E-Commerce is one of the oldest businesses and still an ever-growing field. Though it generates good revenue and saves time compared to offline businesses, it’s hard to maintain if you try to manage it on your own. With the help of an E-Commerce site, one can sell anything from physical products to digital products and services. Not everyone likes to code their E-Commerce website. But how can anyone set up an E-Commerce website with no coding knowledge? Google Analytics 4 WooCommerce integration can solve this problem.
WooCommerce is an open-source WordPress plugin that can make your E-Commerce site in no time. You can easily manage all your products, services, shipments using this one plugin. But what about handling the other half portion of an E-Commerce business? In addition to setting up an E-Commerce site, you also have to deal with a strategic selection of winning products, plan the budget, calculate the taxes, and much more. Google Analytics 4 is another free Web Analytics service that can provide you all the analysis, measurements, and reports in one place.
Google Analytics 4 WooCommerce Integration is a perfect combination to start a successful E-Commerce business. In this article, you will read about Google Analytics 4 and WooCommerce. Also, you will learn the steps to integrate Google Analytics 4 WooCommerce.
Table of Contents
Prerequisites
- A WordPress Account with WooCommerce plugin.
- A Google Analytics Account.
Introduction to Google Analytics 4
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Google Analytics 4 is the next generation of Google Analytics. It’s a Web Analytics service that measures web traffic and user behavior to help Marketers and businesses gain better insights into their customer data. Google Analytics 4(also abbreviated as GA4) is an extension of the “App+Web” Property launched by Google that is more focused on cross-channel data collection. It allows Marketers to track users from apps, software, and websites on different platforms.
Google Analytics 4 collects data using AI Predictive Analytics and Channel Measurement which means it collects data that is more relevant to the context of the page, business, or website, and then it will group according to common data sources of the website. GA4 focuses more on user privacy. With the help of various Machine Learning models, it can collect data from websites and apps without relying on Hits. Previously every user activity on the webpage is recorded as a Hit and sent to Google Servers. GA4 makes it easier for Marketers to know about web traffic and user behavior.
Key Features of Google Analytics 4
GA4 offers a wide variety of features and functionalities to help you reduce workload and increase revenue. Some of the features are listed below:
- Data Reporting and Visualization: Google Analytics 4 offers customizable Visualization features that can help you gain a better understanding of data.
- Data Analysis: It offers a deep analysis of your data using its Machine Learning models.
- Cookie-less Analytics: With the launch of GA4, Google phases out the use of 3rd party cookies. It will use Machine Learning to fill in the data gaps.
- Cross-Domain Tracking: If your business has multiple domains under GA4, then you can track users from one domain to another domain.
To learn more about Google Analytics 4, click here.
Introduction to WooCommerce
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WooCommerce is a WordPress plugin that adds basic E-Commerce functionality to your WordPress website. It’s a perfect solution to quickly start your E-Commerce website or online store in no time. The best thing about WooCommerce is that it’s free to use. This open-source plugin supports most themes available for WordPress. Around 90% of E-Commerce websites on WordPress use the WooCommerce plugin. It’s an easy-to-use plugin that doesn’t require any coding to manage an E-Commerce website.
WooCommerce is not only limited to E-Commerce products functionality. It also offers “payment” services, “Add to cart” feature, “shipment” services, and “dynamic pricing” on the websites. WooCommerce is compatible with small to large-scale E-Commerce sites or stores. To add more functionalities to WooCommerce, one can download WooCommerce extensions from its marketplace.
It also features Reporting and Data Analytics to get an overview of the performance of the E-Commerce site. The customizable dashboards and advanced segmenting tools add more value to it.
Key Features of WooCommerce
WooCommerece made it easier for every business to sell products and services online. It comes with many features and is still in the development of new updates. Some of the features of WooCommerce are listed below:
- SEO Friendly: To build a successful online business, one needs good hands-on SEO (Search Engine Optimization). WooCommerce works on WordPress that adds more value to your website by default.
- Smooth Integrations: WooCommerce can easily integrate with most Advertising services and Data Analysis tools to effectively run your Marketing Campaigns.
- Local Customization: Your business may target customers for a particular region. WooCommerce is flexible to change currency, language, units.
- Dynamic Price: WooCommerce automates the process of tax calculations and shipping prices based on the region.
To know more about WooCommerce, click here.
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Steps to Google Analytics 4 WooCommerce Integration
In this section, you will learn about the steps to integrate WooCommerce GA4. The process is easy to follow and is divided into 4 steps, as shown below:
Step 1: Log in to Google Analytics Account
- Login to your Google Analytics account here.
- Select the Analytics Account and Property with which you want to perform Google Analytics 4 WooCommerce Integration.
- Now, click on “Admin” located at the bottom-left of the screen on the side navigation.
- Here you can select Accounts and Property. So do check again if it’s the one you wanted.
- Check in the Property column whether it’s showing “Setup Assistant” or “GA4 Setup Assistant”, as shown in the image below.
