Integrate HubSpot and Google Ads: 2 Easy Steps

on Data Integration, ETL, Tutorials • September 16th, 2020 • Write for Hevo

Advertisements have a great potential to reach out to your customers, and with the right ads in place, you can maximize the profit of your business. One way of doing this is by integrating your HubSpot data with Google Ads. This article aims at providing you with a comprehensive step-by-step guide to help you set up HubSpot and Google Ads integration in no-time.

Upon a complete walkthrough of content, you will be able to connect your Google Ads account with HubSpot with ease, allowing you to perform an in-depth analysis of your marketing campaigns, ads, etc. are doing.

Table of Contents

Introduction to HubSpot

Hubspot logo.

HubSpot is integrated software that allows companies to manage and attract customers, generate leads, and provide services. HubSpot offers various tools to design web pages, blogs, emails, and control interaction with the customers. HubSpot provides intuitive features like drag and drops tiles, allowing you to design, build and host your website. It also allows you to personalize the content of the website for each visitor.

HubSpot provides users with a comprehensive set of tools, divided into different categories known as Hubs, that allow you to buy tools either separately or as a part of a bundle. Buying tools as bundles provides users with complete access to their marketing, sales and support functions.

For further information on HubSpot, you can check the official website here.

Introduction to Google Ads

Google Ads Logo.

Google Ads (formerly AdWords) is a marketing tool offered by Google that runs advertisements on websites. Advertisements direct the users to their choice of content and help organizations to maximize their reach and earn profits. Google Ads operate on a pay-per-click model, and charges advertisers, only when users click on the content.

Google Ads allow users to monitor and evaluate ads based on various factors such as conversion rate, clickthrough rate (CTR), quality score, impression share, cost per conversion (CPC), etc.

For further information on Google Ads, you can check the official website here.

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Hevo Data, a No-code Data Pipeline helps to integrate data from HubSpot and Google Ads with various other sources and load it in a data warehouse of your choice to visualize it in your desired BI tool. Hevo is fully-managed and completely automates the process of not only loading data from your desired source but also enriching the data and transforming it into an analysis-ready form without having to write a single line of code. Its fault-tolerant architecture ensures that the data is handled in a secure, consistent manner with zero data loss.

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Prerequisites

  • Working knowledge of HubSpot.
  • Working knowledge of Google Ads.
  • A Google Ads account.
  • An active HubSpot account.

Steps to Integrate HubSpot and Google Ads

HubSpot allows users to integrate their Google Ads data with ease using its in-built Google Ads connector. Before connecting HubSpot and Google Ads, users must ensure they meet the following requirements:

  • Users must have the publish access for the ads tool in HubSpot.
  • HubSpot doesn’t allow linking Google Manager accounts and allows linking an individual Google Ads account only.  
  • The HubSpot user must have the admin access of the Google Ads account.
  • Users must disable any Adblockers installed on their browser.
  • Google Ads accounts work in the Smart Mode by default, and any ad that a user creates is created as a Smart Campaign. HubSpot doesn’t support tracking Smart Campaigns, and hence the user must switch to Google Ads Expert Mode, before integrating.
Switching to Expert mode.

Once you’ve switched to the Expert Mode, you can now set up the HubSpot and Google Ads integration using the following steps:

Step 1: Signing in to HubSpot

Go to the official HubSpot website and log in to your HubSpot account with your credentials such as username and password.

HubSpot Login.

Step 2: Connecting Google Ads to HubSpot

Once you’ve logged in, your HubSpot sales dashboard will now open up on your screen as follows:

HubSpot Dashboard.

Click on the settings icon, found in the navigation bar at the top of your screen. Select the marketing option from the panel on the left and then select ads.

HubSpot Settings menu.

The accounts tabs will now open up on your screen, where you need to click on the connect account option to log in to your ads account. Click on Google Ads from the list of options available. A new dialogue box will now open up, where you need to log in to your Google Ads account by providing your credentials. Click on allow to let HubSpot access your Google Ads data.

Once you’ve connected them successfully, you will receive an email on your associated Google account, stating that your Google Ads account is now linked to HubSpot Customer MCC, the manager account in HubSpot.

HubSpot and Google Ads Integrated.

With the HubSpot manager account, you can directly create and manage audiences for your Google Ads account. It also allows you to escalate any issues related to your Google Ads account with ease.

You will now be able to view your Google Ads account in HubSpot’s add account settings.

Add accounts setting.

This is how you can integrate HubSpot and Google Ads.

Conclusion

This article teaches you how to integrate data from HubSpot and Google Ads. It provides in-depth knowledge about the concepts behind every step to help you understand and implement them efficiently. Monitoring your ad campaign and marketing performance requires you to extract, transform and analyze data from various channels.

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Tell us about your experience of integrating HubSpot and Google Ads! Let us know in the comments section below.

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