Summary IconQuick Takeaway
  • Hevo and Fivetran are both cloud-native ELT platforms, but they differ in pricing transparency, connector flexibility, and transformation options.
  • Hevo is the simpler, more predictable choice, offering a fully managed, no-code ELT, with battle-tested connectors, auto-healing pipelines, 24/7 expert support, and event-based transparent pricing that avoids the surprise costs common with Fivetran’s MAR model.
  • Fivetran offers more enterprise connectors, but its pricing can escalate quickly for high-update tables, and transformations rely primarily on post-load dbt models.
  • Choose Hevo if you want a simple, reliable, and transparent ELT solution that scales automatically, keeps data trustworthy, and offers predictable pricing even as pipelines grow. Fivetran is best for teams needing specialized enterprise connectors and who are comfortable with premium MAR-based pricing.

Are you trying to consolidate massive datasets from multiple sources into a single, unified cloud warehouse? Do you need a tool that automates data flows across diverse platforms while ensuring your information stays fresh with minimal manual effort? Or are you tackling complex, large‑scale data transformations that demand a highly adaptable solution?

Today, platforms like Fivetran and Hevo Data have emerged as popular choices for teams looking to centralize and streamline their data pipelines. Both are powerful, no‑code, automated ELT platforms, but when it comes to security, scalability, flexibility, and customization, they have distinct differences that can have a big impact on your organization.

So, how do you pick the right one? In this guide, we’ll compare Fivetran and Hevo Data across these critical areas and help you decide which platform is the best fit for your team, your data, and your long‑term objectives.

Hevo vs. Fivetran –  A Quick Comparison

Hevo LogoTry Hevo for Freefivetran
Reviewsg2 rating
4.5 (250+ reviews)
g2 rating
4.2 (400+ reviews)
Automation
No-code data integration with built-in CDC
Fully automated ELT for cloud data warehouses
Custom Connectorsgreen-tick
REST API and Webhooks available
red-cross
Limited to predefined connectors
Schema Handling
Dynamic schema detection, auto-mapping, and merging across databases
Automated schema detection and updates (no schema merging)
Transformationsgreen-tick
Pre-load (Python Scripts, Drag-and-Drop) and Post-load (in-built dbt Core)
red-cross
Limited post-load transformations
Speed & Scalability
Near real-time streaming latency
1-hour batch for most, real-time available only for enterprise
Connectors
150+ SaaS, database, and warehouse connections
700+ connectors for SaaS, databases, and platforms
Data Replication Formatsgreen-tick
CDC, log-based replication, and full table replication
green-tick
CDC and incremental replication
Monitoringgreen-tick
Alerts via email/webhook, auto-reconnect after failures, live chat across all plans
green-tick
Detailed logs, alerts via email/webhook, chat for business and enterprise tiers only
Supportgreen-tick
24/7 expert support for all tiers
red-cross
Limited support resposiveness causing extended outages
Deployment Model
Self-service or sales-assisted options available
Primarily sales-driven engagement
Pricing Modelgreen-tick
Subscription-based pricing (Free for up to 1M events, $239+/month thereafter)
red-cross
Usage-based pricing (Monthly Active Rows), no free tier
Ease of Pricinggreen-tick
Transparent pricing, easy to understand and estimate
Challenging MAR-based pricing, harder to estimate
Compliance
SOC 2, GDPR, HIPAA
SOC 2, GDPR, HIPAA
Vendor Lock-ingreen-tick
No
red-cross
Yes
API Accessgreen-tick
REST API available for pipelines and schema configuration
green-tick
REST API available for interactive access

What is Hevo ?

Hevo platform

Hevo Data is a fully managed, no-code ELT platform that makes data movement simple, reliable, and scalable. It helps teams connect over 150 sources to leading data warehouses in minutes, without requiring engineering effort or ongoing maintenance. 

With automated scaling, fault-tolerant pipelines, transparent pricing, and complete end-to-end visibility, Hevo ensures your data flows seamlessly and stays trustworthy at every stage.

Its near‑real‑time capabilities and growing list of connectors have earned it the trust of over 2,000 customers worldwide, including names like DoorDash, Shopify, and ThoughtSpot. 

Key Features

1. Easy to Use

Get started in minutes with a guided, no-code setup that requires no scripting or infrastructure management. Build, monitor, and scale data pipelines through a simple visual interface designed for speed and ease.

2. Scalable

Hevo automatically scales to handle growing data volumes and high-throughput workloads without downtime or manual tuning. Its performance-first design ensures consistent speed, even as pipeline complexity increases.

3. Reliable

Built for resilience, Hevo features auto-healing pipelines, intelligent retries, and a fault-tolerant architecture that keeps data flowing even when sources fail. Automatic schema handling adjusts to API or structure changes without breaking workflows.

