There is always a need for organizations to find new methods of doing things to maintain and improve on set standards, these methods may include the use of applications and solutions to boost sales and drive marketing campaigns so they can venture into areas not covered previously.
HubSpot Marketing Hub provides a multitude of features and tools which can help businesses to attain a high level of marketing to attract, engage, and delight users to either continue their patronage or to transform them from prospects into customers. HubSpot Marketing Hub gives you in-depth analysis and engagement reports, therefore, acting as a base for marketing, sales, and customer service teams to work collaboratively in achieving success.
The focus of this write-up will be HubSpot Marketing and it will be simplified for your understanding.
Table of Contents
Introduction to HubSpot
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HubSpot can simply be defined as an inbound marketing and sales platform that helps businesses attract visitors, convert leads, close deals, and ultimately turn customers into advocates for your brand. HubSpot helps you to maximize and simplify your inbound marketing efforts as it contains lots of functions that help companies in achieving this with tools used by sales, marketing, and customer service departments all in one location. Some of the functions offered by HubSpot include content creation, social media monitoring and sharing, workflow automation, lead capture, customer relationship management, sales pipeline mapping, and performance tracking.
HubSpot software is robust in its abilities and gives you far-reaching rewards if harnessed properly, as a result, companies using it are better equipped to manage sales and marketing activities effortlessly where leads can be nurtured through the user lifecycle. As can be deduced, HubSpot is highly regarded for sales and marketing and has become a predominant force for managing customers and it is used by over 100,000 companies in more than 120 countries around the world.
HubSpot’s software includes five variant hubs namely Marketing, Sales, Customer Service, CMS, and Operations. Each of these hubs offers unique capabilities and has cutting-edge technologies to help your business grow and meet your productivity targets.
Introduction to HubSpot Marketing Hub
Sometimes, it might be difficult for marketers to access various point solutions or keep track of different marketing campaigns using powerful yet confusing tools which may result in loss of time and unproductive marketing, but it does not have to be like that as there is an easy way out using HubSpot Marketing Hub.
HubSpot Marketing Hub is a comprehensive digital marketing solution that integrates Customer Relationship Management (CRM), email marketing, and campaign automation. It is scalable and has a vast array of features and capabilities. All of your marketing tools and data are readily available and easy to use on the HubSpot Marketing Hub platform to ensure you become productive by saving valuable time and getting the right context for providing a personalized yet unique experience to each customer.
The software can be used to track and measure all online activities such as blogging, email marketing, and social media marketing. It can also be used in the creation of landing pages and Call-to-Action (CTA) on web pages and gives users SEO tips whenever they are typing. It further acts as a content management system that allows users to update the content of their website, optimize search on the site, adjust the site for mobile, and personalize the website to cater to each user’s preferences by using the smart content tool.
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HubSpot Marketing Hub is made up of one free and three purchasable tiers namely Marketing Hub Starter, Professional, and Enterprise.
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Features of HubSpot Marketing Hub
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In this section, you will look at some of HubSpot Marketing Hub great features for marketers from all company sizes and experience levels:
- Free CRM
- List Segmentation
- Landing Page, Web Page, and Blogs
- Automated Workflows
- Email Analytics
- Social Media Integration and Management
- Paid Ad Tracking
- A/B Testing
- Reporting Dashboards
1. Free CRM
HubSpot’s major asset is all about its free CRM tool which can be used by anyone to save contact data and perform interactions by tracking customer behavior. CRM is useful with the Marketing Hub features as they automatically update, track, and measure customer’s profiles to know their engagement levels throughout their customer journey, for example, you can keep track of contacts information across different HubSpot objects, be it contacts, companies, deals, and tickets, and all of this information is entered as properties on HubSpot object records.
When the CRM is combined with the HubSpot Marketing Hub tools, it enables you to make better decisions around leads, prospects, and customers.
2. List Segmentation
This feature of HubSpot Marketing Hub gives you the ability to segment your customers and prospects into groups that have similar traits based on criteria that you dictate so you can customize what and who you are marketing to so that you improve customer experience by meeting their specific interests and needs. List Segmentation allows HubSpot users to create groups where contacts are inputted based on different parameters such as page view, lead score, interactions with emails, the number of interactions, last activity, form fills, etc.
These segmentation lists also help you group individuals for any of your marketing and sales efforts such as sending emails, enrolling in a sequence of workflows, and reporting.
You can also segment your list into active and static contacts in the database on criteria stored in the system. Active lists automatically add and remove contacts based on the criteria you set as they are enrolled into relevant workflows while the static lists are a group of contacts that meet a certain set of criteria at one specific point in time such as attendees to an event that you want to send follow-up content or thank you mail.
3. Landing Pages, Web Pages, and Blogs
Landing pages are very crucial in marketing as users are first introduced to your products through this page. Using an attractive page can go a long way in determining if they will continue in the purchase of your product or service. With HubSpot Marketing Hub, you can choose to design your template or use the pre-designed ones by simply using the editor where you can drag and drop modules around and add text or images.
