Google Hubspot Integration: 7 Easy Steps

on CRMs, Data Integration, G-Suite, HubSpot • August 30th, 2021 • Write for Hevo

Hubspot provides a large number of tools to help businesses. Google Suite is a benchmark in web applications for business needs. By performing Google Hubspot Integration, you can extract maximum from your business.

Table of Contents

Introduction To HubSpot

Google Hubspot Integration: Hubspot Logo
Image Source: softwareengineeringdaily.com

Have you ever owned a company or worked in the marketing department? If yes, then you must have heard about HubSpot. But first, understand what marketing is all about. Marketing is the process of analyzing customer wants and satisfying them most profitably. This is what the definition says. Although it seems short and crisp, it entails a variety of functions such as advertising, lead generation, branding, and packaging.

If we consider the lead generation part of marketing, we understand that it comprises of two main broad categories-inbound and outbound. Outbound is all about reaching out to potential customers and getting them interested in your product and services. But any guesses what inbound marketing means? Yes! You have probably guessed it right by conversely changing the definition of outbound marketing.

Inbound marketing is a type of marketing that doesn’t require you to run behind your customers. But it makes the customer run behind your company and its value offerings. Sounds interesting, isn’t it? But hold on a second. Have you wondered how does that even happens in today’s world of choosy customers? How to influence their preference in your favor with inbound marketing? Any idea? No? Let us tell you. Inbound marketing achieves this with the help of content. Content is king, and it attracts when the masses when in need of water, land, and product/service in our case. Inbound marketing may seem easy on paper but, it requires a lot of analysis and strategizing.

This is why we have HubSpot. Now, what is HubSpot? Where did it come from? What does it do? What relation does it have with inbound marketing? Let’s not shoot guns! In this blog, we will cover everything related to Google Hubspot Integration. So, without any further due, let’s get started!

HubSpot is an inbound marketing software offered by HubSpot. Mind you! Here HubSpot is both the name of the SaaS company and the name of the software as well. HubSpot, the cloud-based CRM is designed by HubSpot (the company) to help companies address sales and marketing, boost ROI, foster sales enablement, and perform inbound marketing strategies to generate more qualified leads. Initially, HubSpot the company offered various tools to perform email marketing, lead generation separately. Now, HubSpot offers all its services under one roof of the HubSpot software that works as a one-stop solution for blogging, social media posting, email marketing, and a lot’s others. 

Let us understand the key features of HubSpot, the software.

5 Key Features of HubSpot

  1. Free CRM- HubSpot offers a free CRM to its clients to nurture their client relationships. The behavioral tracking feature helps companies to know their audience’s mood, thereby making the business profitable. The best part? The HubSpot CRM is free of cost!
  1. List Segmentation- HubSpot allows you to segregate customers into lists. List segregation makes it easier to track the progress of a buyer’s journey up till now.
  1. Landing pages- Landing pages exist to convert prospects into paying customers. HubSpot helps you create well-crafted landing pages and get more customers to take out their credit/debit cards and pay.
  1. Workflows- HubSpot extends a helping hand to automate your marketing efforts. It is almost impossible to do every task manually in large organizations, and HubSpot is a blessing in disguise for marketers.
  1. Dashboard- HubSpot helps marketers to view the results of marketing efforts with the well-organized dashboard in place. Moreover, the paid tracking features also attempt to provide a clear picture of the paid ads on Google.

Learn more about Hubspot.

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Introduction to G-Suite

Google Hubspot Integration: G-Suite Logo
Image Source: sleonproductions.com

Google Workspace, also known as Google apps and G-suite, is a collection of cloud computing, productivity, and collaboration tools offered by Google. Google workspace comprises tools like Gmail, drive, meet, and docs for clear communication and content creation. Earlier the facilities were available to only paying customers, but in June 2021, Google announced that everyone with a Gmail account will have access to Google Workspace.

Now, let us have a look at some amazing features of Google Workspace. We bet you don’t know some of them!