4. Predictable Pricing

Hevo’s event-based pricing model provides complete cost transparency, allowing teams to forecast spend accurately as data scales. There are no hidden fees, usage credits, or surprise overages, only clear and consistent billing.

5. 360° Visibility

Track every pipeline in real time through unified dashboards, detailed logs, and data lineage views. Batch-level checks help detect anomalies early, keeping your data accurate, consistent, and fully trustworthy across all systems.

quote icon
We did a proper evaluation between Hevo and its competitors. We realized that Hevo provided the best value out of all of them; it had all the features that we wanted at a price that we were comfortable with. It was the best option for us.
Prudhvi Vasa
Head of Data

What is Fivetran?

Fivetran overview

Fivetran is a fully managed ELT platform designed to simplify data movement across hundreds of sources with minimal manual effort. Known for its extensive library of prebuilt connectors, it allows teams to centralize data quickly without managing infrastructure or pipeline maintenance.

Fivetran is widely known for its managed ELT approach and library of prebuilt connectors, making it easy to get data flowing quickly. It’s a good choice for teams that want a hands-off setup.

However, many teams soon hit roadblocks with unpredictable pricing, inconsistent support responses, and limited customization. Alternatives now offer more flexibility, transparent pricing, and control over how data flows.

Key Features

  • Transformation: Fivetran uses a dbt Core integration to run transformations after data is loaded into your warehouse.
  • Connector Library: Offers a wide range of prebuilt connectors, though users have limited flexibility over what data is extracted or excluded.
  • Data Syncs: Runs automated batch-based ELT jobs; real-time syncs are restricted to higher enterprise plans.
  • Schema handling: Detects and updates source schema changes automatically.
  • Compliance: Includes SOC 2 Type II and HIPAA compliance for data protection.

Both platforms can supercharge data pipelines, but which one is the right fit for your team? Let’s break down their key features, differences, and ideal use cases.

If you are looking to switch from Fivetran, check out our blog on Top 11 Fivetran Alternatives.

Why Should You Choose Hevo over Fivetran?

Hevo removes the complexity and unpredictability that many teams face with Fivetran.

With Hevo, you get:

  1. Predictable, transparent pricing without MAR-based cost spikes or unexplained usage charges.
  2. 24/7 responsive support, unlike the slow or inconsistent ticket resolution many users report with Fivetran.
  3. Multi-workspace and multi-region support under one account, not fragmented deployments.
  4. Auto-healing, fault-tolerant pipelines that keep data flowing without manual intervention.

Trusted by 2000+ data teams, Hevo helps you build reliable, scalable pipelines with complete visibility and zero surprises.

    Get Started with Hevo for Free

    Hevo vs Fivetran – Which ELT tool should you pick?

    1. Pricing Transparency & Cost Predictability

    Hevo

    • Event-based pricing that is predictable and easy to forecast.
    • No surprise bills from row-based consumption or warehouse-side workloads.
    • Ideal for teams with fast-growing data volumes or frequently updated tables.

    Fivetran

    • Monthly Active Rows (MAR) pricing, where cost scales aggressively when tables update frequently.
    • Can be hard to estimate and often requires tuning sources to control spend.

    Summary: Hevo is significantly more predictable for scaling teams; Fivetran is powerful but costly as volumes rise.

    2. Support

    Hevo

    • 24/7 human support with fast response times.
    • Direct access to engineers for faster incident resolution.
    • Frequently rated higher for responsiveness and issue ownership.

    Fivetran

    • Support quality varies by pricing tier.
    • Slower response times are reported for mid-tier plans.
    • Escalations may take longer during complex incidents.

    Summary:
    Hevo provides more hands-on, responsive support, making it better for teams that cannot afford delays during pipeline issues.

    3. Connector Coverage & Flexibility

    Hevo

    • 150+ fully managed connectors across SaaS apps, databases, files, events, and cloud storage.
    • Custom REST API connector available on request for niche sources.
    • Supports both batch and real-time ingestion.

    Fivetran

    • 300+ connectors including more enterprise-grade sources (SAP, Oracle Fusion, Netsuite, etc.).
    • Custom connectors are limited, making it less flexible for bespoke integrations.

    Summary: Fivetran leads in enterprise connector breadth, but Hevo offers greater flexibility and easier customization for modern stacks

    4. Transformations

    Hevo

    • Supports pre-load transformations (Python) and post-load transformations (SQL, dbt).
    • Clean data processing before it hits the warehouse—reduces errors downstream.
    • Ideal for teams wanting control over data quality early in the pipeline.

    Fivetran

    • Primarily post-load transformations via integrated dbt Core.
    • No pre-load transformations; relies fully on warehouse compute.

    Summary: Hevo gives more transformation flexibility, supporting both pre-load and post-load workflows.

