Integrate HubSpot and Google Ads: 2 Easy Steps

Advertisements have a great potential to reach out to your customers, and with the right ads in place, you can maximize the profit of your business. One way of doing this is by integrating your HubSpot data with Google Ads. This article aims at providing you with a comprehensive step-by-step guide to help you set up HubSpot and Google Ads integration in no-time.

Upon a complete walkthrough of content, you will be able to connect your Google Ads account with HubSpot with ease, allowing you to perform an in-depth analysis of your marketing campaigns, ads, etc. are doing.

Introduction to HubSpot

HubSpot is integrated software that allows companies to manage and attract customers, generate leads, and provide services. HubSpot offers various tools to design web pages, blogs, emails, and control interaction with the customers. HubSpot provides intuitive features like drag and drops tiles, allowing you to design, build and host your website. It also allows you to personalize the content of the website for each visitor.

HubSpot provides users with a comprehensive set of tools, divided into different categories known as Hubs, that allow you to buy tools either separately or as a part of a bundle. Buying tools as bundles provides users with complete access to their marketing, sales and support functions.

For further information on HubSpot, you can check the official website here.

Introduction to Google Ads

Google Ads (formerly AdWords) is a marketing tool offered by Google that runs advertisements on websites. Advertisements direct the users to their choice of content and help organizations to maximize their reach and earn profits. Google Ads operate on a pay-per-click model, and charges advertisers, only when users click on the content.

Google Ads allow users to monitor and evaluate ads based on various factors such as conversion rate, clickthrough rate (CTR), quality score, impression share, cost per conversion (CPC), etc.

For further information on Google Ads, you can check the official website here.

Why do We Need to Integrate HubSpot and Google Ads

1. Track the entire customer journey from ad click to conversion. HubSpot pulls data from Google Ads, showing which ads drive leads, conversions, and revenue, allowing for better ROI analysis.
2. Use HubSpot’s CRM data to create highly targeted Google Ads audiences, such as retargeting existing customers or targeting high-quality leads based on lifecycle stage or engagement.
3. Consolidate all your advertising data in one place. By integrating, you can view your Google Ads performance alongside data from other marketing channels in HubSpot’s analytics dashboard.
4. See which search keywords and queries drive the best results, allowing you to refine your keyword strategy based on customer intent and conversion data.

Prerequisites

• Working knowledge of HubSpot.
• Working knowledge of Google Ads.
• A Google Ads account.
• An active HubSpot account.

Steps to Integrate HubSpot and Google Ads

HubSpot allows users to integrate their Google Ads data with ease using its in-built Google Ads connector.

Prerequisites

Before connecting HubSpot and Google Ads, users must ensure they meet the following requirements

• Users must have the publish access for the ads tool in HubSpot.
• HubSpot doesn’t allow linking Google Manager accounts and allows linking an individual Google Ads account only.  
• The HubSpot user must have the admin access of the Google Ads account.
• Users must disable any Adblockers installed on their browser.
• Google Ads accounts work in the Smart Mode by default, and any ad that a user creates is created as a Smart Campaign. HubSpot doesn’t support tracking Smart Campaigns, and hence the user must switch to Google Ads Expert Mode, before integrating.

Once you’ve switched to the Expert Mode, you can now set up the HubSpot and Google Ads integration using the following steps:

• Step 1: Signing in to HubSpot
• Step 2: Connecting Google Ads to HubSpot

Step 1: Signing in to HubSpot

1. Go to the official HubSpot website and log in to your HubSpot account with your credentials such as username and password.

Step 2: Connecting Google Ads to HubSpot

Once you’ve logged in, your HubSpot sales dashboard will now open up on your screen as follows:

Step 2.1: Click on the settings icon, found in the navigation bar at the top of your screen. Select the marketing option from the panel on the left and then select ads.

The accounts tabs will now open on your screen, where you need to click on the connect account option to log in to your ads account.

Step 2.2: Click on Google Ads from the list of options available. A new dialogue box will now open, where you must log in to your Google Ads account by providing your credentials.

Step 2.3: Click on Allow to let HubSpot access your Google Ads data.

Once you’ve successfully connected them, you will receive an email on your associated Google account stating that your Google Ads account is now linked to HubSpot Customer MCC, the manager account in HubSpot.

With the HubSpot manager account, you can directly create and manage audiences for your Google Ads account. It also allows you to escalate any issues related to your Google Ads account with ease.

You will now be able to view your Google Ads account in HubSpot’s add account settings.

This is how you can integrate HubSpot and Google Ads.

Conclusion

This article teaches you how to integrate data from HubSpot and Google Ads. It provides in-depth knowledge about the concepts behind every step to help you understand and implement them efficiently. Monitoring your ad campaign and marketing performance requires you to extract, transform and analyze data from various channels.

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