5 Key Features of G-Suite aka Google Workspace

  1. Smart Compose- Did you know that Google’s AI-powered tool Smart Compose helps you write emails flawlessly with its word suggest, a feature that uses machine learning to detect generic suggested words. Smart Compose not only reduces your time writing emails but also makes content creation a hassle-free task.
  1. Offline mode- Yes, you heard that right! Now you can access your Google workspace from almost anywhere around the world. You don’t even need an internet connection to do so. The offline mode gives you access to the latest versions of your documents and files.
  1. Drive- Storage is a problem that everyone from a household to large multinational faces. But Google workspace has got us covered with digital storage. We can now store all our files in one place and make the most use out of our information stored in the drive.
  1. Calendar- How many times, we forget to do things? Many times, right? But google calendar is here to our rescue. The things we plan on Google calendar directly remind us to not miss any opportunity or deadline.
  1. Work insights- The work insights feature lets you analyze all the features with its charts and data. Every organization surely needs to know where all the time is getting invested in the business and on what content. 

Learn more about G-Suite.

Importance of Google Hubspot Integration

Google Hubspot Integration
Image Source: cdn2.hubspot.net

Google Hubspot Integration opens new doors of productivity in the organization. If you are an active user of the HubSpot software, then this is the best thing you can do for your business. The Google Hubspot Integration makes companies reach out to potential clients easily and thereby doesn’t let you miss any opportunity. Additionally, Google Hubspot Integration makes the whole marketing process a lot easier and interesting.

Steps for Google Hubspot Integration

Google Hubspot Integration: Email Integration
Image Source: cdn2.hubspot.net

Follow the steps given below for Google Hubspot Integration.

  1. First of all, log in to your HubSpot account and click the settings gear from the menu bar.
  2. A new page will be opened and click the “general” option from the side navigation bar.
  3. Click the “email” tab on the new window
  4. A new tab will open with various services that you can connect to and choose the Gmail option.
  5. Next, click the “connect your box” option.
  6. Now, click the “Continue” button then you will be prompted to log in to your google account. Enter the details and google credentials to continue to log in
  7. Lastly, review and allow all the permissions and click “allow”.

Finally, you will get a notification from HubSpot stating the success of the Google Hubspot Integration.

Benefits of Google Hubspot Integration

  1. Sales Prospecting- The Google Hubspot Integration helps companies to enhance their productivity levels by giving you access to all the templates and snippets for various prospecting situations. 
  1. Excellent email campaigns- You can set up great email campaigns by Google Hubspot Integration. It basically helps you set up a sequence of emails to be sent on specific dates.
  1. Schedule meetings- The Google Hubspot integration makes it easy for you to schedule meetings. You simply have to click the calendar icon on the menu bar and choose from the list of meeting options.
  1. Track communications- Generally, the sales team looks after the communication aspect of the organization manually. The Google Hubspot Integration enables you to keep a good track of your communications. You can log in to and track your emails and messages easily. Moreover, it also helps you know how the prospects are interacting with your communication methods.

Conclusion

In this blog post, you have learned the main features of HubSpot and Google-Suite and a deep understanding of Google Hubspot integration. If you want a good CRM, then you may get started with the HubSpot free plan. But, if you are looking for more advanced features, then you can go for a paid plan or Hevo too to pull B2B customer’s data into your systems.

While using the Google Hubspot Integration is insightful, it is a hectic task to Set Up the proper environment. To make things easier, Hevo comes into the picture. Hevo Data is a No-code Data Pipeline and has awesome 100+ pre-built Integrations that you can choose from.

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Hevo can help you Integrate your data from numerous sources like Hubspot, GSuite for free and load them into a destination to Analyze real-time data with a BI tool such as Tableau. It will make your life easier and data migration hassle-free. It is user-friendly, reliable, and secure.

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Share your experience of learning about the Google Hubspot Integration in the comments section below

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