Pipedrive is a robust and modern CRM tool that enables organizations to empower their Sales process. Backed by a set of intuitive features, Pipedrive allows users to interact with customers, deliver a personalized experience and drive Sales. It further houses basic reporting functionalities to help you analyze customer data and generate insights.

However, to carry out an in-depth analysis, you must unify customer data from different platforms. Google Sheets is one such platform that allows you to achieve this. You can bring in data from Pipedrive into Google Sheets and run advanced analysis on your customer data. Hence, with Pipedrive Google Sheets Integration, you can level up your Pipedrive reporting. You can create impeccable Sales; Product reports directly in Google Sheets using its advanced Analysis and Visualizations features via the Pipedrive Google Sheets Integration

In this article, you’ll understand the step by step procedure to set up the Pipedrive Google Sheets Integration. You’ll also gain an in-depth understanding of both of these platforms and the features they offer. Finally, you’ll get to know how Pipedrive Google Sheets Integration can be beneficial.


  • A Google Account.
  • A Pipedrive Account.
  • Working knowledge of Google Sheets.
  • Working knowledge of Pipedrive.

Introduction to Pipedrive

Pipedrive Google Sheets Integration - Pipedrive logo
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Pipedrive is a fantastic CRM Platform designed for startups and organisations to boost Sales. Pipedrive aims at providing software that is jam-packed with features useful for Sales, Customer Success and Marketing. Pipedrive eliminates the need to use multiple software or applications to complete various tasks.

Pipedrive further provides video tutorials that explain Customer Relationship Management, Sales and integrating with third-party apps. This makes it simple for any new user to get started. There are several add-on features as well that help you finish tasks faster.

With Pipedrive, you can build and upgrade your Contact lists, Automate Workflow, Schedule Calls, and Set up a Tracker to receive daily updates from your team members. Pipedrive further discovered new features in 2021 that aid in the automation and the enhancement of more productive activities.

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Key Features of Pipedrive

  • Secuity: Pipedrive ensures that data is stored in a secure environment. It protects the privacy of business data while also ensuring transparency.
  • Multiple Integrations: You can use Pipedrive in conjunction with third-party apps to increase Sales, Generate Invoices and a lot more.
  • Insights: Along with these features, Pipedrive is a haven for great insights and active reporting.
  • Advanced Automation: One of the main selling points of Pipedrive is that it can automate all of the processes and features. You can ensure a smooth administration with ease.
  • Building Templates: Pipedrive allows you to create your own templates, embed contexts, and images to empower your Sales Funnel.

Introduction to Google Sheets

Google Sheets is a free Web-based Spreadsheet tool introduced by Google in 2012. The web mode enables multiple users to work on the same sheet at the same time and effectively collaborate. Google Sheets is a SaaS (Software-as-a-Service) application, which means it can be accessed remotely at any time and from any location.

Google Sheets also provides a revision history of the sheet to keep track of who made what changes and allows you to restore to any previous version of the sheet. It gives you the option of selecting from a variety of pre-made schedules, budgets, and other spreadsheets that are designed to make your work better and your life easier. A single sheet can store data in up to 5 million cells with a free user limit of 15 GB and can be scaled up with different G-Suite plans.

Key Features of Google Sheets

  • Security: Google Sheets allows the sheet’s owner to decide who can view, edit, copy, or download the sheet. Hence, with its user access security control, you have complete control over your Spreadsheet and its data.
  • Different Panels: Google Sheets also has an Explore Panel that can provide you with instant insights. The Explore panel further displays a list of suggested graphs based on the data entered in the Spreadsheet.
  • Offline Mode: Google Sheets works both online and offline. Even when the Internet is not available, users can work on the sheet in offline mode, and the changes will be updated later on the sheet once it is online.
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  • Schema Management: Hevo takes away the tedious task of schema management & automatically detects the schema of incoming data and maps it to the destination schema.
  • Connectors: Hevo supports 150+ data sources and integrations to SaaS platforms such as Google Sheets, Pipedrive, etc, files, databases, analytics, and BI tools. It supports various destinations including Google BigQuery, Amazon Redshift, Snowflake, and Firebolt Data Warehouses; Amazon S3 Data Lakes; and MySQL, MongoDB, TokuDB, DynamoDB, PostgreSQL databases to name a few.  
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  • Hevo Is Built To Scale: As the number of sources and the volume of your data grows, Hevo scales horizontally, handling millions of records per minute with very little latency.
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Steps for Pipedrive Google Sheets Integration

Pipedrive is a Sales CRM platform. In this Pipedrive Google Sheets Integration, you’ll leverage the API Connector add-on for Google Sheets to pull data from the Pipedrive API.