    5. Reliability, Auto-Healing & Schema Handling

    Hevo

    • Fault-tolerant pipelines with intelligent retries.
    • Auto-healing architecture reduces manual monitoring.
    • Automatic schema evolution without breaking syncs.

    Fivetran

    • Strong automation around schema drift and API changes.
    • High reliability but lacks Hevo’s pre-load validation control.

    Summary: Both are reliable, but Hevo offers more visibility and early control over source-level issues.

    6. Setup, Maintenance & Operational Overhead

    Hevo

    • True no-code setup; pipelines ready in minutes.
    • No infrastructure, tuning, or connector maintenance required.
    • Unified monitoring and lineage increase transparency.

    Fivetran

    • Easy to set up but assumes a more hands-off, opinionated pipeline model.
    • Limited freedom to customize orchestration or transformations.

    Summary: Hevo minimizes ongoing engineering effort; Fivetran reduces configuration but can feel rigid.

    7. Real-Time & High-Frequency Sync Capabilities

    Hevo

    • Designed for real-time operational syncs.
    • Ideal for streaming, transactional workloads, and near-instant freshness.

    Fivetran

    • Sync frequency varies by connector; not all support real-time.
    • Best suited for scheduled ELT pipelines.

    Summary: Hevo is stronger for real-time freshness; Fivetran excels in traditional batch.

    8. Governance & Security

    Hevo

    • SOC 2 Type II, HIPAA, GDPR, CPRA, and DORA compliant.
    • Transparent auditing and complete pipeline visibility.
    • End-to-end monitoring across all workspaces.

    Fivetran

    • Strong enterprise governance features, including RBAC and private networking options.
    • Broad security controls suitable for large enterprises.

    Summary:
    Fivetran offers deeper enterprise governance options, while Hevo provides strong, modern security standards with greater operational visibility.

    quote icon
    With Hevo Data, you create a connection out of 1000 objects, select 10 objects you really need, apply minimal transformations, and Hevo Data will take care of it. It will run every day, send you notifications, you can go back, you can restart the pipeline, and it will just refresh the data.
    Karan Singh Khanuja
    Data Scientist

    Hevo vs Fivetran: In-depth Feature & Use Case Comparison

    If you’re evaluating Hevo and Fivetran, you’re likely dealing with growing data pipelines or a complex enterprise environment. The best choice depends on your priorities: speed and simplicity vs. scale and depth of enterprise features. 

    Here’s how they compare across four critical areas, with a clear takeaway for each.

    1. Replication Modes

    Hevo supports three replication modes:

    Replication ModeHow It WorksKey Benefit
    Log-Based ReplicationUses WAL (Write-Ahead Logs) with TEST_DECODINGHighly efficient and low impact on production systems
    Table ModeExecutes SQL on the database to extract changed rows based on a modified timestamp columnWorks even if WAL is unavailable
    Custom SQLAllows writing custom queries to extract only the needed dataIdeal for selective or complex data extraction

    Hevo is designed to reduce load on production databases while maintaining reliable replication. This makes it a strong choice for teams working with high-traffic, performance-sensitive systems or rapidly scaling datasets.

    Fivetran offers two replication modes:

    Replication ModeHow It WorksLimitation
    Teleport SyncsCaptures a snapshot of the full table and compares it with the previous snapshot to detect inserts/updates/deletesRequires primary keys and becomes resource-heavy and slow with very large or fast-growing tables
    Log-Based ReplicationWAL with Pgoutput, WAL with TEST_DECODING, and XminRuns in batch mode, flushing logs only after replication completes, which reduces reliability during sudden data spikes or high data volume

    Teleport Syncs works well only when tables are moderately sized and changes are predictable. Fivetran’s log-based replication can struggle with high data volume or unpredictable spikes due to its batch-flush mechanism.

    Choose Fivetran if you have moderate data sizes, predictable batch-based replication needs, and a schema that fits Fivetran’s conditions.

    2. Real-Time Streaming

    Hevo is designed as a stream-first platform, built on Kafka. This enables near real-time data movement – a strong fit for teams that depend on fast updates and continuous pipelines.

    Fivetran, by contrast, operates primarily in batch mode. Most customers experience hourly data transfers, which works well for predictable workloads that don’t require instant updates, but does not deliver real-time streaming for all use cases.

    Users report that Hevo’s architecture offers greater flexibility and responsiveness for real-time data pipelines.

    3. Schema Management

    Fivetran follows a strict 1:1 schema approach. It reproduces the source schema and table structure exactly in the destination.

    This is useful if you want a fully faithful replica – but it limits flexibility when working across multiple databases or namespaces.

    Hevo provides a much more customizable schema experience, including the ability to:

    • Push multiple databases or schema namespaces into a single destination schema
    • Merge identical tables across different sources into one consolidated table
    • Apply prefixes to destination tables to standardize naming across the organization

    4. Transformation Capabilities

    Fivetran supports limited pre-load transformations through its UI (e.g., dropping columns or masking fields).

