Two platforms are most commonly associated with automating your data processes: Fivetran vs Supermetrics. Thus, whether you have the demands of a fast-paced marketing team that needs the functionality of integrating many sources into one destination or an adept technical team that has to maintain high-traffic ETL processes, deciding between Fivetran vs Supermetrics may be challenging.
In this blog, I will take you through the detailed workings of both platforms, with their pros and cons and how Hevo solves some of the issues with these two tools. Well, now let’s compare Supermetrics vs Fivetran and discuss their features to help you choose the best option.
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Product Overview
Let’s start with what these two tools provide. Fivetran vs Supermetrics both connect and transfer data from various sources to a data warehouse or analytics tool; however, they differ in their approach, functionalities, and applications.
Fivetran
G2 Rating: 4.2/5.0
Gartner Rating: 4.5/5.0
Fivetran is an ELT tool designed to load data from many sources into a single destination, such as a data warehouse or data lake. This is due to its no-maintenance, fully managed pipelines and emphasis on supporting technical teams that indulge in complex data systems.
Supermetrics
G2 Rating: 4.4/5.0
Gartner Rating: 3.8/5.0
Supermetrics is a data integration tool that extracts and organizes data for use mainly by marketing departments. Users can extract data from different marketing tools directly into Google Sheets, Excel, or Data Studio. It is easy to use, even by people who do not have any technical background.
Pros and Cons on Supermetrics vs Fivetran
What are the specific features and/or limitations of each tool?
Fivetran
| Pros | Cons |
| Fully automated data pipelines with minimal configuration. | Higher price point, especially for smaller teams. |
| Supports a wide range of data connectors. | Limited support for non-SQL users. |
| Excellent for technical teams with SQL knowledge. | Transformations can be complex for beginners. |
Supermetrics
| Pros | Cons |
| Easy to use for marketing professionals. | Limited to marketing data sources. |
| Simple setup. | Does not offer advanced data transformations. |
| Integrates well with marketing platforms like Facebook Ads, Google Analytics, and more. | Less suitable for large-scale data operations or non-marketing teams. |
Head-to-Head Comparison: Fivetran vs Supermetrics vs Hevo
| Feature | Fivetran | Supermetrics | Hevo |
| Platform Focus | ETL/ELT | ETL | ETL/ELT |
| Connectors | 500+ prebuilt non-customizable connectors are available only for structured data sources | 120+ connectors, with some as Early Access and Premium only. | 150+ connectors (with 60+ free sources) |
| Ease of Use | No-code UI Platform | No coding required | No-code Intuitive Interface |
| Pricing | Higher, Consumption-based pricing with a 14-day free trial. | Subscription-based | Mid-range, transparent pricing, Event-based pricing with a 14-day free trial option. |
| Security Certifications | SOC 2 Type II, GDPR compliant | GDPR compliant | SOC 2 Type II, GDPR, HIPAA compliant |
| Deployment Options | Hybrid, SaaS, Self-Hosted | Cloud-only | Fully SaaS |
| Support | 24/7, with premium options | Email support | 24/7 live chat and phone support |
| Vendor Lock-In | Yes | Yes | No |
Key Differences on Fivetran vs Supermetrics vs Hevo
- Connectors
- Fivetran
- Extensive Connector Library: Offers over 500 connectors.
- Diverse Data Sources: Supports databases, SaaS applications, and cloud storage.
- Continuous Updates: New connectors are regularly added based on user demand.
- Enterprise-Level Integration: Ideal for complex data ecosystems requiring robust integration.
- Supermetrics
- Marketing-Focused Connectors: Provides around 80 connectors specifically for marketing platforms.
- Popular Platforms Supported: Includes Facebook Ads, Google Analytics, Instagram Insights, and more.
- Easy Setup: Simple connector configuration suitable for non-technical users.
- Limited Scope: Primarily designed for marketing data sources, with less variety compared to competitors.
- Hevo
- Wide Range of Connectors: Offers over 150 connectors covering various data sources.
- Comprehensive Support: Includes databases, SaaS applications, cloud services, and more.
- User-Friendly Interface: Easy connector setup without coding.
- Custom Connectors: Ability to request new connectors as per business needs.