Image Source: Self
Image Source: Self
- In case it shows “Setup Assistant”, then the GA4 tracking ID or Measurement ID is already generated and you can directly skip to Step 3.
- If it shows “GA4 Setup Assistant”, then let’s set up and generate Measurement ID.
Step 2: Setting Up GA4 Setup Assistant
- Select the “GA4 Setup Assistant” option in the Property column.
- Now, click on the “Get Started” button in the first section of the page, as shown in the image below.
Image Source: Self
- A new pop-up will ask to create a new Google Analytics 4 Property. Click on the blue “Create Property” button, shown in the image below.
Image Source: Self
- Now, You have Successfully connected Google Analytics properties. Click on the “See you GA4 property” button, as shown in the image below.
Image Source: Self
Step 3: Getting the GA4 Measurement ID
- If you have followed Step 2 then, click on the “Tag Installation” option. Else, select the “Setup Assistant” option from the Property column and choose the “Tag Installation” option, as shown in the image below.
Image Source: Self
- Here, click on the “Add Stream” button if you don’t have any stream in the ”All” or ”Web” tab.
- Now, click on the next arrow button of the Data Stream, shown in the image below.
Image Source: Self
- Web Streams details will open where you can get the Measurement ID.
- Now, copy the Measurement ID located on the top right-hand side of the screen, as shown in the image below.
Image Source: Self
Step 4: Connecting Google Analytics 4 and WooCommerce
- Login to your WordPress account here.
- Click on the ”WooCommerce” option in the side navigation bar, as shown in the image below.
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- It will open WooCommerce settings. Here choose the ”Integration” tab, as shown in the image below.
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- Now, click on the ”Google Analytics” option, shown in the image below.
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- You can see all the Google Analytics 4 WooCommerce settings here.
- Now, paste the copied Measurement ID to the text field of ”Google Analytics ID” to Google Analytics 4 WooCommerce Integration, shown in the image below.
Image Source: Self
- Now, fill the text field of ”Set Domain Name” to your website name. Although, it’s an optional field because the WooCommerce plugin automatically fetches this data.
- Move to the ”Tracking Options” section, where you can see few additional settings related to Google Analytics 4 WooCommerce.
- Check the ”Enable Standard Tracking” to track the session data on demographics, user behavior, etc.
- Check ”Display Advertising Support” so that Google Analytics 4 WooCommerce code can support Display Advertising features on your website.
- Check ”Use Enhanced Link Attribution” to allow Google Analytics to differentiate between identical links to the same page.
- Check ”Enable Universal Analytics” to allow the Google Analytics Universal feature to work on your site.
- Now scroll down and move to the ”Enhanced E-Commerce” section and check the ”Enable Enhanced E-Commerce” option that allows you to collect more data related to user interaction with your site.
- Click on the ”Save Changes” button to save all your Google Analytics 4 WooCommerce Integration configurations.
- Now, go back to Google Analytics account, and in the ”Admin”, click on the ”E-Commerce Settings” option located in the View column next to the Property column, shown in the image below.
Image Source: Self
- Here toggle the ”Enable E-Commerce” to ”ON” and then toggle ”Enable Enhanced E-Commerce Reporting” to ”ON” to add more data collection features to Google Analytics 4 WooCommerce as shown in the image below.
Image Source: Self
- Now, click on the ”Save” button.
That’s it! You have successfully integrated Google Analytics 4 WooCommerce.
Benefits of Google Analytics 4 WooCommerce Integration
There are many pre-built E-Commerce platforms available in the market but many use WooCommerce because it is secure and user-friendly. GA4 is the best tool available in the market for Analytics. There few more benefits of using Google Analytics 4 WooCommerce, listed below:
- It will help you save tons of time with automated reports from Google Analytics that you can view and also share with others.
- Google Analytics 4 WooCommerce Integration allows you to identify weak spots of your E-Commerce business and will help to optimize it.
- You can analyze the most demanding products of your online store. Then you can set a competitive price and apply other marketing strategies to increase your revenue.
- Google Analytics 4 WooCommerce Integration will help you analyze your Marketing Campaigns and E-Commerce site performance in one place.
Conclusion
In this article, you read how to use Google Analytics 4 WooCommerce to set up an E-Commerce business. Also, you learned the process of Google Analytics 4 WooCommerce Integration. Running an online store can be a hectic job if not managed correctly. As the business expands, your E-Commerce site will generate more data, needs to be stored and analyzed regularly.
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To stay ahead of your competition, E-Commerce site data should be available in the analysis-ready form to perform analysis. Hevo Data offers a No-code Data Pipeline solution to transfer all your E-Commerce data to any Data Warehouse. It fully automates the process of transferring data from Google Analytics 4 and 100+ sources to any Data Warehouse without writing a single line of code. It helps transfer data from Google Analytics 4 to a destination of your choice for free.
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Share your experience of learning about the WooCommerce GA4 Plugin and Integration in the comments section below!
Aditya has a keen interest in data science and is passionate about data, software architecture, and writing technical content. He has experience writing around 100 articles on data science.
No Code Data Pipeline for Google Analytics 4 and WooCommerce