YouTube Analytics gives you access to several metrics to track your channel’s performance and your brand’s engagement with your users. Google Data Studio is a very popular visualization tool that can be used to analyze your YouTube data. In this article, you will learn the step-by-step procedure to connect YouTube Analytics to Data Studio.

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Hevo offers a faster way to move data from YouTube (among 30+ free sources) or SaaS applications into your data warehouse to be visualized in a BI tool free of cost. Hevo is fully automated and hence does not require you to code.

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Importance of YouTube Analytics

YouTube is one of the most popular websites on the internet, used by people from all demographics. Around a third of internet users are on YouTube. Anyone with a Google account can upload videos on YouTube and has access to a gigantic number of users. But to get results, you need to swim in the data. 

YouTube Analytics lets you understand how your videos are impacting your business. 

YouTube Analytics gives you access to statistics on watch times, impressions, Subscribers Added, Likes, traffic sources, user demographics, etc. By studying the right metrics, you can understand how well your efforts have worked on YouTube. This will let you know what type of content clicks with your audience and what misses hitting the right note. Thus, you can quickly improve your future videos and increase your user base. 

Google Data Studio

Data Studio is Google’s free web-based data visualization tool used to build interactive reports. You can use Google Data Studio to:

  • Connect
  • Visualize 
  • Share

Data Studio, at the moment, has 18 Google Connectors such as Analytics, Ads, Sheets, BigQuery, YouTube, Ad Manager, Cloud Storage, etc. It also has many partner connections. It has a very friendly and intuitive user interface that allows you to drag-and-drop data from data sources. It has multiple charts such as the tables, bar, pie, donut, maps, etc., that let you quickly build useful reports. These reports can be shared easily in the form of links or as PDF files. To know more about Google Data Studio’s awesome features, check out this article

Why Connect YouTube Analytics to Data Studio

  • Since both YouTube and Data Studio belong to the Google ecosystem, they integrate smoothly letting you get the most out of your user’s data. Google Data Studio has a YouTube Analytics connector that lets you create reports seamlessly.
  • Data Studio is also free, making it very attractive if you don’t have the budget for expensive visualization software. 

Steps to Connect YouTube Analytics to Data Studio

Step 1: Sign in to your Google Data Studio account.

Step 2: Click the “+ Create” button on the top left.

YouTube Analytics to Data Studio: + Create
Image Source: Self

Step 3: Select the Data Source option.

YouTube Analytics to Data Studio: Data source
Image Source: Self

Step 4: Search for the YouTube Analytics connector and select it.

YouTube Analytics to Data Studio: YouTube Analytics Connector
Image Source: Self

Step 5: Grant access to your account to Data Studio by clicking AUTHORIZE

YouTube Analytics to Data Studio: AUTHORIZE
Image Source: Self

Step 6: Click CONNECT on the upper right corner. 

That’s it! You have connected YouTube Analytics to Data Studio. You can now use this data to build reports to monitor your performance on YouTube!

YouTube Analytics to Data Studio: YouTube Analytics report
Image Source: Self


In this step-by-step guide, you have seen how easy it is to connect YouTube Analytics to Data Studio. Now you can simply monitor your YouTube channel’s performance with the help of many important metrics. 

But individually analyzing data from YouTube will not get you the best possible results. To get the most out of your data, it is necessary to integrate it from several sources and build a unified view of your users. To do this manually, you will need a lot of coding expertise and time. But using an automated tool can make your life easier and save you plenty of time. Try Hevo Data, a No-code Data Pipeline to move your data from YouTube (among 30+ free sources) or multiple sources to your destination in minutes.

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Hevo has a very friendly interface and doesn’t require you to write any code or worry about maintenance. You can simply focus on analyzing your data on your favorite BI tools like Data Studio, Power BI, Tableau, or others!

If you want to see more before you are convinced, why don’t you try Hevo out for free? sign up for a full-featured, 14-day free trial of Hevo here!

Share why you want to connect YouTube Analytics to Data Studio in the comments below!

Nikhil Annadanam
Freelance Technical Content Writer, Hevo Data

Nikhil specializes in freelance writing within the data industry, delivering informative and engaging content related to data science by blending his problem solving ability.

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