Capacity Unit-Hours per month. 
  • Small Enterprise Bundle: $8260/Instance or $1.828/Capacity Unit-Hour with 5000 CUH included.
  • Medium Enterprise Bundle: $14600/Instance or $1.828/Capacity Unit-Hour with 10000 CUH included.
  • Large Enterprise Bundle: $32000/Instance or $1.83/Capacity Unit-Hour with 25000 CUH included.

10. Meltano

Meltano logo

G2 Rating: 4.9(7)
Capterra Rating: NA

Meltano is an open-source data integration platform in the GitLab ecosystem that enables data teams to extract data from various sources, transform it, and load it into target systems. It is designed to streamline the ELT (Extract, Load, Transform) process and promote best practices in data engineering and DevOps. Meltano is designed for data teams that want full control over their data pipelines.

How Meltano Stands Out Against Fivetran

  • Meltano is open-source, free to use, and highly customizable.
  • Meltano takes a declarative, code-first approach to data integration, allowing users to define pipelines using configuration files stored in Git repositories.
  • Active community and regular updates.

Pricing

It is a Free tool for teams who need to deploy on their infrastructure. They also have a custom plan if you want their custom support package. 

Resource

Documentation | Pricing | GitHub

11. Skyvia

Skyvia Logo

G2 Rating: 4.8(242)

Skyvia is a cloud-based data management platform that simplifies data integration, backup, and management for businesses of all sizes.

How Skyvia Stands Out Against Fivetran

  • Skyvia provides cost-effective plans, including a free tier, making it suitable for smaller businesses or projects, unlike Fivetran’s MAR-based pricing.
  • With Skyvia, you can transform and clean data before loading it into the destination, a feature that Fivetran lacks.
  • Skyvia is scalable for small to medium-sized businesses, with plans tailored to startups or smaller data projects.

Pricing

It provides five pricing options to its users:

  • Free
  • Basic: $70/mo
  • Standard: $159/mo
  • Professional: $199/mo
  • Enterprise: Contact the team for pricing information.

Want to understand Fivetran’s pricing better? Don’t miss our blog Breaking Down Fivetran Pricing Model for insights that can help you choose the best alternative for your needs.

Head-to-Head Comparison

To make your decision easier, here’s a quick comparison table of the top 10 Fivetran competitors, including Fivetran itself.

Free Tools

ToolNo. of ConnectorsType of Data ProcessingEase of Use
Fivetran500+ELTFully managed, zero-maintenance architecture, user-friendly interface
Airbyte350+ELTIntuitive interface but requires technical knowledge.
AirflowNo fixed number varies on custom operatorsETL/ELTOpen-source, requires Python knowledge, flexible but complex
IBM DataStage80+ETLEnterprise-focused, requires technical expertise
Meltano550+ELTOpen-source, code-first approach, requires some technical knowledge

Paid Tools

ToolNo. of ConnectorsType of Data ProcessingEase of Use
Fivetran500+ELTFully managed, zero-maintenance architecture, user-friendly interface
Hevo Data150+ETL/ELTFully managed, no-code interface, easy setup
Rivery200+ELTServerless, no-code environment, user-friendly
Talend (Qlik)100+ETLComprehensive interface requires some technical knowledge
AWS Glue20+ETLServerless, integrated with AWS services, requires AWS familiarity
Matillion150+ELTGUI-based, user-friendly for data transformation
Stitch140+ETLSimple setup, best for common data sources, limited customization
Skyvia200+ETL/ELTFully managed, easy setup, easily connect multiple connectors. 

Conclusion

Choosing the right ETL tool can be challenging, but we hope this comparison has made it easier for you. Each tool has its strengths and weaknesses, so consider your specific needs and budget when deciding. Hevo Data, for example, is an excellent choice if you’re looking for a user-friendly, flexible, and robust data integration platform. Sign up for a 14-day free trial and experience Hevo’s feature suit to know why it is a better choice than Fivetran. 

FAQ

Are there open-source alternatives to Fivetran?

Yes, Airbyte and Meltano are open-source ETL tools that provide flexibility and customization options. Hevo also provides a Free version with limited data ingestion.

Can these tools integrate with Snowflake?

Yes, most of these ETL tools, including Hevo Data, Matillion, and Stitch, offer seamless integration with Snowflake.

What is the best alternative to Fivetran?

It depends on your specific needs, but Hevo Data and Rivery are some popular alternatives due to their ease of use and flexibility.

What factors to consider when choosing a Fivetran alternative?

When selecting a Fivetran alternative, consider scalability for growing data needs, ease of use with a user-friendly interface, a robust connector library for current and future data sources, and strong data governance features like lineage tracking, access controls, encryption, and regulatory compliance.

Harsh Varshney
Research Analyst, Hevo Data

Harsh is a data enthusiast with over 2.5 years of experience in research analysis and software development. He is passionate about translating complex technical concepts into clear and engaging content. His expertise in data integration and infrastructure shines through his 100+ published articles, helping data practitioners solve challenges related to data engineering.