- Pricing
- Fivetran
- Consumption-Based Model: Pricing based on the volume of data processed.
- Higher Costs for Large Volumes: Can become very expensive for mid-size businesses.
- Enterprise Pricing: Tailored plans for large organizations.
- No Upfront Fees: Pay-as-you-go without long-term commitments.
- Supermetrics
- Subscription-Based Pricing: Fixed monthly or annual fees.
- Multiple Plans Available: Different tiers based on connectors and data limits.
- Predictable Costs: Easier budgeting with consistent pricing.
- Free Trials: Option to test the service before committing.
- Hevo
- Transparent Pricing: Clear, usage-based pricing without hidden fees.
- Affordable for SMBs: Competitive rates suitable for small to medium businesses.
- Flexible Plans: Scalable pricing that grows with your business.
- Free Tier Available: Limited usage option for startups or testing purposes.
- Data Transformations
- Fivetran
- SQL-Based Transformations: Requires knowledge of SQL for data manipulation.
- Integrated Transformation Tools: Allows transformations within the pipeline using dbT tools
- Technical Expertise Needed: Best suited for teams comfortable with coding.
- Scheduled Transformations: Automate data transformations at set intervals.
- Supermetrics
- Limited Transformation Capabilities: Basic data extraction with minimal manipulation.
- Manual Adjustments Required: Users often need to transform data outside the platform.
- Designed for Simplicity: Focuses on pulling raw data efficiently.
- Third-Party Tools Needed: May require additional software for advanced transformations.
- Hevo
- Code-Free Transformations: User-friendly interface for data manipulation without coding.
- Python-based Transformations: Offers Python interface for complex transformations if you want to have more control of your data.
- Real-Time Processing: Data is transformed in real-time as it moves through the pipeline.
- Custom Transformations: Flexibility to create custom rules as per business logic.
- Support
- Fivetran
- Support Availability: 24/7 assistance with priority to Enterprise users.
- Premium Support Options: Enhanced support features for enterprise clients.
- Multiple Channels: Support via email, chat, and phone.
- Comprehensive Documentation: Extensive resources and guides for self-help.
- Supermetrics
- Email Support: Primary mode of communication for assistance.
- Response Times Vary: May not be immediate, affecting urgent issue resolution.
- Help Center Access: Offers FAQs and guides for common questions.
- Community Forums: Engage with other users for tips and solutions.
- Hevo
- Live Chat and Phone Support: Immediate assistance whenever needed, 24/7.
- Dedicated Support Team: Personalized help for complex issues.
- Onboarding Assistance: Support during the initial setup and integration phase.
- Extensive Resources: Access to tutorials, documentation, and webinars.
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Which Tool Should you Choose?
In this blog, we’ve taken a close look at the differences between Fivetran vs Supermetrics, and vs Hevo. These platforms have their own set of advantages and disadvantages.
In terms of choosing between Supermetrics vs Fivetran vs Hevo, it solely depends on your requirements. Fivetran is ideal for a large technical team managing a diverse set of data sources because of its connectors and infrastructure. Nevertheless, if your primary concern lies in providing and using a marketing data load comfortably, then Supermetrics is more suitable for your team. In contrast, if you want a versatile, affordable, and easy-to-implement solution for technical and non-technical teams, Hevo gets the perfect balance.
FAQ on Fivetran vs Supermetrics
What is the difference between Fivetran and Supermetrics?
Fivetran is for technical users and has more data connectors while Supermetrics is developed with a view to providing data from marketing platforms to the marketing team.
Does Supermetrics support data transformations?
Supermetrics has limited data transformation capabilities compared to Fivetran or Hevo. Most transformations in Supermetrics need to be done manually.
Is Supermetrics an ETL tool?
Supermetrics is a web-based ETL tool that lets you connect to 120+ sources and 16 destinations.
Nitin, with 9 years of industry expertise, is a distinguished Customer Experience Lead specializing in ETL, Data Engineering, SAAS, and AI. His profound knowledge and innovative approach in tackling complex data challenges drive excellence and deliver optimal solutions. At Hevo Data, Nitin is instrumental in advancing data strategies and enhancing customer experiences through his deep understanding of cutting-edge technologies and data-driven insights.