You’ll first need to obtain an API key from Pipedrive before initiating a request to import data into your Spreadsheet.

Here are the steps to get started with the Pipedrive Google Sheets Integration:

Before you begin with the Pipedrive Google Sheets Integration, install the API Connector add-on from the Google Marketplace by clicking here.

Step 1: Obtain your Pipedrive API Key

Pipedrive Google Sheets Integration - Pipedrive API key
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  • First login to your Pipedrive account and then navigate to Settings > (Personal) > Personal Preferences > API.
  • You should now see a page with your Access Token on it. Now, you need to safely copy this. You now start accessing your Pipedrive API!

Step 2: Generate an API Request URL

You can refer to Pipedrive’s documentation to get your desired data from your Pipedrive account. Here, for tutorial purposes, we’ll be fetching the Leads data from Pipedrive. To create your URL, you’ll need the following:

  • https://Personal_Domain_Name.PIPEDRIVE.COM/API > API Root
  • /v1/deals > Endpoint
  • ?api token= API_Token_of_your_Account > Query String

You can generate the full API Request URL as follows:

https://Personal_Domain_Name.PIPEDRIVE.COM/API/v1/deals?api token= API_Token_of_your_Account

Step 3: Import Pipedrive API Data into Google Sheets

You can now leverage the API Connector to establish the connection and start loading data into Google Sheets via the Pipedrive API.

  • Launch Google Sheets and navigate to Add-ons, then API Connector and click on Open.
  • Enter the Request URL you created. You can configure the method to be GET.

You now need to add two sets of key-value pairs under Headers. You can do that as follows:

  • Content-Type: application/json
  • Accept: application -/json
  • To configure a new tab as the destination for your data, create a new tab and click on ‘Set Current‘.
  • Enter a name for your request and press the Run button. After a few moments, you’ll see a list of your deals/desired data in your Google Sheet:

Step 4: Enable Filtering Options

Some Pipedrive API endpoints return a large number of rows and columns by default. This can be challenging to manage. Further, your requests might time out or even exceed Google Sheets‘ 5 million cell limit. You can address this by employing one or both of the following filter types:

  • Pipedrive Parameter
  • JMESPath Filtering

Step 5: Confugure Pagination

Many Pipedrive endpoints will only return a subset of the data on each page. To get more information, follow the pagination links in the response, as explained here. You can manually run these Request URLs using the API Connector. You can also use Pagination Handling, a paid feature to fetch and go through every URL. Pipedrive employs ‘start‘ and ‘limit‘ parameters, which would be entered as follow:

  • API URL: You need to provide your specific Request URL here with the limit=500.
  • Type of Pagination: offset-limit
  • Parameter of Offset: start
  • Limiting Parameter: limit
  • Upper Limit Value: 500
  • Page Counts: You need to enter the number of pages you want to retrieve.

Your Pipedrive Google Sheets Integration is now completed!

Benefits of Pipedrive Google Sheets Integration

Here are the major benefits of the Pipedrive Google Sheets Integration:

  • Many to Many: The Google Sheet Pipedrive merge allows you to map a single Pipedrive table to multiple Google Sheets records.
  • Sustained Relationships: It preserves source data relations in target when integrating data with different structures.
  • Expression: Integrating Pipedrive data into Google Sheets allows for the use of complex mathematical and string operations, as well as conditions on your Sales data.
  • Constant: When integrating data, you can use constant values to fill some Pipedrive fields that don’t have corresponding Google Sheets fields (or vice versa).


This article provided you with a step-by-step guide on how to successfully set up Pipedrive Google Sheets Integration. It also provides in-depth knowledge about the concepts behind every step to help you understand and implement them efficiently. 

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Hevo Data provides its users with a simpler platform for integrating data from 150+ Data Sources such as Google Sheets and Pipedrive for Analysis for free. It is a No-code Data Pipeline that can help you combine data from multiple sources. You can use it to transfer data from multiple data sources into your Data Warehouse, Database, or a destination of your choice. It also provides you with a consistent and reliable solution to manage data in real-time, ensuring that you always have Analysis-ready data in your desired destination.

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Share your experience of learning about Pipedrive Google Sheets Integration! Tell us in the comments section below!

Former Research Analyst, Hevo Data

Davor is a data analyst at heart with a passion for data, software architecture, and writing technical content. He has experience writing more than 100 articles on data integration and infrastructure.

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