    Most data shaping happens after loading, via dbt, for more advanced transformation logic.

    Hevo offers more robust pre-load transformation options, enabling users to shape the data before it reaches the warehouse – via drag-and-drop workflows or custom Python scripts. With Hevo, teams can:

    • Clean and filter data early
    • Convert currencies or measurement units
    • Exclude unwanted rows
    • Save warehouse compute cost by loading only relevant, properly formatted data

    For post-load transformations, both Hevo and Fivetran integrate with dbt Core.

    5. Pricing and Cost of Ownership

    Hevo’s transparent, event-based tiers make it easy for teams to predict and manage monthly costs. At the same time, Fivetran’s MAR-based pricing is opaque and unpredictable for teams handling large or fast-growing datasets.

    Below is a clear side-by-side comparison of how both platforms structure their pricing:

    AspectHevo DataFivetran
    Pricing ModelTransparent subscription pricing with fixed event limitsMAR-based pricing; costs increase with data volume
    Free PlanFree Trial: 1M events; 50+ SaaS connectorsFree Plan: 500K MAR; limited data throughput
    Entry-Level PlanStarter: $239/month for 5M events; supports SaaS + some DBsStarter: 1-hour syncs; does not include database connectors
    Mid-Tier PlanProfessional: $679/month for 20M events; supports streaming + low latencyStandard: DB connectors + 15-min syncs; some connectors still restricted
    Enterprise PlanBusiness Critical: real-time streaming, RBAC, SSO, VPC Peering, advanced securityEnterprise: 1-min syncs, premium connectors; may use HVR for real-time
    Cost PredictabilityHighly predictable; minimal billing surprisesHarder to estimate; MAR usage can spike unexpectedly
    Best ForTeams wanting clarity and predictable scalingTeams needing enterprise connectors and fast syncs

    6. Security and Compliance

    Hevo supports a wide range of global regulations, including GDPR, HIPAA, SOC 2, CCPA, and DORA, making it suitable for regulated industries and European financial services. 

    Fivetran provides robust compliance as well but does not include DORA and offers less flexibility in how global teams isolate or segment data environments.

    CategoryHevo DataFivetran
    ComplianceGDPR, HIPAA, SOC 2, CCPA, DORASOC 2 Type 2, PCI-DSS, ISO 27001, HIPAA, GDPR (no DORA)
    Data SecurityAES encryption at rest and in transitPrivateLink (AWS, Azure, GCP) supported
    AuthenticationSAML 2.0, 2FA, SSH, reverse SSH, VPC peeringSAML 2.0, 2FA, SSH, reverse SSH, VPC peering
    WorkspacesUp to five isolated workspaces per domainSingle workspace setup
    Global FlexibilityStrong multi-region and multi-team setupLimited workspace flexibility
    Error DetectionAutomated error correction + Slack/email alertsSimilar automated correction + alerts

    Frequently Asked Questions

    1. What are the downsides of Fivetran?

    Cost: Fivetran can be expensive, especially for large volumes of data.
    Limited Customization: Fivetran offers limited flexibility in data transformations compared to traditional ETL tools.
    Dependence on Supported Connectors: Users are restricted to the connectors and integrations that Fivetran supports.

    2. What is the key difference in the Hevo vs fivetran comparison?

    The main difference in the Hevo vs Fivetran comparison is their focus: Hevo prioritizes real-time streaming, schema flexibility, and transparent pricing, while Fivetran focuses on connector breadth, advanced governance, and enterprise-scale environments.

    3. Which tool is better for real-time data pipelines: Hevo or Fivetran?

    In the Hevo vs fivetran evaluation for real-time use cases, Hevo Data takes the lead with its Kafka-based architecture that supports near real-time streaming. Fivetran relies primarily on batch syncs, making it less suitable for low-latency requirements.

    4. How does pricing differ between Hevo and Fivetran?

    Hevo offers transparent, event-based subscription plans with predictable costs. Fivetran uses a Monthly Active Rows (MAR) consumption model, which can quickly become expensive for high-volume workloads.

    5. Which platform offers better schema flexibility in the Hevo vs Fivetran comparison?

    Hevo provides more schema flexibility – allowing merging databases, unifying tables, and applying prefixes – making it the stronger option for customization. Fivetran maintains strict 1:1 schema replication, limiting flexibility in multi-source setups.

    Arun Chaudhary
    Senior Sales Engineer

    Arun Chaudhary is a Senior Sales Engineer at Hevo Data, bringing over 10 years of expertise in sales engineering and pre-sales consulting. Specializing in solutions engineering and business value creation, Arun excels in building robust business cases and delivering tailored solutions. He is proficient in ETL, ELT, and RPA development with a strong background as a Java developer.