You can build beautiful conversion-oriented landing pages to increase your conversion rate and ultimately encourage your website visitors to engage with your business, build web pages to inform prospects of the kind of services you offer, and blogs to provide information on your products, upcoming events, and answer questions from customers. You can also add Call-to-Action (CTA) on these pages to direct users to the next line of action.
4. Automated Workflows
HubSpot Marketing Hub workflows are used to automate daily tasks and activities to make them simpler and more direct therefore providing a streamlined experience for customers and prospects. The workflows are used to automate processes like sending emails, property filling, routing leads to sales, sending both internal and external notifications, etc. and this is done through the selection of certain criteria or rules that trigger the action needed.
Workflows can also integrate with other tools like Zoom, Slack, LinkedIn, etc.. to notify your team about updates on leads or new conversations when they happen in real-time.
5. Email Analytics
HubSpot Marketing Hub email feature allows users to send bulk emails that can be personalized with tokens, calls-to-action, links, and images. It also has reporting tools that let you analyze metrics like bounce rate, unsubscribes, open rate, and click-through rate over time. The email feature contains intuitive operations with a drag-and-drop design process to let you create an email campaign without needing to code.
Access to overall email analytics and individual email response is a really important feature of HubSpot email marketing capability as you can track your audience’s engagement with your email, see an overview of your email performance as regards interesting topics engaged by users and prospects, the time and days that get the most engagements, and view which workflow an email is a part of.
6. Social Media Integration and Management
HubSpot Management Hub integrates with a range of social media apps such as Facebook, LinkedIn, Instagram, and Twitter to allow users to connect multiple accounts from these platforms into one location. With this integration, a lot of things can be done like creating a simple draft, editing, scheduling, publishing, and tracking engagements on your posts all at once.
It is a known fact nowadays that social media marketing increases your business exposure so keying into this tool will greatly improve your business as you gain insight into what people are engaging in and the best times to post content.
7. Paid Ad Tracking
HubSpot ad integration helps marketers to measure and analyze the performances of the organization’s campaign ads on Google, Facebook, LinkedIn, and others to ascertain how well they are doing. Despite it not being fully equipped as Google Analytics, HubSpot Marketing Hub makes performance metrics, maintenance, and attribution easy to get on the daily and simple to analyze. It also enables you to link the interactions of ads to the contact records in your HubSpot CRM.
8. A/B Testing
With the A/B testing tool, you can test and measure the performance of engagements from different marketing email content, layouts, visual elements, number of links, language tone and styles, subject lines, smart content, personalization levels, etc.
This thorough research analysis will equip you to know what works best for your audience as you will have a detailed approach on how to make a tailored decision for them using HubSpot Marketing Hub.
9. Reporting Dashboards
Reporting is an essential part of marketing as you will want to know how well a marketing drive is performing as relates to customers, their lifecycle, and interactions.
HubSpot Marketing Hub provides analytics reports and dashboards to enable you to track your audience engagement with your marketing content. It is used to track the customer’s lifecycle, show major trends in your reports, give you updates on contacts during each stage of your workflow, detail the quality as well as the quantity of your website traffic, and lots more.
The visibility of your customer and prospect data shown on the dashboard gives both sales and marketing units a holistic approach into ways of using the statistics from the data to report, make informed decisions, and measure results as this information is readily available at their fingertips. This information can also be emailed to users, edited to fit specific dates or selections, and kept private to limit access.
HubSpot Marketing Hub Pricing
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HubSpot Marketing Hub comes with different pricing for each of its tiers. The free model of HubSpot Marketing Hub is available and can be used for website lead capturing and for tracking by beginner marketers.
The Starter pack comes with a monthly charge of $50 and provides deeper insight for marketers as it shows website lead capture and helps you track with customizable forms.
Professional pricing starts at $800 per month billed annually. It is scalable and provides inbound marketing campaigns. It is used by most experienced marketers and sales teams.
Enterprise hub pricing starts at $3200 per month billed annually and it also provides scalability like the Professional hub but has a robust marketing campaign with analytics and reporting for advanced marketing teams.
Conclusion
The benefits of using HubSpot’s hubs can not be overstated as they can be used in tandem to push your company to great heights because they cover all things CRM. This blog post talked about HubSpot Marketing Hub, one of HubSpot tools, and highlighted some of its relevant features. It also gives a brief introduction to HubSpot eliciting some of its features, benefits, and use cases before diving into HubSpot Marketing Hub.
There are various features found on HubSpot Marketing Hub, the ones listed are just a few but they all work together to enable you to share information between units, analyze data for efficient and effective outcomes using one platform.
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Ofem is a freelance writer specializing in data-related topics, who has expertise in translating complex concepts. With a focus on data science, analytics, and emerging technologies.